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About

I am a Direct Marketing and Individual Giving professional with more than 14 years experience. I have created and implemented multi-million pound marketing & fundraising strategies across donor recruitment and donor development which have delivered excellent results, increasing income, lowering costs and improving supporter retention. I have created and developed a number of successful new fundraising products, appeals and CRM programs one of which is Volunteer Linking at VSO in 2005. Volunteer Linking doubled income per supporter over 18 months and is still the key plank of VSO's Individual Giving program ten years later having helped VSO double Individual Giving income. I created a st...