The IPM Diploma is a six-month course considered the best for those running promotions. It involves completing assignments independently over six months with optional tutorials. The course covers all aspects of planning, implementing, and evaluating promotional campaigns. There are six mandatory modules and candidates must complete three of six elective modules. The course includes an immersion day, tutorials, and submissions throughout.

1. The IPM Diploma 2015
Course Overview
The IPM Diploma is considered by the industry itself to be the best possible grounding for those
responsible for running promotions of any sort.
It involves a series of assignments and a set brief being completed by candidates in their own time, and in
their own homes, over a six month period, with optional points of contact with course tutor Chris Bestley
available through attending the Immersion Day or Tutorials. The IPM Diploma covers all aspects of
planning, implementing and evaluating campaigns that change consumer behaviour. The content of the
course is divided into 12 units of which 6 are core and mandatory; of the other 6 'elective' units candidates
must complete 3.
*For candidates outside of the UK, or looking to run international campaigns, the IPM also offers an
International version of the diploma. For more information visit www.theipm.org.uk/courses
N.B. The course now runs for 6 months with an early submission after 7 weeks so that feedback can
be received before completing the remaining assignments and set brief.
Course Content
Mandatory Modules (All 6 must be completed)
1. The Role of Promotions in Integrated Marketing
2. Understanding Audiences & Channels
3. The Promotional Techniques
4. Legal & Compliance
5. Strategic Thinking & Evaluation
6. Creativity
Elective Modules (3 of 6 must be completed)
7. The Cutting Edge of MarTech
8. Experiential Marketing
9. Shopper Marketing
10. Operational Marketing
11. Procurement
12. Partnership Marketing
Optional Extras
Immersion Day - 31 March
A full day of workshops, presentations and discussions designed to ensure the candidate is fully
engaged and motivated. The immersion day will also cover the first 4 questions for submission, from
modules 1 and 2.
Tutorial - 23, 24, 25 June (Candidates choose one date)
A one-day session towards the end of the course to discuss the detail of the candidates’ response to the
remaining assignments and brief, just prior to submission. Candidates choose from any of the above
dates.
Course Starts 16 March
Immersion Day 31 March
Submission of Questions for Modules 1 and 2 18 May
Modules 1 and 2 Results 4 June
Tutorials 23, 24, 25 June
Submission of Remaining Questions 18 August
(Modules 3-7, questions from elected modules)
Set Brief Submission 15 September
Results 17 December
Key Dates
“I believe that the Diploma helped me to achieve managerial status after 4 years working as a
Marketing Executive. I would highly recommend the course to anyone considering it!”
Promotional Marketing Manager, Sky

2. Member Price Non-Member Price
Enrolment £980 + VAT £1270 + VAT
Tutorial £135 + VAT £160 + VAT
Immersion Day £135 + VAT £160 + VAT
Enrolment Rates
Key Dates
“The IPM Diploma really helped me to refine my
knowledge in promotional techniques,
competition law and project management.
Coupled with my degree and experience working
in the industry, I believe that the Diploma helped
me to achieve managerial status after 4 years
working as a Marketing Executive. I would highly
recommend the course to anyone considering it!”
Sarah Kilgannon, Promotional Marketing
Manager, Sky
“The International Diploma was a challenging but highly rewarding course that covered all aspects
of successfully planning, executing and evaluating different types of sales promotions. I would
recommend it to anyone involved in the Promotional Marketing industry.”
Apollon Hirst, European Account Manager, Mando
"We have to get it right and do it properly, from both a legal, and code and best practice perspective
and the Diploma has given me all the right tools for that – and I thoroughly enjoyed doing it!”
Sarah Bridger, Trinity Daily Mirror
For more information or to book your place, visit
www.theipm.org.uk/courses, or contact:
T 020 7291 7730
E training@theipm.org.uk
“Completing the IPM Diploma was a great experience and allowed me to widen my scope of understanding
and expand on established marketing skills. Since taking the course, I continually reference areas of
learning in my day to day job.” Lauren Innes, Account Manager, Savvy Marketing