Chosen brand CHANELStudents are required to research a fash.docx
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Chosen brand: CHANEL Students are required to research a fashion brand of their choice and analyze its positioning strategy in the market. ● The report will assess students’ ability to collect data, in an efficient manner and use this data to scrutinise the marketing aspects of a fashion brand. ● The report will be covering the following subjects: 1. Analysis Of The Macro And Micro-environment of the brand. 2. Positioning Strategy Of The Brand: Target Customer(Pen Portrait) 3. Competitor Analysis. 4. Critical evaluation of the marketing communications strategy of the brand supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH. NB: Please kindly devise a survey (Google forms) and make up some responses to it so as to then incorporate PRIMARY results into the report. Thanks see attached file word count: 2000 words .
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MKTG 3200 PRINCIPLES OF MARKETINGANALYZING MARKETING STRATEGY AN .docx
MKTG 3200: PRINCIPLES OF MARKETINGANALYZING MARKETING STRATEGY: AN OPTIONAL RESEARCH REPORT
Students interested in earning extra grade credit in MKTG 3200: Principles of Marketing may research and prepare an Optional Research Report.
Broad Goal
The broad goal of the Optional Research Report is to give the student an opportunity to describe, analyze and evaluate in‑depth the marketing strategies and tactics employed in marketing a specific product or service. In the process of the special research, the student uses the basic conceptual framework of marketing management in developing the marketing strategy analysis.
The Conceptual Coverage and Organization of the Optional Research Report
The Optional Research Report should be organized into five major sections with the following content: (an approximate page length for each section is included)
Section I:
Describes the basic product or service in straightforward terms. (1/2 page)
Section II:
Describes the “real business” of the firm as expressed in “user-benefits” provided to the buyer/user of the product or service. (1 page)
Section III:
Describes what the firm is actually doing in terms of its current marketing strategy. (4 pages)
Section IV: Presents Competitive Analysis of Three Firms
A. Systematic Comparison of Three Companies: Target Company vs.
Two Competitors on Key Strategic and Tactical Issues
B. S.W.O.T. Analysis Summary of Target Company—Strengths, Weaknesses, Opportunities and Threats ( 5 1/2 pages)
Section V:
Presents recommendations outlining how the firm could improve its marketing strategy and tactics and its market position longer term. (4 pages)
Section VI: Lists each contact name, corporate title, address and telephone number of target company and competitors. (Not included in report page count)
The framework of the 3 "C's' (Customer, Competition and Company Mission and Objective) and the 4 "P's" (Product, Price, Place/Distribution, and Promotion/ Marketing Communication), the managerial variables manipulated by the marketing manager, can provide a valuable organizational structure for the strategy description.
Topics to be Researched
The student is totally free to select any product or service that is interesting to the student. Based on past student experience, several observations are relevant.
The topic should have basic appeal to the individual student. That appeal could be based on:
· Interest in a new or unique concept, product or service.
· Exploration of a particular industry or product service as a potential part time or longer term employment career.
· A business owned by the student’s family.
The company should ideally be Tri-Cities based or have a strong operation in the Tri-Cities area to guarantee availability of adequate management interaction and company information locally for the student's research.
Historically, topics have covered a broad range of products and services including marketing strategies of local ethnic ...
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MKTG 3200 PRINCIPLES OF MARKETINGANALYZING MARKETING STRATEGY AN .docx
MKTG 3200: PRINCIPLES OF MARKETINGANALYZING MARKETING STRATEGY: AN OPTIONAL RESEARCH REPORT
Students interested in earning extra grade credit in MKTG 3200: Principles of Marketing may research and prepare an Optional Research Report.
Broad Goal
The broad goal of the Optional Research Report is to give the student an opportunity to describe, analyze and evaluate in‑depth the marketing strategies and tactics employed in marketing a specific product or service. In the process of the special research, the student uses the basic conceptual framework of marketing management in developing the marketing strategy analysis.
The Conceptual Coverage and Organization of the Optional Research Report
The Optional Research Report should be organized into five major sections with the following content: (an approximate page length for each section is included)
Section I:
Describes the basic product or service in straightforward terms. (1/2 page)
Section II:
Describes the “real business” of the firm as expressed in “user-benefits” provided to the buyer/user of the product or service. (1 page)
Section III:
Describes what the firm is actually doing in terms of its current marketing strategy. (4 pages)
Section IV: Presents Competitive Analysis of Three Firms
A. Systematic Comparison of Three Companies: Target Company vs.
Two Competitors on Key Strategic and Tactical Issues
B. S.W.O.T. Analysis Summary of Target Company—Strengths, Weaknesses, Opportunities and Threats ( 5 1/2 pages)
Section V:
Presents recommendations outlining how the firm could improve its marketing strategy and tactics and its market position longer term. (4 pages)
Section VI: Lists each contact name, corporate title, address and telephone number of target company and competitors. (Not included in report page count)
The framework of the 3 "C's' (Customer, Competition and Company Mission and Objective) and the 4 "P's" (Product, Price, Place/Distribution, and Promotion/ Marketing Communication), the managerial variables manipulated by the marketing manager, can provide a valuable organizational structure for the strategy description.
Topics to be Researched
The student is totally free to select any product or service that is interesting to the student. Based on past student experience, several observations are relevant.
The topic should have basic appeal to the individual student. That appeal could be based on:
· Interest in a new or unique concept, product or service.
· Exploration of a particular industry or product service as a potential part time or longer term employment career.
· A business owned by the student’s family.
The company should ideally be Tri-Cities based or have a strong operation in the Tri-Cities area to guarantee availability of adequate management interaction and company information locally for the student's research.
Historically, topics have covered a broad range of products and services including marketing strategies of local ethnic ...
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Report on Strategic Marketing Chapter Review [Elegant (VI)]
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It is prep[ared by Elegant (VI) group, Section: A, Marketing 14th batch, Faculty of Business Studies, University of Dhaka.
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MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
SPT 208 Final Project Guidelines and Rubric Overview .docx
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
National Safety Council (2009). Supervisors safety manual (10t.docx
National Safety Council (2009). Supervisors' safety manual (10th ed.). Itasca, IL: National Safety Council Publishers.
Answer each questions with 200 words minimum each question.
1. Discuss at least five of the barriers and challenges to employee involvement in safety efforts. If applicable, do you note any of these in your place of employment? (chapter 5 employee involvement )
2. Discuss the guidelines for safe materials handling. (chapter 10 ergonomics)
3. Discuss the concept of employee involvement in the selection of Personal Protective Equipment (PPE)? Do you believe it is beneficial? (chapter 9 PPE)
4. Discuss the concept of properly carrying and tracking tools on the job. Could a lost tool present a problem? (chapter 14 hand and portable power tools)
5. What are the benefits of safeguarding? Discuss a real-life incident, or submit a summation of an incident you read about where a safeguard was instrumental in averting an incident. (chapter 13 machine safeguarding)
MKT 265 Final Project I Guidelines and Rubric
Overview
The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing
strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But
now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile
platforms have given rise to the voice of customers, and marketers have had to adapt.
For your final project, you will select a brand from a provided list and analyze its current digital marketing strategy. Using this written analysis (Final Project I),
you will then develop a digital marketing plan (Final Project II). This plan will show where the brand’s strengths and weaknesses are within its digital marketing
presence. Referencing your findings, you will develop recommendations for how the brand can improve its digital marketing strategies and ensure it is using
these platforms effectively. This process is vital in the marketing field, as it is through constant review and analysis that marketers are able to make informed
decisions regarding strategies.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two and Three. The final product will be submitted in Module Five.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Determine the appropriate digital marketing platforms for supporting effective marketing strategies
Determine the role of market research in developing strategic digital marketing plans
Analyze digital marketing campaigns for determining their role in effective marketing communications
Develop digital mar ...
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
Young Marketers Elite Program - Assignment 2.1 - PhucCuong
Young Marketers Elite Program - Assignment 2.1 - PhucCuong
Christian Schussele Men of ProgressOil on canvas, 1862Coope.docx
Christian Schussele Men of Progress
Oil on canvas, 1862
Cooper Union, New York, New York
Transfer from the National Gallery of Art; gift of Andrew W. Mellon, 1942
NPG.65.60
Edward Sorel, “People of Progress” 1999, Cooper Union, New York, New York
Syllabus
The clerks of the Department of State of the United States may be called upon to give evidence of transactions in the Department which are not of a confidential character.
The Secretary of State cannot be called upon as a witness to state transactions of a confidential nature which may have occurred in his Department. But he may be called upon to give testimony of circumstances which were not of that character.
Clerks in the Department of State were directed to be sworn, subject to objections to questions upon confidential matters.
Some point of time must be taken when the power of the Executive over an officer, not removable at his will, must cease. That point of time must be when the constitutional power of appointment has been exercised. And the power has been exercised when the last act required from the person possessing the power has been performed. This last act is the signature of the commission.
If the act of livery be necessary to give validity to the commission of an officer, it has been delivered when executed, and given to the Secretary of State for the purpose of being sealed, recorded, and transmitted to the party.
In cases of commissions to public officers, the law orders the Secretary of State to record them. When, therefore, they are signed and sealed, the order for their being recorded is given, and, whether inserted inserted into the book or not, they are recorded.
When the heads of the departments of the Government are the political or confidential officers of the Executive, merely to execute the will of the President, or rather to act in cases in which the Executive possesses a constitutional or legal discretion, nothing can be more perfectly clear than that their acts are only politically examinable. But where a specific duty is assigned by law, and individual rights depend upon the performance of that duty, it seems equally clear that the individual who considers himself injured has a right to resort to the laws of his country for a remedy.
The President of the United States, by signing the commission, appointed Mr. Marbury a justice of the peace for the County of Washington, in the District of Columbia, and the seal of the United States, affixed thereto by the Secretary of State, is conclusive testimony of the verity of the signature, and of the completion of the appointment; and the appointment conferred on him a legal right to the office for the space of five years. Having this legal right to the office, he has a consequent right to the commission, a refusal to deliver which is a plain violation of that right for which the laws of the country afford him a remedy.
To render a mandamus a proper remedy, the officer to whom it is directed must be one to who.
Christian EthicsChristian ethics deeply align with absolutism. E.docx
Christian Ethics
Christian ethics deeply align with absolutism. Ethical absolutism claims that moral principles do exist. According to Christians, God created moral absolutes. These absolutes can be seen in God’s revelation. God’s special and general revelation reveal his moral truths. This does not mean that only Christians can understand moral truths. Because humans are made in God’s image, they can recognize moral truths even if they do not believe in God
[1]
. These absolutes were instated by God. Therefore, they apply to all of humanity. This worldview is in direct opposition to the idea of relativism. Christian ethics cannot be viewed through a relativistic point of view. According to relativism, there is no moral truths. There is no absolute distinction between right and wrong within this way of thinking. Right and wrong can be decided by individuals or groups of people. Cultures decide what is right for themselves and their way of life. Even individuals have the ability to decide their own personal moral code. This can seem somewhat reasonable at times. Some things that were considered moral or immoral in the past are viewed differently today. Even with this understanding, Christians deny the idea of relativism. Christians hold to the belief that moral truths come from God. Therefore, these truths do not change. God himself never changes; therefore, his moral truths remain the same. According to Christian ethics, mankind is expected to hold to the moral absolutes mandated by God himself. This understanding is not compatible with relativism. Relativism makes no place of a God. From a relativistic point of view, mankind decides their own morality. Right and wrong are not fixed. In Christian ethics, right and wrong are permanently decided by the God of the universe.
The subjective aspects of Christian ethics can look similar to relativism. The areas that are somewhat subjective in Christian aspects are referred to as the liberties of a Christian. There are some matters that are not said to be morally wrong in the Bible. Some see these issues to be wrong; therefore, they are. Others do not find certain issues to be morally wrong. These individuals are claiming their Christian liberty. One of these issues is drinking alcohol. Some Christians believe that ingesting any amount of alcohol is morally wrong. According to the idea of Christian liberty, it would be wrong for the individuals who hold to this belief to drink alcohol. Others do not have this conviction and are not doing wrong by consuming alcohol. On the surface, the idea of Christian liberty can seem to be related to relativism, but upon closer inspection these ideas are not closely related. Christian liberty is a Biblical concept that harmonize well with the overall message of the Bible. Relativism is nowhere found in the Bible. The Bible is clear that there are universal moral laws. These laws are placed upon humanity by God himself. There are some areas where the Bible remain.
More Related Content
Similar to Chosen brand CHANELStudents are required to research a fash.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
SPT 208 Final Project Guidelines and Rubric Overview .docx
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
National Safety Council (2009). Supervisors safety manual (10t.docx
National Safety Council (2009). Supervisors' safety manual (10th ed.). Itasca, IL: National Safety Council Publishers.
Answer each questions with 200 words minimum each question.
1. Discuss at least five of the barriers and challenges to employee involvement in safety efforts. If applicable, do you note any of these in your place of employment? (chapter 5 employee involvement )
2. Discuss the guidelines for safe materials handling. (chapter 10 ergonomics)
3. Discuss the concept of employee involvement in the selection of Personal Protective Equipment (PPE)? Do you believe it is beneficial? (chapter 9 PPE)
4. Discuss the concept of properly carrying and tracking tools on the job. Could a lost tool present a problem? (chapter 14 hand and portable power tools)
5. What are the benefits of safeguarding? Discuss a real-life incident, or submit a summation of an incident you read about where a safeguard was instrumental in averting an incident. (chapter 13 machine safeguarding)
MKT 265 Final Project I Guidelines and Rubric
Overview
The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing
strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But
now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile
platforms have given rise to the voice of customers, and marketers have had to adapt.
For your final project, you will select a brand from a provided list and analyze its current digital marketing strategy. Using this written analysis (Final Project I),
you will then develop a digital marketing plan (Final Project II). This plan will show where the brand’s strengths and weaknesses are within its digital marketing
presence. Referencing your findings, you will develop recommendations for how the brand can improve its digital marketing strategies and ensure it is using
these platforms effectively. This process is vital in the marketing field, as it is through constant review and analysis that marketers are able to make informed
decisions regarding strategies.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two and Three. The final product will be submitted in Module Five.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Determine the appropriate digital marketing platforms for supporting effective marketing strategies
Determine the role of market research in developing strategic digital marketing plans
Analyze digital marketing campaigns for determining their role in effective marketing communications
Develop digital mar ...
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
Young Marketers Elite Program - Assignment 2.1 - PhucCuong
Young Marketers Elite Program - Assignment 2.1 - PhucCuong
Similar to Chosen brand CHANELStudents are required to research a fash.docx (20)
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
SPT 208 Final Project Guidelines and Rubric Overview .docx
SPT 208 Final Project Guidelines and Rubric Overview .docx
National Safety Council (2009). Supervisors safety manual (10t.docx
National Safety Council (2009). Supervisors safety manual (10t.docx
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENTName___________________Date_________________.docx
Young Marketers Elite Program - Assignment 2.1 - PhucCuong
Young Marketers Elite Program - Assignment 2.1 - PhucCuong
More from troutmanboris
Christian Schussele Men of ProgressOil on canvas, 1862Coope.docx
Christian Schussele Men of Progress
Oil on canvas, 1862
Cooper Union, New York, New York
Transfer from the National Gallery of Art; gift of Andrew W. Mellon, 1942
NPG.65.60
Edward Sorel, “People of Progress” 1999, Cooper Union, New York, New York
Syllabus
The clerks of the Department of State of the United States may be called upon to give evidence of transactions in the Department which are not of a confidential character.
The Secretary of State cannot be called upon as a witness to state transactions of a confidential nature which may have occurred in his Department. But he may be called upon to give testimony of circumstances which were not of that character.
Clerks in the Department of State were directed to be sworn, subject to objections to questions upon confidential matters.
Some point of time must be taken when the power of the Executive over an officer, not removable at his will, must cease. That point of time must be when the constitutional power of appointment has been exercised. And the power has been exercised when the last act required from the person possessing the power has been performed. This last act is the signature of the commission.
If the act of livery be necessary to give validity to the commission of an officer, it has been delivered when executed, and given to the Secretary of State for the purpose of being sealed, recorded, and transmitted to the party.
In cases of commissions to public officers, the law orders the Secretary of State to record them. When, therefore, they are signed and sealed, the order for their being recorded is given, and, whether inserted inserted into the book or not, they are recorded.
When the heads of the departments of the Government are the political or confidential officers of the Executive, merely to execute the will of the President, or rather to act in cases in which the Executive possesses a constitutional or legal discretion, nothing can be more perfectly clear than that their acts are only politically examinable. But where a specific duty is assigned by law, and individual rights depend upon the performance of that duty, it seems equally clear that the individual who considers himself injured has a right to resort to the laws of his country for a remedy.
The President of the United States, by signing the commission, appointed Mr. Marbury a justice of the peace for the County of Washington, in the District of Columbia, and the seal of the United States, affixed thereto by the Secretary of State, is conclusive testimony of the verity of the signature, and of the completion of the appointment; and the appointment conferred on him a legal right to the office for the space of five years. Having this legal right to the office, he has a consequent right to the commission, a refusal to deliver which is a plain violation of that right for which the laws of the country afford him a remedy.
To render a mandamus a proper remedy, the officer to whom it is directed must be one to who.
Christian EthicsChristian ethics deeply align with absolutism. E.docx
Christian Ethics
Christian ethics deeply align with absolutism. Ethical absolutism claims that moral principles do exist. According to Christians, God created moral absolutes. These absolutes can be seen in God’s revelation. God’s special and general revelation reveal his moral truths. This does not mean that only Christians can understand moral truths. Because humans are made in God’s image, they can recognize moral truths even if they do not believe in God
[1]
. These absolutes were instated by God. Therefore, they apply to all of humanity. This worldview is in direct opposition to the idea of relativism. Christian ethics cannot be viewed through a relativistic point of view. According to relativism, there is no moral truths. There is no absolute distinction between right and wrong within this way of thinking. Right and wrong can be decided by individuals or groups of people. Cultures decide what is right for themselves and their way of life. Even individuals have the ability to decide their own personal moral code. This can seem somewhat reasonable at times. Some things that were considered moral or immoral in the past are viewed differently today. Even with this understanding, Christians deny the idea of relativism. Christians hold to the belief that moral truths come from God. Therefore, these truths do not change. God himself never changes; therefore, his moral truths remain the same. According to Christian ethics, mankind is expected to hold to the moral absolutes mandated by God himself. This understanding is not compatible with relativism. Relativism makes no place of a God. From a relativistic point of view, mankind decides their own morality. Right and wrong are not fixed. In Christian ethics, right and wrong are permanently decided by the God of the universe.
The subjective aspects of Christian ethics can look similar to relativism. The areas that are somewhat subjective in Christian aspects are referred to as the liberties of a Christian. There are some matters that are not said to be morally wrong in the Bible. Some see these issues to be wrong; therefore, they are. Others do not find certain issues to be morally wrong. These individuals are claiming their Christian liberty. One of these issues is drinking alcohol. Some Christians believe that ingesting any amount of alcohol is morally wrong. According to the idea of Christian liberty, it would be wrong for the individuals who hold to this belief to drink alcohol. Others do not have this conviction and are not doing wrong by consuming alcohol. On the surface, the idea of Christian liberty can seem to be related to relativism, but upon closer inspection these ideas are not closely related. Christian liberty is a Biblical concept that harmonize well with the overall message of the Bible. Relativism is nowhere found in the Bible. The Bible is clear that there are universal moral laws. These laws are placed upon humanity by God himself. There are some areas where the Bible remain.
Christian Ethics BA 616 Business Ethics Definiti.docx
Christian Ethics
BA 616 Business Ethics
Definition of Christian Ethics
A system of values based upon the Judeo/Christian Scriptures
Principles of behavior in concordance with the behaviors of Christian teachings
Standards of thought and behavior as taught by Jesus.
Discussion
What are some of the “ethical” attributes presented in the teachings of Jesus?
What are some ethical attributes presented in the teachings of other religious persons?
Quotes about Christian Ethics
Quotes on Christian Ethics
Recognize the value of work
“And when you reap the harvest of your land, you shall not reap your field right up to its edge, nor shall you gather the gleanings after your harvest. You shall leave them for the poor and for the sojourner: I am the Lord your God.” (Leviticus 23:22).
Do not give the poor the food, rather allow the poor to work for themselves
Discussion
What are examples of the value of work?
Today, some U.S. state governors are trying to get those “able bodied” individuals to work for welfare. They are meeting great resistance politically, why do you think this is?
The value of work
Confirmed by Elton Mayo
Fulfills social, psychological and economic needs of the individual
“If a man will not work, he shall not eat” (2 Thessalonians 3:10)
Christian Ethics
The fruit of a people that have inwardly committed their lives to Christ and are outwardly aligning their actions with His teachings.
“May the favor of the Lord our God rest on us; establish the work of our hands for us— yes, establish the work of our hands” (Psalms. 90:17).
Employees with a Christian Code of Ethics
Welcome accountability
Happy to show their efforts
A system of checks and balances
Sees possible training moment
Fosters collaboration with management
“Those who work their land will have abundant food, but those who chase fantasies have no sense” (Proverbs 12:11)
Employees with a Christian Code of Ethics
Not motivated by greed
Work is its own reward
Measure success in a non-monetary way
Seek payment for the work they do
Money is second to obedience
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters” (Colossians 3:23).
Employees with a Christian Code of Ethics
Are highly productive
Are work focused
Work hard throughout the day
Find value in completing assigned tasks
Understand that they are there to work
“Diligent hands will rule, but laziness ends in forced labor” (Proverbs 12:24).
Employees with a Christian Code of Ethics
Have a strong work ethic
Believe in a Biblical perspective of work
Reliable
Recognize the value of work
Relate their job to their faith
“All hard work brings a profit, but mere talk leads only to poverty” (Proverbs 14:23)
Employees with a Christian Code of Ethics
Bring a cooperative spirit to the workplace
Supportive of management
Strong contribu.
CHPSI think you made a really good point that Howard lacks poli.docx
CH/PS
I think you made a really good point that Howard lacks political aspects-especially for presidency. I have no heard his speeches quite yet (since I tend to stray away from politics altogether because people are so aggressive), do you think he is a great leader-type and is he charismatic at all? Great leaders, especially for presidency, should be honest, charismatic, and not only cater to the audience's needs but to the entire country's needs without sugar coating things.
Also, I am not sure what you mean by "In order to improve his leadership style, Jeff should change his model of carrying out business activities. This is because it can be copied and imitated by other companies (Mauri, 2016)".- how can it be imitted by other companies? In what way?
Do you think Jeff Bezos is a bad leader? and why?
CH/AR
I found your comparison of Howard Schultz and Jeff Bezos interesting and compelling. When I was looking at the list of leaders to select from, it was staggering to me how many of the corporate leaders have run or are planning to run for political office. I'm not sure, given our current political environment, that running a large corporation is the right background and experience for the leader of the United States. We'll see what happens in the next year and a half!
Amazon is an amazing, transformative company to watch. I work in the financial services industry and one of our leaders recently described our competition not as other financial services firms but as Amazon. Financial services firms pretty much all offer the same products and services and at a very reasonable price point. Amazon, however, has excelled in service delivery. I would imagine that at sometime in the future, Amazon will partner with a financial service firm to deliver products and services. I'll admit that I was and still am skeptical about Amazon's purchase of Whole Foods, but Bezos seems to be up for trying just about anything.
In your analysis of the two leaders, you didn't mention directly the challenges faced by either the leaders or the organization. Last year, Starbucks was all over the news regarding the incident involving two African American gentlemen and how they were treated by a manger at Starbucks. I'm curious how you or others in the class through about how Schultz led the organization through that crisis. Bezos, as well, has not been immune to controversy with his recent affair and divorce becoming public. How do the personal lives and behaviors of leader impact the organizations they lead? Should it matter?
SO
The first leader I chose to research is Sundar Pichai, the CEO of Google. Sundar began to show in interest in technology at an early age, and eventually earned a degree in Metallurgy, and an M.B.A from the Wharton School of the University of Pennsylvania. He then began working at Google in 2004 as the head of product management and development (Shepherd). From there, he assisted in the development of many different departme.
Chrétien de Troyes, Lancelot, 1Chrétien de Troyes, Lancelo.docx
Chrétien de Troyes, Lancelot, 1Chrétien de Troyes, Lancelot, 2
Song of Roland, 1Song of Roland, 2
.
Chose one person to reply to ALBORES 1. Were Manning’s acti.docx
Chose one person to reply to:
ALBORES
1. Were Manning’s actions legal under the Foreign Corrupt Practices Act, and what are the possible penalties for violating the act?
The Foreign Corrupt Practices Act states (1977) “It shall be unlawful for any issuer...to offer, payment, promise to pay, or authorization of the payment of any money, or offer, gift, promise to give... “. Manning assumed the duty of an issuer because he attended dinner with the prime minister to discuss the contract. Then, Manning offered to fly the prime minister to New York, which he then promised to pay for all of the prime minister's expenses. However, according to the Foreign Corrupt Practices Act (1977) a promise or offer is acceptable if the expense was ”reasonable and bona fide expenditure, such as travel and lodging expenses, incurred by or on behalf of a foreign official… was directly related to the promotion, demonstration, or explanation of products or services”. Manning promised to fly out the prime minister because he wanted to “discuss business further” (UMUC, 2019). Further, Manning used company funds to take the prime minister to luxurious activities and restaurants because he wanted to retain the contract from the prime minister.
Even though Manning did not directly give money to the prime minister, he authorized payment for the prime minster’s two-week stay, which did not involve discussing the contract. Out of the two weeks, business was only conducted for a day. In addition, Manning can be held responsible for bribing the customs officials at Neristan. According to the Foreign Corrupt Practices Act (1977), it is unlawful to influence “any act or decision of such foreign official in his official capacity... omit to do any act in violation of the lawful duty of such official”. Manning influenced the customs officials because Manning gave each custom official $100 to clear the shipment. Custom officials act on behalf of the Neristan government and sometimes require large shipments to be inspected. Manny will likely be held responsible for offering payment to the customs officials in exchange for expediting the company’s shipment.
If Manning violated the Foreign Corrupt Practices Act, he could face imprisonment. Also, the company may have to pay the penalty. The penalty for violating the act is “a fine of up to $2 million per violation. Likewise, an individual may face up to five years in prison and/or a fine of $250,000 per violation of the anti-bribery provision” (Woody, 2018, p. 275).
2. Were Manning’s actions legal under the UK Bribery Act and what are the possible penalties for violating the act?
Based on the UK Bribery Act (2010), an individual is guilty of bribing an official if “intention is to influence F (government official) in F's capacity as a foreign public official...intend to obtain or retain business, or an advantage in the conduct of business.”. Manning bribed the prime minister because he stated: “If, after we are done conducting busi.
Choosing your literary essay topic on Disgrace by J. M. Coetzee .docx
Choosing your literary essay topic on
Disgrace
by J. M. Coetzee is the first step to writing your literary analysis paper.
After reading the novel, you should be able to decide in which direction you'd like to take your paper.
Topics/ approaches
(Focus on only one of the following, though some may overlap):
Analyze one of the minor characters, such as Petrus.
Example
: Analyze not only the chosen characters' personality but also what role they played in advancing the overall theme of the novel.
The protagonist's conflict, the hurdles to be overcome, and how he resolves it.
Examples:
It could be hope for change, both in South Africa and in David Lurie. OR: the disgrace David Lurie has suffered over the affair with a student and how that matches the disgrace South Africa has suffered through apartheid.
The function of setting to reinforce theme and characterization.
Example
: post-apartheid South Africa is a setting arguably more important than anything else in the novel. Your outside sources would be a bit of history concerning apartheid.The use of literary devices to communicate theme: imagery, metaphor, symbolism, foreshadowing, irony
Symbolism in the novel--
Examples:
Determine if David Lurie represents the old, white authorities of South Africa, while Lucy represents the new white people of South Africa. OR: Analyze what dogs symbolize in this story. Another example: What is symbolized by the opera David Lurie is writing on Byron?
Careful examination of one or more central scenes and its/their crucial role in plot development, resolution of conflict, and exposition of the theme.
Example:
Analyze one or more scenes in which hope that change for the better is possible through a character's remorse and subsequent action, for example, the scene in which David Lurie apologizes to the parents OR the scene in which Lucy gets raped.
The possible issue to be addressed in introduction or conclusion:
Characteristics that make the work typical (or atypical) of the period, the setting, or the author that produced it. For this information, you must go to a library database (you must read "How to Access Miami Dade Databases" if you don't know how) or a valid search site, such as Google Scholar (there is often a fee for this one).
Do
not
open or close with biographical material on the author. Biographical material is important as it influences the author’s writing only and should not be a focus of your paper.
Guidelines for Literary Essay
Be aware that you will be writing about a novel, which in its broadest sense is any extended fictional narrative almost always in prose, in which the representation of character is often the focus. Good authors use the elements of fiction, such as plot, theme, setting etc. purposefully, with a very clear goal in mind. One of the paths to literary analysis is to discover what the author's purpose is with each of his choices. Avoid the problem th.
Choosing your Philosophical Question The Final Project is an opp.docx
Choosing your Philosophical Question
The Final Project is an opportunity for you to investigate one of the discussion questions to a much greater degree than in the forums. For your Final Project you will choose a philosophical question (stage 1), conduct an analysis of the claims and arguments relevant to the question by reading the primary texts of the philosopher (stage 2), and then take a position on the chosen question and offer an argument in support of your position (stage 3).
For this first stage of your Final Project assignment, (a) choose a question that appears as a discussion question (listed below, with some exceptions). You may choose one that you have previously begun to answer in the discussion forums, or one that you have yet to consider, then (b) explain briefly why you are interested in exploring this philosopher, the primary text and the question further. Submit this assignment on a Word .docx.
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
Question to write on, and answer the question fully in all its parts. Be mindful of the question. You are making a claim about something and offering support for it. Try to use examples from the Primary Texts you have read and/or your own experiences in that support.
DISCUSSION QUESTION CHOICE #1: Philosophy of Religion. Study Aquinas' five "ways" of demonstrating God's existence in the learning resources then engage in the study of ontology by examining your belief in God:
Answer the question: Does God really exist?
Use Aquinas and your own reasoning in your argument.
Kreeft, Peter. A Shorter Summa: The Essential Philosophical Passages of St. Thomas Aquinas'
Summa Theologica, Ignatius Press (San Francisco, 1993), chapter II.
Summa Theologica, Part 1, Question 2, Articles 1-3
The Existence of God
Because the chief aim of sacred doctrine is to teach the knowledge of God, not only as He is in
Himself, but also as He is the beginning of things and their last end, and especially of rational
creatures, as is clear from what has been already said, therefore, in our endeavor to expound this
science, we shall treat: (1) Of God; (2) Of the rational creature’s advance towards God; (3) Of
Christ, Who as man, is our way to God.
In treating of God there will be a threefold division: For we shall consider (1) Whatever concerns
the Divine Essence; (2) Whatever concerns the distinctions of Persons; (3) Whatever concerns the
procession of creatures from Him
Concerning the Divine Essence, we must consider: (1) Whether God exists? (2) The manner of His
existence, or, rather, what is not the manner of His existence; (3) Whatever concerns His
operations — namely, His knowledge, will, power.
Concerning the first, there are three points of inquiry: (1) Whether the proposition “God exists” is
self-evident? (2) Whether it is demonstrable? (3) Whether God exists?-
FIRST ARTICLE
Whether the Existence .
Choosing Your Research Method in a NutshellBy James Rice and.docx
Choosing Your Research Method in a Nutshell
By James Rice and Marilyn K. Simon
Research Method Brief Type
Action research Participatory ‐ problem identification, solution,
solution review
III
Appreciative inquiry Helps groups identify solutions III, IV
Case Study research Group observation to determine how and why a
situation exists
III
Causal‐comparative research Identify causal relationship among variable that
can't be controlled
IV
Content analysis Analyze text and make inferences IV
Correlational research Collect data and determine level of correlation
between variables
I
Critical Incident technique Identification of determining incident of a critical
event
III
Delphi research Analysis of expert knowledge to forecast future
events
I, IV
Descriptive research Study of "as is" phenomena I
Design based research/ decision analysis Identify meaningful change in practices II
Ethnographic Cultural observation of a group
Evaluation research Study the effectiveness of an intervention or
program
IV
Experimental research Study the effect of manipulating a variable or
variables
II
Factor analysis Statistically assess the relationship between large
numbers of variables
I
Grounded Theory Produce a theory that explains a process based on
observation
III, IV
Hermeneutic research Study the meaning of subjects/texts (exegetics is
text only) by concentrating on the historical
meaning of the experience and its developmental
and cumulative effects on the individual and society
III
Historical research historical data collection and analysis of person or
organization
IV
Meta‐analysis research Seek patterns in data collected by other studies and
formulate principals
Narrative research Study of a single person's experiences
Needs assessment Systematic process of determine the needs of a
defined demographic population
Phenomenography Answer questions about thinking and learning
Phenomenology Make sense of lived experiences of participants
regarding a specified phenomenon.
III, IV
Quasi‐experimental Manipulation of variables in populations without
benefit of random assignment or control group.
II
Q‐method A mixed‐method approach to study subjectivity ‐
patterns of thought
I
Regression‐discontinuity design (RD) Cut‐off score assignment of participants to group
(non‐random) used to study effectiveness of an
intervention
II
Repertory grid analysis Interview process to determine how a person
interprets the meaning of an experience
I
Retrospective record review Study of historic data collected about a prior
intervention (both effected and control group)
II
Semiology Studies the meaning of symbols II, III
Situational analysis Post‐modernist approach to grounded theory
(holistic view rather than isolated variables) by
studying lived experiences around a phenomenon
Trend Analysis research Formulate a f.
Choose two of the systems (education, work, the military, and im.docx
Choose
two
of the systems (education, work, the military, and immigration). Explain how they fit into the domain of social work and the social justice issues social workers should be aware of in these systems.
How does the education, military, workplace, or immigration system rely on social workers?
What is one social justice issue found in education, the military, the workplace, or immigration that influences the practice of social work?
.
Choose two disorders from the categories presented this week.C.docx
Choose
two disorders from the categories presented this week.
Create
a 15- to 20-slide Microsoft® PowerPoint® presentation that includes the following:
Describes the disorders and explains their differences
Discusses how these disorders are influenced by the legal system
Discusses how the legal system is influenced by these disorders
Include
a minimum of two peer-reviewed sources.
Format
your presentation consistent with APA guidelines.
Submit
your assignment.
*3 slides on How is the legal system influenced by schizophrenia with speaker notes*
.
Choose ONE of the following topics Length 750-900 words, .docx
Choose
ONE
of the following topics
Length:
750-900 words, double spaced, 12 pt. font
Identify the different forms of religious groups that are comprised in the typology outlined by the classic sociologists of religion. Explain the basic characteristics of each and provide examples.
Establish a distinction between the popular misuses of the term "myth" and its meaning in the scholarly context of Religious Studies. Explain the functions of myth according to the scholar Joseph Campbell.
.
Choose one of the following topicsAmerica A Narrative.docx
Choose
one
of the following topics
America: A Narrative History
notes Thomas Jefferson's election to the presidency set the tone of "republican simplicity". In what ways was this still true in 1850 following the "Market Revolution" and in what ways was it not?
Connect the technological improvements in water transportation of the early 19th century to the territory acquired in the LA Purchase.
.
Choose one of the following topics below. Comparecont.docx
Choose
one
of the following topics below.
Compare/contrast the role women played in Puritan Society in colonial Massachusetts with their role in the Great Awakening of the 18th century.
Why is the Declaration of Independence considered historically as a product of the Age of Enlightenment?
500 words
.
Choose one of the following topics below. Comparecon.docx
Choose
one
of the following topics below.
Compare/contrast the role women played in Puritan Society in colonial Massachusetts with their role in the Great Awakening of the 18th century.
Why is the Declaration of Independence considered historically as a product of the Age of Enlightenment?
requirement of this assignment
Write a 500 word essay
.
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Stages:
Conformity
Dissonance and Appreciating
Resistance and immersion
Introspection
Integrative Awareness
.
Choose one of the following topicsNative AmericansWomenEnvi.docx
Choose
one of the following topics:
Native Americans
Women
Environment
Latin Americans
Sexual liberation
Read
at least three different newspaper articles between 1968 and 1980 that cover important changes affecting your topic. In the University Library, use the ProQuest
®
historical newspaper archive (available under
General Resources > ProQuest >
Advanced Search
>
Search Options
>
Source Type
), which includes the following major newspapers, among others:
New York Times
Washington Post
Wall Street Journal
Los Angeles Times
Christian Science Monitor
Write
a 700- to 1,050-word paper in which you describe the status of the chosen group or idea and how that group or idea was affected by the changes brought about during the 1960s. Include information gleaned from the newspaper articles as well as other material.
.
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Choose
one of the following films for review (with faculty’s approval). Put yourself in the movie by choosing one character to follow. What cultural issues would you face? What are cultural challenges? Write a short paper describing the film and your observations. Present your findings in class.
•
Secret Lives of Bees
•
Chocolate
•
Under the Same Moon
•
Maid in Manhattan
•
Walk in the Clouds
•
Get Rich or Die Trying (Gang Culture
) "I like this one"
•
Mu
lan
•
Mississippi Burning
•
A Time to Kill - "
I Also like this one
"
•
Only Fools Rush In
.
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Choose
and
complete
one of the two assignment options:
Option 1: Forecasting Comparison Presentation
Identify
a state, local, or federal policy that impacts your organization or community.
Create
an 8- to 10-slide Microsoft® PowerPoint® presentation in which you complete the following:
Describe how forecasting can be used to implement this policy and highlight any limitations of the usage of forecasting.
Compare and contrast the different forms of forecasting used to aid decision-makers when evaluating policy outcomes.
Discuss the types of information needed to ensure forecasts are accurate.
Analyze the relationship between forecasting, monitoring of observed policy outcomes, and normative futures in goals and agenda setting.
Include
speaker notes with each slide. The presentation should also contain and at least four peer-reviewed references from the University Library.
I live in Lawrence, KS if you can find a policy within this community.
.
Choose a personality disorder.Create an 8- to 10-slide Micro.docx
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a personality disorder.
Create
an 8- to 10-slide Microsoft® PowerPoint® presentation on your personality disorder. Include the following:
Describe the personality disorder.
Outline the behavioral symptoms of the personality disorder.
Provide examples of the behavioral symptoms.
Describe possible causes of the personality disorder.
Briefly contrast your assigned disorder with another personality disorder, and explain their differences.
Include
a minimum of two sources.
Format
any citations in your presentation consistent with APA guidelines.
Submit
your assignment.
include speaker notes
.
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