Selected work presented in this Portfolio include User Experience Research, User Experience Architecture, and User Journey and User Experience Designs for Corporate Clients
User Experience Strategy Model - A Methodology to drive User Experiencesushmita_dutt_123
Strategic User experience is redefining the way we design user interface and user interactivity for today’s user-driven technologies – web, mobile, touch-screen, and digital applications. This article presents a structured methodology approach, a model, which illustrates a systematic process in strategizing user experience....Read more
Mobile Web – Strategy for Enterprise Success ijwscjournal
Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and reducing operational cost.
Spurred by unprecedented customer demand, each Industry cluster has developed its own source of comparative advantage. Even within a single organization, the business value chain is geographically fragmented. Such diversification and fragmentation of value chain drives the need for cross-platform Web applications over mobile channel. Mobile Web is the next logical transition in this evolutionary process and Mobile Web applications will continue to gain more prominence in the enterprises not just to improve the return on investment in their existing system landscape, but also to expand global reach and improve operational efficiency of their mobile workforce.
This paper outlines the critical business needs to rapidly create flexible Mobile web solutions across all lines of business. The paper enlightens the benefits offered by enabling web applications on Mobile devices and also addresses the current business challenges in developing Mobile Web applications.
This paper is intended for all business domains irrespective of application portfolios.
Customer Experience Testing: The Key to Digital SuccessCognizant
In the increasingly digital world, businesses must embrace and execute a well-defined customer experience testing strategy that keeps customers loyal and satisfied.
Mfuse - Building & Managing Mobile Solutions - Whitepaper - Oct 12Mfuse Limited
This whitepaper examines the wide-ranging challenges faced by leading enterprise and B2C businesses in building and managing complex mobile solutions and also discusses the approach taken by Mfuse to tackle them using its advanced Mobile Application Development Platform.
User Experience Strategy Model - A Methodology to drive User Experiencesushmita_dutt_123
Strategic User experience is redefining the way we design user interface and user interactivity for today’s user-driven technologies – web, mobile, touch-screen, and digital applications. This article presents a structured methodology approach, a model, which illustrates a systematic process in strategizing user experience....Read more
Mobile Web – Strategy for Enterprise Success ijwscjournal
Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and reducing operational cost.
Spurred by unprecedented customer demand, each Industry cluster has developed its own source of comparative advantage. Even within a single organization, the business value chain is geographically fragmented. Such diversification and fragmentation of value chain drives the need for cross-platform Web applications over mobile channel. Mobile Web is the next logical transition in this evolutionary process and Mobile Web applications will continue to gain more prominence in the enterprises not just to improve the return on investment in their existing system landscape, but also to expand global reach and improve operational efficiency of their mobile workforce.
This paper outlines the critical business needs to rapidly create flexible Mobile web solutions across all lines of business. The paper enlightens the benefits offered by enabling web applications on Mobile devices and also addresses the current business challenges in developing Mobile Web applications.
This paper is intended for all business domains irrespective of application portfolios.
Customer Experience Testing: The Key to Digital SuccessCognizant
In the increasingly digital world, businesses must embrace and execute a well-defined customer experience testing strategy that keeps customers loyal and satisfied.
Mfuse - Building & Managing Mobile Solutions - Whitepaper - Oct 12Mfuse Limited
This whitepaper examines the wide-ranging challenges faced by leading enterprise and B2C businesses in building and managing complex mobile solutions and also discusses the approach taken by Mfuse to tackle them using its advanced Mobile Application Development Platform.
User Experience Portfolio. Sushmita DuttSushmita Dutt
A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.
Discover the essential steps to develop an e-commerce app like Boxed. From market research and competitor analysis to user-friendly design, secure payment integration, and continuous improvement, this comprehensive guide provides valuable insights to help you create a successful e-commerce app that caters to your target audience.
The ubiquity and abundance of web, mobile, hybrid, and wearable software in today’s technology driven
lifestyle is unmistakable in personal, social, and professional life highlighting the importance of software
product development. With the growth of agile and lean approaches to product development, the
responsibilities associated with many of the traditional roles have merged and new roles emerging. The
impact of these new trends on software product development have led to misunderstandings leading to
product owners bringing their own personal approaches to product development failing to focus on the
actual product itself and the effect on the performing organization, clients, and end user. This paper
focuses on a new paradigm shifting the focus from product owner to the software product itself by giving it
a life and voice to echo the characteristics needed for its adoption, penetration, and sustenance.
8 Step to Build Your lot-Based Mobile Parking System.pdfExpert App Devs
In this guide will look at the IoT-based smart mobile parking system in detail. We will understand the application's creation process and the must-have features of a popular app.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
Innovate iq digital transformation by weboniseBhuvan Khanna
Innovate IQ is a Webonise offering for enterprises, where we combine engineering and development with our digital product-focused research, marketing and data services.
Majestic Market Research MRSS firms based in India provides market research services in Automotive Industry, HealthCare & Eye Tracking. We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness, it is a dynamic process of change and growth
A Dashboard is a “Live Snapshot” of a business often displayed on a webpage which is linked to a database that allows reports to be constantly updated,
The power of interactive dashboard Enables visual interpretation of customized data and analytics, Enables interaction with many datasets for analysis.
User Experience Portfolio. Sushmita DuttSushmita Dutt
A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.
Discover the essential steps to develop an e-commerce app like Boxed. From market research and competitor analysis to user-friendly design, secure payment integration, and continuous improvement, this comprehensive guide provides valuable insights to help you create a successful e-commerce app that caters to your target audience.
The ubiquity and abundance of web, mobile, hybrid, and wearable software in today’s technology driven
lifestyle is unmistakable in personal, social, and professional life highlighting the importance of software
product development. With the growth of agile and lean approaches to product development, the
responsibilities associated with many of the traditional roles have merged and new roles emerging. The
impact of these new trends on software product development have led to misunderstandings leading to
product owners bringing their own personal approaches to product development failing to focus on the
actual product itself and the effect on the performing organization, clients, and end user. This paper
focuses on a new paradigm shifting the focus from product owner to the software product itself by giving it
a life and voice to echo the characteristics needed for its adoption, penetration, and sustenance.
8 Step to Build Your lot-Based Mobile Parking System.pdfExpert App Devs
In this guide will look at the IoT-based smart mobile parking system in detail. We will understand the application's creation process and the must-have features of a popular app.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
Innovate iq digital transformation by weboniseBhuvan Khanna
Innovate IQ is a Webonise offering for enterprises, where we combine engineering and development with our digital product-focused research, marketing and data services.
Majestic Market Research MRSS firms based in India provides market research services in Automotive Industry, HealthCare & Eye Tracking. We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness, it is a dynamic process of change and growth
A Dashboard is a “Live Snapshot” of a business often displayed on a webpage which is linked to a database that allows reports to be constantly updated,
The power of interactive dashboard Enables visual interpretation of customized data and analytics, Enables interaction with many datasets for analysis.
User definition and user journey poc ux with marketing approachSushmita Dutt
User Experience document on how to present to client a POC - proof of concept tying into the user flow key marketing points emphasizing the project goal - in this case it is digital transformation from a legacy system.
Connected Devices - Collaborative User ExperienceSushmita Dutt
We are now witnessing a trend in user behavior where user’s interactions with physical world and digital world overlap to create unique patterns of user experience in a collaborative world...
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...Hivelance Technology
Cryptocurrency trading bots are computer programs designed to automate buying, selling, and managing cryptocurrency transactions. These bots utilize advanced algorithms and machine learning techniques to analyze market data, identify trading opportunities, and execute trades on behalf of their users. By automating the decision-making process, crypto trading bots can react to market changes faster than human traders
Hivelance, a leading provider of cryptocurrency trading bot development services, stands out as the premier choice for crypto traders and developers. Hivelance boasts a team of seasoned cryptocurrency experts and software engineers who deeply understand the crypto market and the latest trends in automated trading, Hivelance leverages the latest technologies and tools in the industry, including advanced AI and machine learning algorithms, to create highly efficient and adaptable crypto trading bots
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
We describe the deployment and use of Globus Compute for remote computation. This content is aimed at researchers who wish to compute on remote resources using a unified programming interface, as well as system administrators who will deploy and operate Globus Compute services on their research computing infrastructure.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Enhancing Research Orchestration Capabilities at ORNL.pdfGlobus
Cross-facility research orchestration comes with ever-changing constraints regarding the availability and suitability of various compute and data resources. In short, a flexible data and processing fabric is needed to enable the dynamic redirection of data and compute tasks throughout the lifecycle of an experiment. In this talk, we illustrate how we easily leveraged Globus services to instrument the ACE research testbed at the Oak Ridge Leadership Computing Facility with flexible data and task orchestration capabilities.
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
Modern design is crucial in today's digital environment, and this is especially true for SharePoint intranets. The design of these digital hubs is critical to user engagement and productivity enhancement. They are the cornerstone of internal collaboration and interaction within enterprises.
Into the Box Keynote Day 2: Unveiling amazing updates and announcements for modern CFML developers! Get ready for exciting releases and updates on Ortus tools and products. Stay tuned for cutting-edge innovations designed to boost your productivity.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
Cyaniclab : Software Development Agency Portfolio.pdfCyanic lab
CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.
Cyaniclab : Software Development Agency Portfolio.pdf
Client review-portfolio
1. 2A system must be structured in a way that users
find it intuitively easy to use. In the Web context,
this structure is termed Information Architecture
which makes User Experience simply simple.
Information Architecture 3-fold deliverables:
● Strategic Information Architecture delivers
structural diagrams with technical annotations to
define information flow within a system comprising
client, middle-tier, back-end and integrated systems.
● Technical Information Architecture defines
information process flow and navigation – from User
Interface through business objects and data fields.
● Visual Information Architecture wireframes
define information positioning within a page to
support User Interface design and interactivity.
Information Architecture
documents delivered to
clients
• Mobile Applications
Designing for Human Factors in
User Experience:
Member:
Professional Experience:
Training and Education:
P R O F I L E
■ Membership/Affiliation:
• Microsoft Executive Email Group
• Focus – Bus. Research & Media
• B2B Community of Professionals
• Cellular News group
• LinkedIn/User Experience /Pro
• LinkedIn/Enterprise Architecture
• LinkedIn/Mobile User Experience
• LinkedIn/IBM Web sphere Group
■ Professional Services:
• Consultant: For Global HCI – User
Experience and Information
Architecture
• Information Architect: CareFirst
Blue Cross Blue Shield – Integrated
Portal for Health Insurance
• Information Architect: SAP
America – Enterprise Portal for SAP
products, solutions and services
• Software Engineer for Testing:
Microsoft Corp. – WebTV product
for electronics consumers market
• Project Manager (Technical)
Novasoft Information Technology
Corp. – Web Applications and Digital
Media Products
■ Education/Workshop/Webinar:
• M.S. Information Systems
• M.A. Communications
• B.F.A. Graphics
• Workshop: Human Factors
International, PET (Persuasion,
Emotion, Trust in User Experience)
• Webinar: Realities for Transforming
Your Enterprise into a Private Cloud
■ Contacts:
• sushmitadutt@novel-ebiz.com
• 01-732-771-3318
PORTFOLIO:
Visual Resume
Designing a great User Experience is not the
same as designing successful User Engagement.
Mapping Users' Mental Model to measure impact of
Human factors like Persuasion, Emotion and Trust
in inviting successful user engagement, needs well
constructed Information Architecture which is a
science that deals with the technical aspects of HCI
and also an art that delivers uniquely designed,
intuitive User Interface.
Content:
Segment 1: Analysis (Strategic User Experience)
- Mobile User Experience Analysis, Innovations,
Trends and Challenges
- Global User Experience and Goals
- Usability Discoveries
Segment 2: Technical (Information Flow/Navigation)
- User Flow, Process Flow
- Conceptual Maps
- Data Gap Analysis
Segment 3: Design (User Interface/Interactivity)
- High-fidelity mock-ups
- Wireframes
- Prototypes (Available on request)
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 1
Sushmita Dutt
Strategic User Experience and Information Architect for
Web, Mobile and Unified Technologies
2. Strategic User Experience Analytical Concepts:
2 Business Presentations –
Sushmita Dutt
Global User Experience Presentation: 08/14/2012
sushmitadutt@novel‐ebiz.com
www.novel‐ebiz.com
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 2
• Strategic Global User Experience
Viewable at free access link:
http://www.slideshare.net/sushmita_dutt_123/stra
tegic-global-user-experience-14021766
The need for Strategic User Experience: Technology has changed the way we
do business today. Strategic User Experience is recognized by businesses as
a value-driven asset that makes business driven services significant to end-
users. Users today share their interactive experience in connecting to a
business; they talk about all the touch points - services/products interactions,
incentives, pricing, sales, and distribution - that require strategic user
experience planning, schematic concepts and execution.
• Strategic Mobile User Experience
Viewable at free access link:
http://www.slideshare.net/sushmita_dutt/strategic
-mobile-user-experience-15612124
www novel ebiz com
Mobile
Commerce
View a few
Presentation Slides
on page 3
Segment 1: Analysis
Why?
3. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 3
Global User Experience & Mobile User Experience
(Business Presentation Slides)
Strategic User Experience Analytical Concepts
5.
Usability Testing: Discovering and Re‐discovering Users
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 5
User Analysis and Usability Evaluation: Sample Scripts
User Evaluation: Questionnaire
Case:
eBiz Cloud-based storage system via Web-based, Multi-user Dashboard environment for storage, review,
archiving and distribution of Pharmaceutical Product Life Cycle promotional assets, related content and
remarks.
Purpose:
Complementing product life cycles, Pharmaceutical companies generate multiple product promotion materials
utilizing print, multi-media, web and mobile platforms to support product sales and marketing efforts. The
proposed content storage via Cloud environment is expected to provide an easy storage, access, review and
distribution of assets among users of a “privately owned cloud zone” within distributed Cloud Storage
Environment.
Target user group:
Pharmaceutical Companies Marketing and Sales Teams.
Questionnaire:
1. What content storage device do you use?
(Please circle one or all that apply)
a. My Desktop
b. My External Device(s)
c. My Company’s Data Archive Space
d. Other (Please specify)
___________________________________________________________________________________
_________________________________________________________________________
2. Do you use online data storage platforms?
(Please circle one or all that apply)
a. Online (Mainstream Sources: YouTube, Facebook..etc)
b. Online (Non-Mainstream Sources: Weblogs, Free File Storage..etc.)
c. Never
d. Other (Please specify)
___________________________________________________________________________________
_________________________________________________________________________
6. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 6
3. Have you ever used a web-based dashboard environment?
a. Yes
b. Never
c. Not sure
d. Somewhat (Please specify)
___________________________________________________________________________________________________
_________________________________________________________
4. How valuable it is to you an online dashboard and content storage program for sharing, distributing
and storing product life cycle promotional content?
a. Very valuable
b. Valuable
c. Somewhat valuable
d. Not sure
5. If you use an online content storage program, how would you describe your activities?
(Please circle all that apply)
a. Store and archive content
b. Search current and dated content
c. Browse specific and related content
d. Other (Please specify)
___________________________________________________________________________________________________
_________________________________________________________
6. How important is it to have access to historical promotional assets from an archive?
a. Very Important
b. Important
c. Somewhat Important
d. Not Important
7. How much time do you actively devote to reviewing/discussing product promotional assets each
week? (Please circle one that apply)
a. < 3 Hours
b. 3-7 Hours
c. 7-10 Hours
d. > 10 Hours
8. How often do you attend a product promotion meeting? (Please circle one that applies)
a. Once a week
b. Once in two weeks
c. Once a month
d. Other (Please specify)
___________________________________________________________________________________________________
_________________________________________________________
7. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 7
Usability Evaluation: Heuristic Evaluation
A Combination of Usability Heuristics standards have been adopted from Web Site Evaluation
Criteria by Dick Miller and Ten Usability Heuristics by Jakob Nielsen applicable to
The Cloud-based Storage and Dashboard Multi-user Environment:
Evaluation Criterion:
1. Visibility of system status:
Nielsen: The system should always keep users informed about what is going on, through appropriate
feedback within reasonable time.
Beta Evaluation (TBD): ---------------------------------------------
2. Match between system and the real world:
Nielsen: The system should speak the users' language, with words, phrases and concepts familiar to
the user, rather than system-oriented terms. Follow real-world conventions, making information
appear in a natural and logical order.
Beta Evaluation (TBD): ---------------------------------------------
Page key:
• Global: A heuristic violation throughout
• Home/Index: A heuristic violation within the Home page or the Index page
• Subject: A heuristic violation within a subject or category page
• Related: A heuristic violation within a page content – headline/sub-head/copy
• Search: A heuristic violation within a search results page
Severity Ratings:
0 = I don't agree that this is a usability problem at all
1 = Cosmetic problem only: need not be fixed unless extra time is available on project
2 = Minor usability problem: fixing this should be given low priority
3 = Major usability problem: important to fix, so should be given high priority
4 = Usability catastrophe: imperative to fix this before release
8. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 8
3. Appropriate use of web technologies:
Miller: Leading-edge technologies are not employed for their own sake, but in order to meet an
important business, learning, or information need. For example, use of frames is kept to a minimum,
and do not interfere or confuse users’ mental models of the site. In addition graphics are kept to a
minimum and are used only for providing necessary information. The same notion applies to
animated graphics, sound and video. They should not be used unless they meet an important
business, learning, or information need that cannot be addressed with simpler technology. If these
advanced are used, accommodation is made for users who turn off graphic information displays in
their browser.
Beta Evaluation (TBD): ---------------------------------------------
4. Appropriate chunking of Information level to detail
Miller: Information is organized in such a way that it occupies at least most of a screen. For example
if a page requires several screens, there are intra-page links to subsections of the page from both
the top and bottom of the page. In addition horizontal scrolling of pages is never required and
vertical scrolling is kept to a minimum.
Beta Evaluation (TBD): ---------------------------------------------
5. User control and Freedom:
Nielsen: Users often choose system functions by mistake and will need a clearly marked "emergency
exit" to leave the unwanted state without having to go through an extended dialogue. Support undo
and redo.
Beta Evaluation (TBD): ---------------------------------------------
6. Support of de facto standards:
Miller: De facto standard colors are used for unvisited and visited links. In addition pages are
displayed in such a way that those who choose to change default display characteristics to
accommodate visual impairments or preferences may do so without loss of information.
Beta Evaluation (TBD): -------------------------------------------
7. Appropriate download times:
Miller: Page download times for the least sophisticated hardware. software configuration (typically, a
computer several years old using a dial-up connection) typically do not exceed 10 seconds. In rare
cases, an occasional page download time of 15 seconds may be permitted.
Beta Evaluation (TBD): -------------------------------------------
9. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 9
8. Wide-ranging platform support:
Miller: Displays are viewable on screens with 800X600 resolution. In addition the site works as
intended for all reasonable combinations of hardware and operating system and browser
software.
Beta Evaluation (TBD): ---------------------------------------
9. Clean, professional visual appeal:
Miller: Screens take advantage of white space to guide the viewer’s eye through the display of
information on the page. As a result excessive graphics; a variety of font families, sizes, and
styles; or overly bright colors are not used unless there is a compelling business or learning
reason to do so. In addition each page is identifiable as belonging to a specific site in order to
assist users in their navigation of the site, navigation mechanisms are easy to find and use, and
backgrounds are white or pale pastel colors, with contrasting text colors and saturations.
Textured and patterned backgrounds are used only when they do not interfere with the clear,
legible, and usable display of information.
Minimalist principles should apply to fonts, and only one to two (or, at most, three) families per
page. Fonts (style, color, saturation) are easy to read. For example sans serif fonts are
recommended for headlines, serif for body text. Fonts are legible in both on-screen and
printed versions. Line length is short enough that readers do not have to turn their heads side-
to-side to read complete lines of text, even on very large monitors.
Beta Evaluation (TBD): -------------------------------------------
10. Help users recognize, diagnose and recover from errors:
Nielsen: Error messages should be expressed in plain language (no codes), precisely indicate
the problem, and constructively suggest a solution.
Beta Evaluation (TBD): -------------------------------------------
View Conceptual Map and
User Flow of the proposed
Cloud-based, Dashboard-driven
Multi-user program on page 13
10. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 10
:
User Task-based Methodology
Case brief:
SAP Enterprise Portal
SAP Enterprise Portal has diversely user-centric web
traffic. As Information Architect for SAP, conceptualized
and designed A Unified, Task-Based User Experience
model emphasizing SAP Solutions, Services, Industries,
Partners, Store, Training and Education driving entry points
to the enterprise portal for specific, customer driven user
needs interacting with designated Line of Business Owners. Benefits derived from the Task-
based Model:
■ Persona and Non-Persona
driven User Flow.
■ Hierarchical Content - a feel
for the complexity of content
delivery and dependencies.
■ Transparency in Navigational
System - cross-platform links
and application integration to
accomplish desired user tasks.
View A
Single Use
Case
Scenario
User Flow
On Page 11
Segment 2 : Technical (Information Flow/Navigation)
11. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 11
Persona-driven Methodology: Customer-centric User Flow
Case brief:
SAP Enterprise Portal / SME
Within SAP Enterprise portal, SME (Small
Medium Enterprise) Solutions. Is a sub-site
delivering unique Persona-driven, Task-Based
User Flow like - Explore, Learn, Get Expert
Advice, Find a Partner.
Delivered value: The User Flow created transparency in user
information process flow for design and development teams.
Key Points:
• User portal entry
points define two
different user flows
- From Home page
- From Solution page
• User is required to
register to accomplish
specific tasks
Key Points:
• Registered Users
are identified by
personas having
specific, identified
needs
• Non-registered
users are categorized
under non-personas
having access to
general user flow
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Case brief: SAP Marketplace
Within SAP Enterprise portal, SAP
Marketplace is an integrated “hub” promoting
sale of SAP Products and Services tying SAP
partners and re-sellers. The project was
initiated as SAP Marketplace named ‘SAP
Mall’ and later developed into SAP Shop,
Delivered value: A new template and
transparency in online customer flow
Service-oriented Methodology– User Flow for E-Commerce:
13. Case brief:
eBiz Content Management Dashboard
Supporting product life-cycle promotions, eBiz delivers creative marketing promos in print and digital media to multiple
pharmaceutical clients. Over each quarterly product lifecycle, pharmaceutical companies generate assets which need
some storage facility with easy access for reference, modifications and re-use. An Asset-Based Content Storage,
Delivery and Management System have been conceptualized over a sharable web-based Dashboard interfacing with a
private Cloud Computing Environment.
Delivered value: This concept meets a real need for content storage and sharing utilizing a new technology trend.
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 13
Content Management Conceptual Map for Private Cloud Environment
Need: Pharmaceutical content storage and distribution by multiple users
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Data Visualization, Gap Analysis - Data-centric Portal Environment
Need: 3 groups of Users interacting with sharable data where identifying information gap is
critical to delivery of total user experience.
Case Brief:
CareFirst BlueCross BlueShield
CareFirst BlueCross BlueShield members log-in and derive member benefits from HealthyBlue, an integrated
application within Member Portal. Member log-in is recognized and mapped to member enrollment status for Healthy
Blue member rewards, if not enrolled, member receives an “Alert”. For each member input, a use case scenario invites
next-level of user interaction and displays related data. Member/User Flow is mapped to Data fields to identify gaps
between user interactions and feedback from the system. Delivered value: Improved user flow and system’s response.
Member
seeks
information
Member gets
‘Alert’ note
Use Cases
mapped to
relational
data flow
1 2
Member response triggers multiple use-cases generating sets of sub- user flows
and data mapping for gap analysis and data visualization over new screens
3
15. User experience strategic design roofs the
basic pillars that hold an interactive
technology platform together –
• Information Architecture
• Interactivity Design
• Interface Design
• Data Flow and Business Logic
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 15
How do we translate User Experience Strategies into User Experience Designs?
While each company follows its own user experience strategies primarily driven
by corporate branding policies, here is a structured methodology approach to
user experience design - a generic model:
Strategic User Experience Design Methodology
View methodology logic applied in
designing High-Fidelity Mock-ups and
Wireframes
Segment 3 : Design - User Interface/Interactivity
16. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 16
Pharma-Clinical collaborative Portal is being developed to serve pharmaceutical companies worldwide with
eCTD (electronic Common Technical Document) web interfaces to transfer data required for USFDA drug
application processes. Portal Goal is to build an online, user-friendly, global environment integrating varied
technical platforms-based applications housed at different Drug Commission Agencies worldwide.
For ease of User Interaction with
navigation, the wireframe has been
slightly modified in the visual design
below. “Sign In” pops-up for behind
registration documents access.
Also, eCTD Modules have been
separated out from 4 user-driven
activities highlighted in progressive
imageries for – Review, Create,
Save and Distribute documents
which drives the Primary
Navigation.
The Navigation Schema:
In a document-driven user experience,
navigational system plays an important
role in hand-holding the user to
‘segmented’ information silos with
logical cross-links to related documents.
The Top Navigation emphasizes knowledge
driven progressive user experience – “Tell me”
The Primary Navigation hand-holds the user for all that is
action oriented – “Let me do it” which will drive traffic to
the site and create more registered users.
The Secondary Navigation is for advanced “Tier-two”
level users mapped around core usabilities of the site.
PharmaClinical - Methodology: Content-driven Collaborative Portal
Case brief:
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SAP Certification - Methodology: Big data Visualization
We are in an era of Big data which is a collection of large and complex data sets. User Experience challenge
in handling big data includes – analysis and visualization of correlated data and designing user interface that
delivers ease of use, personalization and quick delivery of user requested information. For SAP Education,
introduced SAP Certification finder - a user-centric, data filtering process to match user needs for SAP
Certification and display quick results. Delivered value: Appreciation came from LOB for Increased KPI.
Wireframe
delivers page
structure with
technical
annotations on
data filtering
processes.
Live page with
two data
filtering
interfaces: Free
text search and
personalized
filters.
Search results
are displayed
on the same
page with
hyper-links to
next level of
information.
18. Delivered Value: Visual representation of a technical need brought about clarity in User Experience.
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 18
SAP Business ByDesign - Methodology: Online Application Integration
Case Brief:
SAP Business ByDesign is a sub-site within SAP Enterprise Global Portal having an
integrated Online Solution Price Configuration Tool for SAP Business customers to interact
with, select SAP services that suit customer needs and request an estimated price. The online
tool displays an estimated price on the fly.
Customer selects
Build Your Case
at SAP Business
ByDesign home page.
Solution
Configuration
Tool is launched
in a child
window
With SAP
business
services, features
and an online
Price Estimator
1
2
Customer
interacts with the
tool, selects and
submits proffered
services. The
Price Estimator
displays estimated
price on the fly
3
1
Indicates
Child Window
19.
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 19
Mobile User Experience: iPhone, iPad, Android, Windows
Case Brief:
An innovative extension of Medical Mobile product e-Val MD this is a custom mobile
application for medical professionals for creating, accessing, managing and exporting unlimited
number of patient records. With easy to use widgets, user can work on a canvas of full open
screen to add comments, touch-links, add voice-overs to content and receive records on
demand.
Access patient records by filtering
criteria (Sort by name, Sort by
Date) and display narrowed down
search result.
1
Patient Name indicator (icon)
suggests case status
2
P
Hyper-linked Name ‘Touch’
displays patient’s expandable
records
3
The record is interactive hyper-
text. User can insert an
interactive note like “Any Xrays’?
Interactive note is synced with e-
mail for instant communication
4
Email feedback like “Here it is” is
displayed within the same pixel
area of the interactive note.
5
The interactive note on ‘touch’
displays the requested data
element – in this case the X-ray
6