1. Agenda: 08/02/12
&
Half-term duties

2. Operations:
1. Establish costs
2. Minerva Visit: 10/02/12: 12:00 – 1:00
1. Meeting 11:00 – Hammersmith – Aim: To establish costs, wear smart
clothing.
3. Discuss: Intellectual property vs. Patent
Half-term work:
1. Sub team: Find efficient & cheapest method
of manufacturing.
2. Operations meeting: Date: 15-16/02/12?
1. Timings, who’s available, and when?

3. Marketing
• 4Ps:
– Product
• How to present the product, whether it be a stall or shop –
this involves considering a marketing theme.
– Place
• Where are we going to primarily sell this product – shops
for us most likely, but also consider trade fairs and likewise
to whom: target market.
– Price
• Establishing the market price, considering the actual
operations costs, then the wholesale price.
– Promotion
• Posters, store endorsement, celebrity endorsement, social
media.

4. The Marketing Team
• Michael Lever (Director)
• Minos Zombanakis (Deputy)
• Mark Botterill
• Albert Planting
• Zain Mashhood
• Dom Birmingham (IT)

5. Marketing
1. Website
2. Building company image
1. Business cards, uniform, badges, logo.
3. Building brand image
1. Facebook page.
4. Building product image
1. Trade fair presentation, competitive presentation
5. Survey for clip vs pouch
Half-term work:
1. Arrange: Sales and Marketing brainstorm

6. 1. company image: social media for now, uniform, unity.

7. 2. brand image: theme, business cards, word of mouth.

8. 3. product image: iconic product

9. Sales:
• Sell the product and actually bring it to market.
• Friendly attitude
• Smile
• Approachable people
• Social
• http://www.entrepreneur.com/article/179084

10. The Sales Team
• Michael Lever
• Shiv Mahboobani
• Freddie Hull
• Jonny Gould
• Charles Southey-Bassols

11. Sales:
1. Re-visit: Just Write: give them an update.
2. Research: trade fairs.
3. Word of Mouth
Half-term work:
1. Visit: Other stores
2. Create a sales plan: will be done at the S/M
meeting.

12. Deadlines: February
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4
5 6 7 8 9 10 11
Visit: Minerva
12 13 14 15 16 17 18
S/M Analysis Task Cheapest/Effici
ent companies Visit: Minerva
19 20 21 22 23 24 25
26 27 28 29

13. March
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1 2 3 4
5 6 7 8 9 10 11
Trade fair: Eden Walk
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Report Deadline

14. April
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
Preliminary
Presentation
30
Area
Final

15. Things to improve on:
• Efficient & Productive
meetings
• Sticking to deadlines
• Keeping track

16. Layout: Backups:
(Mrs Mackenzie)
Projector (Danny Carroll)
(Adrian Lee)
Sue Barker (Simon Dennis)
LCD TVs
Jamie Caplan Matt Dawson
Alistair Fraser Angus Fraser
Michael Taktak BEST CASE Jamie Redknapp
SCENARIO
Audience

17. Fundraising
1. Research past shows: pick up on questions
2. Assemble Powerpoint
3. Technical test: Book date, see all works.
4. Advertising: posters, video and facebook.
5. Establish a budget and aims.