Social Engagement Report for Day 5 of #Sochi2014

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We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application.

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Social Engagement Report for Day 5 of #Sochi2014

  1. 1. Tracking the Social Winter Olympics 2014 Day 5 - Monday, February 10, 2014
  2. 2. Total Number of Olympic Mentions on 2/10/2014: 1,132,956 Data gathered on 2/11/2014 using Radian6 social listening
  3. 3. That’s 786 mentions a minute! Data gathered on 2/11/2014 using Radian6 social listening
  4. 4. Day 5 Timeline (Turns in Conversation) The peak of sharing occurred following the men’s moguls event as Canadians Alex Bilodeau and Mikael Kingsbury finished first and second to take home gold and silver, respectively. 120,000 100,000 80,000 60,000 40,000 20,000 0 12 AM 2 AM 4 AM 6 AM 8 AM 10 AM 12 PM 2 PM 4 PM 6 PM 8 PM 10 PM
  5. 5. Top & Trending Hashtags #sochi2014 279,447 #olympics2014 44,840 #wearewinter 42,228 #olympics 41,122 #sochi 37,562 #mcm 29,511 #teamusa 26,931 #teamcanada 21,943 #sochiproblems 15,521 #gocanadago 12,447 0 50,000 100,000 150,000 200,000 250,000 300,000 • As expected, #Sochi2014 remained the most common hashtag, being used in approximately 25% of all Olympic posts. • Canadian-related hashtags #GoCanadaGo, #TeamCanada, and #WeAreWinter continued to be present within the top 10 as Canada medalled three times. #MCM also surged as spectators used the hashtag to reference Canadian athlete Mark McMorris. • #SochiProblems continued its decline as athletes and journalists got accustomed to their surroundings. Interestingly, since arriving in Sochi, athletes have stated that accommodations are not as bad as the media initially portrayed them to be.
  6. 6. Most Popular Sports & Events 100,000 93,504 90,000 • Curling overtook figure skating to become the most talked about event as the round-robin got underway for both men’s and women’s teams. 80,000 Add Art 70,000 60,000 50,000 42,573 37,824 40,000 34,252 33,957 30,000 • Mentions of hockey increased by 20,872 posts from Day 4. While the US women’s team was busy breaking records by scoring three goals in 55 seconds, potential line combinations were leaked following practices by US and Canada’s men’s teams. • Moguls and speed skating rounded out the top 5, increasing by 32,667 and 19,473 posts, respectively. 20,000 10,000 0 Curling Hockey Moguls Figure Skating Speed Skating
  7. 7. Olympic Coverage – CBC vs NBC NBC 50,890 CBC 20,000 30,000 35,000 40,000 45,000 Add Art • While NBC pulled ahead in terms of volume, concerns were expressed regarding the quality of its broadcast. Viewers criticized NBC for excessively airing commercials and athlete interviews at the expense of live events. As a result, instructions on how to stream the games online via another provider (i.e., BBC, CBC) within the US were shared. Subsequently the hashtag #NBCFail surfaced. 43,630 25,000 • From February 6–10, NBC and CBC combined to generate 94,520 social posts. This involves mentions of the companies in conjunction with either Olympics, Olympics2014, Sochi, or Sochi2014. 50,000 • In comparison, CBC was commended for its breadth of coverage and for not focusing solely on events where Canadian athletes were performing.
  8. 8. Most Popular Countries Top 5 Team Hashtags #teamusa #teamcanada #teamgb #teamrussia #teamfrance 26,932 21,943 2,176 698 455 0 5,000 10,000 15,000 20,000 25,000 30,000 • Posts originating from France almost doubled as the country won it’s first two medals of the games in the men’s 12.5km biathlon event. Top 5 Countries Talking United States Canada Netherlands United Kingdom France • An influx of #TeamCanada posts came on the heels of Canada winning three medals during Day 5, and almost overtook #TeamUSA. #TeamUSA volume declined by approximately 7,000 posts as it was awarded one bronze for the day. 776,588 • Be sure to keep an eye on these rankings as they will continued to fluctuate as the Olympics press on. 140,169 33,233 29,657 18,499 0 200,000 400,000 600,000 800,000 1,000,000
  9. 9. Top 10 Most Mentioned Athletes Alex Bilodeau (Canada) 58,295 Mark McMorris (Canada) 56,826 Charles Hamelin (Canada) 34,587 Mikael Kingsbury (Canada) 20,201 Jamie Anderson (USA) 17,050 Martin Fourcade (France) 14,623 Julia Mancuso (USA) 12,524 Johnny Quinn (USA) Alex Bilodeau @Abilobeau_Ski 58,295 Mentions 11,255 Shaun White (USA) 9,946 Jan Smeekens (Netherlands) 9,500 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
  10. 10. Top 5 Most Mentioned Athletes Non-North American • With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most-mentioned athletes outside of these borders? Martin Fourcade France @martinfkde 15,252 Mentions Jan Smeekens Netherlands @JanSmeekens 9,500 Mentions Yulia Lipnitskaya Russia 4,771 Mentions Maria Höfl-Riesch Germany @Maria 8,897 Mentions Michel Mulder Netherlands @muldermichel 8,022 Mentions
  11. 11. Top 5 Most Mentioned Users (excluding athletes) @CDNOlympicTeam 31,026 Mentions @Sochi2014 12,502 Mentions @CBCOlympics 12,888 Mentions @NBCOlympics 10,049Mentions @USOlympic 8,511 Mentions
  12. 12. exacttarget.com

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