Implementation, Strategy Controls and ContingencyRunni.docx

Implementation, Strategy Controls and Contingency
Running head: IMPLEMENTATION, STRATEGY CONTROLS
AND CONTINGENCY
1
IMPLEMENTATION, STRATEGY CONTROLS AND
CONTINGENCY
2
Implementation, Strategy Controls and Contingency
Company Overview
Chipotle Mexican Grill first opened in 1993 in Colorado by a
man name Steve Ells. He started with 16 restaurants in
Colorado. By 1998, McDonalds became a large investor. By
2006, Chipotle Mexican Grill had grown to over 500 locations
nationwide. Revenues for 2014 increased by 26.7 percent to
$1.07 billion, net income increased by 52.3 percent in 2014 and
Chipotle opened 60 new stores. (Chipotle, 2015)
When Ells initially decided to open the restaurant he also
decided he would do so by respecting farmers, encouraging
sustainable agriculture and respecting the environment. This
mission has stood strong and only continued to grow from
within.
At the end of 2014, Chipotle Mexican Grill had 1,783
restaurants worldwide. This number grew from 704 restaurants

in 2007. (Chipotle, 2015) Chipotle’s initial mission was to show
that food served fast did not have to fall under the typical fast
food stigma of fake and overly processed ingredients. Instead,
Chipotle Mexican Grill focused on raw ingredients, classic
techniques and quick-service. This is Chipotle’s best value
discipline—the ability to serve socially responsible, quick-
service food their consumers can feel good about eating.
Objective
The objective of Chipotle Mexican Grill is to break into the
fast-food industry, the restaurant industry and the health-food
industry. Another objective is for the company to continue to
grow into internal markets. The company can achieve all three
objectives with their goal of sustainable food and non-GMO
ingredients.
Functional tactics
Functional tactics are activities that are built into the routine or
the day-to-day of the company. This starts with the wellness of
each employee. A well taken care of employee is a happy
employee and happy employees equal more willingness to see
the company succeed. Each employee will be offered health
benefits and paid time off. This plan will be for employees who
work more than 32 hours per week. Another functional tactic
that is important is making sure the right people are hired for
marketing, finance and restaurant management. Employees hired
for these positions will require at least a Bachelor’s Degree in
Business or at least five years of very relevant work experience.
Each restaurant will be given set goals for sales based on a
SWOT analysis of the region and once a quarter each restaurant
will be compared to each other. If one restaurant does
something differently that is making a big impact on their
revenue it will be rolled out to the remaining stores. This allows
each employee to feel like their contributions matter.
Action items
We must first assign one person for each region to be in charge
of locating the most sustainable, non-GMO locally sourced
ingredients and to get the contracts in place for food shipments

to each restaurant. We will have a team of five research and
development individuals touring the country in search for the
best quality ingredients.
Milestones and deadlines
Ideally, Chipotle Mexican Grill should be GMO-free by the end
of 2016. In order to do this we must set forth quarterly goals.
Each region will have three months to obtain the locally
sourced, non-GMO ingredients. By the end of 2016 all regions
will be complete. Once each store itself has reached the goal,
they will have signs in the store by the menu to indicate they
are non-GMO. Additionally, as each region is complete there
will be a “grand re-opening” of each store. Online promotions,
give-aways and free food will be provided to peak the interests
of newcomers.
Tasks and task ownership
Each region is broken down into several different restaurants.
From the top bottom the chain of command is as follows:
Region(state) Manager, Regional Manager, Store Manager,
Associates. Each employee will have tasks they will be
responsible for. The Region Manager will be responsible for
ensuring the Regional Manager has the capacity to locate the
ingredients needed for the transition. This will require the
Region Manager to take on some more responsibility and
delegate some responsibility to the Store Manager and even
Associates. The Regional Manager can ask for assistance if
needed to perform the task at hand if the region is particularly
large.
Key success factors
The key success factors for this transition are timeliness,
thorough research, budget and marketing. It is important for the
whole transition to be complete by the end of 2016 to show
consumers that Chipotle kept their promise. Additionally,
Chipotle needs to ensure they are getting the best deals possible
of the non-GMO ingredients in order to keep their prices low
and their profit margins high.
(Chipotle, 2015)

The goal for the end of 2015 is to increase in sales by another
12% and 13% for the end of 2016. By the end of 2017, after the
transition has been in effect for a full calendar year the increase
in sales is expected to be 15-17% since the company is breaking
into the health-food market. That means that by the end of 2015,
the sales will have increased to $4,601,261; end of 2016 will be
$5,199,424; and by the end of 2017 the goal will be to have
sales at least $5,979,337. The goals may seem hefty but with the
new changes and the new market the changes bring Chipotle
should remain confident in those abilities.
Contingency plan for identified risks
For each plan there are always risks. It is important for the
company to set forth a risk management plan and to keep track
of each risk identified, whether it came to fruition or not. With
the goals listed above, Chipotle runs the risk of investing too
much into the transition without a good profit margin. It is
important that Chipotle evaluate the potential risks per region
as early as possible in order to try to avoid potential disasters.
Conclusion
Chipotle Mexican Grill has the ability to revolutionize the way
consumers see fast-food. Instead of seeing it as an unhealthy
last minute meal option they will have the option to eat
something they can feel good about eating and still get it just as
quickly as a traditional fast-food.
References
Chipotle Mexican Grill. (2015). Talk to us. Retrieved from:
https://chipotle.com/faq?_ga=1.197636012.2066809105.143307
5930

Replace this Line with the Title of Your Essay
Your Name Goes Here
American Public University System
Replace this Line with the Title of Your Essay
Start your introductory paragraph(s) here (i.e., delete all of
my paragraphs of instruction after reading through them, and
replace them with your own paragraphs for your essay). Leave
the font for your essay on Arial 10, double-spaced (except for
the reference page, which is single spaced). Leave the margins
at 1 inch. Leave page numbering set to automatically number
each page of the body of your essay in the upper-right corner of
the page (the title page and reference page should not be
numbered). The body of your essay should be 7-8 pages long
(minimum of 3000 words), not including your title page and
reference page. You must include a minimum of 10 references
(i.e., at least 2 references per technology that you write about);
however, you may include more references if you like.
Write free flowing text (allow your writing to automatically
wrap around to the next line as you type – do not hit Enter at
the end of each line within a paragraph). Organize your essay
into paragraphs within each section, but make sure all writing is
in prose paragraphs (full sentences and complete paragraphs).
Do not use lists in your essay and do not write in bullet
statements. The only indentations you should have in your
essay is one tab at the start of each paragraph, just like I have
modeled for you in the way I have written these instructions.
Do not put blank lines between paragraphs and do not put blank

lines before or after section headings and sub-headings. You
may include images or tables in your essay, if you deem them
appropriate, but they do not count toward the 7-8 pages of body
text that you are required to write, so adjust the length of your
essay accordingly to compensate for space taken up by the
images and/or tables.
You should customize the title page by replacing the first
two lines of text with your essay’s title and your name,
respectively. You should also replace the heading at the top of
this page with your essay’s title. You should also customize all
of the sub-headings below, except for the “Self-Driving
Automobile,” “Conclusion,” and “References” sub-headings.
Everyone will analyze Google’s self-driving automobile.
However, replace the “Name of Your Second Technology,”
“Name of Your Third Technology,” “Name of Your Fourth
Technology,” and “Name of Your Fifth Technology” sub-
headings with the actual names of the other four technologies
you will analyze. Do not add any additional sub-headings to
your essay, since only your analysis of five technologies will be
graded.
Write in your own words and remember that your
similarity rating must be 5% or less. Try to paraphrase and
explain information you learn from your sources in your own
words, rather than quoting from your sources. Your reference
page does not count towards your 5% allowable similarity. To
check this, after your TurnItIn report is generated, there should
be a filter you can click on in the report that will bring up the
option to “Exclude Bibliography.” After selecting this option,
your adjusted similarity rating needs to be 5% or less. I will
select “Exclude Bibliography” on all essays before grading
them, to adjust the actual similarity rating in your essay and
confirm it is no more than 5%.
Your introductory paragraph(s) should provide a brief
overview of the Google technologies you will discuss in your
essay. You may also briefly talk about how Google’s research
and development efforts fit into their vision and mission as a

company. However, DO NOT give me a detailed history of
Google as a company – remember this essay is an analysis of
five specific technologies – it is not an essay about Google as a
company. You can assume your reader is already familiar with
Google as a company. Also, try not to be overly redundant in
your introduction with what you have written (or will write) in
the main sections in the body of this essay. Rather, give the
reader an overview and whet their appetite to learn more about
the specific Google technologies that you will be covering in
this essay.
Self-Driving Automobile
Everyone will analyze the self-driving automobile as their
first technology. Conduct research on this technology and then
write a minimum of 500 words about this technology,
addressing the following: 1) a description of the technology, 2)
challenges that Google could face in implementing this
technology, 3) suggestions for overcoming some of the potential
challenges and obstacles, and 4) an analysis of the potential
positive and negative impacts of this technology on society.
Make sure you address all four of these areas in your analysis.
When analyzing this technology, be sure to consider whether
this technology has any potential environmental impacts
(positive or negative). If there are any environmental concerns
related to this technology, discuss what steps could be taken to
address the concerns. Also consider whether there are any
security and/or privacy concerns related to this technology.
Identify any specific resources, methods, or approaches that
could help make this technology, and the individuals and firms
using this technology, more secure. Also, consider the impact
this technology will have on managers in the future. Since we
are studying management information systems in this course,
discuss the types of information systems managers will likely
need to use in the future in relation to this technology. For
example, with the self-driving automobiles, managers of
trucking companies will likely not have to manage drivers
anymore, once truck drivers are replaced with self-driven

trucks. Instead, managers will likely use information systems
that allow them to schedule the dispatch and routing of trucks to
transport goods, as well as to coordinate with warehouse
managers and retail managers who will have to schedule their
staff meet the trucks at the other end of their journey to unload
the goods. This is just one example of a way that self-driving
automobiles could impact managers in the future. Please come
up with examples of your own in your essay.
In addition to other sources that you find in your research into
this technology, make sure that you read “The Moral Case for
Self-Driving Cars” (http://reason.com/archives/2014/07/28/the-
moral-case-for-self-drivin/print). In light of everything you
learn about this technology both from this article and from your
own additional research, discuss your reaction to the author’s
final statement: “People a generation hence will marvel at the
carnage we inflicted as we hurtled down highways relying on
just our own reflexes to keep us safe” (Baily, 2014, para. 19).
Bailey also states:
More than 90 percent of all traffic accidents are the result of
human error. In 2011, there were 5.3 million automobile crashes
in the United States, resulting in more than 2.2 million injuries
and 32,000 deaths. Americans spend $230 billion annually to
cover the costs of accidents, accounting for approximately 2 to
3 percent of GDP.
Given these facts, do you believe there is a moral imperative to
eventually replace all human-driven cars with safer computer-
driven cars? Why or why not? Be sure to answer this as part of
your analysis.
Name of Your Second Technology
Replace “Name of Your Second Technology” in the above
sub-heading with the actual name of the Google technology you
will be writing about in this section. This section must be a
minimum of 500 words and must include: 1) a description of the
technology, 2) challenges that Google could face in
implementing this technology, 3) suggestions for overcoming
some of the potential challenges and obstacles, and 4) an

analysis of the potential positive and negative impacts of this
technology on society. Make sure you address all four of these
areas in your analysis. When analyzing this technology, be sure
to consider whether this technology has any potential
environmental impacts (positive or negative). If there are any
environmental concerns related to this technology, discuss what
steps could be taken to address the concerns. Also consider
whether there are any security and/or privacy concerns related
to this technology. Identify any specific resources, methods, or
approaches that could help make this technology, and the
individuals and firms using this technology, more secure. In
additional to addressing practical challenges and potential
impacts, be sure to discuss ethical and moral challenges and
potential impacts of this technology, just like in my example
above of the potential moral and ethical impacts of the self-
driving automobile. Also, consider the impact this technology
will have on managers in the future. Since we are studying
management information systems in this course, discuss the
types of information systems managers will likely need to use in
the future in relation to this technology. Refer back to the
section on self-driving automobiles for an example of such an
impact, and then think of some potential impacts for the
technology you are writing about in this section.
Name of Your Third Technology
Replace “Name of Your Third Technology” in the above

Name of Your Fourth Technology
Replace “Name of Your Fourth Technology” in the above

Name of Your Fifth Technology
Replace “Name of Your Fifth Technology” in the above

Conclusion
Finally, write your concluding paragraph(s) in this section.
Rather than simply re-stating what you have already discussed,
try to use this section to take the reader one step further. There
are many ways to do this and I will leave it to your creativity to
come up with an appropriate conclusion for your essay!
1
References
Bailey, R. (2014). The moral case for self-driving cars.
Retrieved from http://reason.com/archives/2014/07/28/the-
moral-case-for-self-drivin/print
List your references in APA format on this page. I have set
this page to use hanging indentations (as required in APA
references).
Also, APA references are single-spaced, but you need to leave
one blank line between each reference, just like how my notes
here are formatted.
Finally, make sure that you have at least one corresponding in-
text citation, in APA format, for each reference that you list in
your reference list.
Running head: IMPLEMENTATION, STRATEGIC

CONTROLS, AND CONTIGENCY PLANS
1
IMPLEMENTATION, STRATEGIC CONTROLS AND
CONTINGENCY PLANS
10
Implementation, Strategic Controls, and Contingency Plans
Implementation, Strategic Controls, and Contingency Plan
In this plan, we used research collected from the SWOT
Analysis, External and Internal Environmental Analysis, and the
Strategic Choice and Evaluation report to create a
comprehensive Implementation Plan that includes Strategic
Controls and a Contingency Plan with an emphasis on
functional tactics, milestones, deadlines, task ownership and

resource allocation.
Implementation of any corporate strategy involves the following
items described by Pearce and Robinson, setting short-term
goals, using functional tactics, outsourcing, and implementing
policies (2011). The long-term generic strategy, grand strategy,
and value disciplines will be implemented using the
aforementioned agendas in addition to action items, milestones,
tasks, task ownership, and resource allocation. Implementation
will also include any management change that will enhance
successful implementation, and contingency risk management
planning.
Implementation Strategies
Short-Term Objectives
Solving Everything, LLC like most new businesses seek to
provide clients with a unique and valued customer experience.
The long-term goals and strategies are rooted in this
foundational framework. However, in order to achieve these
long term objectives, management must set shorter-term
objectives that are typically attainable within the first year or
two of business. In order to gain sustainable and competitive
position in the industry, and to become a market leader, we will
focus on Customer Intimacy. Our objective is to achieve 50%
clientele and revenue growth by year end. Our 2014 annual
revenue was $35,318.27 and based on the current year to date
fiscal report, we have exceed those figures by approximately
78% at $62,967.65. Based on this information, we are
committed to expanding our client based through cultivating
life-long relationships. Our motto is “Solving all your electrical
needs” and we intend to grow our business with that exact
ideology.
Functional Tactics
Functional tactics are the key, routine activities that must
be undertaken in each functional area that includes human
resource management, marketing, finance,
production/operations and research and development to provide
the business’s products and services (Pearce & Robinson, 2011).

The functional tactics are crucial in translating the
organization’s grand strategy into action designed to accomplish
short-term objectives. As the company moves through its
business life cycle, we identified the best grand strategy is
development strategic approach. The functional tactics we will
use as the framework for these approaches include: introducing
our services to a new market we have not currently serviced.
Solving Everything, LLC will market its services to parishes
more than 50-65 miles outside of current operations. For
example, we will use radio, social, media and additional
advertisements to market to clients in the upper areas of
Louisiana and lower lying parishes such as Lafourche, and St.
Tammany. We will also create a referral program for existing
clients that will offer incentives for every three clients they
refer that receive services from Solving Everything, LLC.
Action Items/Milestones/Deadlines
Action items are crucial because they task that must be
accomplished to objectives and set further goals. Typically
these task are completed by a single individual or a small team
or group. Milestones are so crucial to the planning process
because they mark specific points along a project timeline.
These points may signal anchors such as a project start and end
date, a need for external review or input and budget checks,
among others. In many instances, milestones do not impact
project duration. Instead, they focus on major progress points
that must be reached to achieve success. While deadlines are
actual dates and times in which the action items must be
completed. However, action items, milestones, and deadlines all
play a very pertinent role in the project planning and
implementation process. Solving Everything, LLC has identified
the following areas as approaches to the planning process:
Clientele and Revenue Growth (50% increase)
Action Items
Milestones
Deadlines
· Market services in new geographic locations

· Secure quotes for radio spots
· Update/Reconstruct Facebook page
· Create website
· Create social media pages (IG, Twitter, Vine)
· Place ads in local construction circulars
Receive at least one (1) new client from new geographic
location per month
1. Website is active (due: July 15th)
2. Social media is active and followers have reached (Due: June
30th)
3. Receiving referrals from advertisements (Due: July 15th)
(evaluations will be conducted at the end of every month to
identify trends)
Short-term goal: End of every month receive one new referral
Long-term Goal: December 31, 2015
All action items should be completed no later than December
31, 2015
· Referral Program
· Gather current data regarding referral numbers
· Identify top clients who have referred active clients
· Research competitors to gain information regarding existing
incentive programs
Referral program in progress
1. Referral program 1st draft completed and reviewed by both
business partners (Due: July 15th)
2. Clientele Data collected and interpreted (Due: June 30th)
3. Research conducted for competitors (Due: July 9th)
The program should be completely evaluated and adopted by
July 30th)

· Train Electrician Apprentice
· He/she is able to conduct walk-through and rough-ins on their
own
1. Apprentice does at least 1 walk through
2. Apprentice initiates at least 1 rough-in
Apprentice will begin assignments in July and our goal for
complete integration is September 30th
Source: True company data, Solving Everything, LLC
Task and Task Ownership
Tasks associated with the above action items, milestones,
and due dates will be delegated according to the organizational
makeup and policies. All tasks associated with marketing will
be handled by LaRita Flotte, Business Manager. The referral
program and incentive stricture will be developed as a
collaborative between both LaRita and Lisa. This is a crucial
team effort because incentives will be based on the company’s
current and forecasted financials. Task associated with training
any electrician apprentice will be conducted by Lisa M.
Pressley, Licensed Master Electrician.
Resource Allocation
Resource allocation includes managing tangible assets such as
hardware to make the best use of softer assets such as human
capital. Resource allocation takes balancing competing needs
and priorities and determining the most effective course of
action so those assets are maximized. This is crucial to gain the
best return on an investment. As we evaluate our long term goal
of increasing our revenue and clientele by 50%, it is imperative
that we identify the specific resources available so we can
allocate them accordingly. The specific resource allocation
priorities include: enhanced technology: project management
software, client referral database, invoice tracking system, and
accounts payable and receivable software. We will use these
enhanced technological systems to increase our job tracking,

customer satisfaction, and to minimize our fiscal budgetary
deficit.
Potential Organizational Change/Management Strategies
Change initiatives can flounder employees because
sometimes companies lack the skills to ensure that change can
be sustained over time. Operations at Solving Everything, LLC,
is embedded in a strategic foundational approach with an
emphasis on effective customer relations.
Currently we have two full-time employees, the owners and a
part-time electrician apprentice. Therefore all organizational
and strategic management changes are evaluated, discussed, and
determined by the owners. However, as the company grows, we
intend on incorporating an approach that leads by culture and
involves everyone in the decision making and strategic planning
process.
Enhance Operations/Key Success Factors
Essentially, we believe the key success factors of focus to
enhance operations include: managing and developing people,
strategic focus, and a clear outline of operations. Managing and
developing people is highlighted in continuing education
credentials for both owners as well as new employees. The
strategic focus is rooted in focusing our resources and assets on
the greatest available opportunities, which shift each day. Major
customers or income sources can change or even go out of
business. This shines a light of the importance of strong
leadership to stay focused on the desired end results. As a part
of the strategic plan, Solving Everything, LLC, would like to
increase its revenue stream and clientele through obtaining local
and state government contracts through the Disadvantage
Business Enterprise (DBE). The operational aspect is rooted in
a clear ideology of who is responsible for what tasks and
creating internal controls.
Budget and Forecasted Financials
The Break-even Analysis will help us determine how many
clients we need to service monthly or annually, to cover our
costs of doing business also known as the break-even point. The

attached budget and forecasted financials reflects the 2004
fiscal year.
Solving Everything, LLC Annual Revenue/Expenses
Jan. 2014-Dec. 2014
BUDGET TOTALS
ESTIMATED
ACTUAL
DIFFERENCE
Income
20,000.00
35,318.27
15,318.27
Expenses
15,000.00
27,338.00
(12,338.00)
Balance (Income minus Expenses)
5,000.00
7,980.27
2,980.27
INCOME
ESTIMATED
ACTUAL
DIFFERENCE
Net sales
20,000.00
35,318.27

15,318.27
Interest income
0.00
0.00
0.00
Asset sales (gain/loss)
0.00
0.00
0.00
Total
20,000.00
35,318.27
15,318.27
PERSONNEL EXPENSES
ESTIMATED
ACTUAL
DIFFERENCE
Wages
20,000.00
20,000.00
0.00
Employee benefits
0.00
0.00
0.00
Commission
0.00

0.00
0.00
Total Personnel
20,000.00
20,000.00
0.00
OPERATING EXPENSES
ESTIMATED
ACTUAL
DIFFERENCE
Advertising
200.00
200.00
0.00
Bad debts
0.00
0.00
0.00
Depreciation
0.00
0.00
0.00
Dues and subscriptions
350.00
350.00
0.00
Insurance

1,068.00
1,068.00
0.00
Legal and auditing
250.00
250.00
0.00
Maintenance and repairs
200.00
200.00
0.00
Office supplies
800.00
800.00
0.00
Rent or mortgage
0.00
0.00
0.00
Supplies/Uniforms
500.00
500.00
0.00
Taxes (Vehicles)
0.00
0.00
0.00
Telephone
1,440.00

1,440.00
0.00
Utilities (Entergy & Water)
1,530.00
1,530.00
0.00
Other
1,000.00
1,000.00
0.00
Total Operating
7,338.00
7,338.00
0.00
Budget Overview
Break Even Chart
The break-even chart measures the value of an organization’s
growth. It allows management to make key decisions based on
generated revenues minus expenses. Based on the break-even
chart, it appears that our break-even point would level at $2,300
per month. This means we need to focus on one large scale job
per month that totals $2,300 or approximately 30 service calls
priced at $75/per job to make our monthly break-even point.
Risk Management/Contingency Plan

Our risk management plan will allow us to prepare to
foresee risks, estimate impacts, and define responses to issues.
The project manager (Electrician) working with the office
administrator and project sponsors will ensure that risks are
actively identified, analyzed, and managed throughout the life
of the project. Risks will be identified as early as possible in
the project so as to minimize their impact. Risk identification
will involve the project team, appropriate stakeholders, and will
include an evaluation of environmental factors, organizational
culture and the project management plan including the project
scope. Careful attention will be given to the project
deliverables, assumptions, constraints, cost/effort estimates,
resource plan, and other key project documents. All risks
identified will be assessed to identify the range of possible
project outcomes. A Risk Log will be maintained by the project
manager and will be reviewed as a standing agenda item for
team meetings.
Conclusion
Management must be ready to change with the environment
as the business escalates through its’ life cycle. Strategy
changes may be applicable and should be included in
contingency plans. Implementing the strategic choices for this
growing business will present a challenge and require a good
understanding of short and long-term goals, functional tactics,
focused strategy and strong marketing tactics. Action items,
milestones and deadlines, task ownership, and resource
allocation will drive the implementation plan for Solving
Everything, LLC.
References
Pearce, J. A., II, Robinson, R. B. (2011). Strategic management:
Formulation, implementation,
and control (12th ed.). Boston, MA: McGraw-Hill/Irwin

BUDGET OVERVIEW
Income ESTIMATED ACTUAL 20000
35318.269999999997 Expenses ESTIMATED
ACTUAL 15000 27338
TFC 0 400 800 1200 1600 2000 2400 2800 3200 3600 4000
22598 22598 22598 22598 22598 22598
22598 22598 22598 22598 22598 TVC 0
400 800 1200 1600 2000 2400 2800 3200 3600 4000 0
500 1000 1500 2000 2500 3000 3500 4000 4500 5000 TC 0
400 800 1200 1600 2000 2400 2800 3200 3600 4000 22598
23098 23598 24098 24598 25098 25598
26098 26598 27098 27598 Sales 0
400 800 1200 1600 2000 2400 2800 3200 3600 4000 0
2800 5600 8400 11200 14000 16800 19600
22400 25200 28000 Profit 0 400 800
1200 1600 2000 2400 2800 3200 3600 4000 -22598 -20298
-17998 -15698 -13398 -11098 -8798 -6498
-4198 -1898 402
TARGET CORPORATION
1
TARGET CORPORATION
2
Implementation, Strategic Controls, and Contingency Plans for
Target Corporation

University of Phoenix
06/19/2015
Target Corporation
Implementation plan
Historically, Target Corporation has continued to pursue to have
congruent capital base. Business analysts point out that without
the adequate resources such as capital, the business might fail to
achieve any of its set targets. However, with the required
amount of capital, businesses can exercise advent growth since
they have access to valuable business prospects. With reference
to Target Corporation, presence of a large pool of capital has
facilitated effective formulation of the policies set forth by the
company (Target Corporation, 2015). With such a strategic
amount of capital, the company has been able to acquire or
develop certain capabilities which include being in a position to
pay its debts, produce large quantities of products with high
quality but selling at low prices hence giving the company an
edge over its competitors.
Functional tactics and Action items
This corporation has a pertinent business model whereby it
creates and delivers as well as captures the value for its
customers. Thus, Target Corporation business model revolves
around providing high quality products, low product prices,
consideration for schools, communities, and promotion of
artistic works. Intuitively, reliable sources suggest that unlike
its competitors such as the Wal-Mart, people always welcome
the opening of any new store for Target Corporation because of
its zeal and passion for quality, durability, and reliability. This
corporation enjoys a number of core competencies, which
include but not limited to its well-entrenched culture of
creativity and innovation (Rowley, 2003). Besides that, this
company also enjoys other core competencies like its huge base
of human capital that facilitates its success through innovation

and formulation of the set company targets.
Milestones and a deadline
Target Corporation has a value proposition that revolves around
its motto. In addition to having a strong financial base, Target
Corporation also enjoys a value proposition based on innovation
and creativity. Under this spectrum, the company creates value
by offering quality products but with high quality to its
customers, which in turn helps create a more valuable
proposition for the business. Ideally, this value proposition is
valuable to consumer segments that range from low to middle to
high classes. This is so because, when any of these consumer
segments resorts to buy products from Target Corporation, they
get products of high quality at low process (Target Corporation,
2015). As such, they acquire value for their money and
satisfaction from the quality of products purchased as opposed
to how the situation would be if they shopped in another
company whose products’ prices are high. Nevertheless, noting
that this value proposition is more attractive to the low and
middle class segment of consumers is substantial.
Resource allocation
Target Corporation has several resources and specific
knowledge that it controls but its competitors do not have
access to it yet. For instance, Target Corporation consumers are
entitled to a free shipping of their products when they shop
using the Target Corporation Credit or Debit Card. Furthermore,
at Target Corporation, customers get 5 percent discount when
they shop using their credit or debit card. Without a doubt,
these are some of the resources controlled by the Target
Corporation only, which gives it a competitive edge over its
competitors. Apart from having a large financial base, Target
Corporation also have other strategies that works better
compared to its competitors. It has a culture based on regular

practice whereby the group whose responsibility is to create a
growth in the company’s financial outcome at the end of every
fiscal year, continues to practice regularly the key strategies
that can attain such objective.
Organizational change
Recent news have revealed that Target Company is now
planning to narrow its focus area in order to endorse growth by
allocating recommendable resources toward categories that
seems to perform as expected. In addition to this, the
management plans to focus on the corporation’s signature
products. The management of the company points out that it
cannot prioritize the entire categories at the same time.
Therefore, some aggressive measures are required to uplift
signature categories that will remain as the primary traffic
drivers. It is foreseeable that Target Corporation has realized
that it requires to make consumers’ shopping experienced more
convenient in order make them gain trust and confidence with
the company’s products. One of the company’s strategies is to
concentrate on those departments that seem to capture the
shopper’s attention and interest. As part of this strategy, the
company’s management is planning to invest more and offer
greater attention to children and infants fashion, products,
furniture and wellness product categories (Target Corporation,
2015).
It is apparent that these categories attracted more customers to
Target Corporation in the past. Thus, the management of the
company expects investments into these categories in order to
help the corporation turn around. It remains clear that Target
Corporation does not plan to leave any of the categories. The
company is diverting more resources towards its main segments.
Furthermore, under the leadership of the company’s former
CEO, the company adopted a culture of concentrating more on
daily consumption products. On the other hand, the company’s
categories which included fashion were sidelined. The

company’s new CEO has done recommendable work of adopting
the strategy of concentrating on signature categories with the
aim of making old shoppers regain confidence with the
company’s products. The new CEO is also searching for new
ways that will position the company among urban shoppers, who
usually like shopping at smaller-format stores.
Key success factors
Greater organizational success is achieved through performance
management. The system allows the management to put in place
measures and rewards that please the workforce. Improving
morale and creating loyalty within the workforce through
performance management is a key component for companies to
outperform competition. Good performance measures provide
ways for the management to see if the company strategy is
working. Secondly, performance management measures are
explicitly defined with reference to the unit of measure,
collection of frequency, data quality, and threshold. For this
reason, performance measures help in focusing the employees’
attention towards what matters most at the organization.
As an organization, the Target Corporation has put in place a
number of performance management measurement and reward
system to achieve its goals. The group’s work assessment
system is one of the performance measures used by the
company. Under this measure, the responsibilities for each of
the white-collar position is measured and listed according to
one’s contribution to company goals (Target Corporation,
2015). Another performance management measure used by
Target Corporation is one based on target setting, evaluation,
monitoring and planning meetings. In using this measure, the
company targets to strengthen an atmosphere of mutual
communication between the executives and the employees.
Forecast financials

Retrieved on 17th June 2015 from
http://www.nasdaq.com//charts/TGT_egr.jpeg
Break-even analysis
http://cdn.vertex42.com/ExcelTemplates/Images/break-even-
point.gif
The Budget
http://www.budget.gov.nl.ca/budget2012/images/table9.jpg
Risk management plan
Despite the corporations overwhelming success, it is apparent
that Target Corporation has remained effective at managing
remarkable risk exposure throughout its history. For example,
the economic crisis which occurred between 2008 and 2009
plunged businesses organizations into challenges. In addition,
there are has been continued calls for business organizations to
all sizes to have more robust enterprise-broad risk oversight.
The management at Target Corporation has continued for search
for different methods to hike the value of its risk oversight
tireless efforts. The company has also continued to strengthen
its risks focus which is associated with its strategic areas of
focus.
Contingency Plan
For the last few decades, Target Corporation has embarked on
effective negotiations which have proved to work. Evidently,
this initiative has impacted this retail store in many ways, and
some tangible benefits have come to realization. Effective

negotiations incorporate several concepts which the retail
corporation has implemented. It remains clear that buying goods
and services requires some negotiating power though
negotiating principles remains the same across all platforms
(Rowley, 2003). Skilled negotiators in Target Corporation have
learned several aspects of negotiating in order to meet their
expectations. Several steps are deemed necessary in the
negotiation process, and they catalyze the whole process
positively. Notably, preparation appears as the first stage for
effective negotiation process in which decisions dominates this
step and both financial and non financial matters comes to the
limelight. In this step, the best deal attracts some interest and
consumers give it the first priority. Target Corporation has
embarked on a mission of conducting thorough market research
in order to ascertain the financial status of the consumers. This
move has enabled the retail store to adjust the prices for some
of its products and brands.
References
Rowley, L. (2003). On Target: How the world's hottest retailer
hit a bullseye. Hoboken: J. Wiley.
Target Corporation, (2015). Target Corporate: Social
Responsibility, Careers, Press, Investors. Retrieved 17 June
2015, from https://corporate.target.com/

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