This document outlines a campaign between Chipotle and the Go Gold Fund to raise awareness and money for childhood cancer research. The campaign involves creating branded Chipotle ads, Go Gold ads to educate people about pediatric cancer, and encouraging customers to take selfies with their gold burritos on September 8th using #ChipotleGoesGold. Chipotle will then donate 50% of proceeds that day to the Go Gold Fund. The goal is to use Chipotle's large customer base and branding to widely promote the cause and fundraising effort through social media engagement.