The document discusses how consumer choices differ when shopping at home versus at a store shelf. It notes that having too many options on store shelves can lead to choice paralysis and less satisfaction. A case study from Germany showed that reorganizing sauce shelves by brand rather than recipe type increased sales by over 10% in volume and 8% in value. The key lessons are that consumers use different decision criteria at home versus shopping, and shelves need organization to make selection easy while avoiding too many similar options that cause confusion.
A marketing survey (pack test) on Moschino's Fresh Couture and our own imaginary 'relaunch' bottle which was a mash-up with SC Johnson's Duck.
Part of a 3-person group project for a Marketing class in the University of Padua's Master's in Business and Management (MBM) program.
A marketing survey (pack test) on Moschino's Fresh Couture and our own imaginary 'relaunch' bottle which was a mash-up with SC Johnson's Duck.
Part of a 3-person group project for a Marketing class in the University of Padua's Master's in Business and Management (MBM) program.
Resumo do slideshow apresentado por Gabriel Ishida (Pernod Ricard) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Resumo do slideshow apresentado por Juliana Tigre (MC15) e Maíra Berutti (MC15) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Validation for migrants – How to make learning visible with Competence CardsBertelsmann Stiftung
This presentation briefly describes the German situation regarding the validation of migrants’ informal and non-formal learning. It then presents a tool for the identification and documentation of competences in migrants and refugees – the "Competence Cards". Two real life cases describe the value of using the cards. The presentation concludes with an outlook to an innovative assessment tool of vocational competences currently being developed by Bertelsmann Stiftung and the German public employment services. The presentation was given at the CEDEFOP conference on “how to make learning visible” on November 28th, 2016 in Thessaloniki.
The Competence Cards are a tool that helps to identify competences and support the clearing situation at the beginning of any guidance process. The cards are modular, multi-lingual, contain a key visual illustrating the competence and further support for the guide. They come in a set with cards for interests and with templates for a documentation of the identified competences. The presentation provides a download link to the English version of the cards and a 10 minute instruction video for its use.
Gesundheits-Apps, Video-Sprechstunden, Dr. Google - Patienten im digitalen Wa...Bertelsmann Stiftung
Wie verändert die Digitalisierung das Gesundheitshandeln von Patienten? Und wie wirkt digitale Gesundheit auf das Arzt-Patienten-Verhältnis? Am Beispiel von Video-Sprechstunden, Online-Gesundheitsinformationen und Gesundheits-Apps zeigt die Präsentation Veränderungsdynamiken auf und macht Vorschläge für den Umgang damit.
Die Präsentation wurde auf einem eHealth-Symposium der Kassenärztlichen Vereinigung Baden-Württemberg am 14.11.2016 gezeigt. Hintergrund: Die Bertelsmann Stiftung beschäftigt sich in ihrem Projekt "Der digitale Patient" systematisch mit den Möglichkeiten und Grenzen der Digitalisierung im Gesundheitswesen.
Weitere Infos finden Sie unter www.der-digitale-patient.de
Die Digitalisierung hat das Potenzial, mehr Menschen Teilnahme an Weiterbildung zu ermöglichen. So sind digitale Bildungsangebote immer, überall und für jeden verfügbar. Personalisierte und spielerisch gestaltete Lerninhalte, die sich dem Lernstil sowie Lerntempo anpassen, wirken motivierend. Online-Communities fördern den Kompetenzerwerb im Austausch mit anderen. Digitale Kompetenznachweise wie etwa Badges oder Microcredits machen die erworbenen Kompetenzen im beruflichen Kontext verwertbar.
Indem passgenaue Angebote für jeden Lerner bereitgestellt werden und Lernerfolge stärker als bisher gewürdigt werden, kann die Digitalisierung die soziale Spaltung in der Weiterbildung verringern. Welche Möglichkeiten die Digitalisierung dabei bietet und was getan werden muss, um diese Möglichkeiten zu nutzen, stellte unser Bildungsexperte Frank Frick bei einem Besuch im Landtag Nordrhein-Westfalen am 23.11.2016 vor.
Apresentação realizada por Jaqueline Buckstegge e Tarcízio Silva no Simpósio de Inteligência Qualitativa em Mídias Sociais, realizado pelo IBPAD em julho de 2016.
Resumo do slideshow apresentado por Gabriel Ishida (Pernod Ricard) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Resumo do slideshow apresentado por Juliana Tigre (MC15) e Maíra Berutti (MC15) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Validation for migrants – How to make learning visible with Competence CardsBertelsmann Stiftung
This presentation briefly describes the German situation regarding the validation of migrants’ informal and non-formal learning. It then presents a tool for the identification and documentation of competences in migrants and refugees – the "Competence Cards". Two real life cases describe the value of using the cards. The presentation concludes with an outlook to an innovative assessment tool of vocational competences currently being developed by Bertelsmann Stiftung and the German public employment services. The presentation was given at the CEDEFOP conference on “how to make learning visible” on November 28th, 2016 in Thessaloniki.
The Competence Cards are a tool that helps to identify competences and support the clearing situation at the beginning of any guidance process. The cards are modular, multi-lingual, contain a key visual illustrating the competence and further support for the guide. They come in a set with cards for interests and with templates for a documentation of the identified competences. The presentation provides a download link to the English version of the cards and a 10 minute instruction video for its use.
Gesundheits-Apps, Video-Sprechstunden, Dr. Google - Patienten im digitalen Wa...Bertelsmann Stiftung
Wie verändert die Digitalisierung das Gesundheitshandeln von Patienten? Und wie wirkt digitale Gesundheit auf das Arzt-Patienten-Verhältnis? Am Beispiel von Video-Sprechstunden, Online-Gesundheitsinformationen und Gesundheits-Apps zeigt die Präsentation Veränderungsdynamiken auf und macht Vorschläge für den Umgang damit.
Die Präsentation wurde auf einem eHealth-Symposium der Kassenärztlichen Vereinigung Baden-Württemberg am 14.11.2016 gezeigt. Hintergrund: Die Bertelsmann Stiftung beschäftigt sich in ihrem Projekt "Der digitale Patient" systematisch mit den Möglichkeiten und Grenzen der Digitalisierung im Gesundheitswesen.
Weitere Infos finden Sie unter www.der-digitale-patient.de
Die Digitalisierung hat das Potenzial, mehr Menschen Teilnahme an Weiterbildung zu ermöglichen. So sind digitale Bildungsangebote immer, überall und für jeden verfügbar. Personalisierte und spielerisch gestaltete Lerninhalte, die sich dem Lernstil sowie Lerntempo anpassen, wirken motivierend. Online-Communities fördern den Kompetenzerwerb im Austausch mit anderen. Digitale Kompetenznachweise wie etwa Badges oder Microcredits machen die erworbenen Kompetenzen im beruflichen Kontext verwertbar.
Indem passgenaue Angebote für jeden Lerner bereitgestellt werden und Lernerfolge stärker als bisher gewürdigt werden, kann die Digitalisierung die soziale Spaltung in der Weiterbildung verringern. Welche Möglichkeiten die Digitalisierung dabei bietet und was getan werden muss, um diese Möglichkeiten zu nutzen, stellte unser Bildungsexperte Frank Frick bei einem Besuch im Landtag Nordrhein-Westfalen am 23.11.2016 vor.
Apresentação realizada por Jaqueline Buckstegge e Tarcízio Silva no Simpósio de Inteligência Qualitativa em Mídias Sociais, realizado pelo IBPAD em julho de 2016.
View highlights from the 2015 American Pantry Study, which tracks consumer shopping patterns based on input from 4,013 survey respondents.
To access results of the survey, please visit: http://deloi.tt/2flmABk
WOWZO- The Smarter Snack: Product Development & MarketingShachi Sharma
This presentation outlines the inception of WOWZO- a smart, tasty and not fried snack that contains no trans fats. This brand and its products have been developed especially for kids and young adults.
Delicious | Not Fried | Zero Cholesterol | No Trans Fat | Feather Light
Tasting a name, the impact of flavor names on ice cream evaluations, an in st...Francesca Pelizzola
Many theories and research studies have been written regarding consumers’ behaviors related to food. Although several authors have focused their attention on the impact that Descriptive food names have on food evaluations and sales, the literature lacks evidence about the impact that names have on ice-cream taste, quality, associations, recommendation rate and sales. Therefore, the purpose of this thesis is to fill this gap by investigating the impact of ice-cream flavor names. As analyzed in the first part of this thesis, the majority of the literature reviewed agrees that giving a Descriptive name to a food allows to enhance sensory evaluations, as well as increasing consumers’ satisfaction and food sales. Five research hypotheses are formulated starting from some literature findings and transferring them to the ice-cream context. To test these hypotheses, a 2-weeks in-store experiment was conducted in RivaReno, one of the major Milanese ice-cream parlors. The experiment took place in September 2016 and the main objective was to analyze the effects on ice-cream evaluations after the manipulation of the wording used in labels. During the two weeks of experiment, a survey was administrated to consumers who chose one of the observed flavors, either labelled with Descriptive or Basic name. Finally, at the end of the two weeks the analysis consisted in the evaluation and interpretation of data gathered both through the survey, and through the sales monitoring, by comparing the results obtained for each flavor when presented with Descriptive and Basic names. The experiment allowed to confirm all the research hypotheses, thus suggesting that naming an ice-cream flavor with a Descriptive name have a positive impact on ice-cream evaluations and sales. Finally, this thesis provides some suggestions to managers operating in the ice-cream industry, in a way that it will be possible for them to benefit from this research, maximizing their products’ evaluations and sales by leveraging the name variable.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
2. PARADOX of CHOICE Preoccupied by decisions maximize WELFARE maximize FREEDOM maximize CHOICE B. Schwartz, prof. Social theory and social action – studies link economy/psychology MAKE IT EASIER – NARROW DOWN CHOICE Effects of this choice Paralysis – no liberation Less satisfaction – more regret
7. OFF SHELF 4 subsegments non-tomato sauces tomato sauces with additions pure tomato sauces meat sauces X People think in recipe Brand Producer Price People think in sub types
