Using linguistic analysis to break through the noise - #CLZSF - Benjamin Spiegel
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Benjamin Spiegel's presentation on using linguistic analysis to break through the noise. Presented in August at ClickZ Live San Francisco - Questions? @nxfxcom
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Using linguistic analysis to break through the noise - #CLZSF - Benjamin Spiegel
- 1. August 11–14, 2014 #CZLSF | @ClickZLive The Global Conference Series Designed by Digital Marketers, for Digital Marketers The Language of Discovery Using linguistic analysis to break through the noise Benjamin Spiegel Managing Director, Strategy @nxfxcom / @GroupMWorldWide
- 2. August 11–14, 2014 | #CZLSF | @ClickZLive THINGS USED TO BE SIMPLE
- 3. August 11–14, 2014 | #CZLSF | @ClickZLive
- 4. August 11–14, 2014 | #CZLSF | @ClickZLive THINGS HAVE EVOLVED
- 5. August 11–14, 2014 | #CZLSF | @ClickZLive
- 6. August 11–14, 2014 | #CZLSF | @ClickZLive DEVICES HAVE EVOLVED
- 7. August 11–14, 2014 | #CZLSF | @ClickZLive
- 8. August 11–14, 2014 | #CZLSF | @ClickZLive DIGITAL WAS SIMPLE TOO
- 9. August 11–14, 2014 | #CZLSF | @ClickZLive
- 10. August 11–14, 2014 | #CZLSF | @ClickZLive
- 11. August 11–14, 2014 | #CZLSF | @ClickZLive THINGS EVOLVED, AGAIN
- 12. August 11–14, 2014 | #CZLSF | @ClickZLive
- 13. August 11–14, 2014 | #CZLSF | @ClickZLive I NEED CAR INSURANCE
- 14. August 11–14, 2014 | #CZLSF | @ClickZLive
- 15. August 11–14, 2014 | #CZLSF | @ClickZLive
- 16. August 11–14, 2014 | #CZLSF | @ClickZLive GOOGLE EVOLUTION: I NEED A TRUCK
- 17. August 11–14, 2014 | #CZLSF | @ClickZLive
- 18. August 11–14, 2014 | #CZLSF | @ClickZLive
- 19. August 11–14, 2014 | #CZLSF | @ClickZLive
- 20. August 11–14, 2014 | #CZLSF | @ClickZLive
- 21. August 11–14, 2014 | #CZLSF | @ClickZLive
- 22. August 11–14, 2014 | #CZLSF | @ClickZLive
- 23. August 11–14, 2014 | #CZLSF | @ClickZLive
- 24. August 11–14, 2014 | #CZLSF | @ClickZLive NNGROUP.COM/BOOKS/EYETRACKING-WEB-USABILITY/
- 25. August 11–14, 2014 | #CZLSF | @ClickZLive MISSCONCEPTIONS
- 26. August 11–14, 2014 | #CZLSF | @ClickZLive (I AM A HAPPY CONSUMER)
- 27. August 11–14, 2014 | #CZLSF | @ClickZLive (I AM A HAPPY CONSUMER)
- 28. August 11–14, 2014 | #CZLSF | @ClickZLive WWW.LUMAPARTNERS.COM/LUMASCAPES/
- 29. August 11–14, 2014 | #CZLSF | @ClickZLive
- 30. August 11–14, 2014 | #CZLSF | @ClickZLive
- 31. August 11–14, 2014 | #CZLSF | @ClickZLive LOTS OF NOISE
- 32. August 11–14, 2014 | #CZLSF | @ClickZLive FIGHTING FOR THE CONSUMERS ATTENTION
- 33. August 11–14, 2014 | #CZLSF | @ClickZLive
- 34. August 11–14, 2014 | #CZLSF | @ClickZLive
- 35. August 11–14, 2014 | #CZLSF | @ClickZLive 1. Who are our consumers 2. Where are our consumers 3. Are they ready to buy Now we know things like WHO – WHERE - WHEN
- 36. August 11–14, 2014 | #CZLSF | @ClickZLive WE ARE MISSING THE MOST IMPORTANT THING.
- 37. August 11–14, 2014 | #CZLSF | @ClickZLive WHAT TO SAY!
- 38. August 11–14, 2014 | #CZLSF | @ClickZLive OUR ADVANTAGE (OVER TRADITIONAL)
- 39. August 11–14, 2014 | #CZLSF | @ClickZLive
- 40. August 11–14, 2014 | #CZLSF | @ClickZLive UNIQUE CONSUMER EXPERIENCES
- 41. August 11–14, 2014 | #CZLSF | @ClickZLive
- 42. August 11–14, 2014 | #CZLSF | @ClickZLive WE HAVE THE LARGEST CONSUMER PANEL IN THE WORLD
- 43. August 11–14, 2014 | #CZLSF | @ClickZLive THE INTERNET WHERE CONSUMERS LOVE TO TALK
- 44. August 11–14, 2014 | #CZLSF | @ClickZLive REDEFINE CONSUMER UNDERSTANDING
- 45. August 11–14, 2014 | #CZLSF | @ClickZLive SOCIAL LISTENING SEARCH DATA PANELS SURVEYS
- 46. August 11–14, 2014 | #CZLSF | @ClickZLive READING…
- 47. August 11–14, 2014 | #CZLSF | @ClickZLive …WHAT THEY THINK & SAY
- 48. August 11–14, 2014 | #CZLSF | @ClickZLive NUMBERS VS WORDS
- 49. August 11–14, 2014 | #CZLSF | @ClickZLive LANDING PAGE METRICS /COUPONS 1,000 VISITS 17% BR /FEATURES 3,000 VISITS 27% BR
- 50. August 11–14, 2014 | #CZLSF | @ClickZLive WOULDN’T YOU RATHER HAVE
- 51. August 11–14, 2014 | #CZLSF | @ClickZLive “I like the smell” “very efficient” “great price”
- 52. August 11–14, 2014 | #CZLSF | @ClickZLive USING LINGUISTICAL ANALYSIS TO BETTER CONNECT WITH OUR CONSUMERS
- 53. August 11–14, 2014 | #CZLSF | @ClickZLive WHERE TO START (2 EXAMPLES)
- 54. August 11–14, 2014 | #CZLSF | @ClickZLive #1 SOCIAL MEDIA
- 55. August 11–14, 2014 | #CZLSF | @ClickZLive #CLZSF
- 56. August 11–14, 2014 | #CZLSF | @ClickZLive #1 GET DATA https://dev.twitter.com/docs/api/1.1/get/search/tweets
- 57. August 11–14, 2014 | #CZLSF | @ClickZLive #2 PICK A TOOL http://rapidminer.com/products/rapidminer-studio/
- 58. August 11–14, 2014 | #CZLSF | @ClickZLive #3 BUILD A FLOW Its easier then it looks
- 59. August 11–14, 2014 | #CZLSF | @ClickZLive SAMPLE FLOW
- 60. August 11–14, 2014 | #CZLSF | @ClickZLive
- 61. August 11–14, 2014 | #CZLSF | @ClickZLive POS FILTER PATTERN OF SPEECH
- 62. August 11–14, 2014 | #CZLSF | @ClickZLive
- 63. August 11–14, 2014 | #CZLSF | @ClickZLive POS? WHAT ARE PATTERNS OF SPEECH
- 64. August 11–14, 2014 | #CZLSF | @ClickZLive
- 65. August 11–14, 2014 | #CZLSF | @ClickZLive AMAZING RESULTS IN TEXT BASED ADS
- 66. August 11–14, 2014 | #CZLSF | @ClickZLive
- 67. August 11–14, 2014 | #CZLSF | @ClickZLive #2 COMPETITIVE INSIGHTS
- 68. August 11–14, 2014 | #CZLSF | @ClickZLive
- 69. August 11–14, 2014 | #CZLSF | @ClickZLive
- 70. August 11–14, 2014 | #CZLSF | @ClickZLive https://snap.stanford.edu/data/web-amazon.html
- 71. August 11–14, 2014 | #CZLSF | @ClickZLive pyOut = {} for str in kIn['Col0']: tokens = str.split(':', 1) if len(tokens): if tokens[0] in pyOut: column = pyOut[tokens[0]] else: column = [] column.append(tokens[1].strip()) pyOut.update({tokens[0] : column})
- 72. August 11–14, 2014 | #CZLSF | @ClickZLive
- 73. August 11–14, 2014 | #CZLSF | @ClickZLive COMPETITOR ATTRIBUTES
- 74. August 11–14, 2014 | #CZLSF | @ClickZLive NEGATIVE ATTRIBUTES
- 75. August 11–14, 2014 | #CZLSF | @ClickZLive LEARNERS / PREDICTORS 1. Keyword tagging by intend 2. Engagement by condition 3. Most Likely outcomes 4. Ranking Factors Machine learning
- 76. August 11–14, 2014 | #CZLSF | @ClickZLive CURRENT PROJECT
- 77. August 11–14, 2014 | #CZLSF | @ClickZLive
- 78. August 11–14, 2014 | #CZLSF | @ClickZLive
- 79. August 11–14, 2014 | #CZLSF | @ClickZLive
- 80. August 11–14, 2014 | #CZLSF | @ClickZLive *NON BRANDED, EQUAL EQUITY ETC. VERY OBJECTIONABLE
- 81. August 11–14, 2014 | #CZLSF | @ClickZLive WHERE SHOULD YOU LOOK FOR YOUR DATA? - CRM SYSTEM - CUSTOMER SUPPORT EMAILS - SUPPORT FORUM - KNOWLEDGE BASE (BY PV) - RATINGS AND REVIEWS
- 82. August 11–14, 2014 | #CZLSF | @ClickZLive THANK YOU QUESTIONS? @NXFXCOM