The document discusses media consumption trends and what drives popular TV shows, music, movies and restaurants. It notes that 73% of people watch TV as a shared family experience. While people enjoy shared experiences, they now also watch individually on multiple devices while engaging in other activities. Younger viewers are highly engaged with online video and social media. The summary predicts that within 18 months movie theaters will allow texting, within 2 years a musician will interact with their entire audience directly, and within 3 years a movie star will star in a TV series.

1. The Next Big Thing
@christytanner
SVP & GM, CBS Interactive Media Group

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3. Today’s Insights from CBSi Media Group
• What makes a hit?
• What are the latest media consumption trends?
• What’s hot?
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midseason shows from TV Guide’s Watchlist
up-and-coming bands from Last.FM
the Oscar frontrunners from Metacritic
the best new restaurants from Chow.
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4. What do these shows
have in common?
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9. TV Guide’s Top 10 New Fall Shows
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Source: TV Guide Internal Data – Top 10 shows through Nov 12, 2013

10. They’re all about
ALIENS
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11. Well … aliens, metaphorically, plus:
Superhumans
Time Travel
Vampires
Fairy Tales
Vampires
Witches
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Source: TV Guide Internal Data – Top 10 shows through Sept 5, 2013

12. Speaking of aliens …
Are you ready for Day of the Doctor?
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14. How we watched as kids
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15. How we watch with our children
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16. What does the future hold?
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Photo by Scott Macklin www.mcdm.uw.edu

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19. Can you guess
what show this is?
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20. “My young son and I started
watching _________ together
many years ago …
Now he is 18 and going off to
college,
and _________ is over. …
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21. “… Over the years I became
part of a group of otherwise
diverse people that got
seriously hooked on this
show…
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22. “… Besides this forum, I regularly
discussed __________ with:
my business partner,
my son's friends,
2 kids that work at my local
Starbucks,
a neighbor,
a major customer of my
company, and
the guy who put up my gutters
last summer.”
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24. Seriously: What’s the
real common thread
here?
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25. It’s all about
shared experiences.
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26. 73% watch TV together as a family
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

27. “We watch together
during several set times
each week. It becomes a
shared experience,
despite age differences.”
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

28. What types of shows are shared
family experiences?
88%
Favorite shows
45%
Sports
26%
Reality shows
24%
Premieres or finales
23%
Awards shows
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

29. Two people, same room:
Different devices, different shows
52%
have co-viewed
with a companion
at home
*up from 47% last year
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

30. What device is most important to
the children in your household?
37%
TV
30%
Smartphone
14%
PC/laptop
10%
Tablet
9%
Video game console
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

31. 86% of household children participate
in other activities while watching TV
48%
Surf the Internet
45%
Text their friends
42%
Do homework
29%
Talk to friends on social media
29%
Play video games
28%
Listen to music
23%
Watch other videos
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

32. What device would they miss most
if taken away?
35%
TV
28%
Smartphone
15%
PC/laptop
10%
Video game console
10%
Tablet
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

33. “They enjoy watching
their shows on a TV,
not a phone or any
other kind of device,
the most.”
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

34. 46%
watch TV as their
most common after
school activity
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

35. 56% regularly pay for content
38%
Music
31%
Movies
17%
TV
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

36. 53%
are more willing to
pay for content now
than in the past
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

37. 29% of household children
create videos and post them on:
60%
59%
40%
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

38. 41% watch videos on these platforms
88%
47%
44%
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Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

39. What does this mean
for the future of
entertainment?
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40. Boredom is dead.
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41. The fan experience is 24/7
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42. Creativity flourishes everywhere
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43. Great content is timeless
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44. Why aren’t you posting tips on Chow?
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45. Why haven’t you made a lyric video yet?
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46. Everyone’s doing it
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47. Why does the Metrolyrics audience
research lyrics?
73%
Playing now
18%
Lyric videos
8%
Bets
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Source: MetroLyrics Site Survey

48. The next big thing
should be …
YOU
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50. What’s the
Next Big Thing?
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51. Our track record in predictive insights:
TV Guide’s Watchlist has correctly predicted hits 4 seasons in a row
#1
#1
#1
#1
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52. Top 3 new midseason shows
1
2
3
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Source: TV Guide Internal Reporting, May-Nov 2013

53. This week’s top 3 artists to watch
1
LoLo
2
HIRIE
3
Cosmo Sheldrake
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Source: Last.fm; November 13, 2013

54. The 3 best-reviewed movies in theaters
12 Years a Slave
Gravity
Captain Phillips
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Source: Metacritic.com – November 13, 2013

55. 3 Chow-tastic LA restaurants
1
Shunji Japanese
Cuisine
2
Bucato Restaurant
3
Flavor Garden
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Source: Chow.com – November 13, 2013

56. Predictions
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57. #1: Within 18 months, all movie theaters will allow
texting throughout the show
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58. #2: Within 2 years, a superstar musician will interact
directly with every single person in this audience
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59. #3: Within 3 years,
at least one of these movie stars
will star in a TV series
?
?
?
?
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60. Questions?
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