This document provides an overview and forecast of the China lingerie market from 2016 to 2026. It finds that the market was valued at $26.36 billion in 2020 and is expected to reach $42.51 billion by 2026, growing at a CAGR of 6.8%. Key factors driving market growth include rising disposable incomes, an increasing number of financially independent women, and advancements in lingerie manufacturing. The market is segmented by product type, distribution channel, region, and company. Bras accounted for the largest share of the product type segment in 2020. Independent retail stores dominated distribution channels but online sales are growing the fastest. The East and North regions of China currently lead the market.

1. CHINA LINGERIE MARKET
FORECAST AND OPPORTUNITIES
2016 – 2026
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
Published: May 2021

2. © TechSci Research 2
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on China Lingerie Market
5. Voice of Customer
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decision
5.3. Purchase Frequency
6. China Lingerie Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra and Others)
6.2.2.
By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online,
and Others)
6.2.3. By Region
6.2.4. By Company (2020)
6.3. Market Map (Product Type and Region)
7. China Bra Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1.
By Product Type (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra and
Others)
Table of Contents

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S. No. Contents
7.2.2. By Distribution Channel
7.3. Pricing Analysis
8. China Knickers & Panties Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1.
By Product Type (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini
and Others)
8.2.2. By Distribution Channel
8.3. Pricing Analysis
9. China Lounge Wear Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type (Mini Dress, Capris, Shorts, Pajama Set, Nighty and Others)
9.2.2. By Distribution Channel
9.3. Pricing Analysis
10. China Shape Wear Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
Table of Contents

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S. No. Contents
10.2. Market Share & Forecast
10.2.1. By Product Type (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper)
10.2.2. By Distribution Channel
10.3. Pricing Analysis
11. Supply Chain Analysis
12. Import - Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends and Developments
15. Policy and Regulatory Landscape
16. China Economic Profile
17. Competitive Landscape
17.1. Shenzhen Huijie Group Co., Ltd.
17.2. L Brands, Inc.
17.3. Cosmo Lady (China) Holdings Company Limited
17.4. Embry Holdings Limited
17.5. Yancheng International Women's Fashion Co., Ltd.
17.6. 6IXTY 8IGHT LIMITED
Table of Contents

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S. No. Contents
17.7. La Perla
17.8. Aimer Group
17.9. Wacoal (China) Fashion Co., Ltd.
17.10. Etam Group
17.11. Chun Wing Intimate Factory Ltd.
18. Strategic Recommendations
19. About Us & Disclaimer
Table of Contents

6. ProductOverview

7. © TechSci Research 7
Scope of Report
Product of Interest (POI): Lingerie
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year Range
China lingerie market is expected to grow at a CAGR of 6.80% during the forecast period on account of
growing demand for lingerie sets, rising disposable income of middle class population and increase in
financially independent women population. Technical advancements in lingerie manufacturing coupled
with rising number of manufacturers using luxurious, delicate fabrics and designs such as mesh and
lace, is also expected to fuel demand for lingerie products in the country.
Market Segmentation
China Lingerie Market
BY PRODUCT TYPE
• Shape Wear
• Lounge Wear
• Knickers & Panties
• Bra
• Others
BY DISTRIBUTION CHANNEL
• Hypermarkets/ Supermarkets
• Independent Retailers
• Online
• Others
BY REGION
• South Central
• Southwest
• East
• Northeast
• Northwest
• North China

8. ResearchMethodology

9. © TechSci Research 9
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
China Lingerie market,
overall market size and
segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
China Lingerie market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

10. © TechSci Research 10
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of China lingerie market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing demand
for lingerie sets. The study includes market forecasting, which would enable our clients to take better decisions while planning their
strategy to achieve sustainability in China lingerie market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as lingerie companies,
channel partners, end-user industry experts, and other industry participants.
• The team interviewed more than 15-20 lingerie market companies, 200 – 220 end users, and 15 – 20 industry experts and
other value chain stakeholders in China lingerie market to obtain the overall market size for 2016-2020, which was validated by
the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market
size data for 2016-2020.
Research Methodology

11. © TechSci Research 11
• Respondents were asked about the current and future market growth rates, market shares by product type, by distribution
channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and provider
wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares
generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from
various segments of lingerie market. The final shares were calculated by taking the geometric mean of the responses gathered
from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
China lingerie market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
None: Sum of some shares may not add to 100% due to round of two decimal places.
Research Methodology

12. © TechSci Research 12
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long-term period to estimate and analyze market demand
scenario. It should be noted that the figures compiled are only for the organized market including market share data.
Research Methodology
Partial List of Companies Interviewed Key Secondary Sources
▪ Embry Holdings Limited
▪ Cosmo Lady (China) Holdings Company
Limited
▪ L Brands, Inc.
▪ Chun Wing Intimate Factory Ltd.
▪ 6IXTY 8IGHT LIMITED
▪ Shenzhen Huijie Group Co., Ltd.
▪ La Perla
▪ Yancheng International Women's Fashion Co.,
Ltd.
▪ Aimer Group
▪ Wacoal (China) Fashion Co., Ltd.
▪ Etam Groupe
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases

13. © TechSci Research 13
Sample Data - Snapshot
According to TechSci Research report, “China Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By
Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others), By Region, Competition, Forecast Opportunities,
2026”, China lingerie market was valued at USD26.36 billion in 2020 and is expected to reach USD42.51 billion by 2026 with a CAGR of 6.80% during
the forecast period. China lingerie market grew at a significant pace in the past few years and is expected to register strong growth in the coming years
as well, due to increasing female population, changing preferences of young and dynamic generation and rising awareness among the consumers due
to social media penetration. Moreover, rising urban population is offering huge growth opportunities to manufacturers by catering to demand for lingerie
in the country. Today, there is less societal discrimination against women in the country, and the concept of financial independence among working
women has helped them make better decisions. As a result, it is now easier for vendors to directly target women and influence their purchasing
decisions. Furthermore, the growing urban middle class, strong brand awareness, and rising disposable income is increasing the demand for lingerie in
China. There has been an increase in local middle class, particularly millennial women, who prefer to spend their disposable income on items that
make them feel confident and at the same time allow them to express their personality.
China lingerie market is segmented based on product type, distribution channel, company, and region. In terms of product type, the market can be
segregated into bra, knickers & panties, lounge wear, shape wear & others. Out of these, bra registered highest market share among all lingerie type
due to increasing emphasis on inner comfort, followed by knickers & panties, lounge wear, Shape wear & others.
In terms of distribution channel, Independent retail store is dominating the China lingerie market followed by online because it offers consumers the
opportunity to touch and feel the lingerie product. The online channel is the fastest growing as the advent of online retail has allowed consumers to
easily surf through catalogs without being cramped by any store manager or any executive, which ensures greater privacy to the consumers. Moreover,
companies are shifting their focus to online retail, as it is a much more cost-effective model and involves low operating costs.
In terms of regional analysis, the market is segment into East China, North China, North East China, South Central China, North West China, South
West China. East China is dominating the China lingerie market followed by North China. Company named Shenzhen Huijie Group Co., Ltd. L Brands,
Inc., Cosmo Lady (China) Holdings Company, Embry Holdings Limited, Yancheng International Women's Fashion Co., Ltd among others are the major
leading players in the China lingerie market. To remain competitive in the market lingerie companies are focusing on developing unique marketing
strategies and using updated technology to enrich customer experience and to remain competitive in the lingerie market. They are differentiating their
product and communicating their unique selling proposition through different mediums to the consumers. They are positioning their brand in such a way
to creates trust among consumers. For instance, Etam Group has implemented a strategy to optimize its infrastructure and fulfil customer expectations.
The company has systematically installed fiber optics at their stores and considerably improved the Wifi network so that store team can work directly on
digital devices such as tablets and smartphones to provide customers with fast and accurate products.
“China lingerie market is anticipated to register healthy growth during forecast period. Many companies in the industry have turned to innovate their
current product line by improvising packaging and product quality. Moreover, the country’s lingerie market is witnessing trends in terms of fitting, fabric
design and wider color choices. For instance, shapewear category in lingerie has evolved from harsh, uncomfortable clothing to shapewear with
comfort and style. Majority of Chinese brands’ mission is to change the industry and to solve common difficulties that people face, such as ill-fitting,
curve-enhancing bras, etc. Hence, companies are shifting their product portfolio to comfortable, gender-neutral, and versatile styles”. said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

14. © TechSci Research 14
Report Ordering
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Value (USD Billion)
China Lingerie Market Size, By Value (USD Billion), 2016-2026F
CAGR 2016-2020
By Value: xx%
CAGR 2021E-2026F
By Value: xx%
China Lingerie Market Share, By Product Type, By Value, 2016-2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Bra 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
Knickers & Panties 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Lounge Wear 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Shape Wear 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
China Lounge Wear Market Share, By Distribution Channel, By Value, 2016-2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Online 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Supermarket/Hypermarket 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Independent Retail Store 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

15. © TechSci Research 15
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FORECAST AND OPPORTUNITIES
2016 – 2026

16. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
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