This document proposes a radically new healthcare business model called Wellus that focuses on social innovation. It suggests homes for seniors that keep people active and contributing, welcome visitors, and see residents as people rather than clients. It argues that social norms need to change to view seniors as valuable and support independence through activities like cooking, volunteering, and exercise. This would increase well-being and health while reducing care costs. The model aims to start small through pilot programs that empower seniors and benefit society.

1. WELLUS
SELFsupporting
A RADICALLY NEW
HEALTHCARE
BUSINESS MODEL
* IDEAS 2013 *

2. A retirement home for happy and
healthy people
> Where people are supported to stay active and do
the things they are able to.
> Where people still contribute to their environment in
their own way and time.
> Where doors are always open and visitors are
welcome any time of day.
> Where there is little to no management.
> Where young and elderly people share a good time.
> Where they talk about people instead of clients.

3. Keep on
doing the
things you
have
allways
loved and
still love
to do.

4. It is time for social innovation!
> Over the last century healthcare has made
wonderful progress. A lot of technological
and medical innovations became possible.
We now can treat diseases at a cellular level
and even at a molecular level.
> Social innovation is as important as
technological and medical innovation.
However since The Plague we are still
separating the sick from the healthy.

5. Our definition
Social innovation is changing behavior and
social norms that emanates from social
conviction.
Re-evaluating social (non explicit)
convictions frees the way for social
innovations supported by the right
technological and medical innovations.

6. Social convictions in healthcare
> We need more care.
> There is not enough budget, which inhibits us to
provide good care. Therefore we need more
money.
> People are happy when someone else provides
them with care and relieves them from daily
worries.
> Society needs to take care of seniors.
> Seniors in retirement homes have no to little
value to society.

7. Think different
> Happy people are healthy people.!
> We need less care.!
> We need less money for care.!
> People want to be independent.!
> Professionals together with family and
caregivers need to take care of seniors. !
> Seniors have a great value to society.!

8. Business case 1: Home made meals
It is a misconception that cooking and
buying groceries yourself would be more
expensive than a meal service. It is actually
cheaper!
It is not only cheaper, it also has a social
impact to cook for each other, it creates a
more active lifestyle. So it makes people
happy and healthy.

9. Cooking
and buying
groceries
yourself.

10. Business case 2: Activities
It is very beneficial for seniors to stay
active, involved and engaged with others.
> Being active increases engagement,
improves confidence, resilience and
control, reduces anxiety and depression,
as well as reduces symptoms of disease
and improves function to help maintain
independence.

11. Stay active,
involved
and
engaged.

12. Business case 3: Social contribution
Seniors made a positive net contribution of
£40 billion to the UK economy in 2010.
Furthermore, as the overall number of
people over 65 increases and people remain
healthier for longer, opportunities to make a
positive contribution through work or
volunteering will grow. As a result, by 2030,
the positive net contribution of over 65s will
rise to an estimated £77 billion.

13. Social
contribution.

14. We believe this
radical new
healthcare business
model increases
wellbeing and health,
and reduces care
consumption!

15. Imagine
5% increase of seniors in a retirement home that would
cook, for two. That is 10% more of those cheaper
meals.
5% increase of seniors being more active, for example
by cleaning their own room. In only 3 months 65-95
year olds can rejuvenate 20 years of lost strength
through activity and exercise. That is a lot of
rejuvenated years.
5% increase in socially active seniors, for example
running a library. That is a lot of net contribution
euro's.
That is a lot more happy and healthy people.

16. There is an
increasing number
of people who are
thinking the same.

17. European Union about active ageing (2012)
“Active ageing means growing old in good
health and as a full member of society, feeling
more fulfilled in our jobs, more independent in
our daily lives and more involved as citizens.
No matter how old we are, we can still play our
part in society and enjoy a better quality of life.
The challenge is to make the most of the
enormous potential that we harbour even at a
more advanced age."

19. So how do we start?
We made a roadmap to
start tomorrow.
From little things big
things grow.

22. CareToDesign
This radical new healthcare business model
was generated by CareToDesign.
Our aim is a human centered healthcare
service delivery system that corresponds to
the real needs of patients and their relatives
and that guarantees accessible healthcare
for all in an ever more constraining
environment.

23. Ideas worth spreading
This idea was sent to:
> “How to radically improve Healthcare”
> Singularity University
> www.singularityuniversity.nl

24. Contact us
Daniëlle Hoek Johannes van den Eerenbeemt
Mail > danielle@hoek10.nl Mail > johannes@caretodesign.com
Twitter > @daniellehoek Twitter > @johannesvde
Linkedin > daniellehoek Linkedin > jacvdeerenbeemt

25. Inspired by:
> Daan Dohmen, “De e van e-Health. Juiste energie voor optimale
implementatie van moderne technologie in de zorg thuis”, 2012.
> Jaap Maljers, presentatie OpschalingsTOP, 29 november 2012.
> www.m-ict.nl/opschalings-top
> www.behaviourmodel.com
> Dan Pink's talk at the RSA, illustrates the hidden truths behind what
really motivates us at home and in the workplace.
> www.theRSA.org
> Gezelligheid in huis door samen koken en eten:
www.moderne-dementiezorg.nl
> Why active ageing is good for heart and mind:
agescotland.wordpress.com
> The benefits of staying active for the elderly : 305fit.org
> Gold age pensioners : www.goldagepensioners.com
> European Union on active-ageing : europa.eu

26. WELLUS
SELFsupporting
A RADICALLY NEW
HEALTHCARE
BUSINESS MODEL
* IDEAS 2013 *