1.
CIPR PRide Awards 2013
Social media highlights
PRide Yorkshire & Lincolnshire –
28th November
Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk

2.
Highlights
571 mentions
Most used hashtag
#PRideYL
465 mentions
646,053 followers
reached
865,905 Twitter
followers reached
2
Most prolific tweeter:
Paul Amourdedieu
(@MoodydudePaul)
23 tweets
Most retweeted user:
Epilepsy Action PR
(@epilepsycomms)
13 re-tweets
570 tweets
CIPR PRide Awards 2013

3.
Trend in mentions
Volume
350
300
250
200
150
100
50
0
3
CIPR PRide Awards 2013

4.
What were people talking about?
Live analysis from
Precise Media
Platform+
4
CIPR PRide Awards 2013

5.
Most prolific Twitter users
Author
Reach
Tweets
Followers
Paul Amourdedieu
9,246
23
402
Engage Comms
16,096
16
1,006
Amit Champaneri
21,420
14
1,530
Aberfield PR
5,838
14
417
Helen Mary Gill
22,139
13
1,703
Cream Consultancy
11,284
13
868
Alex Witham
18,183
11
1,653
Stefan Casey
510
10
51
Shrewdd Marketing
4,968
9
552
Gary Taylor
1,206
9
134
CIPR Yorks and Lincs
8,351
7
1,193
Lucy Laville
6,608
7
944
Rachel Barker
3,815
7
545
Louise Vaughan
3,542
7
506
Approach PR
10,356
6
1,726
Kate Betts
7,236
6
1,,206
Amy Gregory
6,216
6
1,036
Charlotte Taylor
5,328
6
888
Helen Welburn
1,890
6
315
Kate Burn
1,854
6
309
Fiona Gribben
1,590
6
265
RAF BBMF
5
24,525
12,300
5
2,460
Mark Dorey
5,855
5
1,171
Stephen
5
122,625
Chloe Staniforth
2,415
5
483
CIPR PRide Awards 2013

6.
Top Twitter users
Most prolific Twitter user
Largest audience reached on Twitter
RAF BBMF
Paul Amourdedieu
Leeds Met
Engage Comms
Welcome to Yorkshire
Aberfield PR
Epilepsy Action
Amit Champaneri
chris_norton
Helen Mary Gill
Helen Mary Gill
Cream Consultancy
Amit Champaneri
Alex Witham
Alex Witham
Stefan Casey
Network Marketing
Shrewdd Marketing
Engage Comms
Gary Taylor
Asad Ali
Lucy Laville
Exercise Works!
CIPR Yorks and Lincs
Bernard Ginns
Louise Vaughan
HR Media
Rachel Barker
Chloe Staniforth
Approach PR
Cream Consultancy
Kate Betts
York City FC
Kate Burn
La Tasca
Fiona Gribben
Approach PR
Helen Welburn
Harrogate_News
Amy Gregory
Paul Amourdedieu
Charlotte Taylor
0
5
10
15
Volume
6
CIPR PRide Awards 2013
20
25
0
20,000
40,000
60,000
80,000 100,000 120,000 140,000
Volume

7.
About…
MP+ Social
This analysis was produced by Precise using our MP+ Social service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums - and
enables you to quickly identify the most influential content and the
impact of social content on your profile.
Find out more here.
Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.
7
CIPR PRide Awards 2013

8.
Thank you