Created by Naveen Yakkundi, PES University, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.

1. CleanUp
Think Health.Live Clean

2. LIVE HEALTHY

3. STAY AWAY

5. Cleanliness is the act of keeping our body, mind, dress, home, surroundings and
other work area neat and clean.
Laziness, a common trait that plagues victims worldwide, yet still is close
enough to home to be acquired.
Cleanliness in Homes Within the home dust mounts up incredibly quickly and
that can leave an allergy sufferer in a lot of distress
9% of people globally are upper-middle income and 7% of people globally
are high income .
CleanUp aims to target these upper-middle income and high income groups to
maintain hygiene in their busy life.
EXECUTIVESUMMARY

6. 9%ofpeople globally are upper-middle income

7. 7% of people globally are high income

9. What is CleanUp?
Book right professionals to
keep your house clean

10. SITUATION ANALYSIS

11. CONSUMER SEGMENTATION
Demographic : upper-middle income
and high income groups
Geographic : Metro cities
Psychographics : Couch Potatoes

12. TARGET –
RICH AND
LAZY

13. GOAL - create healthyworld

14. Every year
celebrate a
disease
free city

15. STRATEGY

17. WHATWEPROVIDE

18. Kitchen Cleaning
Quick Home Cleaning
Car Cleaning
Sofa Cleaning
Bathroom Cleaning
Car Cleaning
Office cleaning
Pest Control

19. COLLABORATES
Local professionals
NGOs
Government

20. COMPETITORS

21. Extreme Clean Services in India
Instaclean in USA
Clean Now in Russia
Brazil Cleaning Solution in Brazil

22. POINTS OF PARITY
1. Highly Trained Stuff
2. Quality Cleaning
Tools
3. Fast and Effective
Service

23. POINTS OF DIFFERENCE
Safety
Gender
Preferences
Flexible
Prices

24. TACTICS

25. App Book
Open
Door
Service Payment

26. FEATURES
Website/App
Free Cancellation
Online Payments /
Cash on Delivery
Quick and Safety

27. First order free
Coupons Applicable
Multiple Offers
Seasonal Offers

28. COMMUNICATION

29. DISTRIBUTION

30. BRAND

31. IMPLIMENTATION

33. BUSINESS PROCESS AND
SCHEDULING

35. Created by Naveen Yakkundi,PES University, during a marketing
internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.