Social media highlights from the CIPR Scotland PRide Awards 2013, created using our MP+ Social tool.

1. CIPR PRide Awards 2013
Social media highlights
PRide Scotland – 24th October
Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk

2. Highlights
667 mentions
Most used hashtag
#PRideSCO
525 mentions
716,653 followers
reached
931,582 Twitter
followers reached
2
Most prolific tweeter:
CIPR Scotland
(@CIPR_Scotland)
60 tweets
Most retweeted user:
CIPR Scotland
(@CIPR_Scotland)
76 re-tweets
667 tweets
CIPR PRide Awards 2013

3. Trend in mentions
Volume
500
450
400
350
300
250
200
150
100
50
0
3
CIPR PRide Awards 2013

4. What were people talking about?
Live analysis from
Precise Media
Platform+
4
CIPR PRide Awards 2013

5. Most prolific Twitter users
Author
Reach
Tweets
Followers
CIPR Scotland
135,060
60
2,251
Laura M. Sutherland
34,697
17
2,041
Kenny
11,509
17
677
Weber Shandwick Scot
10,693
17
629
Paula Mc Nulty
9,585
15
639
3x1 Public Relations
24,189
11
2,199
Kirsty Innes
14,168
11
1,288
Darryl Sparey
14,220
10
1,422
Muckle Media
8,487
9
943
Stewart Argo
12,708
9
1,412
Clare Smith
5,928
8
741
Jane Wilson
17,248
7
2,464
Adam Lang
3,661
7
523
Diarmid Mackinnon
2,898
7
414
John Heuston
19,131
7
2,733
Tricker PR
3,882
6
647
sarah ward
2,256
6
376
Zoe Redhead
1,194
6
199
Rob Bruce
17,815
5
3,563
Lee-Ann Beaton
180
5
36
Steph
2,415
5
483
Becky White PR
4,840
5
968
Morna McLelland
5
113
1,016
5
203
Rosemary McLennan
5
565
Hailey MacLennan
10,345
5
2,069
CIPR PRide Awards 2013

6. Top Twitter users
Most prolific Twitter user
Largest audience reached on Twitter
CIPR Scotland
CIPR Scotland
CIPR
Weber Shandwick
Scot
Laura M. Sutherland
Kenny
Nicola Sturgeon
Laura M. Sutherland
Craig McGill
Paula Mc Nulty
Evening News
Kirsty Innes
3x1 Public Relations
3x1 Public Relations
Scot Gov Health
Darryl Sparey
hardeep singh kohli
Stewart Argo
Scottish Renewables
Muckle Media
Edinburgh Chamber
Clare Smith
John Heuston
John Heuston
Prostate Cancer UK
Diarmid Mackinnon
SCVO
Adam Lang
Rob Bruce
Jane Wilson
0
20
40
Volume
6
CIPR PRide Awards 2013
60
80
0
20,000
40,000
60,000
80,000 100,000 120,000 140,000 160,000
Volume

7. About…
MP+ Social
This analysis was produced by Precise using our MP+ Social service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums - and
enables you to quickly identify the most influential content and the
impact of social content on your profile.
Find out more here.
Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.
7
CIPR PRide Awards 2013

8. Thank you