Innovate IQ provides data-driven product development and digital innovation services to help organizations shorten development cycles and integrate user insights into engineering. Their services include user research, design and engineering, data analysis, and marketing. They have a team of over 200 experts globally who conduct user testing, prototype design, data analysis, and digital marketing campaigns like social media, content creation, and analytics reporting. Their goal is to help clients focus on strategic work by outsourcing innovation tasks and bridging the gaps between insights, data, and engineering.

1. Enabling rapid, data-driven innovation

2. About Innovate IQ
Innovate IQ is a Webonise offering, where we
combine engineering and development with our
digital product-focused research, marketing and
data services.
Working with clients over the past decade, we
found that there is a distinct need in large
organizations to bridge the gap between product
validation, user insights, data, and engineering.
Our joint offering provides organizations with
data-driven development to power truly agile
innovation and product initiatives.
We have an expert team of over 200 engineers,
researchers, and analysts across the globe to
support our clients’ complex needs.

3. Innovate IQ shortens product development
cycles, integrates insights with engineering,
and allows your team to focus on strategic
work and not internal hurdles.
Learn. Iterate.
Market. Build.

4. A single solution for digital innovation work
Reliable, affordable, on-demand, and scalable services to support your innovation initiatives.
User Research
Design & Engineering
Data AnalysisMarketing

5. ● Qualitative user testing sessions
(in-person and online)
● Quantitative surveying and split-
tests with prototypes
● User persona modeling
● Panel sourcing
● Click-tracking, eye-tracking
● Competitor and market analysis
Innovate IQ Services
User Research

6. ● User experience design (UX) and
user journey mapping
● User interface design (UI)
● Interactive prototyping
● Full web, mobile, and tablet
application development
● Scrum/Sprint methods
● Marketing asset development,
including marketing websites,
landing pages, and ad collateral
Innovate IQ Services
Design & Engineering

7. Innovate IQ Services
Marketing
● Social posting, curation and
engagement
● Content creation for blog posts
● Influencer outreach
● Adwords and SEO/SEM
● Weekly and monthly reports
● Digital Storytelling (videos)
● Social listening
● Campaigns

8. ● Analytic tool selection and
configuration
● Comprehensive dashboards, and
visualizations
● Automated and ad-hoc reporting
● A/B testing & experiment
frameworks
● Funnel optimization
● Business intelligence integration
and data pipelining
Innovate IQ Services
Data Analysis

9. User Research Process
Panel Solicitation (optional)
We recruit users that match your target user/customer profile
for user testing sessions and survey responses.
Test Plan Creation
We build a comprehensive test plan based on your research
objectives, key questions, hypotheses, and assumptions.
Prototype & Asset Creation
Based on the test plan, we will build interactive prototypes and
other assets with which users will interact as part of the user
tests and surveys.
Qualitative User Tests
Robust online and moderated in-person user testing sessions
provide deep insight into user needs, reactions, and perception
to help inform product and market decisions.
Quantitative Surveys
Advanced methods like split-testing enable meaningful
quantitative data collection through online surveys. Survey data
helps refine and supplement qualitative user test data.
Data Analysis & Insight Extraction
We completely analyze all data collected and report back with
summary findings, data dashboards, and complete insight write-
ups.
Panel
Solicitation
Quantitative
Surveys
Data Analysis &
Insight Extraction
Prototype &
Asset
Creation
Test Plan
Creation
Qualitative
User Tests

10. Listen
The key to great marketing starts with listening. We
assemble a listening dashboard where we track brand
mentions, competitor actions, and key industry ideas.
Analyze
Once we have our finger on the pulse, we can analyze
where the brand stands using share of voice, sentiment
and platform effectiveness. We also look at current and
future business objectives to define Key Performance
Indicators (KPIs) that will be used in the cycle.
Plan
Based on our analysis we develop a strategy for Social
Media, SEO/SEM, Adwords, Content, Campaigns, Public
Relations, and Crisis Communication.
Act
Finally we execute our strategies and deliver weekly
reports with actionable insights.
Digital Marketing Process
Listen
Plan
ActAnalyze

11. Common Pain Points We Solve
● Time constraints
● Internal bias
● Staffing and team constraints
● Lack of objective analysis
● Lack of product development
expertise
● Lack of benchmarks
● Metrics not tied to ultimate
objective
● KPIs are difficult to define and
capture
● Leveraging current social media
following
● Optimizing user engagement and
registration on MMS
● Event participation and tracking of
customer engagement and retention

12. Our Industries
Our sphere of work contains diverse
industries such as media, aerospace,
agriculture, finance, sports, and travel.
Media & Entertainment
Education
Financial
Agriculture
Travel & Tourism
Sports
E-Commerce
GIS
HR & Recruitment
Healthcare

13. Previous Clients

14. Key
Deliverables
6-12 User Research Sessions
300-500 Survey Respondents
1-3 interactive prototypes/assets
Social Media and Digital Marketing
Data analysis and Insights
Team
User Researcher, Data Analyst,
Designer, Project Manager, Digital
Marketing Expert
Duration Monthly
Rapid user research to generate meaningful insights that will power marketing campaigns and further product development
Marketing and Research Sprints
We can augment your existing teams and operations to fit into existing processes OR
operate as a fully-functional independent innovation capability.

15. Contact
Information
Bhuvan Khanna
Sr VP - Delivery and Strategic Partnerships
+1 646 384 2998
bhuvan@weboniselab.com