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Constructing an online professional identity (for HDR students)

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Presentation to the School of Exercise & Nutrition Sciences Careers Workshop
September 5 2013
Deakin University

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Constructing an online professional identity (for HDR students)

  1. 1. CRICOS Provider Code: 00113B CONSTRUCTING A PROFESSIONAL ONLINE IDENTITY (OR HOW TO GET A JOB) SUSIE MACFARLANE E-LEARNING EDUCATIONAL DEVELOPER SCHOOL OF EXERCISE & NUTRITION SCIENCES FACULTY OF HEALTH, DEAKIN UNIVERSITY HDR Career Planning Workshop School of Exercise & Nutrition Sciences September 5 2013 #hdrchat @susie_mac
  2. 2. CRICOS Provider Code: 00113B Please go to: www.twitter.com/@susie_mac
  3. 3. CRICOS Provider Code: 00113B Represent yourself Connect with others Develop skills Discover opportunities Seek referees Demonstrate capacity Be trusted Secure position Build connections Mentor others
  4. 4. CRICOS Provider Code: 00113B CONTENTS  Digital identity  Twitter  LinkedIn  ResearchGate  Blogging
  5. 5. CRICOS Provider Code: 00113B DOES THE INTERNET THINK YOU ARE EMPLOYABLE?
  6. 6. CRICOS Provider Code: 00113B Who are you online? • Do a Google search… • Who are you on: • LinkedIn • Facebook profile • Twitter • ResearchGate / Academia.edu
  7. 7. CRICOS Provider Code: 00113B
  8. 8. CRICOS Provider Code: 00113B Changing ideas of “Impact”
  9. 9. CRICOS Provider Code: 00113B
  10. 10. CRICOS Provider Code: 00113B Twitter • Launched in 2006 • Users send messages of up to 140 characters • 500m users in 2012 - 340m tweets /day - 1.6b search queries / day • In the top 10 most visited websites
  11. 11. CRICOS Provider Code: 00113B Reach
  12. 12. CRICOS Provider Code: 00113B Types of Tweets
  13. 13. CRICOS Provider Code: 00113B Digital identity for academics
  14. 14. CRICOS Provider Code: 00113B Research Groups
  15. 15. CRICOS Provider Code: 00113B Research centres on Twitter
  16. 16. CRICOS Provider Code: 00113B Research centres on Twitter
  17. 17. CRICOS Provider Code: 00113B Research centres on Twitter
  18. 18. CRICOS Provider Code: 00113B Research centres on Twitter
  19. 19. CRICOS Provider Code: 00113B Research centres on Twitter
  20. 20. CRICOS Provider Code: 00113B Lists on Twitter • Go to twitter.com/susie_mac/lists • OR Go to my Twitter profile > click on Lists - You can follow my list of Research centres - OR follow SENS: my list of staff and students in the School of Exercise and Nutrition Sciences • You may wish to create your own Public list of people to follow on Twitter (and tweet out the link of course)
  21. 21. CRICOS Provider Code: 00113B Twitter advantages Follow key researchers in my field Follow key journals in my field Follow important granting bodies who tweet important news before it is disseminated Set up a Twitter account for a SIG I run Tweet papers to others who may be interested Tweet live conference updates Retweet to share interesting findings and events; also builds networks Support others starting in Twitter with mentions and RTs Tks to @KylieBall3
  22. 22. CRICOS Provider Code: 00113B Researcher #2 use of Twitter • “From the choice of people and organisations I follow, Twitter has now become a primary research gathering tool for me. • What has surprised me the most is the relationships you can build through interactions with people, so Twitter is now expanding my professional network.” Tks to @CroweTim
  23. 23. CRICOS Provider Code: 00113B
  24. 24. CRICOS Provider Code: 00113B
  25. 25. CRICOS Provider Code: 00113B
  26. 26. CRICOS Provider Code: 00113B
  27. 27. CRICOS Provider Code: 00113B Connecting
  28. 28. CRICOS Provider Code: 00113B Information sharing
  29. 29. CRICOS Provider Code: 00113B Collaboration + recognition
  30. 30. CRICOS Provider Code: 00113B Event promotion
  31. 31. CRICOS Provider Code: 00113B Research dissemination
  32. 32. CRICOS Provider Code: 00113B eMentoring
  33. 33. CRICOS Provider Code: 00113B Conference tweeting
  34. 34. CRICOS Provider Code: 00113B Job searching skills
  35. 35. CRICOS Provider Code: 00113B Job search
  36. 36. CRICOS Provider Code: 00113B Tweetdeck
  37. 37. CRICOS Provider Code: 00113B Professional Learning Network • Follow key researchers, mentors in your area • Follow Journals and research centres • Follow Hashtags #hdrchat #thesis whisperer #researchwhisper • Promote mentees • Show thought leadership by curating lists, asking questions, encouraging others
  38. 38. CRICOS Provider Code: 00113B Deakin resources: InterviewGold Online training modules in interview techniques and practice www.deakin.edu.au/current-students/services/careers/interview/interview-gold.php
  39. 39. CRICOS Provider Code: 00113B
  40. 40. CRICOS Provider Code: 00113B LinkedIn
  41. 41. CRICOS Provider Code: 00113B LinkedIn
  42. 42. CRICOS Provider Code: 00113B LinkedIn search
  43. 43. CRICOS Provider Code: 00113B LinkedIn Profile • Connect to others in your field to keep in touch • Join relevant groups including Deakin Alumni • Post changes to your employment status • Post your publications, awards, achievements
  44. 44. CRICOS Provider Code: 00113B Researchgate Dissemination • Immediately share your papers, conference presentations • Publish results and ideas for feedback
  45. 45. CRICOS Provider Code: 00113B Researchgate Dissemination • Immediately share your papers, conference presentations • Publish results and ideas for feedback
  46. 46. CRICOS Provider Code: 00113B Researchgate Discover • Follow others’ research: findings + trends
  47. 47. CRICOS Provider Code: 00113B Researchgate Collaboration and networking • Verify skills - yours and endorse others • Comment on others’ work • Collaboration opportunities
  48. 48. CRICOS Provider Code: 00113B Researchgate
  49. 49. CRICOS Provider Code: 00113B Blogging Blogging • BLOGGER • WORDPRESS Websites • WEEBLY • WIX
  50. 50. CRICOS Provider Code: 00113B
  51. 51. CRICOS Provider Code: 00113B Blog by Jacquie Tran: Deakin PHD student http://phdblog.jacquietran.com/
  52. 52. CRICOS Provider Code: 00113B Blog by Dr Russell Keast http://russellkeast.blogspot.com.au/
  53. 53. CRICOS Provider Code: 00113B Meta profiles and big data… #paranoia (or #narcissism) Vizify creates your profile based on your existing information on social networks
  54. 54. CRICOS Provider Code: 00113B Integrated social media strategy: Deakin Sensory #advanced
  55. 55. CRICOS Provider Code: 00113B Integrated social media strategy: Deakin Nutrition
  56. 56. CRICOS Provider Code: 00113B The main thing… Create and maintain your professional digital presence (it takes time)
  57. 57. CRICOS Provider Code: 00113B The main thing… Listen, share, collaborate

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