The client had a legacy PHP codebase for Google Adword integration with a MySQL database that had become monolithic and difficult to modify. They wanted to replace it with a microservices architecture using Groovy, Cassandra, and separate codebases. However, this led to increased complexity, technical debt, and slower performance than the original system. It would have been better to take an incremental approach, keeping the system simple, and deferring optimizations until proven necessary by real metrics and business needs.