This document discusses the importance of conversation in the workplace. It argues that conversation is the new currency for engagement and empowerment. It states that organizations need to prioritize internal conversation among employees, not just with customers, to improve business performance. It suggests that social media conversations online reflect offline employee conversations, so companies need to foster open communication internally to build trust and advocacy both inside and outside the organization. Leadership will be defined more by internal workplace stories than formal communications. Overall, the document advocates for organizations to empower employees and encourage social conversations among coworkers.

1. Conversation
..is the
new
currency

4. Engagement
Empowerment

5. Engagement
Empowerment

6. Engagement
Empowerment

7. “I hate my boss”
“I make my own decisions”
“I love my job”
“I Trust you”
“The office sucks”

8. We need to put words back on
the agenda in the form of
conversation. We have already
in some places with our
customers. But we need to do
this inside the organisation.

9. “Opening up the water cooler
conversation is probably one of
the biggest opportunities in our
working lifetimes to improve
business performance”
Me! February 29th 2012

10. M
K
T
N
G
S
A
L
E
S
C
U
S
T
S
E
R
V
HR
CUSTOMERS
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD
INSIGHT
OPENESS
ADVOCACY
LOYALTY
You cant be social outside if you are not social inside
EMPLOYEES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD
INSIGHT
OPENESS
ADVOCACY
LOYALTY
INSIDE
OUTSIDE

11. M
K
T
N
G
S
A
L
E
S
C
U
S
T
S
E
R
V
HR
CUSTOMERS
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD
INSIGHT
OPENESS
ADVOCACY
LOYALTY
HR
You cant be social outside if you are not social inside
INSIDE
OUTSIDE

12. If its good enough for
customers…

13. ..its good enough for employees
too.

14. ‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”

15. ‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
Employer Brand

20. “Social media, which consists of
social networking sites, content
sharing sites, blogs, and micro
blogging sites, saw the biggest
percentage increase (75 percent) in
trust among media sources.”"
"
Edelman Trust Barometer 2012 "

21. “Smart businesses will take
advantage of this dispersion of
authority. They will talk to their
employees first, and empower
them to drive the conversation
among their peers about the
company and its role in society.”"
"
Edelman Trust Barometer 2012

22. Conversation
..is the
new
currency

23. Thank you!
Gareth Jones
@garelaos