4. History 2011
first version of Wechat
was released.
2012
Moments was initially
launched and number
of users reached 100
million
2013
Wechat Payment was
integrated into the app
2018
Hit 1 billion monthly
actively user
5. Business Model
u Advertising
u 0.1% transaction fee
u Company official Account
u In-App purchase
u Partnerships with Third Party Apps like
Taxi and Flight services
u …
10. Reference
u https://www.marketingtochina.com/5-ways-wechat-will-monetize/
u http://www.businessofapps.com/data/wechat-statistics/
u https://vizologi.com/wechat-business-model-strategy-insights/
u https://www.hongdaservice.com/blog/5-reasons-why-wechat-is-successful-in-
china
u https://chinachannel.co/wechat-introduction/
u https://www.raconteur.net/finance/alipay-wechat-china-payments
u https://www.marketingtochina.com/facebook-wechat-main-differences/
u https://medium.com/swlh/wechat-the-evolution-and-future-of-chinas-most-
popular-app-11effa5639ed
u https://www.techinasia.com/history-of-wechat