http://ITCertsGuide.com SUMMARY SLIDES: The Cisco Certified Network Professional (CCNP) qualification requires you to already be a CCNA or CCIE with a year of hands-on networking experience. Copyright (C) SP Home Run Inc.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]SP Home Run Inc.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingSP Home Run Inc.
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]SP Home Run Inc.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingSP Home Run Inc.
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesSP Home Run Inc.
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-DippingSP Home Run Inc.
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s JourneySP Home Run Inc.
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfSP Home Run Inc.
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdfSP Home Run Inc.
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer PreferencesSP Home Run Inc.
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities.
Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.
Startup Content Marketing Strategy for StrangersSP Home Run Inc.
Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists.
Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
Could your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart -- based on a playbook from 10 or more years ago. Don’t let your company fall victim to the same mistake. Get on the correct side of the great organizational chart debate.
Learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
What happens if no one from your company creates and distributes comparison guides, return on investment (ROI) calculators, case studies, or hosting webinars and other events?
It’s pretty simple. McKinsey found that you’ll be invisible (most likely) with nearly all prospects.
Suppose you want your company to have a solid foothold in the first 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- that happens before a potential buyer engages with a vendor. In that case, you’ll need buy-in for Marketing Serving the Company.
Buyer preferences have completely changed. To keep up with these changes, your go-to-market strategy -- your GTM -- becomes more important than ever. The B2B tech startups and scaleups that consistently thrive and win in this kind of environment now approach their go-to-market strategy, their entire playbook, as a team sport.
Learn why your entire go-to-market approach needs to be built as a multi-disciplinary team sport -- and what players your team must have to succeed with its growth plans and achieve its goals.
Your sales team won't get in front of most potential buyers without effective marketing in today’s buying environment for SaaS, FinTech, and infrastructure technology.
And in a sales-driven go-to-market playbook, your marketing team won’t get sales opportunities over the finish line to closed won without great collaboration with your sales team.
And in a world where most technology is subscribed to as a service, in a recurring revenue-based business, operating expenditures rather than capital expenditures, the initial sign-up, the sales opportunity going to closed won is just the starting point -- not the finish line, not even close.
So your customer success (CS) team must partner with sales so that your clients have a seamless experience with their onboarding -- for a predictable path to the initial value, intended value, and extended value -- driving potential expansion revenue.
And no matter how talented and exceptional your marketing, sales, and customer success professionals are, you still need a great product or service to sell, that solves true business problems, creates great impact within your clients’ companies, and delivers a solid return on investment. For that, your product team takes the lead, along with incredibly valuable feedback from the other customer-facing players on your GTM team in marketing, sales, and customer success.
Buyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infrastructure companies completely off guard. Is your go-to-market strategy -- your GTM -- keeping up? Or is your team living in the past?
Learn why rapid changes in buyer behavior impact nearly all B2B tech startups, scaleups, and small businesses -- and just as importantly, the change your company needs to make to capitalize on these shifts in customer preferences.
Contents
Rapidly Changing Buyer Behavior
83% of B2B purchase decision happens before vendor engagement (Gartner)
70%-80% of B2B decision-makers prefer to make decisions digitally (McKinsey)
Thought leadership critical to customer engagement (LinkedIn and Edelman)
B2C tech buyer preferences now influencing B2B tech buyer preferences
Customer experience (CX) reinvented by Airbnb, Amazon, DoorDash, Instacart, Netflix, and Uber
Best prospects do self-directed research before open to having a sales conversation
Buyers are now experts so sales teams need new go-to-market strategy to stay relevant
Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com
http://www.GoToMarketVault.com Learn about Go-to-Market Strategy Blueprints
Cut 30+ Days of Go-to-Market Research Down to 30 Seconds of Time:
Download One or More Go-to-Market Strategy Blueprints
We now live in a digitally-transformed world. As a result, clarity and focus with your go-to-market (GTM) strategy are more critical than ever.
So many people now do tons of self-directed research.
Most buyers' journeys are now at least 60% over before your team meets a warm prospect.
This dramatic shift in buyer behavior poses many challenges.
If your company needs an updated sales and marketing playbook, your go-to-market strategy may be long overdue for an upgrade.
The Edelman-LinkedIn B2B Thought Leadership Impact Study shed more light on these issues:
Nearly half of B2B decision-makers spend an hour or more each week engaging with thought leadership content.
89% say that thought leadership content enhanced their perception of a company.
And 49% acknowledged that this kind of content influences their purchase decisions.
But how do you know what kind of content to invest in?
What kind of thought leadership attracts more of the right people?
What are the right places, times, and, most of all: in the proper context?
Are you, your team, and your company, the definitive go-to experts in your space?
Your company's go-to-market plan can be a mighty growth engine.
But traditional customer insight research can be expensive and time-consuming.
It can take a few weeks to a few months to complete.
And for a startup that has yet to achieve or confirm product/market fit, you don't know what you don't know.
However, pattern matching can be exceptionally valuable when planning your go-to-market framework.
So you'll uncover the most common behaviors, goals, challenges, and motivations.
And that's the reason why we've created the Go-to-Market Strategy Blueprints:
Expanding into new markets?
Go-to-Market Strategy Blueprints provide an affordable, rapid way to speed your learning.
Plus, you run better demand-generation experiments.
So browse this page and discover Horizontal and Vertical Go-to-Market Strategy Blueprints.
You can then subscribe to one or more of the Go-to-Market Strategy Blueprints a la carte.
Or subscribe to the Complete Vault with all of SP Home Run's Horizontal and Vertical Go-to-Market Strategy Blueprints.
Either way, you'll save yourself dozens to hundreds of hours of go-to-market research.
Plus, get access to our step-by-step Getting Started Training methodology. And you'll even get time-saving implementation worksheets.
And best of all, you're fully protected by our 365-Day Money-Back Guarantee.
So what are you waiting for?
If you're serious about accelerating growth, start now with one or more of SP Home Run's Go-to-Market Strategy Blueprints.
Learn more about Go-to-Market Strategy Blueprints http://www.GoToMarketVault.com
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesSP Home Run Inc.
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-DippingSP Home Run Inc.
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s JourneySP Home Run Inc.
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfSP Home Run Inc.
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdfSP Home Run Inc.
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer PreferencesSP Home Run Inc.
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities.
Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.
Startup Content Marketing Strategy for StrangersSP Home Run Inc.
Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists.
Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
Could your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart -- based on a playbook from 10 or more years ago. Don’t let your company fall victim to the same mistake. Get on the correct side of the great organizational chart debate.
Learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
What happens if no one from your company creates and distributes comparison guides, return on investment (ROI) calculators, case studies, or hosting webinars and other events?
It’s pretty simple. McKinsey found that you’ll be invisible (most likely) with nearly all prospects.
Suppose you want your company to have a solid foothold in the first 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- that happens before a potential buyer engages with a vendor. In that case, you’ll need buy-in for Marketing Serving the Company.
Buyer preferences have completely changed. To keep up with these changes, your go-to-market strategy -- your GTM -- becomes more important than ever. The B2B tech startups and scaleups that consistently thrive and win in this kind of environment now approach their go-to-market strategy, their entire playbook, as a team sport.
Learn why your entire go-to-market approach needs to be built as a multi-disciplinary team sport -- and what players your team must have to succeed with its growth plans and achieve its goals.
Your sales team won't get in front of most potential buyers without effective marketing in today’s buying environment for SaaS, FinTech, and infrastructure technology.
And in a sales-driven go-to-market playbook, your marketing team won’t get sales opportunities over the finish line to closed won without great collaboration with your sales team.
And in a world where most technology is subscribed to as a service, in a recurring revenue-based business, operating expenditures rather than capital expenditures, the initial sign-up, the sales opportunity going to closed won is just the starting point -- not the finish line, not even close.
So your customer success (CS) team must partner with sales so that your clients have a seamless experience with their onboarding -- for a predictable path to the initial value, intended value, and extended value -- driving potential expansion revenue.
And no matter how talented and exceptional your marketing, sales, and customer success professionals are, you still need a great product or service to sell, that solves true business problems, creates great impact within your clients’ companies, and delivers a solid return on investment. For that, your product team takes the lead, along with incredibly valuable feedback from the other customer-facing players on your GTM team in marketing, sales, and customer success.
Buyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infrastructure companies completely off guard. Is your go-to-market strategy -- your GTM -- keeping up? Or is your team living in the past?
Learn why rapid changes in buyer behavior impact nearly all B2B tech startups, scaleups, and small businesses -- and just as importantly, the change your company needs to make to capitalize on these shifts in customer preferences.
Contents
Rapidly Changing Buyer Behavior
83% of B2B purchase decision happens before vendor engagement (Gartner)
70%-80% of B2B decision-makers prefer to make decisions digitally (McKinsey)
Thought leadership critical to customer engagement (LinkedIn and Edelman)
B2C tech buyer preferences now influencing B2B tech buyer preferences
Customer experience (CX) reinvented by Airbnb, Amazon, DoorDash, Instacart, Netflix, and Uber
Best prospects do self-directed research before open to having a sales conversation
Buyers are now experts so sales teams need new go-to-market strategy to stay relevant
Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com
http://www.GoToMarketVault.com Learn about Go-to-Market Strategy Blueprints
Cut 30+ Days of Go-to-Market Research Down to 30 Seconds of Time:
Download One or More Go-to-Market Strategy Blueprints
We now live in a digitally-transformed world. As a result, clarity and focus with your go-to-market (GTM) strategy are more critical than ever.
So many people now do tons of self-directed research.
Most buyers' journeys are now at least 60% over before your team meets a warm prospect.
This dramatic shift in buyer behavior poses many challenges.
If your company needs an updated sales and marketing playbook, your go-to-market strategy may be long overdue for an upgrade.
The Edelman-LinkedIn B2B Thought Leadership Impact Study shed more light on these issues:
Nearly half of B2B decision-makers spend an hour or more each week engaging with thought leadership content.
89% say that thought leadership content enhanced their perception of a company.
And 49% acknowledged that this kind of content influences their purchase decisions.
But how do you know what kind of content to invest in?
What kind of thought leadership attracts more of the right people?
What are the right places, times, and, most of all: in the proper context?
Are you, your team, and your company, the definitive go-to experts in your space?
Your company's go-to-market plan can be a mighty growth engine.
But traditional customer insight research can be expensive and time-consuming.
It can take a few weeks to a few months to complete.
And for a startup that has yet to achieve or confirm product/market fit, you don't know what you don't know.
However, pattern matching can be exceptionally valuable when planning your go-to-market framework.
So you'll uncover the most common behaviors, goals, challenges, and motivations.
And that's the reason why we've created the Go-to-Market Strategy Blueprints:
Expanding into new markets?
Go-to-Market Strategy Blueprints provide an affordable, rapid way to speed your learning.
Plus, you run better demand-generation experiments.
So browse this page and discover Horizontal and Vertical Go-to-Market Strategy Blueprints.
You can then subscribe to one or more of the Go-to-Market Strategy Blueprints a la carte.
Or subscribe to the Complete Vault with all of SP Home Run's Horizontal and Vertical Go-to-Market Strategy Blueprints.
Either way, you'll save yourself dozens to hundreds of hours of go-to-market research.
Plus, get access to our step-by-step Getting Started Training methodology. And you'll even get time-saving implementation worksheets.
And best of all, you're fully protected by our 365-Day Money-Back Guarantee.
So what are you waiting for?
If you're serious about accelerating growth, start now with one or more of SP Home Run's Go-to-Market Strategy Blueprints.
Learn more about Go-to-Market Strategy Blueprints http://www.GoToMarketVault.com
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!