This paper discusses managing quality as an operations management dilemma from a Christian worldview perspective. It analyzes a lawsuit filed against McDonald's regarding a woman who received severely burned from hot coffee. It argues both parties were at fault - the woman for not taking responsibility for her actions and McDonald's for serving coffee that was too hot without proper labeling. The paper advocates applying Christian ethics like forgiveness, quality management practices, and prioritizing customers to avoid such issues. It concludes that implementing Christian principles can benefit any organization through improved quality, customer satisfaction and success.
McDonald's is the world's largest hamburger fast food chain with over 32,000 restaurants globally. It began franchising in the 1950s under Ray Kroc and expanded aggressively overseas in the 1980s. However, this led the company to lose focus and direction. In 2003, McDonald's implemented a "Plan to Win" strategy to refocus on quality over quantity and cheap offerings. More recently, McDonald's has partnered with health organizations to offer more nutritious choices and address changing consumer preferences around health. Going forward, McDonald's faces risks around health-conscious consumers switching to healthier brands, new competition, and adapting to changing market tastes like those of millennials.
Assignment 1- McDonald’s Corporation and the International Market- No CoverFARID AL-AMOUDI
This document discusses McDonald's entry into international markets. It explains that McDonald's primarily uses international franchising to enter new countries, owning only 20% of locations on average. This strategy is profitable but also allows McDonald's to control branding and gain local knowledge from franchisees. The document also examines McDonald's competitive environment and strategies for adapting to different political, economic, and cultural factors in global markets.
McDonald's began in 1940 as a hot dog stand owned by the McDonald brothers in California. It was franchised nationally in 1955 by Ray Kroc and has since grown to over 35,000 outlets in 119 countries, generating $25.4 billion in annual revenues. McDonald's success is attributed to consistency, innovation, emphasis on quality and value. It has established itself as the world's largest fast food chain through targeted advertising, product localization, and affordable offerings. However, McDonald's faces health-related risks as consumers increasingly demand healthier options, as well as competitive threats from rivals offering more customization. To mitigate risks, McDonald's must continue innovating menus while maintaining brand values of quality, cleanliness, and service through controlled
The document provides an analysis of Blackmores, an Australian company that produces natural health products. It includes a PESTLE analysis, Porter's Five Forces analysis, SWOT analysis and VRIO analysis of Blackmores. It identifies Blackmores' key competitive advantages as its strong brand recognition in Australia and Asia, particularly China, its investment in R&D and product quality, and its established distribution channels. However, it faces challenges from increased regulation and competition from other brands. The analysis concludes by outlining Blackmores' business strategy to focus on product differentiation, its Asian markets and leveraging its reputation for quality.
COM60811 - Final Paper - Leadership at Ford Motor CompanyKate Organ
Mulally and Ford Jr. led Ford Motor Company through the economic downturn of 2007-2008 using transformational and democratic leadership styles. They avoided government bailouts by borrowing $23.6 billion in 2006. Mulally overhauled Ford's operations, culture, and products. He empowered internal teams and the marketing officer to lead change. Their authentic "glocal" communication and branding efforts positioned Ford for success as the economy recovered. By 2010, Ford was profitable again thanks to Mulally and the leadership team's strategic vision and communication.
Crescent Pure - A Harvard Business School Case Study analysis.
This case study was prepared as part of Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This document provides an overview of the global coffee industry, focusing on growers, roasters, and retailers. It discusses how Brazil is the leading coffee producer, so changes there greatly impact global supply and prices. The relationship between growers and roasters is characterized as a monopsony, giving roasters power over low prices paid to growers. It also examines Starbucks' success in the competitive US retail market and how their business decisions affect profits. Rising global demand for coffee may outpace supply in the future, posing a challenge for the industry.
McDonald's is the world's largest hamburger fast food chain with over 32,000 restaurants globally. It began franchising in the 1950s under Ray Kroc and expanded aggressively overseas in the 1980s. However, this led the company to lose focus and direction. In 2003, McDonald's implemented a "Plan to Win" strategy to refocus on quality over quantity and cheap offerings. More recently, McDonald's has partnered with health organizations to offer more nutritious choices and address changing consumer preferences around health. Going forward, McDonald's faces risks around health-conscious consumers switching to healthier brands, new competition, and adapting to changing market tastes like those of millennials.
Assignment 1- McDonald’s Corporation and the International Market- No CoverFARID AL-AMOUDI
This document discusses McDonald's entry into international markets. It explains that McDonald's primarily uses international franchising to enter new countries, owning only 20% of locations on average. This strategy is profitable but also allows McDonald's to control branding and gain local knowledge from franchisees. The document also examines McDonald's competitive environment and strategies for adapting to different political, economic, and cultural factors in global markets.
McDonald's began in 1940 as a hot dog stand owned by the McDonald brothers in California. It was franchised nationally in 1955 by Ray Kroc and has since grown to over 35,000 outlets in 119 countries, generating $25.4 billion in annual revenues. McDonald's success is attributed to consistency, innovation, emphasis on quality and value. It has established itself as the world's largest fast food chain through targeted advertising, product localization, and affordable offerings. However, McDonald's faces health-related risks as consumers increasingly demand healthier options, as well as competitive threats from rivals offering more customization. To mitigate risks, McDonald's must continue innovating menus while maintaining brand values of quality, cleanliness, and service through controlled
The document provides an analysis of Blackmores, an Australian company that produces natural health products. It includes a PESTLE analysis, Porter's Five Forces analysis, SWOT analysis and VRIO analysis of Blackmores. It identifies Blackmores' key competitive advantages as its strong brand recognition in Australia and Asia, particularly China, its investment in R&D and product quality, and its established distribution channels. However, it faces challenges from increased regulation and competition from other brands. The analysis concludes by outlining Blackmores' business strategy to focus on product differentiation, its Asian markets and leveraging its reputation for quality.
COM60811 - Final Paper - Leadership at Ford Motor CompanyKate Organ
Mulally and Ford Jr. led Ford Motor Company through the economic downturn of 2007-2008 using transformational and democratic leadership styles. They avoided government bailouts by borrowing $23.6 billion in 2006. Mulally overhauled Ford's operations, culture, and products. He empowered internal teams and the marketing officer to lead change. Their authentic "glocal" communication and branding efforts positioned Ford for success as the economy recovered. By 2010, Ford was profitable again thanks to Mulally and the leadership team's strategic vision and communication.
Crescent Pure - A Harvard Business School Case Study analysis.
This case study was prepared as part of Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This document provides an overview of the global coffee industry, focusing on growers, roasters, and retailers. It discusses how Brazil is the leading coffee producer, so changes there greatly impact global supply and prices. The relationship between growers and roasters is characterized as a monopsony, giving roasters power over low prices paid to growers. It also examines Starbucks' success in the competitive US retail market and how their business decisions affect profits. Rising global demand for coffee may outpace supply in the future, posing a challenge for the industry.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
The document analyzes various job functions at Coca Cola Beverages Pakistan Limited including planning, organizing, leading, and controlling. It provides a history of Coca Cola internationally and in Pakistan. It then summarizes the company's products, hierarchy, human resource management practices, and the roles and importance of job analysis. PEST, SWOT, and organizational structure analyses are also presented. The conclusion states that human resource management is helping achieve strategic goals, and recommendations include increasing incentives, advertisements, and marketing budgets.
CASE STUDY ON: Regal Electrogas: Price Leader/Price Follower.
The following points will be cover in this case study, these are:
1. Introduction of subject & topic.
2. Stake holders.
3. Context & history.
4. Personal profile & traits.
5. Process flow of events (evaluation).
6. SWOT analysis.
7. Conclusion & decision.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Tapal Tea first introduced its new product Tapal Ice Tea in 2014 to expand into the growing market for healthy beverages in Pakistan. However, the launch failed as Tapal Ice Tea struggled with issues like lack of market research, weak positioning, and high costs. To address this, Tapal Tea proposed solutions like conducting market audits, repositioning the product, collaborating with partners, and establishing emotional connections with customers to successfully relaunch Tapal Ice Tea.
Wal-Mart faced many challenges in the early 2000s including lawsuits from employees and protests against store openings. To counter problems during the recession, Wal-Mart launched a new marketing campaign with the tagline "Save money. Live better." and made strategic changes like lowering prices on popular items. This helped attract more customers and increased Wal-Mart's market share over competitors like Target. The document also discusses Wal-Mart's price leadership strategy and how adjusting product mix and promotions helped the company remain successful.
Aldi is a top 10 global retailer that operates over 4000 stores across 9 countries. As a district manager, you would oversee 4-5 stores and independently manage operations such as hiring, employee development, inventory management, and sales reports. The district manager position offers an $80,000 starting salary, company car, 50 weeks of comprehensive training, and responsibility for millions in business operations.
The document outlines Team CrestMark's marketing plan for a new mango and mint juice called "Joosh" which includes sections on product overview, pricing and distribution strategies, product and communication strategies, segmentation and positioning, competitor analysis, and ATL/BTL communication approaches. The plan provides details on the product, target markets, pricing, distribution channels, promotion and advertising tactics to introduce the new juice product.
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGNSameer10031993
The document discusses Starbucks' integrated marketing communication campaign. It summarizes that Starbucks uses an integrated plan across social media platforms to engage customers. This includes blogs to gather customer feedback, Twitter to answer questions and share information, YouTube for videos, and Facebook to invite customers to events and share comments. The plan also discusses current and future promotional strategies like mobile apps, WiFi, food products, and online ordering to keep customers involved.
The document discusses the production process of Nescafe coffee from selecting and blending green coffee beans to roasting, grinding, brewing and drying the coffee extract into granules or powder. It also describes Nescafe Original, a medium dark roast coffee made from a blend of Arabica and Robusta beans known for its rich full flavor and intense comforting aroma. The objective of Nescafe is to provide consumers with the best tasting and most nutritious coffee that creates delightful moments in their everyday lives.
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and identifies it as a good expansion target due to factors like GDP, infrastructure and tourism. The document outlines BR's entry strategies, including importing and franchising. It proposes short and long term plans, and discusses implications and controls for cultural differences, pricing resistance and building brand awareness.
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Kraft Foods operates in 150 countries and analyzes its macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Demographically, Kraft aims to target concentrated consumer groups. Economically, Kraft faces high bargaining power from both suppliers and buyers, low threat of new entrants, high rivalry among competitors, and medium threat from substitutes. Technologically, Kraft invests in R&D and modern equipment. For its market and customers, Kraft segments into health/wellness, quick meals, snacking, and premium categories and focuses on developing brand loyalty through innovation for its snack, beverage, cheese, convenient meal, and grocery products.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Coca-Cola is launching its flagship Coca-Cola product in eco-friendly tetra pack packaging to promote sustainability and rebuild its reputation. Its target audience includes teens, youth, and adults in urban areas. Its marketing objectives are to promote and reposition Coca-Cola as an environmentally conscious brand. Its integrated marketing communications plan includes digital advertising on YouTube, Facebook, and Instagram as well as influencer marketing. It will evaluate the campaign's success based on sales increases, customer loyalty, brand equity growth, and increased product awareness.
This document provides an overview of Oreo's marketing plan. It includes sections on the snack food industry background, key competitors like Keebler and Pepperidge Farm, Mondelez International which owns Oreo, and an analysis of the Oreo brand. Over 100 infographics provide information on the industry, competitors, company and brand. Research was conducted through a 59 question survey of thousands of customers. Customer perceptions, preferences and loyalty were analyzed using Excel to inform marketing strategy conclusions.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
The document discusses ethical dilemmas that can arise in the workplace. It defines ethics and explains why ethics are important in business communication. Some common sources of ethical behavior and types of ethical dilemmas are described. Examples of unethical behaviors in organizations are provided. The document also discusses how values drive behavior and provides steps to overcome ethical dilemmas. It emphasizes developing ethical policies and training, establishing confidential ethics reporting, and applying policies consistently.
This document outlines rules and guidelines for maintaining ethical behavior in business. It discusses views on ethics, levels of business ethics from the individual to international levels, and common unethical practices. It provides rules for finance, marketing, and human resources managers. It also discusses how ethical dilemmas arise in the workplace and ways to avoid pitfalls, such as creating policies, hiring ethical people, developing understanding, and building a culture of transparency. Maintaining ethical behavior involves respecting human dignity, basic rights, and being good citizens.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
The document analyzes various job functions at Coca Cola Beverages Pakistan Limited including planning, organizing, leading, and controlling. It provides a history of Coca Cola internationally and in Pakistan. It then summarizes the company's products, hierarchy, human resource management practices, and the roles and importance of job analysis. PEST, SWOT, and organizational structure analyses are also presented. The conclusion states that human resource management is helping achieve strategic goals, and recommendations include increasing incentives, advertisements, and marketing budgets.
CASE STUDY ON: Regal Electrogas: Price Leader/Price Follower.
The following points will be cover in this case study, these are:
1. Introduction of subject & topic.
2. Stake holders.
3. Context & history.
4. Personal profile & traits.
5. Process flow of events (evaluation).
6. SWOT analysis.
7. Conclusion & decision.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Tapal Tea first introduced its new product Tapal Ice Tea in 2014 to expand into the growing market for healthy beverages in Pakistan. However, the launch failed as Tapal Ice Tea struggled with issues like lack of market research, weak positioning, and high costs. To address this, Tapal Tea proposed solutions like conducting market audits, repositioning the product, collaborating with partners, and establishing emotional connections with customers to successfully relaunch Tapal Ice Tea.
Wal-Mart faced many challenges in the early 2000s including lawsuits from employees and protests against store openings. To counter problems during the recession, Wal-Mart launched a new marketing campaign with the tagline "Save money. Live better." and made strategic changes like lowering prices on popular items. This helped attract more customers and increased Wal-Mart's market share over competitors like Target. The document also discusses Wal-Mart's price leadership strategy and how adjusting product mix and promotions helped the company remain successful.
Aldi is a top 10 global retailer that operates over 4000 stores across 9 countries. As a district manager, you would oversee 4-5 stores and independently manage operations such as hiring, employee development, inventory management, and sales reports. The district manager position offers an $80,000 starting salary, company car, 50 weeks of comprehensive training, and responsibility for millions in business operations.
The document outlines Team CrestMark's marketing plan for a new mango and mint juice called "Joosh" which includes sections on product overview, pricing and distribution strategies, product and communication strategies, segmentation and positioning, competitor analysis, and ATL/BTL communication approaches. The plan provides details on the product, target markets, pricing, distribution channels, promotion and advertising tactics to introduce the new juice product.
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGNSameer10031993
The document discusses Starbucks' integrated marketing communication campaign. It summarizes that Starbucks uses an integrated plan across social media platforms to engage customers. This includes blogs to gather customer feedback, Twitter to answer questions and share information, YouTube for videos, and Facebook to invite customers to events and share comments. The plan also discusses current and future promotional strategies like mobile apps, WiFi, food products, and online ordering to keep customers involved.
The document discusses the production process of Nescafe coffee from selecting and blending green coffee beans to roasting, grinding, brewing and drying the coffee extract into granules or powder. It also describes Nescafe Original, a medium dark roast coffee made from a blend of Arabica and Robusta beans known for its rich full flavor and intense comforting aroma. The objective of Nescafe is to provide consumers with the best tasting and most nutritious coffee that creates delightful moments in their everyday lives.
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and identifies it as a good expansion target due to factors like GDP, infrastructure and tourism. The document outlines BR's entry strategies, including importing and franchising. It proposes short and long term plans, and discusses implications and controls for cultural differences, pricing resistance and building brand awareness.
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Kraft Foods operates in 150 countries and analyzes its macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Demographically, Kraft aims to target concentrated consumer groups. Economically, Kraft faces high bargaining power from both suppliers and buyers, low threat of new entrants, high rivalry among competitors, and medium threat from substitutes. Technologically, Kraft invests in R&D and modern equipment. For its market and customers, Kraft segments into health/wellness, quick meals, snacking, and premium categories and focuses on developing brand loyalty through innovation for its snack, beverage, cheese, convenient meal, and grocery products.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Coca-Cola is launching its flagship Coca-Cola product in eco-friendly tetra pack packaging to promote sustainability and rebuild its reputation. Its target audience includes teens, youth, and adults in urban areas. Its marketing objectives are to promote and reposition Coca-Cola as an environmentally conscious brand. Its integrated marketing communications plan includes digital advertising on YouTube, Facebook, and Instagram as well as influencer marketing. It will evaluate the campaign's success based on sales increases, customer loyalty, brand equity growth, and increased product awareness.
This document provides an overview of Oreo's marketing plan. It includes sections on the snack food industry background, key competitors like Keebler and Pepperidge Farm, Mondelez International which owns Oreo, and an analysis of the Oreo brand. Over 100 infographics provide information on the industry, competitors, company and brand. Research was conducted through a 59 question survey of thousands of customers. Customer perceptions, preferences and loyalty were analyzed using Excel to inform marketing strategy conclusions.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
The document discusses ethical dilemmas that can arise in the workplace. It defines ethics and explains why ethics are important in business communication. Some common sources of ethical behavior and types of ethical dilemmas are described. Examples of unethical behaviors in organizations are provided. The document also discusses how values drive behavior and provides steps to overcome ethical dilemmas. It emphasizes developing ethical policies and training, establishing confidential ethics reporting, and applying policies consistently.
This document outlines rules and guidelines for maintaining ethical behavior in business. It discusses views on ethics, levels of business ethics from the individual to international levels, and common unethical practices. It provides rules for finance, marketing, and human resources managers. It also discusses how ethical dilemmas arise in the workplace and ways to avoid pitfalls, such as creating policies, hiring ethical people, developing understanding, and building a culture of transparency. Maintaining ethical behavior involves respecting human dignity, basic rights, and being good citizens.
This document provides an overview of total quality management (TQM). It discusses key dimensions of quality for manufacturing and service organizations. It also defines costs associated with quality including prevention, appraisal, internal failure, and external failure costs. The evolution of TQM is traced from early quality gurus like Shewhart, Deming, Juran, and Ishikawa to the development of concepts like statistical process control, quality awards and standards, and implementing TQM across an organization.
Learn the value of ethics in the workplace, how to deal with conflict of interest, how to instill an ethos of ethics on your board, on your council, in your community, in your organization.
In today’s workplaces, human resources professionals often take on the role of ethics advisors to managers and employees in the company. When workplace misconduct surfaces, the HR team may be called upon to assist in internal investigations and spread awareness of ethics issues to help prevent future code of ethics violations. HR professionals need to be able to recognize when ethical issues need to be addressed and understand how to develop techniques for resolving them.
Join Angela Reddock-Wright, employment attorney, author and speaker, as she discusses practical strategies for identifying and resolving ethics issues in the workplace.
Webinar attendees will learn:
When to escalate ethics issues and to whom
How to identify early warning signals of conflict between personal and work values
How to address specific employment-related ethical issues and conflicts
Leading strategies for handling ethical issues in the workplace
Key elements of an organizational code of ethics
How ethics affect a company’s bottom line
The document discusses the concepts of ethics and ethical dilemmas, particularly as they relate to various professions such as nursing, social work, business, and medicine. It provides definitions of ethics as moral principles governing behavior, and ethical dilemmas as difficult situations involving conflicting obligations. Several examples are given of common ethical dilemmas that arise in different fields, such as truth-telling to patients, patient competence, conflicts between patient and family wishes, and using extraordinary measures to prolong life. Nursing students' experiences with resolving ethical conflicts are also briefly mentioned.
slides on understanding workplace ethics, what it affects, benefits of workplace ethics, slides on ethic codes, codes of conduct, values, ethic programs, required resources, two ethical styles, 3 steps to resolve ethical dilemmas and how to address ethical dilemmas, guidelines and slides on implementing ethic programs, detecting 6 key roles and responsibilities, guidelines for moral decision making, 10 common ethic code provisions, 15 slides on creating an effective code of conduct, and more.
This document discusses business ethics and ethical dilemmas that can arise in business. It defines business ethics as examining the principles and problems that can emerge in a business environment. It outlines several ethical issues that can occur across organizational functions like accounting, human resources, sales and marketing, and production. These issues include misleading financial reports, discrimination, anti-competitive practices, and dangerous or defective products. The document also provides two case studies, one about protests against KFC for alleged animal cruelty and excessive MSG, and another about the arrest of the CEO of Baazee.com for allowing the sale of explicit content online.
Ethics involves moral standards that govern behavior and determine what is good versus bad. Ethical behavior follows principles of moral reasoning and can vary across cultures. Upholding ethics in business requires balancing universal moral standards with local cultural norms. Many factors influence individual and organizational ethics, including moral development, values, leadership, and structural influences within a company.
I. Introduction
Define ethics, ethics in business and the important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and indirect)
The people affected by the issue directly and indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s , the US government and consumers
The document provides marketing recommendations for The Joint Sugar House chiropractic clinic. It discusses 10 credos of Marketing 3.0, which focus on balancing customer satisfaction, social responsibility, and profitability. Some of the credos include loving customers, respecting competitors, being sensitive to change, offering a good product at a fair price, and keeping and growing customers. The document also provides recommendations for improving the clinic's website and digital marketing strategy, as well as retaining existing customers and attracting new clients through in-person marketing efforts.
Thanksgiving Writing Paper Thanksgiving Writing, WritiAlyssa Hase
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and select one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and HelpWriting guarantees original, high-quality work or a full refund.
The document provides instructions for creating an account, submitting an assignment request, and receiving a paper from HelpWriting.net. Students must first create an account, then complete a form with assignment details and deadline. Writers will bid on the request, and the student can choose a writer based on qualifications. After receiving the paper, students can request revisions if needed. The site aims to provide original, high-quality content and offers refunds for plagiarized work.
The document discusses ethical standards in advertising. It notes that while the Federal Trade Commission regulates truth in advertising, advertisers still have significant leeway to violate consumer ethical standards. It also discusses how large corporations have seen record profits while unethical business practices have exacerbated economic downturns. Who determines ethical standards is a complex issue with room for interpretation.
Ethical marketing refers to how companies market products by considering customer benefits as well as social and environmental impacts. Socially responsible companies like McDonald's and Dr. Bronner's design products and packaging with sustainability in mind. Dr. Bronner's soap stands out for including philosophical messages on bottles and prioritizing fair trade and limiting executive pay. Ethical marketing teaches consumers to make thoughtful choices that support brands committed to sustainability and responsible resource use.
At Your Service: A Path to Brand Leadership and Good Business in Your CommunitytheGrapevine411
In this presentation at IHRSA 2015, we explored ways to position your business as a leader in the community and build your brand:
1) High-yield cause marketing campaign model
2) High-profile public health initiative
3) Programs that reach deep into community
4) Business-to-business partnerships
1. The document discusses ethics, social responsibility, and ethical dilemmas that entrepreneurs may face when running a business. It notes that while profit is important, society expects businesses to also consider ethics and their social impact.
2. Ethical dilemmas are complex with no clear answers and often involve weighing the needs of various stakeholders. The document provides a four-step process for addressing ethical dilemmas involving recognizing the ethical issues, identifying stakeholders, generating alternatives, and choosing the best response.
3. Ultimately individuals are responsible for ethical behavior, but leadership sets the tone. Moral management benefits a business by building a strong reputation while unethical actions can destroy trust.
Your goals in life essay 5 paragraphs. 005 Essay Example Goals In Life ~ Thatsnotus. Narrative essay: My short term goals in life essay. 008 My Purpose In Life Essay Example On How To Write An Examples 73 .... My Life Goals - PHDessay.com. Essay About Career Plans And Goals. My Goals in Life Essay Example | Topics and Well Written Essays - 750 words.
The document discusses several aspects that are important for a business to be successful, including having a strong vision, good leadership, sales and revenue generation. It notes that while profit and costs are also important, managers often only look at net profit without fully analyzing the costs of running the business. Controlling costs through profit planning and efficiency can help businesses, especially small businesses, improve profits and financial sustainability.
This document summarizes a roundtable discussion on sustainability in the food and beverage industry between several executives. Peter Cummings from Houweling Nurseries says sustainability has become a priority driven by the need to remain competitive in the face of pressures. Anita Saini from Devya Indian Gourmet says sustainability is important for certified organic businesses in meeting consumer and standards expectations. While participants generally favor less government regulation, they note the need for consistent food safety rules across NAFTA countries to create a level playing field for Canadian processors.
Designing more ethical and unbiased experiencesKaren Bachmann
Humans are biased, and sadly, we are not always able to filter our deeply ingrained biases. UX designers and researchers have long understood this, but as we watch major technology companies make significant mistakes with regard to ethics and bias, the cost of not accounting for bias and ethics is becoming more evident and widely known.
Even knowing what pitfalls exist, we still miss opportunities for doing good as a result of our own human biases obscuring our vision. We need tools to explore and challenge our biases in a productive way to deliver better outcomes. We need a set of shared values within teams and, ultimately, across the industry to promote our common responsibility to deliver the greatest benefit while causing the least amount of harm. How can we work together to intensify the focus on ethical design? In this session, we’ll share ways you can empower yourself and your teams to do the right thing for people.
Designing More Ethical and Unbiased Experiences - AbstractionsCarol Smith
Presented at Abstractions, Pittsburgh, PA
Karen Bachmann and Carol Smith, August 23, 2019
Humans are biased, and sadly, we are not always able to filter our deeply ingrained biases. UX designers and researchers have long understood this, but as we watch major technology companies make significant mistakes with regard to ethics and bias, the cost of not accounting for bias and ethics is becoming more evident and widely known.
Even knowing what pitfalls exist, we still miss opportunities for doing good as a result of our own human biases obscuring our vision. We need tools to explore and challenge our biases in a productive way to deliver better outcomes. We need a set of shared values within teams and, ultimately, across the industry to promote our common responsibility to deliver the greatest benefit while causing the least amount of harm. How can we work together to intensify the focus on ethical design? In this session, we’ll share ways you can empower yourself and your teams to do the right thing for people.
Corporate social responsibility (CSR) involves companies balancing economic, environmental, and social responsibilities. While CSR has traditionally been viewed as a moral obligation, this document argues it can also drive innovation through new products and services that benefit society. The benefits of CSR include improved reputation and community acceptance for companies, as well as environmental protection and a more sustainable world. CSR should be a strategic part of business management, not just charitable donations, in order to create value for both companies and stakeholders.
This document discusses respecting human rights and what individuals can do to make a difference. It provides an overview of The Coca-Cola Company's commitment to respecting human, workplace, and community rights in its business operations. The document encourages employees to think about times they may have experienced or witnessed human rights issues and how even small actions can help respect human rights. It also outlines tools and resources available to help employees uphold the company's commitment to human rights.
Deloitte's CEO receives a letter with executive recommendations to improve profitability, including:
1. Eliminating marketing and public relations staff since Glassdoor provides free publicity, and shifting them to aggressively recruit more experienced women over 30.
2. Upgrading applicant tracking systems to avoid repeatedly interviewing rejected candidates to fulfill quotas, which is seen as a public relations crisis.
3. Banning alcohol in the workplace to avoid liability from employee DUIs, following clients' example.
4. Removing unhealthy candies from kitchens to reduce health claims and premiums, instead providing healthy foods like clients Bloomberg do for shift workers.
The letter suggests clients could be billed less if employees buy
McDonald's began in 1940 as a small hamburger restaurant in California. It has since grown to become the world's largest chain of hamburger fast-food restaurants, serving around 86 million customers daily in 119 countries. McDonald's strategic goals include sustaining its leadership position and providing value to shareholders. However, it faces challenges from increasing competition and concerns about unhealthy products. Its business strategy includes analyzing competitors and the industry environment to adapt its menu and improve customer service.
Similar to Christian Worldview mgt paper BRUMAGIN (20)
1. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 1
Christian Worldview/ Operations Management Integration Paper
Ethical Dilemma: Managing Quality
Kayley M. Brumagin
Grand Canyon University
2. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 2
There are numerous operation management dilemmas within an organization. One in
particular would be, managing quality. The word quality means, “the totality of features and
characteristics of a product or service that bears on its ability to satisfy stated or implied needs”
(Heizer, J., & Render, B. 2013). It is important to stress quality of management because without
it a company could fall apart. The quality of a corporation has to a lot to do with how well the
guests/employees are treated, and all in all, implementing ethics and/or a Christian worldview to
reach Total Quality Management (TQM), meaning management excels in all aspects of products
and services that are important to the customer (Heizer, J., & Render, B. 2013). From a Christian
perspective/ethical standpoint, the center of any relationship or company should be God-
centered. When a Christian perspective is applied, the dilemma of having quality management
could ultimately be solved with issues in today’s society, like the one involving corporations like
McDonalds, Motor City, and Starbucks.
The dilemma for managing quality is focused on the lawsuit filed against McDonalds. A
few years back, an older woman who decided to get a quick cup of coffee through the drive thru,
got severe burns from having spilt the entire cup of coffee all over her lap. She filed a lawsuit on
this huge fast food corporation for not properly labeling their cup to the standard of her needs.
The cup reading, “Caution—contents may be hot”, was far too vague in regards to the 180-
degree cup of coffee she had received. Similar (smaller) instances have occurred for other
companies such as Motor City, and Starbucks… all leading to the ultimate question, are
McDonalds and other corporations at fault for this? The answer is yes and no. This was a grown,
80 year-old woman, and McDonalds should not have been responsible for her own mistake. Yes,
180 degrees is a little unreasonably hot for a cup of coffee, but the spilling of the coffee was only
3. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 3
a result of her own actions and should be made responsible only to her; not to mention the mere
fact of her decision to get coffee at a lower quality fast-food restaurant like McDonalds.
Ethics can be taken into cases like the McDonalds case since it all comes down to what is
right and what is wrong; this is where Christianity can come into play. In the older woman’s
case, if a Christian worldview were implemented in her decision making process, all leading up
to the lawsuit, there would have been a different outcome. For instance, taking responsibility of
ones own actions; if the older woman was to fall and trip on a rock, with the same result, would
she blame the rock for the trip or would she blame herself? Obviously blaming the rock would
not be realistic. In Christianity, it is important to love, forgive, and act as if Jesus would act. In
Ephesians 4:31-32 it states, “Let all bitterness and wrath and anger and clamor and slander be put
away from you, along with all malice. Be kind towards one another, tenderhearted, forgiving one
another, as God in Christ forgave you.” This verse talks about forgiveness, putting aside malice,
and forgiving as Christ forgave us, and would have been very useful in the heart of this 80 year-
old woman whose first thought was to play the blame game, putting her anger and frustration
above the Godly choice, which would have been to forgive and me mindful of her own
wrongdoings; Which also relates to the verse in Proverbs 28:13, explaining that “whoever
conceals his transgressions will not prosper, but he who confesses and forsakes them will obtain
mercy.”
Then there is quality, the other end of the case… the quality of McDonald’s. Everyone
can agree that McDonalds does not have the best reputation in regards to its quality of food, or in
other words, one usually would not hear the average person ranting on the quality of McDonald’s
product or service. Quality is free, according to Philip Crosby; where he also states that, “What
costs money is the unquality of things—all the actions that involve not doing it right the first
4. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 4
time” (Heizer, J., & Render, B. 2013). This points to McDonalds side of the ethical dilemma, the
cost, which in this case the lawsuit, was only due to its own lack of quality as a company. For
instance, if McDonalds main goal was putting its guests first, and applying the 10 determinants
of service quality. One of the 10 determinants of service quality is understanding/knowing the
customer; if McDonalds would have had in mind (only being human) that 180 degrees might be
too hot for consumption, this company could have been able to avoid this bad occurrence. From
a Christian/ethical perspective, if McDonalds focused more on the quality of its product and the
service being provided, and was less concerned on the pace of the workplace, the outcome could
have turned out in their favor. Examples of fast-food corporations that put into practice good
ethics and providing quality products and services, would be these successful corporations: In n
Out Burger or Chick-Fil-A, which are both Christian based companies. Chick-Fil-A’s mission
statement is "To glorify God by being a faithful steward of all that is entrusted to us- to have a
positive influence on all who come in contact with Chick-Fil-A” (Chick-Fil-A). One might not
get as fast of service as a so-called McDonalds…however, one knows the quality that is being
received. It is more common to hear better reviews from companies with emphasis in
ethical/quality standards, than companies such as McDonalds, Wendy’s, Taco Bell, etc… where
these topics are not stressed to the same extent.
In a Christian perspective, God provides, and money should never be a question.
However, even in a non-Christian perspective where money is the center, studies have shown
that with improved quality, production increases, in relationship to organizations with low
quality. “The total costs will be at a minimum when all the goods and services are free of fault”
(Heizer, J., & Render, B. 2013). In turn, the already billion-dollar company will make more
money with the improved quality. One might say: Who cares? The successful, some—billion
5. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 5
dollar companies, such as, McDonalds, or with similar instances with companies like Starbucks
and Motor City, are making a good income as it is despite the lawsuits. However, any one
person, regardless of ethical views, ultimately wants a company to care and in the end be
provided with the original desired product/service, while walking away feeling happy about the
experience as a finished result. A company previously mentioned is In N Out, where quality is a
big focus and seen in its mission statement: “Since 1948, we have maintained a simple
philosophy – serve only the highest quality product, prepare it in a clean and sparkling
environment, and serve it in a warm and friendly manner. We have built a reputation for fresh,
made-to-order foods prepared and served by friendly, well-trained Associates” (In-N-Out Burger
Mission Statement, Simple Philosophy Not Easy to Serve Up.). Many can attest to In N Out
burgers’ exceptional service, along with friendly employees, allowing one to leave in a positive,
satisfied manner.
A similar, yet different comparison to McDonalds and Chick-Fil-A, there are
organizations like Grand Canyon University (GCU) in comparison to Arizona State University
(ASU). GCU is a University based on Christian values and on its website states:
“Of all GCU's offerings, our faith remains our cornerstone. GCU's Christian Worldview
is integrated into all we do - both within the classroom and beyond. We invite students to
grow spiritually through our worship services and take part in local and global outreach
opportunities. We also encourage an open dialogue on faith - challenging students to
adopt the principles of patience, tolerance and generosity. (University Snapshot)”
One would say that the relationships developed at GCU are far different than the relationships
developed at ASU. One would also say that the teachers that are employed at the university are
quality teachers and care about the success of the students who attend. By GCU having the great
6. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 6
quality that it has, it creates the motivation in students to come to class, stick it out, and succeed
in the end.
Conclusively, applying ethics and a Christian perspective to any corporation will only
benefit an organization in the long run. In the case for the McDonalds lawsuit, both sides were at
fault. The end result could have been improved on both ends, like the elderly woman spilling her
coffee all over herself and blaming the company instead of taking responsibility for her own
actions, or McDonalds improving the quality of its product using TQM as its ultimate goal to
“excel in all aspects of products and services that are important to the customer” (Heizer, J., &
Render, B. 2013). Of course, it would have been beneficial for either sides to apply Christian
values or ethics, and it might have turned out in favor. “Honesty, industry, integrity—we know
that the Christian has no corner on these particular virtues. These virtues are significant in every
realm of business and, most important, how we treat people in the realm of business. Do we treat
them with dignity? That is a top priority of Christian ethics, that we treat our customers, our
employees, and our personnel with dignity” (Ligonier Ministries). With this being said, it proves
that any company regardless of its belief in God, can apply Christian principles or ethical values
to achieve ultimate success in its company.
7. Running header: CHRISTIAN WORLDVIEW/OPERATIONS MANAGEMENT 7
References:
Chick-fil-A. (n.d.). Retrieved March 17, 2016, from http://www.chick-fil-a.com/
Heizer, J., & Render, B. (2013). Operations management Plus MyOmLab (1st ed.). Upper Saddle
River, NJ: Pearson. ISBN-13: 9780133408027 (Available as print text only.)
In-N-Out Burger Mission Statement, Simple Philosophy Not Easy to Serve Up. (n.d.). Retrieved
March 17, 2016, from http://retailindustry.about.com/od/retailbestpractices/ig/Company-
Mission-Statements/In-N-Out-Burger-Chain-Mission.htm
Ligonier Ministries. (n.d.). Retrieved March 17, 2016, from
http://www.ligonier.org/learn/qas/how-should-christian-values-impact-business-ethics/
University Snapshot. (n.d.). Retrieved March 17, 2016, from http://www.gcu.edu/about
gcu/university-snapshot.php
66 Bible Verses about Personal Responsibility. (n.d.). Retrieved March 17, 2016, from
https://www.openbible.info/topics/personal_responsibility