Конференция EdTech Russia 2014. Секция "Как сегодня успешно зарабатывать на онлайн-образовании: бизнес-модели, цифры, лайфхаки". Шахаб Кавиани, Cofounders Lab http://edtechrussia.ru/

1. Shahab Kaviani Co-Founder, CEO
@kavianis

2. Co-Founder Matching - 25,000 Founders

3. sdfsdf
Customer Development
• Universities began as co-marketing
partners
• Observed programs & understood
goals
• Accelerate venture formation
• Reengage alumni
• Proposed white-label solution
(branded portals)

4. sdfsdf
First few customers
• Set expectation as an experiment
• Co-creation
• Waived licensing
• Slowly increased price
• Manually built branded portals until
demand was proven
• Later invested in placing new
customers on shared architecture

5. sdfsdf
Problems we solved
• Adding value to competitions
• Connecting people across colleges
• i.e. Business School students with
Engineering School students
• Improving chances of successful
ventures by bringing scientific
approach to team formation

6. sdfsdf
Monetization
• Value we derived
• Marketing channel
• Built referenceable customer list
• Introduced setup fee with first year
free
• Transitioned to setup and 1st year
license up front
• Surprised by amount of legal efforts
required

7. Branded Portal Customers