The document tracks total sales on Tmall, a Chinese e-commerce platform, on Singles Day from 2009 to 2015, showing sales increasing from 1 billion to over 50 billion yuan. It also provides details on sales of specific Australian brands like Honey and UGG on Tmall during Singles Day 2015, with one UGG SKU selling over 3,500 units for nearly 1 million AUD in sales. The rest of the document outlines the Export Growth China program and team that helps Australian companies succeed in the Chinese market through online promotion, trade shows, partnerships, and other services.

4. 00:00:52: 1 billion
00:06:58: 10 billion
01:00:00: 35.3 billion
02:30:20: 50 billion
Tmall total (global) sales tracking
Wireless Transaction:
83.72％

7. Chinese Singles Day

8. Live record of 11/11/2015 Tmall sales

9. Chemist Warehouse’s Sales on Tmall
at 00:13am Today

10. Chemist Warehouse’s Sales on Tmall
at 1:00am today

11. Chemist Warehouse’s Sales on Tmall
at 1:23am today

12. Number of Participated Businesses in Tmall
on Chinese Singles Day
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
40,000.00
45,000.00
2009 2010 2011 2012 2013 2014 2015
No. of Business Participated in Tmall Chinese Singles Day

13. Online B2C Retail Models
Independent Brand Store
Brand store on E-marketplace
managed by your office in China
Brand store on E-marketplace
managed by a Third Party in China
Multi-brands Speciality Stores
managed by a Third Party in China
Order function on Chinese distributor’s website
Order function on your own website

14. Unique Online-shopping Landscape in China
M-commerce
Alipay &
Union
Pay
Fast
delivery +
community
warehouse
Prolific
reviewers
Oligopoly
market

15. 2015 Singles Day Tmall Best Seller - Honey

16. 2015 Singles Day Tmall Best Seller - Honey
How much is the sales on Tmall on Chinese
Singles Day of 2015?
 500,000 AUD ?
 1,300,000 AUD ? (Pick me, pick me, pick
me)
 2,000,000 AUD ?

17. 2015 Singles Day Tmall Best Seller - Honey

18. 2015 Singles Day Tmall Best Seller - Honey

19. 2015 Singles Day Tmall Best Seller - Honey

20. 2015 Singles Day Tmall – UGG Best Seller (UGG Australia)

21. 2015 Singles Day Tmall – UGG Best Seller (UGG Australia)
• Price: RMB 1,223 (AUD 222.36)
• Number of total sales: 3,546 (AUD 788,501)
• You can have almost one million dollar sales
from one SKU.
How many SKUs do you have?

22. Export Growth China Program
Showroom
Display
Online and
Social media
promotion
Offline business
matching and
marketing
Brand
Building
Leads
Generating
Market
Feedbacks

23. Program Partners, Supporters & Sponsors

24. Program Participants

25. Endorsement
Genuine
Chinese
buyer
Brand
building
Benefits for Participants

26. Go Live with Shanghai Office

27. Online Promotion
6
Website Promotion
www.australianbusinesschamber.com.cn
Nova Spring Water Company page on Chamber’s
Chinese website

28. Marketing Events in China

29. E-Platforms Cooperation

30. Retail Chain Cooperation

31. Expos and Trade Shows
Exhibit
Participate

32. Media Coverage
CBN TV: After the signing of ChAFTA, Australian enterprises flocked to China for business
CBN TV is the most influential financial TV channel with the highest audience rating in China
Oriental Finance Channel: Australian Business Chamber launched The Showcase of Australian Excellence Program
The channel is broadcasted 20 hours every day with a coverage of more than 30 provinces, autonomous regions and
cities in China. The viewers reach 160 million audiences.
32

34. Paula is charged with designing and
delivering forward thinking information, online
resources and consulting services across a
portfolio incorporating International Trade,
OHS, Marketing, IR/HR and Business
improvement services.
Export Growth China Team
Paula Martin
General Manager
Ian Bennett
Senior Manager, International Trade
With over 26 years’ experience, Ian helps
SME’s achieve offshore success by providing
trade advice, assisting with strategy
development, export planning, implementation,
and getting connected in overseas markets. He
has excellent knowledge of offshore investment
strategies and is well briefed on Australia’s
many free trade agreements.
Sara Cheng
Senior Manager, China Practice
Sara leads the China team in Sydney and China to deliver
Export Growth China program.
With over 20 years’ experience in international trade and
business consultancy both in China and Australia, Sara is a
widely recognized expert on doing business with China and co-
authored the book Engaging China–The Realities for Australian
Business. Sara has assisted over 200 Australian companies
with various business models across a broad range of industry
sectors to successfully do business with China.
Xiao-Ya Wei
China Country Manager (Shanghai)
Xiao-Ya Wei has over 10 years’ experience
working with Australia’s agriculture industry
becoming the chief representative of the
Australian wool industry in the Chinese
domestic
market. Xiao-Ya has a unique understanding of
Australian and Chinese business culture and
excels in working with Australian teams to
devise strategies that resonate with Chinese
customers and drive demand for Australian
brands and products.
Alex Wang
China Trade Advisor (Shanghai)
Alex has over 10 years’ experience in international
trade and shipping industry both in China and
overseas. His area of expertise includes trade
marketing, logistics and supply chain management.
He has an in-depth understanding of China local
consumer market and business culture. His
experience and passion always drive him to develop
innovative and reliable solutions to international
companies who are ready to step into China and
assist them to achieve the long term offshore
success in China.
34

35. Danielle has over 7 years of experience in
sales, marketing, business strategy
consulting and international trade in various
industries. With a deep understanding of
both Australia and China’s business
environment and consumer behavior, she
provides practical and innovative business
solutions to help SMEs achieve the best
possible outcomes .
Export Growth China Team
Danielle Sun
China Trade Advisor
Edith Bowskill
International Trade Advisor
Edith has over 7 years of experience in International
Trade. She has assisted numerous clients, from
small family owned entities to larger multi-nationals,
with all aspects of their international journey. Edith
has experience in organizing international trade
delegations and worked as an Austrade Trade Start
Adviser to help SMEs grow their export capabilities
and expand their international presence.
Julian Courtney Stubbs
Director Corporate and Commercial
Australian Business Lawyers & Advisors
Julian has considerable and longstanding
expertise in Australia and overseas. He advises
public and private sector clients as well as
individuals. For nearly two decades he has
advised clients across a wide range of industry
sectors with respect to their corporate,
commercial and other business needs. Julian is
well known for his experience in CMT and other
intellectual property rich sectors.
Mike Liu
China Trade Advisor
35
Fiona Li
China Trade Coordinator
Mike has over 8 years investment and
trade experience with China . He has
worked with leading investment banks
analysing international business
opportunities and assist clients with
global trade and investment.
Fiona has over 10 years working experience in
Australia, China and Malaysia, assisting
businesses in the field of international trade and
marketing. She is also an experienced account
manager managing multiple projects.

36. Sara Cheng
Senior Manager, China Practice
Australian Business Consulting & Solutions/NSW Business Chamber
Sara.cheng@australianbusiness.com.au