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Choose an IT/IS technology company and
analyse, discuss and present their technological
innovation:
● The core business activity and the role of
innovation in their value proposition.
● How innovation is making this business
different than competitors?
● Research and development and its relationship
with the organisation's innovation. ● What factors
affected the firm’s innovation success? Is
their innovation a “sciencepush” or “demand-
push”?
● What’s the firm’s innovation category? What
type of innovation is proposed by the firm?
Explain the innovation type from different aspects
of innovation type.
● Study the firm’s technology S-Curve. What is
the stageof this business on the SCurve?
● How successfulthe firm has been in utilising
innovation in their own advantage?

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