Social Publish is a social publishing tool that enables organizations to engage with media, customers, and influencers. It allows companies to publish "stories" rather than just press releases. Stories are written for target audiences rather than just media. Social Publish integrates PitchEngine and influencer data into Cision's platform. It provides unlimited publishing of stories, photos, videos and documents to multiple channels including a company's own newsroom.

1. Social Publish: More Than Just a Press Release
Jason Kintzler @jasonkintzler
Founder, PitchEngine
Laurie Mahoney @channermahoney
Manager, Product Marketing, Cision

2. How to Participate Today
 During today’s web seminar,
attendees will be in listen-only
mode.
 If you are experiencing audio
issues, please contact:
GoToWebinar: 1-800-263-6317
 Submit text questions Q&A
addressed at the end of today’s
session
 Everyone will receive an email
within 48 hours with a link to view a
recorded version of today’s session
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3. Webinar Hashtag #cision
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Follow Us!

4.  Industry Update: PR/Marketing Silos
coming down
 Who is PitchEngine?
 What is Social Publish?
 Case Studies
 Demo of Social Publish
 Q&A
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5. so who is
?
 PitchEngine was dreamed up by Jason Kintzler in 2008 a
former journalist turned PR guy
 Unlike traditional wire services, PitchEngine enabled users to
openly create and share their own content, while including
images, videos and attachments.
 Social publishing tool that enables business and organizations
to engage with the media, their customers and influencers
 Alternative to a traditional press release or can supplement a
traditional press release
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7. What's difference between a story
and a press release?
 Press release has to be “news” and is written in a traditional
format (who, what, when, where, how).
• Can’t be political, controversial, featured articles
• Written for the media
 A “story” is written for your target audience – consumers,
constituents, employees.
• Write the way your audience would want to read their news
• “Brand Journalism”
 A press release can be a “story”
• Clients may choose to rewrite their press releases in a different format
or simply post them as they would a press release
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8. Shift in the industry
 From Press Releases to Branded Content
 From pushing out news to telling your story direct to your
audience
 Sharing content vs. optimizing content for search engines
 Marketing people become their own journalists
• Not waiting for others to tell your story
• Become your own storyteller
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19. What is the Social Publish offering?
The integration of PitchEngine & Package includes:
Influencers into CisionPoint
 Unlimited “stories” on
PitchEngine.com for 1
brand/company
 Unlimited
photos/videos/documents
 Unlimited stories on CisionWire
(SEO only) for 1 brand/company
 Digital Influencer Database
 1 Facebook Newsroom
 1 Customized Newsroom
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20. Social Publish in
Action

21. Share Your Story from CisionPoint
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22. Create a Newsroom
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23. Build Your Story
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24. New fields available
Twitter Pitch
Quick Facts
Website Links
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25. Thanks for joining us!
Questions?
Jason Kintzler @jasonkintzler
Founder, PitchEngine
Laurie Mahoney @channermahoney
Manager, Product Marketing, Cision