Georgetown University MPS-PR/CC Chile Es Tuyo Proposal Project

1. Chile es… !!!!"
Samantha Albright, Pam Grant, Valeria Mcfarren, Laura Wilson

3. Chile es tuyo.

4. Where you are today.
!

5. Goals.
Influence.
Promote.
Share.
Inspire.

6. It’s all about RELATIONSHIPS. !

7. Evelyn
Middle income Chilean living in the US with
sophisticated tastes, active lifestyle and a love for her
home country.
Demographics:
Median Age: 52
Median Income: $80,000 USD
Education: college and above
Lifestyle/Interests:
• community/civic activities
“Primero se conoce bien la • donate to charitable causes
casa y despues la del • current affairs and politics
vecino.”
• travel

8. Victoria & Dual-income, younger newlyweds who could use their
discretionary incomes to travel around Chile.
Nicolas
Demographics:
Median Age: 28
Median Income: $60,000 USD
Education: college and above
Lifestyle/Interests:
• Adventure
• Travel
• Outdoor activities
“We usually travel close to • Futbol
home but would like to • Cultural history
explore other parts of our
country.”

9. Insights.
.
.
Diversity of Chilean landscape.
High internet penetration.
Strong middle class.

10. “We will influence Chilean tourists
to proudly explore their
rich history and treasures
inside Chile by using social media
to create a brand capitalizing
on their national pride
and testimony online.”

11. Chile es…
Chile es mío. Chile es tuyo. Chile es nuestro.

12.
Chile es mío."

13. It’s all about SHARING. !

14. Searchable.
Stories.
Opiniones.
“Mi Chile es…”
Facebook Integration.
Putting Chile back on the map.
!

15. "
Mi Chile es un lugar lleno de diversión,
aventura y exploración. Cada vez que viajo en
Chile es como veo el país de nuevo por
primera vez. Chile es mio donde quiera que
vaya."
Rosa, Santiago"
It’s all about INTERACTION. !

16. Mobile website. !
Capitalize on mobile market.
Promote interaction.
Foster relationships.
Chile has the greatest Cell Phone: Man
ratio in all of Latin America
-Movistar Survey 2011

17.
Chile es nuestro.

18. Sta%s%cs
for
housing
52% of Chileans traveling stay at
friends & families homes.

19. El intercambio de casas.!

20. ChileEsNuestro.cl"
"
Victoria Rojas
San%ago,
Chile
“La
vida
es
una
playa.”
Chile is uniquely
Connect
positioned for this
type of community
TRAVELED:
Valparaiso,
Temuco
LIVED:
San%ago
to succeed.
WANTS
TO
GO:
Cachapoal
INTERESTS:
SCUBA,
Hiking,
Shopping
I
WANT
TO
LEARN:
About
Chilean
Wine

21. Mío. Tuyo. Nuestro."

22. Chile es…"
Mío" Tuyo" Nuestro"
- Strategic Partnerships
- Contests
-
• Sharing your personal story
• Strategic Partnerships
• Rediscovering Chile
• Taking pride in your diverse • Contests
• Building a community
landscape and heritage.

23. Measuring success.
!

24. Experience.
Understanding.
Commitment.

25.
Gracias.