Drive Your B2B Digital Transformation and Revenue with SaaS Commerce CloudCraze
Enterprise adoption of software-as-a-service (SaaS) technology is skyrocketing due to the speed, flexibility and agility that SaaS allows. More companies are replacing traditional homegrown and on-premise commerce software platforms with SaaS solutions—especially when it comes to powering revenue-generating, customer-facing experiences like commerce.
When markets and customer demands change, SaaS gives businesses the agility and flexibility they need to adapt and scale fast, while staying 100% connected to customers.
Guest speaker Liz Herbert, VP and Principal Analyst at Forrester Research, will join Bryan Shelstad, Director of Digital Development at Land O’ Lakes to discuss why enterprises are choosing SaaS solutions to drive digital transformation and B2B commerce success. Shelstad will provide real-world examples and insights on how Land O’ Lakes achieves digital revenue growth, customer engagement and speed to market with a SaaS commerce solution built on Salesforce.
With special guests Michelle Beeson, Digital Business Strategy Analyst at Forrester and David Staunton, Head of Product Marketing at Mirakl.
2018 will be the year when retailers combine their strategies to transform the relationship they have with their customers. Omnichannel and personalisation have long been at the top of the list for any retailer wanting to maintain their position - but with online pure-players moving to have physical stores, and retailers seeking to offer more experiences to their customers, how they use these innovations will change in 2018. It is no-longer as simple as providing products, retailers now have to fight to become the destination for their customer in an increasingly crowded market.
Platform Pioneer Executive Symposium: How 3M & Z-Tech (Part of AB InBev) Tran...Mirakl
Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.
Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.
In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn:
- Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
- How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
- Actionable takeaways from executives who have been in your shoes when considering a marketplace launch
Drive Your B2B Digital Transformation and Revenue with SaaS Commerce CloudCraze
Enterprise adoption of software-as-a-service (SaaS) technology is skyrocketing due to the speed, flexibility and agility that SaaS allows. More companies are replacing traditional homegrown and on-premise commerce software platforms with SaaS solutions—especially when it comes to powering revenue-generating, customer-facing experiences like commerce.
When markets and customer demands change, SaaS gives businesses the agility and flexibility they need to adapt and scale fast, while staying 100% connected to customers.
Guest speaker Liz Herbert, VP and Principal Analyst at Forrester Research, will join Bryan Shelstad, Director of Digital Development at Land O’ Lakes to discuss why enterprises are choosing SaaS solutions to drive digital transformation and B2B commerce success. Shelstad will provide real-world examples and insights on how Land O’ Lakes achieves digital revenue growth, customer engagement and speed to market with a SaaS commerce solution built on Salesforce.
With special guests Michelle Beeson, Digital Business Strategy Analyst at Forrester and David Staunton, Head of Product Marketing at Mirakl.
2018 will be the year when retailers combine their strategies to transform the relationship they have with their customers. Omnichannel and personalisation have long been at the top of the list for any retailer wanting to maintain their position - but with online pure-players moving to have physical stores, and retailers seeking to offer more experiences to their customers, how they use these innovations will change in 2018. It is no-longer as simple as providing products, retailers now have to fight to become the destination for their customer in an increasingly crowded market.
Platform Pioneer Executive Symposium: How 3M & Z-Tech (Part of AB InBev) Tran...Mirakl
Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.
Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.
In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn:
- Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
- How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
- Actionable takeaways from executives who have been in your shoes when considering a marketplace launch
Ken Fenyo on the future of retailing: shelf edge messaging, hyper local assor...Milena Salmon
Future of retail is here: from in-store flying-blimps, shelf edge messaging, computer vision, robotics, smart checkouts to hyper local assortments.
Ken is the President of Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides leading retailers, brands, technology companies, and investors with insights, advice, and tools to anticipate change and profit from the disruption reshaping the global retail landscape. Coresight has offices in the US, China, Europe, and India.
Ken is a leading expert on omni-channel retail, subscription e-commerce, retail innovation, and loyalty. He regularly speaks at industry events including Shoptalk, Groceryshop, FMI, and with the media, including CNN, CNBC, BBC, NPR, Inc., and Forbes.
Ken was previously a senior consultant at McKinsey & Company. He led Consumer Markets for Fuel, McKinsey’s startup practice, where his clients included subscription, DTC, marketplace, and retail tech companies. He also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail.
In this podcast you will learn:
• What new retail trends we can expect to stick and which ones are temporary and would go back to what they were pre-COVID. Specifically, Ken shares interesting insights into reimagining how the stores will evolve and what it means for brick and mortar retail.
• The research that is being completed by Coresight around economic benefits of assortment localisation and what it means for both retailers and CPG companies.
• Ken shares his predictions regarding what stores of the future would look like and challenges some of the old assumptions we often hold as true. Some surprising insights.
• Who is experimenting with such things as in-store flying-blimps, shelf edge personalised messaging, computer vision, robotics, smart check out, and hyper local assortments.
• How technologies such as AI and AR are being used by retailers, and how latent demand will change the way we predict shopper demand.
• Interesting startups who are bringing amazing innovation to retail spaces from USA to Israel to Australia.
The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year.
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they are preparing for it. The results are fascinating, and we’ve distilled them into clear actions you can take right now to adapt and prepare for a very different 2020 holiday season.
In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discussed:
How marketers have already adapted and where they see the most opportunity moving forward
What will be different this holiday season and how to adjust your strategy accordingly
Ways to identify and meet changing customer expectations, wants, and needs
How to determine if your priorities or investments should change
What actions you can take right now to be successful
Traditional software organizations have spent the last decade+ adding sales headcount as revenue targets increase, fine-tuning cold calling strategies, and pushing reps "always be closing." But, it’s time to face the harsh reality: the future of a successful go-to-market strategy is product-led. In fact, the most successful IPOs and fastest growing private companies of the past five years all orient themselves around a cost-efficient product-led go-to-market. You have the opportunity to get ahead of the curve and change your sales motion, but only if you commit now to building a product-first organization.
In this session, Devon will discuss:
- How to adapt your organization to a product-first model
- Optimize conversion through stronger prospect engagement with a focus on customer success
- Lead your organization internally to make the shift to Product Qualified Leads
- Redirect spend and maximize output
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
Digital technologies are the new normal, and B2B companies also realized it. They are adapting and transforming their customer experience and selling strategies by adopting e-commerce as a primary sales channel. Customer expectations in B2B world are similar to B2C; after all, it is the same people who place orders for B2C companies on websites like Amazon. B2B companies are still behind in adopting e-commerce solutions unlike B2C companies. Acc to recent study while 30% of B2B buyers would prefer to buy at least 90% of products online, only 20% are currently doing so. This means far less B2B companies are selling their products online. Listed below are the top 3 concerns of B2B companies:
The digital revolution is driving a massive disruption in commerce. Customer demands are evolving, competition is increasing, and technology is progressing – all at a relentless pace. To stay ahead, organizations need to adopt new profit models that create value for consumers and stakeholders while still capturing value for themselves and investors.
The new digital commerce leaders won’t look like the incumbents of previous generations. They’ll achieve their success with an entirely new way of doing business: the marketplace platform model. To replicate the success of leaders like Amazon and Alibaba, incumbents across industries will need to challenge the norm and think beyond the traditional business models.
With sales on marketplace sites accounting for 52% of global web sales in 2018, the marketplace opportunity is massive. However, before organizations can fully unleash the power of the marketplace model, they need to forget everything they think they know about marketplaces.
In this presentation, Surya Saurabh and Brady Emerson from Deloitte Digital join Mirakl to discuss the impact of the marketplace model, the top myths holding organizations back from successful adoption, and the surprising ways that digital marketplaces can make an impact.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
Unisys Case Study - New Product Launch Success - From Product Pitch to Value ...Alinean, Inc.
Assuring New Launch Success: Migrating from Product to Value
Jim Howard, Solution Architect at Unisys
Unisys, a global IT solutions company, was readying for the launch of two new products:
1. Forward! - a new converged infrastructure solution for the secure data center
2. Desktop as a Service (DaaS) – personal computing delivered more efficiently as a service.
It was important to generate immediate demand for these new products, and get new sales reps up to speed in order to effectively sell the solution.
But how could Unisys quickly and effectively educate prospects on the value of these solutions, and differentiate them uniquely from other offerings?
In this informative session, Jim Howard from Unisys will be interviewed, discussing his new product launch challenges, which are likely similar to your own, and ways he leveraged value messaging, provocative insights, value marketing / ROI tools and training to achieve success.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Value Selling & Realization VSR Summit - The Importance of Getting Value / RO...Alinean, Inc.
Keynote for the Value Selling and Realization Summit (VSR Summit) on the importance of getting value selling / ROI consulting right with B2B buyers / prospects. Featured Jim Ninivaggi from SiriusDecisions / Strategy to Revenue and Tom Pisello, the ROI Guy / CEO of Alinean (value sales and marketing tool experts).
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
The presentation highlights the following:
- What's market intelligence?
- What are the key challenges facing companies in this domain today?
- How can companies audit where do they stand today and build a strategy to achieve their vision?
The main audience for this presentation are business executives interested in knowing more about data analytics to improve decision making.
ENJOY!!!!! Cheers!
How digital transformation is redefining the future
More
https://medium.com/@Yaroslava_Up/b2b-ecommerce-trends-to-watch-in-2019-bb9ac1fe04af
https://chatbotslife.com/how-to-build-your-next-omnichannel-strategy-with-different-ai-models-a5113b027954
Webinar - Real-Time Customer Experience for the Right-Now Enterprise featurin...DataStax
Welcome to the Right-Now Economy. To win in the Right-Now Economy, your enterprise needs to be able to provide delightful, always-on, instantaneously responsive applications via a data layer that can handle data rapidly, in real time, and at cloud scale. Don’t miss our upcoming webinar in which Forrester Principal Analyst Brendan Witcher will discuss why a singular, contextual, 360-degree view of the customer in real-time is critical to CX success and how companies are using data to deliver real-time personalization and recommendations.
View recording: https://youtu.be/e6prezfIGMY
Explore all DataStax webinars: https://www.datastax.com/resources/webinars
How to Win B2B Business in the Age of the Empowered BuyerLorin McCann
Discover frequently overlooked strategies that will tip the scales in your favor as a growth-focused business leader. In this presentation, you'll learn about the era of the empowered buyer, and how our services empower B2B organizations to thrive.
Ken Fenyo on the future of retailing: shelf edge messaging, hyper local assor...Milena Salmon
Future of retail is here: from in-store flying-blimps, shelf edge messaging, computer vision, robotics, smart checkouts to hyper local assortments.
Ken is the President of Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides leading retailers, brands, technology companies, and investors with insights, advice, and tools to anticipate change and profit from the disruption reshaping the global retail landscape. Coresight has offices in the US, China, Europe, and India.
Ken is a leading expert on omni-channel retail, subscription e-commerce, retail innovation, and loyalty. He regularly speaks at industry events including Shoptalk, Groceryshop, FMI, and with the media, including CNN, CNBC, BBC, NPR, Inc., and Forbes.
Ken was previously a senior consultant at McKinsey & Company. He led Consumer Markets for Fuel, McKinsey’s startup practice, where his clients included subscription, DTC, marketplace, and retail tech companies. He also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail.
In this podcast you will learn:
• What new retail trends we can expect to stick and which ones are temporary and would go back to what they were pre-COVID. Specifically, Ken shares interesting insights into reimagining how the stores will evolve and what it means for brick and mortar retail.
• The research that is being completed by Coresight around economic benefits of assortment localisation and what it means for both retailers and CPG companies.
• Ken shares his predictions regarding what stores of the future would look like and challenges some of the old assumptions we often hold as true. Some surprising insights.
• Who is experimenting with such things as in-store flying-blimps, shelf edge personalised messaging, computer vision, robotics, smart check out, and hyper local assortments.
• How technologies such as AI and AR are being used by retailers, and how latent demand will change the way we predict shopper demand.
• Interesting startups who are bringing amazing innovation to retail spaces from USA to Israel to Australia.
The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year.
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they are preparing for it. The results are fascinating, and we’ve distilled them into clear actions you can take right now to adapt and prepare for a very different 2020 holiday season.
In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discussed:
How marketers have already adapted and where they see the most opportunity moving forward
What will be different this holiday season and how to adjust your strategy accordingly
Ways to identify and meet changing customer expectations, wants, and needs
How to determine if your priorities or investments should change
What actions you can take right now to be successful
Traditional software organizations have spent the last decade+ adding sales headcount as revenue targets increase, fine-tuning cold calling strategies, and pushing reps "always be closing." But, it’s time to face the harsh reality: the future of a successful go-to-market strategy is product-led. In fact, the most successful IPOs and fastest growing private companies of the past five years all orient themselves around a cost-efficient product-led go-to-market. You have the opportunity to get ahead of the curve and change your sales motion, but only if you commit now to building a product-first organization.
In this session, Devon will discuss:
- How to adapt your organization to a product-first model
- Optimize conversion through stronger prospect engagement with a focus on customer success
- Lead your organization internally to make the shift to Product Qualified Leads
- Redirect spend and maximize output
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
Digital technologies are the new normal, and B2B companies also realized it. They are adapting and transforming their customer experience and selling strategies by adopting e-commerce as a primary sales channel. Customer expectations in B2B world are similar to B2C; after all, it is the same people who place orders for B2C companies on websites like Amazon. B2B companies are still behind in adopting e-commerce solutions unlike B2C companies. Acc to recent study while 30% of B2B buyers would prefer to buy at least 90% of products online, only 20% are currently doing so. This means far less B2B companies are selling their products online. Listed below are the top 3 concerns of B2B companies:
The digital revolution is driving a massive disruption in commerce. Customer demands are evolving, competition is increasing, and technology is progressing – all at a relentless pace. To stay ahead, organizations need to adopt new profit models that create value for consumers and stakeholders while still capturing value for themselves and investors.
The new digital commerce leaders won’t look like the incumbents of previous generations. They’ll achieve their success with an entirely new way of doing business: the marketplace platform model. To replicate the success of leaders like Amazon and Alibaba, incumbents across industries will need to challenge the norm and think beyond the traditional business models.
With sales on marketplace sites accounting for 52% of global web sales in 2018, the marketplace opportunity is massive. However, before organizations can fully unleash the power of the marketplace model, they need to forget everything they think they know about marketplaces.
In this presentation, Surya Saurabh and Brady Emerson from Deloitte Digital join Mirakl to discuss the impact of the marketplace model, the top myths holding organizations back from successful adoption, and the surprising ways that digital marketplaces can make an impact.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
Unisys Case Study - New Product Launch Success - From Product Pitch to Value ...Alinean, Inc.
Assuring New Launch Success: Migrating from Product to Value
Jim Howard, Solution Architect at Unisys
Unisys, a global IT solutions company, was readying for the launch of two new products:
1. Forward! - a new converged infrastructure solution for the secure data center
2. Desktop as a Service (DaaS) – personal computing delivered more efficiently as a service.
It was important to generate immediate demand for these new products, and get new sales reps up to speed in order to effectively sell the solution.
But how could Unisys quickly and effectively educate prospects on the value of these solutions, and differentiate them uniquely from other offerings?
In this informative session, Jim Howard from Unisys will be interviewed, discussing his new product launch challenges, which are likely similar to your own, and ways he leveraged value messaging, provocative insights, value marketing / ROI tools and training to achieve success.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Value Selling & Realization VSR Summit - The Importance of Getting Value / RO...Alinean, Inc.
Keynote for the Value Selling and Realization Summit (VSR Summit) on the importance of getting value selling / ROI consulting right with B2B buyers / prospects. Featured Jim Ninivaggi from SiriusDecisions / Strategy to Revenue and Tom Pisello, the ROI Guy / CEO of Alinean (value sales and marketing tool experts).
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
The presentation highlights the following:
- What's market intelligence?
- What are the key challenges facing companies in this domain today?
- How can companies audit where do they stand today and build a strategy to achieve their vision?
The main audience for this presentation are business executives interested in knowing more about data analytics to improve decision making.
ENJOY!!!!! Cheers!
How digital transformation is redefining the future
More
https://medium.com/@Yaroslava_Up/b2b-ecommerce-trends-to-watch-in-2019-bb9ac1fe04af
https://chatbotslife.com/how-to-build-your-next-omnichannel-strategy-with-different-ai-models-a5113b027954
Webinar - Real-Time Customer Experience for the Right-Now Enterprise featurin...DataStax
Welcome to the Right-Now Economy. To win in the Right-Now Economy, your enterprise needs to be able to provide delightful, always-on, instantaneously responsive applications via a data layer that can handle data rapidly, in real time, and at cloud scale. Don’t miss our upcoming webinar in which Forrester Principal Analyst Brendan Witcher will discuss why a singular, contextual, 360-degree view of the customer in real-time is critical to CX success and how companies are using data to deliver real-time personalization and recommendations.
View recording: https://youtu.be/e6prezfIGMY
Explore all DataStax webinars: https://www.datastax.com/resources/webinars
How to Win B2B Business in the Age of the Empowered BuyerLorin McCann
Discover frequently overlooked strategies that will tip the scales in your favor as a growth-focused business leader. In this presentation, you'll learn about the era of the empowered buyer, and how our services empower B2B organizations to thrive.
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
Service Design Days 2018 - Keynote Reineke Reitsma (Forrester)SERVICE DESIGN DAYS
Customers approach organisations with unique expectations and motivations that shape their perception. And these expectations are constantly changing, based on previous experiences inside the industry and other industries, digitally and in person. Customers’ ultimate satisfaction or irritation of an organisation and its services stem from their overall impression of end-to-end journeys.
Creating a customer-centric organisation isn’t easy. But only customer-obsessed companies will thrive in the age of the customer. To achieve that obsession, companies need to understand customers’ evolving attitudes and behaviours, and their overall impression and view of the service delivery.
In this keynote Reineke shares the outcome of extensive research about modern customers' evolving expectations. She highlights how to identify core motivations that predict how customers will perceive certain experiences, and how to improve experiences to satisfy these commonly called 'empowered customers’.
As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.
Check out the slides from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:
- What 2018 holds for our customers and their expectations
- What sales, marketing, and support engagement looks like today
- How to listen, learn, engage in the Engagement Economy
Navigating a new reality in the client-empowered eraIntapp
John Hall debuted Intapp’s new point of view at the Business Leadership Summit in London on September 25th entitled: Navigating a New Reality in the Client-Empowered Era. Clients are demanding more from their law firms and, in some cases, are looking for alternatives. But research by The Lawyer and Intapp revealed that investment in technologies like intelligent automation and artificial intelligence can drive growth, improve profitability, and increase client satisfaction. New client expectations don’t have to be a burden. With intelligent technology, they can become your strategic advantage.
Solving the B2B Digital Puzzle with the Marketplace ModelMirakl
In 2018, B2B digital commerce surpassed $1 trillion, driven by buyers who demand the same ease of use and price transparency they experience with personal purchases on marketplaces like Amazon.
For manufacturers and distributors, meeting this new demand for digital means evolving how they do business. But between channel conflict concerns and the cost of scaling assortment, digital transformation can be a complicated proposition. For a growing number of B2B organizations, including HPE, Toyota Material Handling, and Satair, the marketplace model is the solution.
Watch the replay of this webinar featuring Andy Hoar, B2B industry expert, and CEO of Paradigm B2B, to hear how the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data. Sagar Bilgi, Director of eCommerce at HPE, also shares how HPE launched a marketplace to provide a seamless buying experience for customers.
This webinar recording will cover the following topics:
- The different marketplace strategies that manufacturers and distributors are using to accelerate digital maturity
- How HPE uses the marketplace model to sell direct without causing channel conflict
- Tips to help you develop the B2B roadmap to becoming digitally-enabled
Product Digitization for Consumer BrandsBrandSquare
Learn how to create direct-to-consumer experiences that build affinity and drive sales—from the leading IoT SaaS platform for consumer products.
In this webinar, you’ll learn:
How digitized products enable context-driven, dynamic, “always on” consumer experiences
How digitization brings intelligence, connectivity, protection and programmability to your brand
Examples of how top brands are using different types of consumer engagement programs to collect data
Watch the entire webinar here: http://videos.brandsquare.com/watch/FpGTZhP2nT8gWSShSB2Cx7
Slides used to support the lecture I did to Harbour Space digital marketing track students, where I've shared the first 6 months marketing strategy implemented at Datumize.
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
3 Strategies to Transform Your Organization for the Digital AgeMarketo
Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are challenged by digital disruption, it has also created a tremendous opportunity for marketing to lead real, strategic change and further capabilities and careers along the way.
Join Marketo’s Hally Pinaud, to explore:
- How to shift from one-size-fits-all marketing to 1:1 engagement that builds long-term relationships
- How to build an agile, connected organization that can deliver the experiences your customers demand
- How to approach data and technology so you can power intelligent engagement at enterprise scale
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
ROCKETROI for Intersport | Beating sales forecast by 25%. Benedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
NRF 2024 Presentation
Sunday, January 14 2024
Darin Detwiler, Detwiler Consulting Group, LLC
Dean Hornsby, BluLine Solutions, LLC
Rick Schlenker, Logile, Inc.
Christopher Schlichting, Coborn’s Inc.
Presentation at NRF Nexus 2023
July 11, 2023
Debjani Deb, CEO & Co-Founder
Session AI
Amanda Hall, Director of Pricing Strategy & Analytics
Ashley Global Retail
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
Data-driven site selection: How understanding consumer movement drives Little...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Brad Puckett, Little Caesars
Cate Zovod, Near
When it comes to opening a new QSR location, the decision around site selection is critical — and the wrong decision can be extremely costly. For a QSR looking to significantly expand to new locations, the stakes are even higher. Founded in 1959, Little Caesars has been a popular pizza chain in the U.S. for decades. Having successfully responded to new consumer behavior in recent years, the chain is poised for rapid expansion across the U.S. and other growing markets like Canada and Mexico. With a goal to maximize ROI on the new locations, the company had to identify and prioritize sites for their new stores in a smart and scalable way. Learn how they turned to human movement data to empower teams in the U.S. and internationally to create a strategic expansion plan.
Presentation from NRF 2023: Retail's Big Show
Lee Peterson, WD Partners
Seana Strawn, IKEA US
Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.
Presentation from NRF 2023: Retail's Big Show
Cam Avent, Union Square Hospitality Group
Kelly MacPherson, Union Square Hospitality Group
Morgan Wiley, Union Square Hospitality Group
In this session, we will have an interactive discussion outlining best practices for infusing data-driven decision making into an organization’s DNA: driving bottom-line results, personalizing and elevating the guest experience, and creating a workplace that inspires and retains high performers. We will share best practices on how to put the right numbers with the right context in the right hands, and how to craft optimal employee and guest experiences by leveraging analytics.
Presentation from NRF 2023: Retail's Big Show
James Boushka, Aramark
Time. The precious resource so few restauranteurs and hospitality veterans have. From preparation and production to serving guests to paying invoices, there are no shortage of mundane tasks essential to a well-functioning restaurant. Rising labor costs, guest demand for speed, and shrinking profit margins are propelling the industry to embrace automation as a marker for impactful success. Discover the trends and challenge your operational model to create experiences where humans and automation work together.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Presentation from NRF 2023: Retail's Big Show
Adam Braun, Illinois Attorney General's Office
David Johnston, National Retail Federation
Millie Kresevich, EssilorLuxottica
Maria Michel-Manzo, Homeland Security Investigations
Organized retail crime (ORC) is a growing threat to retailers of all sizes, is imperiling employee and customer safety, and is hurting companies’ financial performance. This session will highlight how ORC threats are evolving, how law enforcement and retailers can work together more effectively on ORC investigations, and what NRF is doing to support legislation and industry initiatives that will help to counter ORC.
Voice in retail: It speaks, it listens, it’s impacting our real world businessesNational Retail Federation
Presentation from NRF 2023: Retail's Big Show
Glenn Allison, Tractor Supply Company
Donald Buckley, Lullaboo Studios,
Treehouse Consulting, LLC
Vicki Cantrell, Vendors in Partnership LLC
Mirko Saul, Schwarz Digital GmbH & Co. KG
You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech.
Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.)
Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?
Presentation from NRF 2023: Retail's Big Show
Ira Kalish, Deloitte Touche Tohmatsu Ltd.
In 2022, the world has faced significant challenges that have continued to disrupt the retail industry. We have seen inflation, war, the pandemic, climate change, supply chain challenges, changing government policies, and even increased talk about deglobalization. In this presentation, Dr. Ira Kalish, Deloitte’s Chief Global Economist, will discuss these issues as he offers his view on continued evolution and what retailers can expect in 2023 and beyond.
Image source: Forbes (http://www.forbes.com/)
(https://media.ford.com/content/fordmedia/fna/us/en/news/2018/01/30/new-fordhub-brand-experience-super-bowl-ad.html)
Experience shops tend to resemble pop up boutiques like Orchard Mile (seen in the picture in the middle), which lets store shoppers experience and engage with over 150 brands…
Experience shops are low cost, require minimum inventory, are easy to update.
This is the perfect scenario for brands because they are able to engage with new customers and test products with a very low barrier to entry.
Another example is the Fordhub, which is now open in the New York Westfield World Trade Center.
It is meant to engage with consumers and show the future of transportation. Without being a dealership or store.
Image source: Flickr (https://www.flickr.com/)
For example, facial scanning software can be a good fit for a business that caters to humans’ more spontaneous purchases. This only works when it is connected to strong analytics in the backend.
Tie to analytics section - Its the source of data that helps create those digital store engines. While this made it to our hotlist this was the bottom of the hot list.
insert graphic of digital store tech radar - most things are in survival mode. not many up to the left. digital store tech investment not about one thing they are about finding when works for their customer - digital signage may work for a hip store, in store apps may work for high end retailer but not others.
General theme we heard from retailers was – I don’t have anything in my budget for AI on the commerce suite side, I don’t think its ready to be customer facing, and there are people in other parts of the org that have budget for this. I’ll let them learn about this before I start diving into it. Orgs are considering AI budget for the ecommerce pro but aren’t investing in it just yet.
Similar to chat bots this was conditional. The theme we heard was my budget line doesn’t have chatbots in it, maybe BI, logisitics, labor management. Not ready to invest in it. I am going to see what my operations (Warehouse management, store operations, data analysis) can do with it then I will see if it can become a customer facing solutions.
Seen by most ecom professionals as something they don’t have in their budget line this year, but the org has some appetitie for AI mostly for BI for operations teams and also in a test and learn pilot phase.
When we asked about customer facing tools, when you are talking about a big solution for customer engagement, not necessarily a chatbot, there isn’t a need for it right now.
The case for AI does exist. On the right we see Forrester’s Case Study on The North Face, who in just under a year launched IBM/Fluid's XPS conversational commerce solution, which utilizes IBM Watson's Natural Language Processing to analyze text from shopper's typed responses.
However this solution required rigorous testing, and investment in production (from actual checks to time spent perfecting the tool).
Need an example of the ops case
mage and video analysis. Thanks to the increasing availability of cloud-based image and video analysis platforms from major vendors and startups alike, companies from the retail, insurance, market research, and security industries are now taking advantage of the insights in video feeds, marketing content, and other image data sources (see Figure 9). A minor level of investment can create applications that determine foot traffic. Or these apps can identify customers' age and gender for content targeting, comprehend some human emotions through facial expressions, or identify suspicious actors to both reduce risk and enhance customer engagement and experience.