Desde el 21 de Abril Google comenzó a hacer un roll out de su nuevo algoritmo de búsqueda que permite reconocer los sitios que son “mobile friendly”. Así es que Google penalizará a aquellos sitios que no estén optimizados para dispositivos móviles, en tanto que mejorará el page rank de aquellos que sí lo estén.
“Como cada vez más gente usa dispositivos móviles para acceder a Internet, nuestros algoritmos tuvieron que adaptarse a esos patrones de uso”, explicó Google en su comunicado oficial. Y ahora las páginas web deberán adaptarse, al menos si no quieren ver desplomarse todo el trabajo que han venido haciendo en SEO.
Durante el webinario hemos repasado:
● el alcance de este nuevo algoritmo de búsqueda (que es aún mucho mayor a los cambios que vinieron con Google Panda y Google Penguin),
● presentaremos cuáles son las mejores opciones para migrar un sitio que no es mobile-friendly
● Veremos los principios del web design responsive (WDR)
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
"Mobile Apps, beyond downloads, what’s next?" by Philippe DumontTheFamily
You thought building, posting and getting your App downloaded was hard?
Wait, the toughest part is yet to come! Getting people actually using your App and coming back for more may be (much) harder than you think…
During this 45 min. workshop, Philippe Dumont will share how to setup useful KPIs for your App and how to effectively retain, engage and convert users.
- Apps: There are downloads and downloads…
- The Valley of Fear: you got tons of downloads but no one is using your App…
- Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion
- What does Mobile Success look like?
- What will next-generation Apps look like?
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009.
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.
At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.
In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.
Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.
The web is evolving too fast, and it could be overwhelming sometimes to keep the rhythm with the pace of all that good work happening by the amazing web enthusiast engineers, so to put it all in a nutshell we'll review the most significant changes in the web platform recently, including the major features and adoptions of PWA - Progressive Web Apps, and AMP - Accelerated Mobile Pages. It's like headlines or teasers, that you can refer to individual topics for details later. You're free to use these slides in your talks, I'd appreciate giving credits though - https://goo.gl/1joHK4
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
"Mobile Apps, beyond downloads, what’s next?" by Philippe DumontTheFamily
You thought building, posting and getting your App downloaded was hard?
Wait, the toughest part is yet to come! Getting people actually using your App and coming back for more may be (much) harder than you think…
During this 45 min. workshop, Philippe Dumont will share how to setup useful KPIs for your App and how to effectively retain, engage and convert users.
- Apps: There are downloads and downloads…
- The Valley of Fear: you got tons of downloads but no one is using your App…
- Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion
- What does Mobile Success look like?
- What will next-generation Apps look like?
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009.
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.
At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.
In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.
Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.
The web is evolving too fast, and it could be overwhelming sometimes to keep the rhythm with the pace of all that good work happening by the amazing web enthusiast engineers, so to put it all in a nutshell we'll review the most significant changes in the web platform recently, including the major features and adoptions of PWA - Progressive Web Apps, and AMP - Accelerated Mobile Pages. It's like headlines or teasers, that you can refer to individual topics for details later. You're free to use these slides in your talks, I'd appreciate giving credits though - https://goo.gl/1joHK4
Accelerated Mobile Pages - WordCamp Kansas CityJeremy Green
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings.
You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
Most research on why startups fail focuses on two areas: business (no market need, run out of cash, poor marketing) and communication (lack of soft skills, poor communication within the team or with investors). This presentation will show a different perspective – a model that will help startup founders with technological background to analyze their business idea on a deeper level - their own needs, their technical ambitions, and the market needs.
In this presentation I’ll show how WordPress themes (and sites) can be built to achieve 100/100 Google pagespeed. You’ll learn about my process of using Gulp to concatenate and minify resources, along with intentional enqueues and dequeues.
Bonus: some ways to configure cache plugins to achieve a similar effect.
Take aways:
How front-end performance effects mobile users on slower speeds.
Tips on improving front-end performance.
Gulp basics and how to use with WordPress.
This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
Optimizing Websites for Great User Experiences and Increased ConversionsWP Engine
Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization.
Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions
Easily add or remove cloud based applications and hosting features as per the requirements of your business
further detail visit cooperativecomputing.com.
Webinario AMDIA OM Latam "Social Media: sin audiencia no hay paraíso."OM Latam
Agustín Porris, director de Socialyse - la unidad especialista en social media de Havas Media Group, orientada a generar conversaciones significativas con usuarios en redes sociales - dictó un webinario acerca de cómo construir audiencias en redes sociales.
Mira y descarga los slides
Accelerated Mobile Pages - WordCamp Kansas CityJeremy Green
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings.
You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
Most research on why startups fail focuses on two areas: business (no market need, run out of cash, poor marketing) and communication (lack of soft skills, poor communication within the team or with investors). This presentation will show a different perspective – a model that will help startup founders with technological background to analyze their business idea on a deeper level - their own needs, their technical ambitions, and the market needs.
In this presentation I’ll show how WordPress themes (and sites) can be built to achieve 100/100 Google pagespeed. You’ll learn about my process of using Gulp to concatenate and minify resources, along with intentional enqueues and dequeues.
Bonus: some ways to configure cache plugins to achieve a similar effect.
Take aways:
How front-end performance effects mobile users on slower speeds.
Tips on improving front-end performance.
Gulp basics and how to use with WordPress.
This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
Optimizing Websites for Great User Experiences and Increased ConversionsWP Engine
Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization.
Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions
Easily add or remove cloud based applications and hosting features as per the requirements of your business
further detail visit cooperativecomputing.com.
Webinario AMDIA OM Latam "Social Media: sin audiencia no hay paraíso."OM Latam
Agustín Porris, director de Socialyse - la unidad especialista en social media de Havas Media Group, orientada a generar conversaciones significativas con usuarios en redes sociales - dictó un webinario acerca de cómo construir audiencias en redes sociales.
Mira y descarga los slides
[WEBINARIO] AMA y OM Latam "Convirtiendo una idea en un prototipo de app"OM Latam
"Convirtiendo una idea en un prototipo de App en tiempo récord"
Durante el Webinario repasamos cuáles son las nuevas tecnologías que se están implementando para la validación de ideas, funcionalidades, etc. Donde el principal objetivo es poder llevar ideas a prototipos y éstos testearlos con usuarios, para a partir de allí avanzar en la producción de las mismas.
Oradores:
German Utz - Mobile Product Manager en Garbarino S.A.
Pedro Forwe - Fundador de Kickads una empresa 100% mobile
[WEBINARIO] Ciclo AMDIA OM Latam. "Tendencias digitales en Latam" OM Latam
En el marco del primer Webinario del Ciclo AMDIA OM Latam, Marcos Christensen de ComScore, presentó "Tendencias Digitales en Latam". Un Panorama completo sobre los usuarios Latam en Internet.
Repasamos el crecimiento en la región del acceso desde dispositivos móviles y video online. Y hablaremos sobre la Evolución de los medios digitales en America Latina, una nueva visión multiplataforma y las últimas tendencias en métricas de campañas.
La industria global se aleja del CTR y empieza a hablar de impacto real en audiencias.
Los slides se pueden descargar.
amdia y OM Latam te invitaron a participar de este webinario:
"Decidir, en tiempo real"
La información como condición necesaria para la toma de decisiones
Martín Caraoghlanian – CEO y Co-Founder de adCuality - avanzó sobre el tema de decisiones en tiempo real, producto del análisis de información analítica, en relación a las estrategias empleadas en marketing y publicidad.
Durante el webinario hemos entendido que la información es la ventaja competitiva de aquellos que buscan diferenciarse de los competidores.
From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Accelerated Mobile Pages (AMP) were introduced by Google in 2015 in partnership with dozens of media from around the world. The goal is to make mobile web surfing more mobile by significantly accelerating the loading speed of the pages. If you use the browser to surf the web from your mobile device, you have already encountered this new mobile web page format.
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Jeremy Johnson
There are a number of options when going mobile, and it's not slowing down. Why choose one over the other? What are the strengths and pitfalls? What's right for your customers and users? We'll go over each option, with examples of how you can come to the right strategy around your mobile offerings.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
Top 10 Web Development Trends To Pay Attention in 2022.pptx75waytechnologies
Think back ten years ago when there were 255 million websites and today when this figure has reached 1.93 billion. There is no shadow of a doubt that the web development industry is advancing at a rapid pace. Over the decades, this industry has observed major growth. So, as a website owner, it is imperative to keep up with the web development trends to dominate the competitive market. Right? Paying no attention to such trends will get you astray in the never-ending universe of the web. The website owner has to face serious consequences such as low website performance, bummer user experience, and falling behind your competitors.
So, the ball is in your court! If you develop and maintain your website following ongoing trends, achieving success in this digital world will become a breeze. But what does this industry have in store for 2022?
We have covered all web development trends to help you surge ahead in the market. Let’s take a closer look at the below-listed trends you must pay attention to in 2022.
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
Performacologist Mark Tomlinson & XBOSoft CEO, Philip Lew help update your understanding of mobile web performance optimization rules and techniques for 2014.
The landscape for mobile device configurations, network connectivity and mobile application frameworks is constantly changing which means organizations should frequently re-examine thinking and practices for optimizing a mobile applications.
Evaluating and testing the performance of a mobile application is not as straight forward as that of traditional web-based solutions.
Recording of this webinar can be found on Youtube.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
Webinario de emblue. Aprende a simplificar y automatizar la repetitiva y diaria tarea de armar los HTMLS. La falta de recursos, planificación, herramientas complejas multiplataforma, son algunos de los principales motivos que impiden cumplir con los objetivos del negocio. En este seminario te enseñaremos como poder simplificar tu estrategia de email marketing y acciones de comunicación en pocos pasos. Tienes una oferta ilimitada de productos y muchas acciones pensadas? No te preocupes, te ayudaremos estructurar tu estrategia optimizando tiempos y recursos con el Gestor de Contenidos
Orador: German Jakob
10 consejos para tu estrategia de Marketing AutomationOM Latam
Alfredo Fabretti, CEO de Datacrush presenta 10 tips para implementar una estrategia de Marketing Automation. Descubre en este Webinar sin cargo los consejos más importantes para hacerlo bien desde el inicio.
"Contenido dinámico en tu emails, triggers automático por Remarketing" Cada envío por email es diferente por ende el contenido también, es por eso que es clave personalizarlo según los interés y comportamientos de la audiencia. En este seminario te mostraremos como podrás configurar reglas de negocio según la actividad de tus usuarios para puedas enviar mejores mensajes a la persona correcta. Automatiza tus acciones y simplifica tu gestión
Orador:Ignacio Maimone
CIO emBlue.
Gestionar tu pagina en Facebook y no morir en el intentoOM Latam
Te guiaremos en con un webinar con consejos para publicar, moderar y generar ventas gracias a tu pagina en Facebook. Ideal para quienes son emprendedores o dan sus primeros pasos.
[WEBINARIO] amdia y OM Latam "Medir para actuar"OM Latam
"Medir para actuar"
Aplicación de la medición en diferentes tipos de proyectos.
¿Por qué medir? Comprendé como elegir un mapa de KPIs que sea relevante y accionable para tu negocio y comenzar a medirlos. Herramientas y tips para comenzar a mejorar los resultados de tu negocio gracias a información de valor.
[WEBINARIO] Datacrush: "Automation a través del espejo"OM Latam
Datacrush te invitó a participar de este webinario:
“Automation a través del espejo"
¿Marketing Automation, eMail Automation, Inbound Marketing…muchos términos nuevos, modernos, pero al final ¿sabemos realmente qué significa todo esto? ¿Qué cambios implica? Y por sobre todas las cosas, ¿qué nos aportarán estas nuevas técnicas?
Oradores:
Alfredo Fabretti
Julieta Díaz
[WEBINARIO] emBlue: Tira al blanco y gana más clientes haciendo RemarketingOM Latam
emBlue y OM Latam te invitaron a participar de este webinario: “Tira al blanco y gana más clientes haciendo Remarketing.”
Durante el webinario conocimos cuál es el máximo potencial que se puede obtener conociendo y midiendo el comportamiento de nuestros usuarios. La importancia de entender qué, cómo y en qué momento compra nuestra audiencia para luego actuar en consecuencia.
Además, conocimos las herramientas útiles para optimizar la estrategia online logrando comunicaciones precisas y exactas a la persona indicada. Cómo lograr adelantarse a las necesidades sin que lo soliciten y así generar mensajes de alto impacto.
En este webinar hemos mostrado, además, ejemplos reales de negocios que comprueban resultados efectivos sabiendo de antemano cuáles son los intereses y gustos del público y de ese modo logran maximizar las ventas.
Orador:
Julian M Drault
Director @ emBlue Email Marketing
Julián M Drault obtuvo su MBA en la Universidad de San Andrés. Es socio director de emBlue, una empresa global que brinda servicios de email marketing.
Emprendedor, miembro de la junta directiva de Inicia, evaluador y asesor en Naves (IAE), Desafío Joven (ACDE) y BID Challenge (Fundes). Capitán de golf de UdeSA – Universidad de San Andrés. Involucrado hace más de 10 años en el marketing interactivo y la publicidad online. Organizador de Email Awards Argentina, Email Summit y Online MKT Day.
[WEBINARIO] Datacrush: "Volver al futuro: de Lead a Cliente"OM Latam
Datacrush te invitó a participar de este webinario:
“Volver al futuro: de lead a cliente
Tus leads transitaron un viaje lleno de obstáculos hasta convertirse en clientes, ¿conoces los detalles del mismo?
[Webinario amdia OM Latam] Cómo hacer operativo todo el potencial del Big DataOM Latam
amdia y OM Latam te invitaron a participar sin cargo de este Webinario:
“¿Cómo hacer operativo todo el potencial del Big Data?”
Acerca del webinario:
En esta época de gran disponibilidad de datos, aquellas empresas que mejor logren entenderlo y accionar a través de ellos de manera consistente cuentan con una gran ventaja. En este webinar se compartirán las mejores prácticas para poder aprovechar la gran cantidad de datos que actualmente se disponen y la mejor forma de asegurarse que se ejecutan las acciones, definidas a partir de ellos, para optimizar la Experiencia del Cliente y mejorar los resultados operativos.
Orador
Enrique Román, Consultor Senior de Kenwin.
Enrique es Licenciado en Administración de Empresas (Universidad de Buenos Aires) y MBA por la Universidad de Barcelona (España).
Ha sido profesor en la Facultad de Ciencias Económicas de la Universidad de Buenos Aires en las asignaturas de: Administración de Personal y Análisis Matemático. Además de coordinador y profesor de la Fundación Junior Achivement para Escuela Media. Desde Abril de 2010 se desempeña como Consultor de Kenwin. Participó en Evaluaciones Diagnósticas Operativas, Proyectos de Mejora de Performance, Procesos de Certificación, Entrenamiento de Mandos Medios y Entrenamiento de Coordinadores Registrados COPC PSIC en países Latinoamericanos como Perú, Colombia, Bolivia, Honduras y Argentina, entre otros.
[Webinario amdia OM Latam] Deliverability: la diferencia entre enviar y entre...OM Latam
amdia y OM Latam te invitaron al webinario.
Deliverability: la diferencia entre enviar y entregar en Email Marketing: tips y buenas prácticas para mejorar la llegada a la bandeja de entrada.
Orador
Jorge Bailey
Graduado en Electrónica Convencional y Digital, Ingeniería Comercial y pos graduación en Gestión de Proyectos, tiene más de 20 años de experiencia en el área de TI. Hoy trabaja como Regional Sales Executive, LATAM en Return Path, ayudando compañías de diversos tamaños y rubros de toda la región a optimizar sus campañas de correo electrónico, compartiendo todo su conocimiento acerca de los principales retos del Marketing Digital.
Moderador
Guido Boulay
Guido es el responsable para América Latina de Mailup, empresa Europea líder en Email Marketing, SMS y Automation con más de 10.000 usuarios en todo el mundo y oficinas propias en Buenos Aires, San Francisco, Cremona y Milán.
Licenciado en Administración de la Universidad de Buenos Aires, cuenta con más de 10 años de experiencia en el desarrollo de negocios relacionados al Marketing digital y al Comercio electrónico.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
[WEBINARIO amdia OM Latam] Mobile friendly: el nuevo algoritmo de Google y el page rank de tu web site
1. Ciclo de Webinarios – amdia | OM Latam
Webinario amdia OM Latam
Mobile Friendly: el nuevo algorítmo de
google y el page rank de tu sitio web
Diego Lema
Orsonia Interactive Ideas
www.amdia.org.ar
En Twitter @OMLatam En Twitter @AMDIAWeb
Diego Lema
@diego_lema
2. Ciclo de Webinarios – amdia | OM Latam
MOBILE FRIENDLY
NUEVO ALGORITMO DE GOOGLE
@diego_lema
orsonia.com.ar
4. Ciclo de Webinarios – amdia | OM Latam
RECORRIDO_
1. Breve descripción del nuevo algoritmo
2. Antecedentes
3. ¿Por qué Google tomó esta decisión?
4. WTF es Mobile Friendly, entonces?
5. Alernativas para migrar el sitio
6. Cuándo conviene usar una o la otra opción?
7. Preguntas
@diego_lema
7. Ciclo de Webinarios – amdia | OM Latam
"WE´RE BOOSTING THE RANKING OF MOBILE-FRIENDLY
PAGES.”
http://bit.ly/1LalAtO
@diego_lema
8. Ciclo de Webinarios – amdia | OM Latam
EL NUEVO
ALGORITMO
SOLO
AFECTARÁ
LAS
BÚSQUEDAS
MOBILE
@diego_lema
9. Ciclo de Webinarios – amdia | OM Latam
It’s a page-level change.
IS IT A PAGE-LEVEL OR SITE-LEVEL
MOBILE RANKING BOOST?
FAQ 1
@diego_lema
10. Ciclo de Webinarios – amdia | OM Latam
IMPACTO MAYOR
QUE PANDA
O PENGUIN
Zineb Ait Bahajji, miembro del equipo de Google’
s Webmaster Trends
@diego_lema
11. Ciclo de Webinarios – amdia | OM Latam
WTF IS MOBILE
FRIENDLY?
_TEXTOS LEGIBLES SIN HACER
ZOOM
_EVITAR EL SCROLL
HORIZONTAL
_BOTONES TENGAN ESPACIO
SUFICIENTE PARA EL DEDO
_EVITAR SOFT COMO FLASH
http://bit.ly/1LlVWDp
@diego_lema
12. Ciclo de Webinarios – amdia | OM Latam
EL 40%
DE LOS USUARIOS
MOBILE ABANDONAN
UN SITIO SI DEMORA
MÁS DE
3 SEGUNDOS
EN CARGAR.
@diego_lema
13. Ciclo de Webinarios – amdia | OM Latam
ANTE
CEDEN
TES_
_2013
“Cambios en el ranking de resultados de
búsquedas en smartphones”
Recomendaciones para hacer sitios MF
http://bit.ly/1I69bGo
Extra: Carta Steve Jobs
_2014
“Ayudando a usuarios a encontrar sitios
Mobile Friendly”
“MF” tag
http://bit.ly/1I69YqW @diego_lema
14. Ciclo de Webinarios – amdia | OM Latam
CASOS
IMPACTADOS
http://bit.ly/1SF1TMP
Square Interactive
http://www.orsonia.com.ar/?p=298
DESKTOP 5º MOBILE 11º
15. Ciclo de Webinarios – amdia | OM Latam
MOBILE FRIENDLY TEST
https://www.google.com/webmasters/tools/mobile-friendly/ @diego_lema
16. Ciclo de Webinarios – amdia | OM Latam
MOBILE
FRIENDLY TEST
https://www.google.com/webmasters/tools/mobile-friendly/
@diego_lema
18. Ciclo de Webinarios – amdia | OM Latam
LA MAYORÍA DE
LAS BÚSQUEDAS
EN GOOGLE SE
REALIZAN DESDE
DISPOSITIVOS
MÓVILES*.
*En 10 países incluido US y Japón.
http://adwords.blogspot.com.ar/2015/05/building-for-next-
moment.html
19. Ciclo de Webinarios – amdia | OM Latam
EL MOVIL
REPRESENTA LA 1º
PANTALLA
@diego_lema
20. Ciclo de Webinarios – amdia | OM Latam
EL CONSUMO DE
CONTENIDOS EN
INTERNET DE
DISPOSITIVOS
MÓVILES
SUPERARÁ AL DE
EQUIPOS DE
ESCRITORIO ESTE
AÑO EN LATAM.
@diego_lema
28. Ciclo de Webinarios – amdia | OM Latam
DYNAMIC
SERVING
La detección del user-agent
puede ser un error del
teléfono
@diego_lema
29. Ciclo de Webinarios – amdia | OM Latam
URL´S
SEPARADAS
DETECTA EL DEVICE DEL USUARIO,
LUEGO REDIRIGE
REQUIERE
MANTENIMIENTO DOBLE
GOOGLE NECESITA
CRAWLEAR DOBLE
@diego_lema
30. Ciclo de Webinarios – amdia | OM Latam
Tanto los responsive designs
como las versiones mobile
brindan una buena experiencia
de usuario.
CONSI
DERA
CIONES_
@diego_lema
32. Ciclo de Webinarios – amdia | OM Latam
UNA EXPERIENCIA CADA VEZ MAS AMPLIADA
@diego_lema
33. Ciclo de Webinarios – amdia | OM Latam
EL 85% PREFIERE UNA
APP A UNA WEB MOBILE
@diego_lema
34. Ciclo de Webinarios – amdia | OM Latam
MICRO MOMENTS
MILES DE PEQUEÑOS
Y RELEVANTES
MOMENTOS CON LAS
MARCAS
@diego_lema
35. Ciclo de Webinarios – amdia | OM Latam
¿Preguntas?
Muchas gracias!
Diego Lema
Orsonia Interactive Ideas
36. Ciclo de Webinarios – amdia | OM Latam
General FAQs
1. Will desktop and/or tablet ranking also be affected by this change?
No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.
2. Is it a page-level or site-level mobile ranking boost?
It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly
pages can be positively impacted.
6. I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren't mobile-friendly. Why?
If a page is designed to work well on mobile devices, but it’s not passing the Mobile-Friendly Test, the most common reason is that Googlebot for
smartphones is blocked from crawling resources, like CSS and JavaScript, that are critical for determining whether the page is legible and usable on
a mobile device (i.e., whether it’s mobile-friendly). To remedy:
1. Check if the Mobile-Friendly Test shows blocked resources (often accompanied with a partially rendered image).
2. Allow Googlebot to crawl the necessary files.
3. Double-check that your page passes the Mobile-Friendly Test.
4. Use Fetch as Google with Submit to Index and submit your updated robots.txt to Google to expedite the re-processing of the updated page
(or just wait for Google to naturally re-crawl and index).
37. Ciclo de Webinarios – amdia | OM Latam
which desktop signals are used for mobile ranking as
well?
said that many are, including the page speed of your desktop web site, the rel canonical signal and many other
signals are used for your mobile ranking. John said this may change over time as Google obtains more mobile
signals through their crawling but for now, the page speed of your desktop site actually plays more importance
than the page speed of your mobile site, when it comes to your mobile ranking.
38. Ciclo de Webinarios – amdia | OM Latam
MOBILE
FRIENDLY TAG
In order to qualify for the “Mobile-friendly” tag, a website has
to meet the following criteria (which are listed on Google’s
Webmaster Central Blog):
● "Avoids software that is not common on mobile
devices, like Flash"
● "Uses text that is readable without zooming"
● "Sizes content to the screen so users don't have
to scroll horizontally or zoom"
● "Places links far enough apart so that the
correct one can be easily tapped"
39. Ciclo de Webinarios – amdia | OM Latam
DESCRIPCIÓN DEL NUEVO
ALGORITMO
MOBILE FRIENDLY