This document introduces a promotional service called Vacation Coupon provided by Formula Domina. The service is designed to increase company revenue, customer loyalty, and market leadership. It works by providing customers of Formula Domina's corporate clients coupons for free or discounted vacations. This creates a high perceived value gift that motivates customers and increases their loyalty to the corporate client. Examples show banks and retailers having success with this service, such as increased sales and customer retention rates.
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Go to www.CashbackTeacher.com/join
Register as a new member
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The worlds largest rewards program has partnered up with key accounts such as Walmart, Marks & Spencer and the MotoGP just to mention a few. Follow this link to get your free membership now.
https://cbw.to/o7o9z8
What makes Consumer Journey truly an amazing tool is its predicability and focus in studying consumer behavior and churning out a media and communication plan that ensures maximum ROI.
EngageMint 2022: Loyalty Program - Worth the effort?WebEngage
The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits.
This session covers:
- Building a loyalty program from scratch
- Wins and learnings of running a loyalty program
- How to reward customer behaviour to drive conversions
About the speaker: Nitika is a multidisciplinary marketing professional. She's previously worked in Foodpanda/Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users and is currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell
Find the speaker here: https://www.linkedin.com/in/nitika14/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=nitikakhanna
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
How your fidelity cards will become a successStampKey Ltda
The fidelity card - also known as loyalty card, punch card or stamp card - is still one of the most widely used marketing tools for many businesses. Learn how
you can effectively create customer loyalty for your business and why it pays off
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
The worlds largest rewards program has partnered up with key accounts such as Walmart, Marks & Spencer and the MotoGP just to mention a few. Follow this link to get your free membership now.
https://cbw.to/o7o9z8
What makes Consumer Journey truly an amazing tool is its predicability and focus in studying consumer behavior and churning out a media and communication plan that ensures maximum ROI.
EngageMint 2022: Loyalty Program - Worth the effort?WebEngage
The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits.
This session covers:
- Building a loyalty program from scratch
- Wins and learnings of running a loyalty program
- How to reward customer behaviour to drive conversions
About the speaker: Nitika is a multidisciplinary marketing professional. She's previously worked in Foodpanda/Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users and is currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell
Find the speaker here: https://www.linkedin.com/in/nitika14/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=nitikakhanna
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
How your fidelity cards will become a successStampKey Ltda
The fidelity card - also known as loyalty card, punch card or stamp card - is still one of the most widely used marketing tools for many businesses. Learn how
you can effectively create customer loyalty for your business and why it pays off
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
2. AdvancedAdvanced
Promotional ServicePromotional Service
tunedtuned
onon ““marketingmarketing
orientedoriented”” CompaniesCompanies’’
needsneeds
in order to :in order to :
11--increase revenueincrease revenue
22-- increase clientincrease client
'loyalty'loyalty
33-- reach leadership inreach leadership in
marketmarket
3. Who we are
Formula Domina, already 6 years running in Russian Federation,
is a Domina Group’s subsidiary, based in Moscow
(www.formuladomina.ru ).
Domina Group, based in Milan, is a multinational company, world
leader in real estate and tourism, owner of hotel chain
(www.dominahotels.com ), including «Domina Coral Bay Hotel, Resort,
SPA & Casino Coral Bay» in Sharm El Sheik, malls in Europe and Middle
East.
5. Our philosophy…
We provide our company client with a strong &
effective emotional lever they use to motivate
their costumers
Our formula’s U.S.P.
Our emotional lever is not the dream of everyone to
have free vacation in the most beautiful place in the
world!
There are no restriction in term of business field, goods or services.
Every company, wherever running business, needs an effective
promotional tool.
We have the solution, we provide them with what they need!
6. The concept …
Good service
Company Client
Free Good vacation
More clients
More client’s
loyalty
More clients
More client’s
loyalty
7. The service …
• We publish 2 times per year a special catalogue
for the exclusive use of Formula Domina coupon
user
• Catalogue contains hotels in the most beautiful
place in the world
• Most of the hotels belong and are managed by
Domina Hotels Group
• Catalogue shows hotel’s rack rates and special
rates for coupon user only. Coupon’s user can
immediately see advantages they are getting
using Formula Domina services;
in several selected period and hotels coupon
user have free of charge accommodation in
B&B for 7 days for 2 persons!!!
• Perceived present’s value is up to 1000 euro
•100% of coupon user enjoy the advantageous
gift. It is not a lottery!
8. Vacation Coupon
•Coupon is a kind of “one use only
bonus card”.
•Coupon is up to 2 years valid.
• Coupon gives final users right to
book vacation from our catalogue
even free of charge according to
rules of use published in catalogue
itself.
• Private customers cannot by
coupon.
•Formula Domina sells coupons only
to selected corporate clients.
•Coupon owner can use it personally
or transfer it to another person
9. We have a common goal with our company client:
take care of costumers!
We have a common goal with our company client:
take care of costumers!
Our company client gives gift=coupon to customer upon shopping/getting service
Customer/coupon final user
enjoy a wonderful vacation
Customer will have again
vacation with DOMINA.
DOMINA reach one of its
goal:
increase hotel clients
Customer will use again our
company client’s service
that reaches its goals:
It get a loyal client, a repeater
And Increase revenue
Why it works …
10. High perceived value of present
+
Strong Emotional Lever
High perceived value of present
+
Strong Emotional Lever
Why it works …
50€
Perceived
value of gift
1000€
Average Cost
for client
company
11. Promo action …
Client shopping
goods/services
Client shopping
goods/services
Client receive coupon
and catalogue
as a gift
Client receive coupon
and catalogue
as a gift
Client chose destination
for vacation
Via FD Concierge
Client chose destination
for vacation
Via FD Concierge
Client has one year
time to choose
vacation
Client has one year
time to choose
vacation
Client have a wonderful
vacation
Client have a wonderful
vacation
12. Loyalty program …
Loyalty program
Not based on moneyBased on money
Emotional lever
Privileges Club of loyal
costumers
Rational lever
Discount Bonuses
13. ADVERTISING & PR USE…
Every one knows that the best advertising is :“mouth to mouth”.
Happy and satisfied clients get repeaters (client loyalty) and bring
other clients.
Coming back from a wonderful vacation your clients will be more
that happy!
To present potential or loyal clients with gift is a common use in
Public Relation.
Scientific studies confirm that more than 80% of customers
consider vacation the best gift.
14. Why is convenient …
Advantages using Formula Domina promotional service
1. Small cost for high perceived
gift value
2. Acceleration of
products/service sale
3. Vertical increment of sale
4. Quick introduction of new
product/service in market
5. Local Leadership in
merchandise belonging sector
6. Increase of Client’s loyalty
7. Quick store empting
8. Not tax for present receiver
15. Example of use …
Mechanism of promo action:
Opening a new bank deposit for at least
15000 rubles, client receive Formula
Domina’s Vacation coupon and
catalogue as a gift
Results after a few months of running
action:
• More than 80.000 coupon activated
Promotional campaign:
Banners in city
Radio
17. Example of use
• Mechanism of action:
• Every 3000 rubles of purchase
costumer receive 1 point
• When clients collected 3 points he
receive as a present Formula
Domina Catalogue and coupon
• Result after 1 months of running
promo action:
• 3250 costumers received coupon
and catalogue
• 2700 activated coupon
• 20% increase in average basket
• Promotional campaign:
• Inside and out side the shops