Individual people´s relationships with their consumer goods
•Download as PPTX, PDF•
1 like•327 views
While people in Europe have more material goods like food, clothing, cars and larger homes, and work fewer hours, happiness has not increased accordingly. Research shows that beyond a threshold for meeting basic needs, further economic and material growth do not generate more well-being. Overconsumption is putting pressure on the environment, with food, private transportation and housing responsible for 70-80% of Europe's environmental impacts. There are signs that Europeans are increasingly interested in health, the environment and sustainable living.
Report
Share
Report
Share
Recommended
Durham troubled families
The document discusses the concept of "troubled families" in the UK and issues with the government's portrayal and policies around them. It summarizes research that estimates the number of vulnerable families and children will increase significantly between 2008-2015 due to austerity measures. The document questions the accuracy of the government's figures on the costs of "troubled families" and issues with the Casey Report approach.
Costs of development
The document discusses several social, economic, political, cultural and environmental costs associated with development and globalization. It notes that while globalization can contribute to reducing poverty and protecting workers' rights, it can also increase environmental degradation and the failure of local businesses due to pressure to lower costs. Development can negatively impact communities through increased consumerism, crime, urbanization and the loss of cultural identity. Specific examples of costs discussed include pollution, deforestation, impacts on indigenous cultures from Amazon development, and the widespread use of child labor in industries like garment and soccer ball production in South Asia and Africa.
Reframing poverty: 8 ways to Open Minds
This document provides 8 ways to reframe poverty and open public minds to solving poverty issues. It begins by explaining the importance of framing and cultural models in shaping public sentiment. It then outlines the following strategies: 1) Understand cultural models of poverty; 2) Focus on poverty rather than benefits or the economy as the issue; 3) Connect with values like compassion to shift thinking; 4) Use credible messengers aligned with the audience; 5) Employ metaphors that shift thinking; 6) Use examples and stories rather than just data; 7) Position benefits as a solution rather than the problem; 8) Tell compelling stories. The overall aim is to strategically frame poverty issues in a way that engages the public and g
Breadline britain mack_lansley_ebf_18_aug_2015
This document discusses the rise in poverty and inequality in the UK. It provides statistics showing that the percentage of households who cannot afford adequate housing, heating, or basic necessities has increased significantly from 1983 to 2012. Children from deprived households are more likely to have health problems. More people are experiencing stress and mental health issues due to financial problems. While pensioner poverty has decreased, in-work poverty has sharply risen. The document suggests that rising inequality has negatively impacted economic growth. It discusses potential policy solutions like increasing social spending, making tax systems more progressive, boosting wages for low-income workers, and strengthening social protections.
The changing picture of poverty in the UK - Why we need to act now
A guide to poverty in the UK, focusing on 5 key areas:
Who is in poverty
What is poverty
Levels of poverty
Causes of poverty
Consequences of poverty on society
Covid 19
The document discusses the disadvantages and advantages of the Covid-19 pandemic. Some of the key disadvantages included lockdowns worldwide, loss of life, increased suicide rates, economic crises, job losses and shortage of daily supplies. However, some advantages were nature flourishing, increased health awareness, reduced pollution, spending more time with family, online education growing, and certain businesses like health and online shopping growing. Overall, the pandemic taught that health is more important than wealth, family is more important than other things, and invisible threats can be more dangerous than visible ones.
Beyond biology and behavior 7.26.16
The document discusses the social determinants of health and how population health is shaped by social and structural factors beyond individual biology and behavior. It provides examples of health indicators in the US, such as lower life expectancy and higher rates of obesity, incarceration, and teen pregnancy compared to other developed nations. It argues that health is determined by social conditions like neighborhoods, education, discrimination, and inequality, which are influenced by public policies, the built environment, and social and economic forces. Addressing health issues requires recognizing how social and political factors impact people's lives beyond their control.
Secrets of developed nations
The document summarizes that the difference between poor and rich nations is not due to the age of the nation, availability of natural resources, or intellectual differences. Rather, the key difference is the attitudes and principles followed by most citizens in each country. Rich countries tend to have a majority of citizens who abide by principles like ethics, integrity, responsibility, respect for laws, work ethic, and savings. In poor countries, only a small minority follow these principles. The document argues that countries become poor due to a lack of the right attitudes and willingness to teach principles that lead to productivity and development.
Recommended
Durham troubled families
The document discusses the concept of "troubled families" in the UK and issues with the government's portrayal and policies around them. It summarizes research that estimates the number of vulnerable families and children will increase significantly between 2008-2015 due to austerity measures. The document questions the accuracy of the government's figures on the costs of "troubled families" and issues with the Casey Report approach.
Costs of development
The document discusses several social, economic, political, cultural and environmental costs associated with development and globalization. It notes that while globalization can contribute to reducing poverty and protecting workers' rights, it can also increase environmental degradation and the failure of local businesses due to pressure to lower costs. Development can negatively impact communities through increased consumerism, crime, urbanization and the loss of cultural identity. Specific examples of costs discussed include pollution, deforestation, impacts on indigenous cultures from Amazon development, and the widespread use of child labor in industries like garment and soccer ball production in South Asia and Africa.
Reframing poverty: 8 ways to Open Minds
This document provides 8 ways to reframe poverty and open public minds to solving poverty issues. It begins by explaining the importance of framing and cultural models in shaping public sentiment. It then outlines the following strategies: 1) Understand cultural models of poverty; 2) Focus on poverty rather than benefits or the economy as the issue; 3) Connect with values like compassion to shift thinking; 4) Use credible messengers aligned with the audience; 5) Employ metaphors that shift thinking; 6) Use examples and stories rather than just data; 7) Position benefits as a solution rather than the problem; 8) Tell compelling stories. The overall aim is to strategically frame poverty issues in a way that engages the public and g
Breadline britain mack_lansley_ebf_18_aug_2015
This document discusses the rise in poverty and inequality in the UK. It provides statistics showing that the percentage of households who cannot afford adequate housing, heating, or basic necessities has increased significantly from 1983 to 2012. Children from deprived households are more likely to have health problems. More people are experiencing stress and mental health issues due to financial problems. While pensioner poverty has decreased, in-work poverty has sharply risen. The document suggests that rising inequality has negatively impacted economic growth. It discusses potential policy solutions like increasing social spending, making tax systems more progressive, boosting wages for low-income workers, and strengthening social protections.
The changing picture of poverty in the UK - Why we need to act now
A guide to poverty in the UK, focusing on 5 key areas:
Who is in poverty
What is poverty
Levels of poverty
Causes of poverty
Consequences of poverty on society
Covid 19
The document discusses the disadvantages and advantages of the Covid-19 pandemic. Some of the key disadvantages included lockdowns worldwide, loss of life, increased suicide rates, economic crises, job losses and shortage of daily supplies. However, some advantages were nature flourishing, increased health awareness, reduced pollution, spending more time with family, online education growing, and certain businesses like health and online shopping growing. Overall, the pandemic taught that health is more important than wealth, family is more important than other things, and invisible threats can be more dangerous than visible ones.
Beyond biology and behavior 7.26.16
The document discusses the social determinants of health and how population health is shaped by social and structural factors beyond individual biology and behavior. It provides examples of health indicators in the US, such as lower life expectancy and higher rates of obesity, incarceration, and teen pregnancy compared to other developed nations. It argues that health is determined by social conditions like neighborhoods, education, discrimination, and inequality, which are influenced by public policies, the built environment, and social and economic forces. Addressing health issues requires recognizing how social and political factors impact people's lives beyond their control.
Secrets of developed nations
The document summarizes that the difference between poor and rich nations is not due to the age of the nation, availability of natural resources, or intellectual differences. Rather, the key difference is the attitudes and principles followed by most citizens in each country. Rich countries tend to have a majority of citizens who abide by principles like ethics, integrity, responsibility, respect for laws, work ethic, and savings. In poor countries, only a small minority follow these principles. The document argues that countries become poor due to a lack of the right attitudes and willingness to teach principles that lead to productivity and development.
Secrets of Nation's Success
The document summarizes that the difference between poor and rich nations is not due to age, natural resources, or intellectual ability. Rather, it is the attitudes and principles embraced by a society, such as ethics, integrity, responsibility, respect for laws, work ethic, savings, and productivity. These principles are followed by the majority in rich countries but only a minority in poor countries. The document argues that countries are poor due to a lack of the right attitudes, not a lack of resources or nature, and calls people to circulate the message to reflect on changing attitudes.
We can solve poverty in the UK endorsers
A selection of endorsers for our comprehensive long-term strategy, We can solve poverty in the UK, which shows how the Government, businesses, communities, charities and individuals can all mobilise for a UK free from poverty.
The Reason Behind Poor Countries
The document compares characteristics of poor and rich countries. It argues that the difference is not due to the age of the country, availability of natural resources, or intellectual ability. Rather, the key difference is the attitudes and principles followed by most people in each society. Rich countries generally have populations that embrace ethics, integrity, responsibility, respect for laws, work ethic, savings, initiative, and punctuality. In poor countries, only a minority tend to follow these principles in their daily lives. If more people in poor countries adopted these attitudes, it could help the country develop.
Open Communities Alliance Introduction
The document discusses racial and economic segregation and lack of access to opportunity in Connecticut. It finds that Black and Latino residents disproportionately live in areas with lower access to education, jobs, healthcare and other resources. This segregation is linked to past discriminatory housing policies like redlining. The Open Communities Alliance aims to promote fair and equitable access to housing choice and opportunity through policies like balanced affordable housing placement, housing mobility programs, and investing in underserved communities.
Mothers - The silent architects of society, When mothers are not supported so...
The document discusses the importance of mothers in society and the negative impacts when mothers are not properly supported. It makes three key points:
1) Breakdown of the family unit, such as due to divorce or fathers abandoning their roles, undermines children's development and leads to social problems. This costs societies greatly.
2) Mothers play a crucial role as the first educators of children and stabilizing force for families, but social and economic pressures often prevent them from fulfilling this role.
3) Supporting mothers to stay at home with young children until they are school-aged would benefit children's health and development as well as reduce financial and social costs to societies.
Monitoring poverty and social exclusion
The annual Monitoring Poverty and Social Exclusion report provides the definitive picture of poverty in the UK. It finds that while overall poverty levels have remained steady, there have been significant increases in poverty among certain groups like working families, young people, and those in private rental housing. Experts discuss strategies for reducing poverty, including improving access to affordable housing and increasing secure, well-paying jobs. Key challenges are transforming the labor and housing markets so work provides a real path out of poverty for more people.
Why v r_so_poor
The document compares characteristics of poor and rich countries, finding that differences in age, natural resources, and intellectual capacity are not determinative factors. Rather, the key difference is the attitudes and principles followed by a country's people - namely ethics, integrity, responsibility, respect for laws and others, work ethic, savings, initiative, and punctuality. These principles are largely followed in rich countries but only by a minority in poor countries. The document argues that countries are poor not due to lack of resources or nature but due to lack of the right attitudes and failure to teach principles that make societies rich and developed.
The opportunities of an ageing society: looking beyond the challenges
At the annual McClelland Lecture, hosted by Alliance Manchester Business School, Anna Dixon presents on the opportunities of an ageing society, and looking beyond the challenges.
Change
The document summarizes that the difference between poor and rich nations is not due to factors like the age of the nation, availability of natural resources, or intellectual abilities of people. Rather, the key difference lies in the attitudes and principles followed by most citizens of rich countries, such as ethics, integrity, responsibility, respect for laws, work ethic, savings, productivity, and punctuality. These principles are ingrained through education and culture over many years. In poor countries, only a small minority follows these basic principles in their daily lives. The document concludes that countries are poor because of a lack of the right attitudes and unwillingness to teach and follow the principles of more developed societies.
Reaching the Nations thru Portland
The McCrackens are working in Portland, Oregon to prevent child sex trafficking through various programs: presenting on the issue in schools and youth groups, operating Door to Grace which provides support to survivors, and mentoring at-risk youth. Their long term vision is to holistically transform the Rockwood area of Portland through over 20 churches and 1,100 volunteers providing services like housing, jobs, education and community support.
Fisica
La física se divide en dos categorías principales: la física clásica y la física moderna. La física moderna, también conocida como física cuántica, estudia el movimiento de partículas pequeñas, las propiedades electromagnéticas de los microcuerpos y cómo el movimiento y la gravedad afectan el espacio y el tiempo. Albert Einstein ayudó a dividir y estudiar mejor la física moderna.
Virtual Career Fair v.2 copy
This virtual career fair will take place from April 5-6, 2016 and is open to students of all majors and alumni from Syracuse University. Attendees can register for free at www.careereco.com/events/secacc to meet online with recruiters about internship, full-time, and co-op opportunities.
TECM resume 2
Aaron Ceja is a current kinesiology student at the University of North Texas applying for a job in the UNT football front office. He has a 4.0 GPA and is expected to graduate in May 2019. His relevant coursework includes technical communication and health related fitness. He is seeking to apply his strong communication skills and knowledge of football terminology to the front office role.
trabalho de ética
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
Diversity in the Workplace Revised Final Version 2 copy
This event on diversity in the workplace will be held on Tuesday, April 12th from 5:30-8pm at the Goldstein Alumni & Faculty Center. Attendees can engage in round-table discussions with employers and explore ideas for inclusion and identity expression at work. To register by April 6th, contact Ryan Smith at rsmith03@syr.edu.
Presentación Consultoria Social Empresarial 2016-2017
El documento describe una organización de aprendizaje y servicio que trabaja para crear proyectos innovadores con valor social a través de la creación, comprensión y experiencia directa. La organización fue fundada en 2014 y ha trabajado con 150 estudiantes y 50 organizaciones para desarrollar proyectos de formación, comunicación, reinvención de modelos de negocio y nuevas actividades. Algunos proyectos actuales incluyen un programa de radio, una escuela de finanzas, un campus de independencia económica y auditorías de economía del bien común.
Términos básicos de la estadistica
Este documento presenta conceptos básicos de estadística descriptiva como variables, población, muestra, parámetros estadísticos, escalas de medición, sumatoria, razón, proporción, tasa y frecuencia. Define cada concepto y ofrece ejemplos ilustrativos. La bibliografía incluye enlaces a sitios web que explican más detalladamente estos temas estadísticos fundamentales.
Studies on reinforced hollow concrete block masonry
Abstract Masonry may be defined as the assemblage of building units joined with the help of cementitious material or any accepted joining material to perform required function. It has its own reputation and performs multi-functions in load bearing structures such as- supporting loads, dividing spaces, thermal and acoustic insulation, weather and fire protection etc, but it has to be provided separately in framed structures. In present scenario, there is a great demand for construction of Multi-storied residential buildings in urban area because of needful requirements. Most of such buildings are constructed using RC-framed structure. On the other hand RC-framed structures are expensive and relatively difficult to construct because of the need for formwork. Masonry has a great benefit since it does not need form work. If moderate to High strength Engineered hollow concrete blocks are available, one can think of providing reinforcement through the core of such Hollow blocks. In this project an attempt has been made to obtain the load carrying capacity of Reinforced Hollow Concrete Block Masonry through experimental investigation by considering two different percentages of steels - for this totally four number of Reinforced hollow concrete block masonry prisms (RHCBM) using 12 mm diameter bar and six number of Reinforced hollow concrete block masonry prisms (RHCBM) using 8 mm diameter bar were casted and tested. Further, an attempt has been made to compare the experimental load carrying capacity with the conventional mechanics based approach used for analyzing short columns. There was a fairly good co-relation between the analysis and experiments. Key Words: Unreinforced Masonry, Reinforced Hollow Concrete Block Masonry.
Fabric and Print Story
This document describes the fabric story of Katherine White, which focuses on vibrant, breezy, comfortable and feminine fabrics like cotton, tie-dye, velvet, silk, denim, knitwear, floral prints, sequins, eyelet lace that appeal to hippies, surfers and vagabonds seeking a soulful, gypsy style.
More Related Content
What's hot
Secrets of Nation's Success
The document summarizes that the difference between poor and rich nations is not due to age, natural resources, or intellectual ability. Rather, it is the attitudes and principles embraced by a society, such as ethics, integrity, responsibility, respect for laws, work ethic, savings, and productivity. These principles are followed by the majority in rich countries but only a minority in poor countries. The document argues that countries are poor due to a lack of the right attitudes, not a lack of resources or nature, and calls people to circulate the message to reflect on changing attitudes.
We can solve poverty in the UK endorsers
A selection of endorsers for our comprehensive long-term strategy, We can solve poverty in the UK, which shows how the Government, businesses, communities, charities and individuals can all mobilise for a UK free from poverty.
The Reason Behind Poor Countries
The document compares characteristics of poor and rich countries. It argues that the difference is not due to the age of the country, availability of natural resources, or intellectual ability. Rather, the key difference is the attitudes and principles followed by most people in each society. Rich countries generally have populations that embrace ethics, integrity, responsibility, respect for laws, work ethic, savings, initiative, and punctuality. In poor countries, only a minority tend to follow these principles in their daily lives. If more people in poor countries adopted these attitudes, it could help the country develop.
Open Communities Alliance Introduction
The document discusses racial and economic segregation and lack of access to opportunity in Connecticut. It finds that Black and Latino residents disproportionately live in areas with lower access to education, jobs, healthcare and other resources. This segregation is linked to past discriminatory housing policies like redlining. The Open Communities Alliance aims to promote fair and equitable access to housing choice and opportunity through policies like balanced affordable housing placement, housing mobility programs, and investing in underserved communities.
Mothers - The silent architects of society, When mothers are not supported so...
The document discusses the importance of mothers in society and the negative impacts when mothers are not properly supported. It makes three key points:
1) Breakdown of the family unit, such as due to divorce or fathers abandoning their roles, undermines children's development and leads to social problems. This costs societies greatly.
2) Mothers play a crucial role as the first educators of children and stabilizing force for families, but social and economic pressures often prevent them from fulfilling this role.
3) Supporting mothers to stay at home with young children until they are school-aged would benefit children's health and development as well as reduce financial and social costs to societies.
Monitoring poverty and social exclusion
The annual Monitoring Poverty and Social Exclusion report provides the definitive picture of poverty in the UK. It finds that while overall poverty levels have remained steady, there have been significant increases in poverty among certain groups like working families, young people, and those in private rental housing. Experts discuss strategies for reducing poverty, including improving access to affordable housing and increasing secure, well-paying jobs. Key challenges are transforming the labor and housing markets so work provides a real path out of poverty for more people.
Why v r_so_poor
The document compares characteristics of poor and rich countries, finding that differences in age, natural resources, and intellectual capacity are not determinative factors. Rather, the key difference is the attitudes and principles followed by a country's people - namely ethics, integrity, responsibility, respect for laws and others, work ethic, savings, initiative, and punctuality. These principles are largely followed in rich countries but only by a minority in poor countries. The document argues that countries are poor not due to lack of resources or nature but due to lack of the right attitudes and failure to teach principles that make societies rich and developed.
The opportunities of an ageing society: looking beyond the challenges
At the annual McClelland Lecture, hosted by Alliance Manchester Business School, Anna Dixon presents on the opportunities of an ageing society, and looking beyond the challenges.
Change
The document summarizes that the difference between poor and rich nations is not due to factors like the age of the nation, availability of natural resources, or intellectual abilities of people. Rather, the key difference lies in the attitudes and principles followed by most citizens of rich countries, such as ethics, integrity, responsibility, respect for laws, work ethic, savings, productivity, and punctuality. These principles are ingrained through education and culture over many years. In poor countries, only a small minority follows these basic principles in their daily lives. The document concludes that countries are poor because of a lack of the right attitudes and unwillingness to teach and follow the principles of more developed societies.
Reaching the Nations thru Portland
The McCrackens are working in Portland, Oregon to prevent child sex trafficking through various programs: presenting on the issue in schools and youth groups, operating Door to Grace which provides support to survivors, and mentoring at-risk youth. Their long term vision is to holistically transform the Rockwood area of Portland through over 20 churches and 1,100 volunteers providing services like housing, jobs, education and community support.
What's hot (10)
Mothers - The silent architects of society, When mothers are not supported so...
Mothers - The silent architects of society, When mothers are not supported so...
The opportunities of an ageing society: looking beyond the challenges
The opportunities of an ageing society: looking beyond the challenges
Viewers also liked
Fisica
La física se divide en dos categorías principales: la física clásica y la física moderna. La física moderna, también conocida como física cuántica, estudia el movimiento de partículas pequeñas, las propiedades electromagnéticas de los microcuerpos y cómo el movimiento y la gravedad afectan el espacio y el tiempo. Albert Einstein ayudó a dividir y estudiar mejor la física moderna.
Virtual Career Fair v.2 copy
This virtual career fair will take place from April 5-6, 2016 and is open to students of all majors and alumni from Syracuse University. Attendees can register for free at www.careereco.com/events/secacc to meet online with recruiters about internship, full-time, and co-op opportunities.
TECM resume 2
Aaron Ceja is a current kinesiology student at the University of North Texas applying for a job in the UNT football front office. He has a 4.0 GPA and is expected to graduate in May 2019. His relevant coursework includes technical communication and health related fitness. He is seeking to apply his strong communication skills and knowledge of football terminology to the front office role.
trabalho de ética
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
Diversity in the Workplace Revised Final Version 2 copy
This event on diversity in the workplace will be held on Tuesday, April 12th from 5:30-8pm at the Goldstein Alumni & Faculty Center. Attendees can engage in round-table discussions with employers and explore ideas for inclusion and identity expression at work. To register by April 6th, contact Ryan Smith at rsmith03@syr.edu.
Presentación Consultoria Social Empresarial 2016-2017
El documento describe una organización de aprendizaje y servicio que trabaja para crear proyectos innovadores con valor social a través de la creación, comprensión y experiencia directa. La organización fue fundada en 2014 y ha trabajado con 150 estudiantes y 50 organizaciones para desarrollar proyectos de formación, comunicación, reinvención de modelos de negocio y nuevas actividades. Algunos proyectos actuales incluyen un programa de radio, una escuela de finanzas, un campus de independencia económica y auditorías de economía del bien común.
Términos básicos de la estadistica
Este documento presenta conceptos básicos de estadística descriptiva como variables, población, muestra, parámetros estadísticos, escalas de medición, sumatoria, razón, proporción, tasa y frecuencia. Define cada concepto y ofrece ejemplos ilustrativos. La bibliografía incluye enlaces a sitios web que explican más detalladamente estos temas estadísticos fundamentales.
Studies on reinforced hollow concrete block masonry
Abstract Masonry may be defined as the assemblage of building units joined with the help of cementitious material or any accepted joining material to perform required function. It has its own reputation and performs multi-functions in load bearing structures such as- supporting loads, dividing spaces, thermal and acoustic insulation, weather and fire protection etc, but it has to be provided separately in framed structures. In present scenario, there is a great demand for construction of Multi-storied residential buildings in urban area because of needful requirements. Most of such buildings are constructed using RC-framed structure. On the other hand RC-framed structures are expensive and relatively difficult to construct because of the need for formwork. Masonry has a great benefit since it does not need form work. If moderate to High strength Engineered hollow concrete blocks are available, one can think of providing reinforcement through the core of such Hollow blocks. In this project an attempt has been made to obtain the load carrying capacity of Reinforced Hollow Concrete Block Masonry through experimental investigation by considering two different percentages of steels - for this totally four number of Reinforced hollow concrete block masonry prisms (RHCBM) using 12 mm diameter bar and six number of Reinforced hollow concrete block masonry prisms (RHCBM) using 8 mm diameter bar were casted and tested. Further, an attempt has been made to compare the experimental load carrying capacity with the conventional mechanics based approach used for analyzing short columns. There was a fairly good co-relation between the analysis and experiments. Key Words: Unreinforced Masonry, Reinforced Hollow Concrete Block Masonry.
Fabric and Print Story
This document describes the fabric story of Katherine White, which focuses on vibrant, breezy, comfortable and feminine fabrics like cotton, tie-dye, velvet, silk, denim, knitwear, floral prints, sequins, eyelet lace that appeal to hippies, surfers and vagabonds seeking a soulful, gypsy style.
Nano green building
This document provides an overview of the potential for nanotechnology to advance green building goals through new materials and products. It finds that nanotechnology can significantly reduce energy use, waste, and pollution from buildings. Current applications include insulating and self-cleaning nanocoatings. Near-future applications include nano-enhanced solar cells, lighting, and air/water filtration. More distant applications may include nano-enhanced structural materials. The document outlines a three-phase timeline and estimates the nanotechnology market in building will grow from less than $20 million currently to nearly $400 million by 2016. It also discusses drivers, obstacles, and future trends regarding the use of nanotechnology in green building.
Surublien-Strategies To Conserve Palawan's Biodiversity
The entire island of Palawan is a designated Man and Biosphere
Reserve, with two internationally recognized
World Heritage Sites, an Endemic Bird Area, and a Philippine Priority Area for biodiversity conservation.
Over 1,700 species of flowering plants
and about 41% of the more than 1,100
species of terrestrial vertebrates that
are known in the Philippine Archipelago
are found in the province.
Its marine ecosystem boasts of an astonishing assemblage of marine life that sits atop the famed Coral Triangle.
The International Union for Conservation of Nature has identified at least 82 terrestrial and marine species that are found in Palawan to be among the list of globally important species, their classification having been determined as either endangered or threatened.
Social Media Final: Voice
1. Voice refers to a brand's personality as described through adjectives like lively or professional, while tone adds flavor based on audience and situation.
2. Developing a unique voice is important for marketing and PR, especially on social media, and can help elevate a brand if positive but damage it if negative.
3. Examples show Chobani has a funny, simple voice on Twitter, while IHOP tried changing to a "hip" voice on Twitter but received backlash for using simplified language. The Rosamond Gifford Zoo has a happy, upbeat voice on social media.
Viewers also liked (15)
Diversity in the Workplace Revised Final Version 2 copy
Diversity in the Workplace Revised Final Version 2 copy
Presentación Consultoria Social Empresarial 2016-2017
Presentación Consultoria Social Empresarial 2016-2017
Studies on reinforced hollow concrete block masonry
Studies on reinforced hollow concrete block masonry
Surublien-Strategies To Conserve Palawan's Biodiversity
Surublien-Strategies To Conserve Palawan's Biodiversity
Similar to Individual people´s relationships with their consumer goods
Intro
The document discusses different perspectives on wealth and prosperity. It argues that traditional measures like GDP do not capture important societal and environmental factors. Wealth is about more than just money - it involves living in a healthy society with a clean environment. The document proposes that sustainability indicators be reported alongside traditional economic numbers to provide a more complete picture of prosperity. It outlines an initiative called "A Longer View" to facilitate sharing environmental and social data with news organizations and websites, with the goal of informing both business and the public.
Core Value: Integrity of Creation
The document discusses sustainable living and ecological footprints. It explains that unsustainable lifestyles negatively impact the environment and future generations. However, everyday choices can help solve problems if people adopt more sustainable practices, like reducing consumption, recycling, reusing items, and minimizing waste. The document encourages assessing one's ecological footprint through a quiz and identifying areas of lifestyle that can be improved to live more sustainably.
Marketing moet zichzelf opnieuw uitvinden. Tex Gunning
The document discusses the changing landscape for marketing and consumers. It argues that traditional marketing tools are no longer effective as consumers seek brands that provide meaning, belonging, and leadership. The world is facing major issues like wealth inequality, health crises, and environmental threats. Consumers increasingly demand that brands address social and environmental problems. The trends indicate consumer concern will become consumer demand for brands that care about people and planer. The new marketing toolbox must help create meaning in people's lives, a sense of community, and provide leadership through their values.
The story of stuff
The documentary narrates the linear "materials economy" system from extraction to disposal and argues it is unsustainable and harms people and the environment. It externalizes costs by not paying living wages, polluting, and designed obsolescence. Many opportunities exist to intervene and change the system to one that is circular, sustainable, equitable and doesn't waste resources or exploit people. People created the current system and have the power to change it.
Flamingo & Weight Watchers: Uncovering our toxic environment
This document discusses 6 cultural drivers that are breaking down defenses against overeating: rogue food invading all spaces like homes, offices, and cars; a hyperactive culture where people feel constantly busy even if sedentary; the informalization of culture with fluid routines and less structured meals; these trends fuel snacking becoming ubiquitous replacing traditional meals. Weight Watchers harnessed this understanding of the toxic environment through cultural intelligence to shape a new strategy, extending their message and achieving their best PR results with 500% more editorial reach.
Mrs presentation 17mar14final
This document discusses 6 cultural drivers that are breaking down defenses against overeating: rogue food invading all spaces like homes, offices, and cars; a hyperactive culture where people feel constantly busy even if sedentary; the informalization of culture with fluid routines and less structured meals; these trends fuel snacking becoming ubiquitous. Weight Watchers harnessed this cultural understanding to shape a new strategy, running 4 PR campaigns over 12 months with experts to highlight how the environment is stacked against healthy choices. This approach led to their most successful PR results with 500% more editorial reach than in 2012.
1 chapter1lecture introductiontodevelopment
1) The document introduces the field of development economics, which uses economic analysis to understand challenges facing developing countries, including causes of poverty and paths to escape poverty.
2) It discusses different views of development, including traditional measures like GNI per capita as well as broader concepts like empowering women and expanding human freedoms and capabilities.
3) Key topics in development economics include absolute and relative poverty, characteristics of developing nations, and achieving the Millennium Development Goals.
Co x-aet-2016-07-28
Presentation at Art Earth Tech Gathering 2016: Co-X: What is all this Co-X Stuff (Co-living, Co-working, Coops) and Why Do We Care?
Marketfordoinggood
The document discusses the rise of "doing good" through ethical consumerism, charity donations, and sustainable business practices. It suggests this reflects a deeper cultural shift towards more community-minded and altruistic values among the public. Data shows increases in areas like green behaviors, fair trade purchases, and voluntary work. This signals that people increasingly want to get involved in causes, connect with communities, and believe they can make a positive impact. The growth of "doing good" may be part of people pursuing richer, more interesting lives and a counterculture that has become mainstream.
First Words
The document compares characteristics of poor and rich countries. It finds the key difference is not factors like a country's age, natural resources, or the intellectual abilities of its people. Rather, the main difference is the attitudes and principles followed by a culture. Rich countries and their people generally follow principles like ethics, integrity, responsibility, respect for laws and others, a work ethic, savings, punctuality. In poor countries, fewer people adhere to these principles in their daily lives. The document argues countries are poor not due to lack of resources or nature, but due to lack of the right attitudes and willingness to teach principles that make societies rich and developed.
مقارنة جميلة
The document summarizes that the difference between poor and rich countries is not due to age, natural resources, or intellectual ability. Rather, the key difference is the attitudes and principles that are commonly followed by citizens. People in rich countries generally adhere to principles like ethics, integrity, responsibility, respect for laws, work ethic, savings, punctuality. In poor countries, only a minority exhibit these functional behaviors that are characteristic of developed societies. For a country to develop, its people must be willing to adopt these principles through education and cultural change.
Socio-cultural environment in INternational Business
This topic describes what is international business, what is environment in international business, what is socio-cultural environment in business, what are the challenges faced by the international business in 2017.
Attitude matters
1. The difference between poor and rich countries is not due to their age, natural resources, or the intelligence of their people.
2. Rich countries like Japan, Switzerland, Canada, Australia, and New Zealand became wealthy because most of their people embraced principles like ethics, integrity, responsibility, respect for laws and others, work ethic, savings, and punctuality.
3. In poor countries, only a minority follow these basic principles that are essential for development. If more people in poor countries adopted these principles through education and culture, they could change their situation and become developed.
Stepping lightly2
The document discusses the concept of sustainable living and ecological footprints. It notes that human lifestyles and consumption patterns are negatively impacting the environment. However, making sustainable choices in our daily lives, such as reducing waste and emissions, can help minimize this impact. It then provides a quiz to calculate an individual's ecological footprint based on lifestyle habits and identifies areas where changes could lower one's footprint.
Why V R So Poor
The document discusses differences between rich and poor countries. It argues that factors like a country's age, natural resources, or race do not determine wealth or poverty. Rather, the key difference is the attitudes and principles followed by a country's people, such as ethics, integrity, responsibility, respect for laws, work ethic, savings, and punctuality. These principles are widely followed in rich countries but only by a minority in poor countries. The document concludes that poor countries lack these functional attitudes of wealthy societies, not natural resources, and must change their attitudes to develop.
Chapter 16 social psychology and the sustainable future
This document discusses how social psychology can help enable a more sustainable future. It addresses issues like overconsumption, population growth, and environmental destruction. It presents technologies that can reduce energy usage and notes that controlling consumption is also important. While increased materialism and wealth do not necessarily correlate with well-being, sustainable living and simple lifestyles can promote happiness. Social comparison and adaptation affect how additional wealth impacts satisfaction. Overall, non-material factors like relationships and community are more important to well-being than economic growth.
TFSL_ConceptPaper
This document presents a concept paper for a task force on sustainable lifestyles. It discusses how current consumption patterns are often unsustainable and put pressure on the environment. Lifestyles comprise behaviors, social practices, and infrastructure that support consumption. Effectively addressing consumption requires interventions at multiple levels of culture, society, environment, and economics. Promoting sustainable lifestyles requires empowering people with awareness and knowledge to demand more sustainable options and participate in initiatives. Education plays an important role in facilitating changes in attitudes and behaviors toward sustainability. The concept paper aims to support discussion on sustainable lifestyles and education for sustainable consumption.
Viral foresight
A look at what we have learned from COVD-19 and how these learnings might shape our future - beyond health systems.
No Essay Scholarship App Review. Online assignment writing service.
This document discusses factors that may contribute to underachievement among working class students. It acknowledges that both internal school factors and external factors outside of school can play a role. One major external factor is a lack of economic capital in working class families, which can limit access to educational resources. However, the document also discusses internal school factors, such as the use of a more complex "elaborated code" in teaching and assessments that may disadvantage working class students less familiar with this type of language. Both internal and external factors likely interact to influence underachievement.
globalization with social responsibility
This document discusses globalization and the importance of social responsibility. It provides examples of companies like P&G, Nokia, and Nestle implementing social responsibility programs. While globalization has benefits like economic growth and technology sharing, it also has downsides such as job losses and income inequality between countries. To manage globalization's impacts, universal ethical standards and regulations need to be established to promote social justice and fairness.
Similar to Individual people´s relationships with their consumer goods (20)
Marketing moet zichzelf opnieuw uitvinden. Tex Gunning
Marketing moet zichzelf opnieuw uitvinden. Tex Gunning
Flamingo & Weight Watchers: Uncovering our toxic environment
Flamingo & Weight Watchers: Uncovering our toxic environment
Socio-cultural environment in INternational Business
Socio-cultural environment in INternational Business
Chapter 16 social psychology and the sustainable future
Chapter 16 social psychology and the sustainable future
No Essay Scholarship App Review. Online assignment writing service.
No Essay Scholarship App Review. Online assignment writing service.
More from Universidad Pontificia Comillas ICAI-ICADE
Emprendimiento social: qué es, qué no es, para qué es
Este documento trata sobre el emprendimiento social. Explica que el emprendimiento social implica ideas nuevas (productos, servicios o modelos) que satisfacen necesidades sociales y crean nuevas formas de colaboración. Además, discute los fundamentos de los Territorios Socialmente Responsables, los cuales incluyen la teoría de los grupos de interés, la defensa del bien común, las teorías de relaciones sociales y las ciudades conceptuales de Boltanski y Thevenot. El objetivo final es crear territorios donde la comunidad prime sobre
Marketing para ONGS
Este documento analiza el debate ético sobre si las organizaciones no gubernamentales (ONG) utilizan la publicidad y las campañas de recaudación de fondos con fines meramente recaudatorios o para sensibilizar y educar a la población. Se discuten diferentes enfoques de las campañas de las ONG, incluido el uso de imágenes y mensajes, y se plantea la preocupación de que algunas campañas mercantilizan la solidaridad en lugar de promover un cambio social significativo.
Economia solidaria en tiempos de crisis
Este documento trata sobre varios temas relacionados con la economía y la sociedad. Aborda la crisis financiera, la crisis del empleo y la crisis medioambiental. También discute conceptos como la riqueza individual frente al bienestar colectivo, la desconfianza, y cómo salir de la crisis. Finalmente, propone redefinir objetivos vitales y profesionales, y transformar nuestra forma de participar en la economía para cambiar el mundo.
Conferencia Internacional NinguéM Se Pode Esconder Das AlteraçOes
Conferencia Internacional NinguéM Se Pode Esconder Das AlteraçOesUniversidad Pontificia Comillas ICAI-ICADE
Conferencia sobre consumo en el Parlamento portugues, invitado po el Bloco de Esquerda, vewrano de 2007Creamos lo que Creemos
El documento habla sobre la sociedad de consumo y los problemas asociados con ella. Promueve el consumo como medida de bienestar individual y libertad, pero también reconoce la desigualdad que genera entre ricos y pobres y su impacto en el medio ambiente. Finalmente, propone que el consumo debe ser transformador para abordar problemas como la pobreza y la exclusión.
¡ C O M P R A M E L O!
El documento discute el mercado dirigido a niños y adolescentes desde tres perspectivas: el mercado directo (dinero que gastan directamente), el mercado de influencia (influencia en decisiones familiares de compra), y el mercado a futuro (creación de hábitos y preferencias que perduran cuando son adultos). Los niños se han convertido en objetivos importantes para las empresas debido a su poder adquisitivo directo y su capacidad de influir en las compras familiares.
HabíA Una Vez Tres Cerditos Hermanos Que VivíAn
El documento narra la historia de tres cerditos hermanos que construyen casas de diferentes materiales para protegerse del lobo feroz. El menor hace la suya de paja, el mediano de madera y el mayor de ladrillos. Cuando el lobo llega, destruye fácilmente las casas de paja y madera pero no puede derribar la de ladrillos.
Panorma de las finanzas eticas en España
El documento presenta una introducción general sobre las finanzas sociales en España. Describe brevemente el historial del sector, analiza su estructura actual y diagnostica áreas de mejora. Identifica cuatro pilares históricos de las finanzas sociales en España y examina algunos productos y entidades existentes.
Las Personas Como Verdaderas Protagonistas Del Desarrollo
El documento habla sobre el desarrollo a escala humana centrado en satisfacer las necesidades humanas fundamentales y generar autosuficiencia. También discute cómo los ciudadanos del sur y norte pueden ser protagonistas en el desarrollo a través de la solidaridad, participación cívica, y creando alternativas de desarrollo local. Finalmente, enfatiza la importancia de desarrollar una ciudadanía activa, crítica y multicultural.
More from Universidad Pontificia Comillas ICAI-ICADE (9)
Emprendimiento social: qué es, qué no es, para qué es
Emprendimiento social: qué es, qué no es, para qué es
Conferencia Internacional NinguéM Se Pode Esconder Das AlteraçOes
Conferencia Internacional NinguéM Se Pode Esconder Das AlteraçOes
Las Personas Como Verdaderas Protagonistas Del Desarrollo
Las Personas Como Verdaderas Protagonistas Del Desarrollo
Recently uploaded
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Recently uploaded (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Individual people´s relationships with their consumer goods
- 2. We have more food, more clothes, more cars, larger houses and fewer days of work per week, better work and, above all, better health. And, in spite of this, we are not more happy (...). If we want people to be happy, we need to know what conditions generate happiness and how to grow them Richard Layard, 2005 Hapiness Easterlin Paradox
- 3. Consumption phenomena explains our Society fundamentals …is spread all over the world.. …is on the hand of a few... ..and measures exclusion in terms of the contribution to it 8 % of Europeans were severely materially deprived (Eustat 2012) AROPE: cannot afford 4 out of 9 i) to pay rent or utility bills ii) keep home adequately warm iii) face unexpected expenses iv) eat protein every second day v) a week holiday away from home vi) a car vii) a washing machine viii) a colour TV ix) a telephone
- 4. Final consumption of food and drink, private transportation and housing lead to 70-80% of Europe’s environmental impacts. Meat and dairy consumption alone account for almost one quarter (24%) of all final consumption impacts. Domestic heating, water consumption, appliances and electronics account for 40% of Europe’s total energy consumption (with 67% of EU- 27 household energy consumption linked to space heating Car ownership in the EU-27 increased by 35% between 1990 and 2007. EU-drivers own over one third of the world’s 750 million automobiles. In the EU-27, approximately 60% of adults and over 20% of children are overweight or obese.
- 6. Almost everything we buy is not bought because what it can do, but because what it means for us. Helps to build my identity Links with my past (Nostalgia) Comfortability (part of daily routines) Provokes intense emotions
- 7. GlobalLocal How do (are) you • part of ? • feel part of? • take part in? • have part? Liberal Responsible Reformer Radical Evasive
- 8. Europeans are satisfied with their personal life and believe they have control over how their lives develop. They identify with their town, region and country and, the majority, with Europe also. The family plays a vital role for Europeans • it is the most important thing in their lives and also the group they trust most. • They also express considerable trust in other close groups like friends, work colleagues and neighbors. Europeans attach considerable importance to income, work and free time. Religion and political involvement come further down their list of life priorities.
- 9. have a growing interest in personal health increasingly appearance- conscious want healthy food that is also easy to prepare In a complex market environment, look for responsible brands they can trust Connected (SOLOMO)Smart Shoppers (maximize individual ROI) Ecocool
- 10. Working poor Dinkys &Sinkies Lohas BOBOs Sharing Golden Senior Adulteens (kidults) a Women B men
- 11. The rise of collaborative consumption (sharing, swapping, trading) • ownership of goods vs access to goods and services • passive consumers vs co- producers (prosumers) More sustainable ways of utilizing products and services • efficient living (wasting less) • different living (focus on high quality goods and services) • sufficient living (reducing consumption) Community and city action that demonstrates the success of participatory approaches to sustainable living and mobility options • eco-towns, • sustainable city initiatives • Transition Towns Behaviour change at the household level shows increasing willingness to invest in energy efficiencies The promotion of walking, cycling and public transport at the municipal levels enables more healthy living options
- 12. THANK YOU!