Personal Branding Strategies for Career Success

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Presentation at the 2nd Annual HR Senate 2012; April 9-10, 2012. Kuala Lumpur, Malaysia

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Personal Branding Strategies for Career Success

  1. 1. What Makes You SPECIAL? Personal Branding Strategies for Career Success William Chin Director, Staffing Qualcomm 1© Ronen - Fotolia.com
  2. 2. 2
  3. 3. @NY Post3
  4. 4. BUT Are you a brand?4
  5. 5. The World Has ChangedSource: The Wall Street Journal 5
  6. 6. job security big salary increases sponsored training promotions Those Days Are Gone 6
  7. 7. outsourced early retirement downsizing right-sizing replaced The New Reality by someone younger lay-off separation package© Michael Brown - Fotolia.com 7
  8. 8. YOU H A V E• Valuable skills• Indispensable experience• Something to contribute• Make a difference8
  9. 9. Personal and Career Brand Killers 9© ctacik - Fotolia.com
  10. 10. Error #1 Too Busy10
  11. 11. Error #2 Not in myjob description 11
  12. 12. Error #3Complacency 12
  13. 13. Invest & Innovate InYO U R S E L F 13
  14. 14. Redefining Work14
  15. 15. Redefining Career 15
  16. 16. Make Every Task an Opportunity*Based on Tom Peters, The Brand You 50 16
  17. 17. Make Every Assignment a Project*Based on Tom Peters, The Brand You 50 17
  18. 18. © Ariwasabi - Fotolia.com Make it “Wow!” even the crappiest job no one wants to do*Based on Tom Peters, The Brand You 50 18
  19. 19. Your Brand is Starting to GROW Projects - Skills - 19 Attitude - Results
  20. 20. Your Resume © picsfive - Fotolia.com 20
  21. 21. Job Search is Over (as we know it)@Zone Creative -iStockphoto 21
  22. 22. Online Profile •Not just an online resume •Project Accomplishments •Professional References@Zone Creative -iStockphoto 22
  23. 23. Influence23
  24. 24. Influential 24© Marina Zlochin - Fotolia.com
  25. 25. 25
  26. 26. Work Topics BlogTopics Seminar © M.Gove - Fotolia.com Topics 26
  27. 27. Not just about Getting your next job If you are hiring: People are researching you Evaluate if they want to work for you 27
  28. 28. Does Your Personal Brand SHOUT? 28
  29. 29. A RECAP1 Job Market / Employment Shift2 You Own Your Own Career3 Invest in Yourself4 Social Media to Amplify Your Assets 29
  30. 30. Additional Resources 30
  31. 31. Connecting with me http://www.asiahrblog.com http://www.slideshare.net/williamchin http://www.linkedin.com/in/williamchin https://twitter.com/#!/@williamchin Presented at2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia Information contained within is the opinion31 the author and not that of my employer. of

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