The document proposes a plan to restructure and grow sales for Unilever in Russia over the next 3 years. It recommends (1) joining the food and HPC divisions under single sales leadership, (2) dividing Russia into 6 macro-regions, (3) reallocating staff to focus on modern trade accounts, (4) implementing an e-CRM system and reallocating marketing budgets, and (5) an immediate transition instead of a pilot project. The proposals aim to leverage market growth opportunities and trading up trends to increase sales by 63% to over 45 billion rubles by 2013 through structural changes, business process optimization, and focusing on key growth drivers.
This event will provide Senior Managers, Entrepreneurs, Sales Managers, Human Resources Managers and Recruiters with the knowledge, insights, tools and techniques required to consistently recruit effective salespeople.
This will typically provide greater than 90% hiring accuracy, reduce staff churn by at least 30% and increase average annual sales per salesperson by 20-40%.
This event will provide Senior Managers, Entrepreneurs, Sales Managers, Human Resources Managers and Recruiters with the knowledge, insights, tools and techniques required to consistently recruit effective salespeople.
This will typically provide greater than 90% hiring accuracy, reduce staff churn by at least 30% and increase average annual sales per salesperson by 20-40%.
This IDC study discusses the results of IDC's research of the sales operations function. This research provides a detailed evaluation and analysis of the best and emerging practices across sales operations teams at the technology industry's largest and best-performing companies. A framework is provided to help sales operations teams identify key weaknesses and gaps in their current structure. Also provided is IDC's guidance on the key components required to enable the transition to the next-generation sales operations team, including recommendations sales operations staffing levels.
"Sales costs are outpacing revenue growth, sales organizations are increasing in complexity, and IT buyers continue to indicate that sales reps are out of touch with their needs," says Michael Gerard, vice president of IDC's Sales Advisory Practice. "The sales operations team must be the key driver and catalyst for increased productivity across the sales organization, setting the vision for its future and maintaining the path toward this vision. However, significant organizational and structural changes are required with sales operations teams to achieve this goal. With the right strategy and individuals in place, sales operations teams have the potential to be the catalyst for establishing a best-in-class, agile sales organization."
Tips on selecting metrics for sales incentive plan design purposes.
Use of quantitative and qualitative measures.
Impact of pay communication on sales employee engagement, and use of performance management and employee appraisal as a channel for these conversations.
Aspiring Entrepreneurs Transform your Business in 2 Steps - STEP 1 Articulate...Indresh Saluja
We have transformed 6 businesses so far in last 4 years of our existence. Many fold increase in top line, double digit growth on profitability, increase in market share, huge improvement in efficiency across processes, and strengthening of people capabilities. Organisations were transformed from being opportunity driven to strategy focused. Sharing with an example the first 2 most critical steps we recommend to every entrepreneur as starting point for business transformation.
Opportunities And Threats Of Entering New Markets New Geos Powerpoint Present...SlideTeam
Introducing our Opportunities And Threats Of Entering New Markets New Geos PowerPoint Presentation Slides to help you create a successful business expansion plan step-by-step. Identify the available geographic strategic options best-suited to widen your market base by taking the help of these entry strategy PPT slides. Use this swot analysis PPT template to elaborate on the plan of action for business growth, like expansion in successful existing geos, entering new geos, and dropping unsuccessful geos. Employ these content-specific market entry PPT layouts to carry out effective market research for your business. Highlight the process as well as the importance of value proposition analysis by taking the aid of these commercialization strategy PPT designs. Take advantage of our matrix template for this geographic expansion strategy PPT presentation to score each potential geo on the criteria of market opportunities like growth potential, competition level, investment, risk, and legal aspects. Download this global marketing effort PPT deck and create a roadmap for successful business expansion in the global market. https://bit.ly/3cJ7cx9
More and more sales are moving from physical shops to online stores. A trend that was already on the rise, the COVID-19 pandemic has accelerated the digitalisation process. Now, many retailers need to create clear online retail strategies that also address the issue of price transparency
In this webinar, we will share our methodology for designing sustainable price and promotion strategies and provide some tangible actions to help you assess your current strategy.
ONE NUMBER – UN PIANO DELLA DOMANDA CONDIVISO E AFFIDABILE GARANTISCE LA SODD...Concordia Srl
Una corretta logica di gestione della supply chain non può fare a meno della capacità di comprendere la complessità della domanda di mercato, e un’azienda che dispone di strumenti strategici per analizzare la domanda, ridurre le scorte e migliorare il livello di servizio può aumentare le proprie performance in maniera significativa.
Essere in grado di scambiare vicendevolmente le informazioni in azienda è un fattore chiave per rispondere al mercato. Per fare questo è assolutamente prioritario ottenere valori di forecast affidabili in grado di supportare un’efficiente pianificazione, in termini di fabbisogni, produzione e distribuzione.
L’elaborazione di un piano della domanda coerente e fattibile richiede una visione globale e condivisa tra le varie funzioni aziendali, la capacità di sfruttare tutte le informazioni disponibili, per arrivare a disporre del cosiddetto “one number” che permetta di basare la pianificazione futura (a breve, medio e lungo termine) con gli stessi valori per sales, marketing, operations ecc.
Grazie a tecnologie avanzate di analisi della domanda e piattaforme native integrate per soddisfare i bisogni di chi deve pianificare la supply chain e le attività commerciali, è possibile scambiare idee, condividere numeri in tempo reale e finalmente agire per il bene comune della propria azienda.
Managing Advertising Agencies Throughout a Product's Lifecycle WhitepaperDana Small
This whitepaper gives in-depth detail on how you can actively manage creative advertising agencies through a product's lifecycle. It gives insights and pro tips based on the presentation given at ProcureCon Marketing 2019.
Marketing strategy
Marketplace live
Marketplace live performance review
Marketplace live assessment of strategy & its execution
Marketplace live lesson learnt
Designing Successful International Go-To-Market StrategiesHans Bech
This white paper describes some of the challenges associated with international market penetration for software companies with long value chains. Further, it gives two real life examples of how companies have overcome these challenges using very different approaches.
Company XYZ changed from a channel-based approach to internationalization through acquisitions. Company ABC chose an international joint venture strategy to compensate for lack of staff and funds.
How to break the status quo barrier (webinar may 1)Corporate Visions
Statistics show that the most dangerous competitor you face is the status quo — it’s your prospects deciding to do nothing. If you want to grow your business, you’ll need to challenge your customers to do something different. And you need to turn more opportunities from "no decision" into decisions that favor you. The best way to do this is to establish the buying vision in the first place.
This IDC study discusses the results of IDC's research of the sales operations function. This research provides a detailed evaluation and analysis of the best and emerging practices across sales operations teams at the technology industry's largest and best-performing companies. A framework is provided to help sales operations teams identify key weaknesses and gaps in their current structure. Also provided is IDC's guidance on the key components required to enable the transition to the next-generation sales operations team, including recommendations sales operations staffing levels.
"Sales costs are outpacing revenue growth, sales organizations are increasing in complexity, and IT buyers continue to indicate that sales reps are out of touch with their needs," says Michael Gerard, vice president of IDC's Sales Advisory Practice. "The sales operations team must be the key driver and catalyst for increased productivity across the sales organization, setting the vision for its future and maintaining the path toward this vision. However, significant organizational and structural changes are required with sales operations teams to achieve this goal. With the right strategy and individuals in place, sales operations teams have the potential to be the catalyst for establishing a best-in-class, agile sales organization."
Tips on selecting metrics for sales incentive plan design purposes.
Use of quantitative and qualitative measures.
Impact of pay communication on sales employee engagement, and use of performance management and employee appraisal as a channel for these conversations.
Aspiring Entrepreneurs Transform your Business in 2 Steps - STEP 1 Articulate...Indresh Saluja
We have transformed 6 businesses so far in last 4 years of our existence. Many fold increase in top line, double digit growth on profitability, increase in market share, huge improvement in efficiency across processes, and strengthening of people capabilities. Organisations were transformed from being opportunity driven to strategy focused. Sharing with an example the first 2 most critical steps we recommend to every entrepreneur as starting point for business transformation.
Opportunities And Threats Of Entering New Markets New Geos Powerpoint Present...SlideTeam
Introducing our Opportunities And Threats Of Entering New Markets New Geos PowerPoint Presentation Slides to help you create a successful business expansion plan step-by-step. Identify the available geographic strategic options best-suited to widen your market base by taking the help of these entry strategy PPT slides. Use this swot analysis PPT template to elaborate on the plan of action for business growth, like expansion in successful existing geos, entering new geos, and dropping unsuccessful geos. Employ these content-specific market entry PPT layouts to carry out effective market research for your business. Highlight the process as well as the importance of value proposition analysis by taking the aid of these commercialization strategy PPT designs. Take advantage of our matrix template for this geographic expansion strategy PPT presentation to score each potential geo on the criteria of market opportunities like growth potential, competition level, investment, risk, and legal aspects. Download this global marketing effort PPT deck and create a roadmap for successful business expansion in the global market. https://bit.ly/3cJ7cx9
More and more sales are moving from physical shops to online stores. A trend that was already on the rise, the COVID-19 pandemic has accelerated the digitalisation process. Now, many retailers need to create clear online retail strategies that also address the issue of price transparency
In this webinar, we will share our methodology for designing sustainable price and promotion strategies and provide some tangible actions to help you assess your current strategy.
ONE NUMBER – UN PIANO DELLA DOMANDA CONDIVISO E AFFIDABILE GARANTISCE LA SODD...Concordia Srl
Una corretta logica di gestione della supply chain non può fare a meno della capacità di comprendere la complessità della domanda di mercato, e un’azienda che dispone di strumenti strategici per analizzare la domanda, ridurre le scorte e migliorare il livello di servizio può aumentare le proprie performance in maniera significativa.
Essere in grado di scambiare vicendevolmente le informazioni in azienda è un fattore chiave per rispondere al mercato. Per fare questo è assolutamente prioritario ottenere valori di forecast affidabili in grado di supportare un’efficiente pianificazione, in termini di fabbisogni, produzione e distribuzione.
L’elaborazione di un piano della domanda coerente e fattibile richiede una visione globale e condivisa tra le varie funzioni aziendali, la capacità di sfruttare tutte le informazioni disponibili, per arrivare a disporre del cosiddetto “one number” che permetta di basare la pianificazione futura (a breve, medio e lungo termine) con gli stessi valori per sales, marketing, operations ecc.
Grazie a tecnologie avanzate di analisi della domanda e piattaforme native integrate per soddisfare i bisogni di chi deve pianificare la supply chain e le attività commerciali, è possibile scambiare idee, condividere numeri in tempo reale e finalmente agire per il bene comune della propria azienda.
Managing Advertising Agencies Throughout a Product's Lifecycle WhitepaperDana Small
This whitepaper gives in-depth detail on how you can actively manage creative advertising agencies through a product's lifecycle. It gives insights and pro tips based on the presentation given at ProcureCon Marketing 2019.
Marketing strategy
Marketplace live
Marketplace live performance review
Marketplace live assessment of strategy & its execution
Marketplace live lesson learnt
Designing Successful International Go-To-Market StrategiesHans Bech
This white paper describes some of the challenges associated with international market penetration for software companies with long value chains. Further, it gives two real life examples of how companies have overcome these challenges using very different approaches.
Company XYZ changed from a channel-based approach to internationalization through acquisitions. Company ABC chose an international joint venture strategy to compensate for lack of staff and funds.
How to break the status quo barrier (webinar may 1)Corporate Visions
Statistics show that the most dangerous competitor you face is the status quo — it’s your prospects deciding to do nothing. If you want to grow your business, you’ll need to challenge your customers to do something different. And you need to turn more opportunities from "no decision" into decisions that favor you. The best way to do this is to establish the buying vision in the first place.
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
Annual Business Plan PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Annual Business Plan Powerpoint Presentation Slides. This PPT deck displays fourty one slides with in depth research. Our topic oriented Annual Business Plan Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Annual Business Plan Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Marketing agencies are increasingly being asked by clients to help generate more and better leads for their sales teams. Yet, very few agencies are equipped to even talk to their clients' sales and marketing management teams about these needs. Very few agencies have experience generating leads online, let alone helping sales and marketing teams function together as one unified team with common goals and mutual accountability. In this recorded webinar, you'll learn how to help clients align sales and marketing processes, goals and messaging.
Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of Hubspot and author of bestseller "The Sales Acceleration Formula". Join him as he takes you through his step by step guide to revenue growth.
2nd Annual State of Revenue Operations ReportSales Hacker
What You'll Learn
- The current state of RevOps (survey results from 2,462 B2B practitioners!)
- The biggest challenges & barriers that hinder companies transitioning to revenue ops for the first time
- The steps companies are taking today to fix the customer journey & deliver a unified customer experience across their go-to-market teams (sales, marketing, customer success, and operations)
- Real-world examples & stories “from the field”, from world-class RevOps executives and practitioners
https://www.saleshacker.com/lp/2nd-annual-revenue-operations-report/
Annual Business Plan Powerpoint Presentation SlidesSlideTeam
Manage your business efficiently by using this Annual Business Plan PowerPoint Presentation Slides. With the help of this business plan PPT template, a manager can set the strategies in order to meet their current and future needs. Generate a KPI report in accordance with revenue, sales cost, gross profit, operating expenses, etc. by using financial planning PowerPoint presentation complete deck. You can highlight the challenges that restrict the path in reaching your target, with the help of strategic planning PPT slides. This annual business plan PowerPoint presentation deck contains a roadmap with which you can explain the business cycle to increase productivity. You can showcase the various key performance indicators using the business operational plan PPT visual slides. With the help of operating plan initiatives PowerPoint presentation deck, you can create a report on financial planning and implementations. Therefore, download this ready-to-use strategic planning PPT template and run your organization with a more cohesive vision. https://bit.ly/3t28utq
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3. Objectives
Increase sales by 100% in immediate 3 years
Restructure field sales unit to streamline growth
Formulate the transition plan
Identify criteria for a successful completion
3
4. Outline
Market Analysis
Proposal
p
Transition & Steps
Anticipated R
A i i d Results
l
4
5. Market at a Glance
Market Analysis
Growth in GDP: 4 18%
G th i GDP 4.18%
Proposal 4 times less stores per person in Russia
than in Eastern Europe
Implementation
Results Modern trade market share is expected
to grow from 23% to 27%
FMCG is slowing down
5
6. Trading Up
An Important Driver of Growth:
Market Analysis
• High income elasticity in HPC
Proposal • Nominal wages are growing faster than CPI
Implementation • In the short-run the amount of shelf space is fixed
Results
Nominal wage
CPI
2009 2010 2011 2012 2013
6
7. Unilever Growth Drivers
> Especially in Ukraine & Belorussia
Acquisitions
Market Analysis Retail Convergence Earnings & Wages
> The ratio of people
Proposal per store is converging
> Growing faster than CPI
g
to Western levels
Future
Implementation
Sales
Results > Per capita income is below > More Trading Up
the Western level opportunities
GDP Growth Market Dominance
Grow Own Manufacturing
> An obvious way to increase turnover
7
9. Leave everything “as is”?
No unexpected problems
Market Analysis
Growth driven by market ≠ doubling the sales
Proposal Competition th t
C titi threat
Implementation
Results
9
13. Double the workforce?
Staffing Issues
Market Analysis
Expensive
Proposal
Not clear that it will actually help us
Implementation reach our target in sales
Results
1+1 < 2
13
14. Possible Options
Leave Everything
y g Increase the Corporate
“As Is” Workforce Overhaul
Structural Business Flow
Changes Optimization
14
15. Structural Changes in Field Sales
Join Food & HPC at the very top level
Market Analysis
Proposal Divide Russia into 6 macro-regions
Implementation Focus staffing efforts on modern trade
Results
15
16. FOOD & HPC - Why Kept Separate?
Historically:
Market Analysis
• Factories, Distributers, Delivery, and Warehouses
Proposal
are all separate
ll t
Implementation
Different people responsible for purchasing of
Results FOOD and HPC
700 products
p
16
17. Join FOOD & HPC
Right now clients don’t always know who exactly
don t
Market Analysis works with them on Unilever’s side
Our Solution:
Proposal
One executive works with each store/chain
Implementation We will leave lower-level sale representatives as is
Results
?
FOOD
HPC
17
18. Structural Changes in Field Sales
Join Food & HPC at the very top level
Market Analysis
Proposal Divide Russia into 6 macro-regions
Implementation Focus staffing efforts on modern trade
Results
18
20. Structural Changes in Field Sales
Join Food & HPC at the very top level
Market Analysis
Proposal Divide Russia into 6 macro-regions
Implementation Focus staffing efforts on modern trade
Results
20
21. Workforce reallocation to MTAE
Modern trade market share is increasing
Market Analysis from 23% (in 2009) to 27% in 2013
Proposal Raise quality of analysis for clients
Implementation
Gain additional shelf space
Increase the number of MTAE from 5 to
Results 24
21
22. Possible Options
Leave Everything Increase the Corporate
“As Is” Workforce
W kf Overhaul
O
Structural Business Flow
Changes Optimization
22
23. Business Flow Optimization
Implement e-CRM system
Market Analysis
New reallocation of marketing budget
Proposal
Implementation
Results
23
24. Implement e-CRM system
Market Analysis
Accounts and Contacts
Proposal
Marketing d Leads
M k i and L d
Implementation
Results
Analytics and forecasting
Mobile
24
25. Business Flow Optimization
Implement e-CRM system
Market Analysis
New reallocation of marketing budget
Proposal
Implementation
Results
25
26. More freedom for Marketing
tailored marketing solutions
Market Analysis
more satisfied clients
Proposal
efficient fund relocation
Implementation
Results
risks of control (fraud)
inefficient uses of funds due to
unmotivated personnel
p
26
27. Marketing Budget Reallocation
Today:
Market Analysis
advertisement campaigns managed from the
Proposal center
Implementation local marketing needs are not realized
Results many inefficient solutions
What we suggest:
70% of marketing budget to be used for central
campaigns
30% of marketing budget to be used by MTE for
local marketing opportunities
27
28. Possible Options
Leave Everything Increase the Corporate
“As Is” Workforce
W kf Overhaul
O
Structural Business Flow
Changes Optimization
28
29. Suggested Structure
National
N ti l
Market Analysis Sales
Director
Proposal
Regional
Implementation Sales
Manager
g
Results
Customer Territory
Marketing Sales
Executive Manager
MTE MTAE DS CSS
29
30. In Summary: Proportion of Drivers in
Growth
Market Analysis
Up-selling HPC+FOOD
Proposal Market Growth
M k tG th
13% 27%
Implementation 13%
Results 12%
16%
8%
CRM 11%
Regions
Marketing Budget
Modern Trade Focus
30
31. Transition Plan: Two Options
Pilot Project
Market Analysis
Transition Immediately
Proposal
Implementation
Results
31
32. Pilot Project
Can Adjust the Strategy based on
Market Analysis
Bad and Good Outcomes
Proposal Rumors: before we complete the pilot
Implementation project, all the top personal might
leave the company for competition
Results
Takes a long time
32
33. Restructure Immediately
Best employees will be kept
Market Analysis
Faster
Proposal
No need to keep information private
Implementation Risking major mistakes that can
Results
frustrate
f t t our clients as a result of a
li t lt f
drop in sales
33
34. Forecasted revenue growth by
factors
Market Analysis Unilever current revenue, bn rub 27.54
Proposal Unilever revenue growth due to:
g 2011 2012 2013
Implementation
FMCG market growth 3.94% 4.11% 4.29%
3 94% 4 11% 4 29%
Results
Unilever revenue 28.63 31.31 37.01
Corporate overhaul
C t h l 4% 9% 15%
Unilever revenue 29.77 34.12 42.56
Business flow optimization 1% 4% 6%
Unilever revenue 30.07 35.49 45.12
34
35. 2013 results
By implementing suggested changes
Market Analysis
Unilever will have revenue growth from
Proposal 26.50
26 50 bn rub in 2009 to
Implementation 45.12 bn rub in 2013 (in 2009 prices)
Results
Overall growth will be around:
63%
35
36. In Sum: Our Unique Growth Formula
Market Analysis
Proposal
Implementation Food + HPC
Regions
Market
Growth
Results Trading Up
Modern trade
Focus
e-CRM
Marketing
Changes
36