In this session from Digital Summit Phoenix 2016 Laura explores what’s different about reaching digital natives (is anything different?!). Learn how brands can create impactful content that resonates with Generation Z--the next generation of consumers.
Expand Your Marketing With Creative Keyword ResearchMartin Weinberg
Looking for creative campaigns? Stuck in the same research rut? Want fresh keyword concepts? The data is out there, you just need to know where to look. Learn actionable strategies and tactics that will help you uncover untapped marketing potential and discover exciting new directions for your organic, paid and social initiatives.
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
Expand Your Marketing With Creative Keyword ResearchMartin Weinberg
Looking for creative campaigns? Stuck in the same research rut? Want fresh keyword concepts? The data is out there, you just need to know where to look. Learn actionable strategies and tactics that will help you uncover untapped marketing potential and discover exciting new directions for your organic, paid and social initiatives.
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
MILLENNIALS: Rewriting our cultural story for brands - one mash-up at a time includes the following:
- Technology & Gen Y: together since day 1
- The technology myth
- A cultural tipping point
- Brands and our new cultural story
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
The study of human nature and emotions through digital storytelling is an area that holds tremendous fascination for me. Which is why I co-founded Dsplaced.com in 2008. Dsplaced is an exploration of human belonging via text, video and visuals.
I created this deck to help me keep track of and maintain an alphabetical directory of similar on-going digital storytelling projects and websites.
Please send me any links to other projects or websites that you think should be in this deck: jinal@jinalshah.com
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Leonardo Da Vinci Biography Essay.pdfLeonardo Da Vinci Biography EssayReina Rosado
(PDF) Leonardo da Vinci Biography | Julia Koldaeva - Academia.edu. ≫ Leonardo da Vinci's Life and Works Free Essay Sample on Samploon.com. ≫ The Great Leonardo da Vinci Free Essay Sample on Samploon.com. Leonardo Da Vinci Biography And Artwork Essay Example | Topics and Well .... Mona Lisa By Leonardo Da Vinci - Humanism - UK Essays. Leonardo da Vinci. - A-Level Art & Design - Marked by Teachers.com. Biography of Leonardo Da Vinci - Free Essay Example | PapersOwl.com. Leonardo da Vinci - презентация онлайн. Leonardo Da Vinci. Leonardo da Vinci Biography | Biography Online. Leonardo da vinci essay - Expert Custom Essay Writing Service You Can Trust. An Interview with Leonardo Da Vinci - GCSE Art - Marked by Teachers.com. Leonardo Da Vinci Biography Essay – Telegraph. Leonardo Da Vinci Essay | PDF. Leonardo da Vinci : the biography by Isaacson, Walter (9781471166761 .... Leonardo da Vinci biography illustrated novel The | Etsy | Leonardo da .... Leonardo da Vinci Biography. Leonardo da vinci biography essay | Demografie Netzwerk FrankfurtRheinMain. The Life of Leonardo Da Vinci Essay Example | Topics and Well Written .... Essay On Leonardo Da Vinci'S Biography Autobiography Example - PHDessay.com. Leonardo da vinci biography, Leonardo da vinci facts, Leonardo da vinci. ≫ Brief about Leonardo da Vinci Free Essay Sample on Samploon.com. Leonardo da Vinci Biography - Biography. ⇉Leonardo Da Vinci as a Renaissance Man Essay Example | GraduateWay. Leonardo da Vinci: The Biography by Walter Isaacson review ....
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
How Media contributes to Learning in the Virtual Community, presented at the The 2nd Louisiana Invitational Conference on Virtual Worlds in Higher Education
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Geofilters are a fun and powerful way to bring local Snapchatters together to share content. If you’re smart and strategic, you can target certain locations at certain times to promote your brand among demographics who will be most interested.
You’ll learn how to:
Think about different uses for Geofilters
Use existing Geofilters to tell your audience where you are
Design and submit a free Community Geofilter for a public location
Purchase an On-Demand Geofilter to promote your brand in a certain area
Comply with Geofilter submission guidelines
Create Geofilters if you don't have Photoshop expertise or an in-house designer
Estimate pricing and get the most for your budget
Find and understand Geofilter analytics
With 10 billion video views per day Snapchat stole the scene when it comes to engaging with young consumers in 2016. However, Instagram’s launch of its “Stories” functionality—a direct hit to Snapchat—has left many marketers now questioning where to spend their time and budget. This session will address the differences between Snapchat and Instagram Stories and demonstrate how marketers can effectively leverage the unique features of each.
After this session you’ll be able to:
Integrate Snapchat or Instagram Stories into your social strategy to drive business
Determine the best platform for your brand to most effectively share micro-storytelling
Create compelling Snapchat or Instagram Stories content regardless of industry
Launch an effective on-demand geofilter campaign on Snapchat
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You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
MILLENNIALS: Rewriting our cultural story for brands - one mash-up at a time includes the following:
- Technology & Gen Y: together since day 1
- The technology myth
- A cultural tipping point
- Brands and our new cultural story
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
The study of human nature and emotions through digital storytelling is an area that holds tremendous fascination for me. Which is why I co-founded Dsplaced.com in 2008. Dsplaced is an exploration of human belonging via text, video and visuals.
I created this deck to help me keep track of and maintain an alphabetical directory of similar on-going digital storytelling projects and websites.
Please send me any links to other projects or websites that you think should be in this deck: jinal@jinalshah.com
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Leonardo Da Vinci Biography Essay.pdfLeonardo Da Vinci Biography EssayReina Rosado
(PDF) Leonardo da Vinci Biography | Julia Koldaeva - Academia.edu. ≫ Leonardo da Vinci's Life and Works Free Essay Sample on Samploon.com. ≫ The Great Leonardo da Vinci Free Essay Sample on Samploon.com. Leonardo Da Vinci Biography And Artwork Essay Example | Topics and Well .... Mona Lisa By Leonardo Da Vinci - Humanism - UK Essays. Leonardo da Vinci. - A-Level Art & Design - Marked by Teachers.com. Biography of Leonardo Da Vinci - Free Essay Example | PapersOwl.com. Leonardo da Vinci - презентация онлайн. Leonardo Da Vinci. Leonardo da Vinci Biography | Biography Online. Leonardo da vinci essay - Expert Custom Essay Writing Service You Can Trust. An Interview with Leonardo Da Vinci - GCSE Art - Marked by Teachers.com. Leonardo Da Vinci Biography Essay – Telegraph. Leonardo Da Vinci Essay | PDF. Leonardo da Vinci : the biography by Isaacson, Walter (9781471166761 .... Leonardo da Vinci biography illustrated novel The | Etsy | Leonardo da .... Leonardo da Vinci Biography. Leonardo da vinci biography essay | Demografie Netzwerk FrankfurtRheinMain. The Life of Leonardo Da Vinci Essay Example | Topics and Well Written .... Essay On Leonardo Da Vinci'S Biography Autobiography Example - PHDessay.com. Leonardo da vinci biography, Leonardo da vinci facts, Leonardo da vinci. ≫ Brief about Leonardo da Vinci Free Essay Sample on Samploon.com. Leonardo da Vinci Biography - Biography. ⇉Leonardo Da Vinci as a Renaissance Man Essay Example | GraduateWay. Leonardo da Vinci: The Biography by Walter Isaacson review ....
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
How Media contributes to Learning in the Virtual Community, presented at the The 2nd Louisiana Invitational Conference on Virtual Worlds in Higher Education
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
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Geofilters are a fun and powerful way to bring local Snapchatters together to share content. If you’re smart and strategic, you can target certain locations at certain times to promote your brand among demographics who will be most interested.
You’ll learn how to:
Think about different uses for Geofilters
Use existing Geofilters to tell your audience where you are
Design and submit a free Community Geofilter for a public location
Purchase an On-Demand Geofilter to promote your brand in a certain area
Comply with Geofilter submission guidelines
Create Geofilters if you don't have Photoshop expertise or an in-house designer
Estimate pricing and get the most for your budget
Find and understand Geofilter analytics
With 10 billion video views per day Snapchat stole the scene when it comes to engaging with young consumers in 2016. However, Instagram’s launch of its “Stories” functionality—a direct hit to Snapchat—has left many marketers now questioning where to spend their time and budget. This session will address the differences between Snapchat and Instagram Stories and demonstrate how marketers can effectively leverage the unique features of each.
After this session you’ll be able to:
Integrate Snapchat or Instagram Stories into your social strategy to drive business
Determine the best platform for your brand to most effectively share micro-storytelling
Create compelling Snapchat or Instagram Stories content regardless of industry
Launch an effective on-demand geofilter campaign on Snapchat
Kids These Days: Understanding Gen Z's College Decision Process Using Social ...Laura Elizabeth Wilson
Uncovering the college decision process of Generation Z using social data from Crimson Hexagon. Presentation by Laura Wilson, Senior Director, Digital Engagement & Social Media @ Georgetown University and McKenzie Stough, Digital Media Associate @ Georgetown University.
A PR crisis can spread on social media like wildfire. To stay on top of a potentially reputation-damaging situation, you need to monitor and measure what people are saying online in real time. Join this session to take your social media listening to the next level. You'll learn not only how track and prove ROI for your social media efforts, but also how to spot threats and opportunities as they develop. You'll also learn how your monitoring efforts can—and should—guide your organization's social media responses to breaking news, simmering crises and sudden brush fires.
You'll learn:
The best low-cost real-time social media listening and monitoring tools
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How social media disasters threaten profits
How social measurement can help you rebuild and repair your brand's reputation
Quick tricks to monitor social media for emerging threats or opportunities
Deciphering the data: How to determine the scale of your problem and interpret results so you can squash crises quickly
Mistakes to avoid: Best and worst practices from recent PR blunders
Creating and maintaining a presence for your brand or organization on social media can be a 24/7 job for an entire team of people. What happens when you have a small team or you are the lone superstar on a team of one? Executing your company’s social media strategy with a small team-- and often an accompanying small budget-- can seem overwhelming. Learn tips and tools to effectively manage social media for your organization, no matter how lean your team is.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Grow Your Reddit Community Fast.........SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
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Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
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13. “…That means stuff they
could take a picture of,
because they all like to
share.”
-- Wyman Roberts, CEO
of Brinker International
Chili’s Is Art
Directing Your Buns.
25. Source: Deep Focus' 2015 Cassandra Report
More likely than older
millennials to prefer
advertising that does
not feature [traditional]
celebrities.
Digital Natives Are…
— in fact, a majority of them are leaders with decision-making power and direct reports. While executives have been fretting over the millennials, though, a new generation is growing up behind the scenes — Generation Z (born starting in the mid-90s to the early ’00s depending on whom you ask).
Millennials are considered one of the most powerful generations since the baby boomers — in fact, a majority of them are leaders with decision-making power and direct reports. While executives have been fretting over the millennials, though, a new generation is growing up behind the scenes — Generation Z (born starting in the mid-90s to the early ’00s depending on whom you ask).
Some of this is more about life stage than age cohort
A brand’s story is the most important aspect of communication with digital natives. We think in narratives all day long; Personal anecdotes and gossip make up the majority of our daily conversations.
We think in narratives all day long; Stats are not enough
A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience. Humans are wired to listen to stories, love stories, and tell stories. A Harvard Business Review article explains that storytelling prompts the body to produce the neurochemical oxytocin. Oxytocin is the “feel-good” hormone; it also is released when people demonstrate trust or kindness toward one another. In one study, Berkeley scientists discovered that the body produces oxytocin when exposed to character-driven stories.
If your content can prompt the body to produce oxytocin, then you know you’ve done something right
Storytelling is a proven method of sharing emotion and knowledge.
Now, whenever we hear a story, we want to relate it to one of our existing experiences. They can't stand the idea of not being in the loop when something new and exciting comes out. the average Generation Z-er spends more than nine hours a day in front of a screen.
With digital natives you need to art direct everything. Chili's now places its french fries in stainless-steel containers, sits its burgers up higher on the plate and uses buns with more visual appeal.
Generation Z uses 5 screen phone, tablet, laptop, wearable, tv; 9 hours of screen time per day
Ephemeral content; They want it fast and furious and they care a lot less about things like typos.
The idea is that users can kind of tell a story about their entire day through Stories. It's supposed to be used to give friends a brief look at what interesting things a friend has done in the past 24 hours, no farther back in time than that.
But emoji are more than emotional punctuation. They add context, enable wordplay, insert nuance, and let you speak your mind while taking the edge off your message. They’re tone-of-voice for a medium that has no tone and no voice.
Think about emoji’s long term fate while also thinking about the all-emoji press release Chevrolet proudly shared on Monday.
It uses slang-infused captions referencing Internet memes and other pop culture touchstones sure to hit home with the under-30 crowd.
From an early age, Millennials witnessed firsthand what it takes to be agents of change and as a result, Go out of their way to buy products and services from businesses they know are helping to create a better world. 60% want to have an impact on the world, compared to 39% of Millennials.
Like to publicly associate themselves with these types of campaigns
The Brown Spider Monkey is one of 17 endangerered emoji. On Endangered Species Day, the WWF celebrated with a social media campaign to encourage people to save wild animals by making a microdonation every time they tweet emoji depicting giant pandas and other endangered species.
“The idea for the #EndangeredEmoji campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species. After signing up on a website, and retweeting the original image. With each tweet or post using an endangered emoji during the month you were prompted to voluntarily donate the equivalent of 11 cents per emoji.
Digitour; They connect with social media stars whose sole talent is often simply connecting with their audience; Youtubers and Viners and the financial ecosystem emerging to support them is reminiscent of Hollywood in the early 1900s. More kids can name online celebrities than they can traditional movie and music stars. To capture attention, advertising and content will require an entirely new approach.
This preference for relatability seems to be a major driver in Gen Z's desire consume marketing through YouTube, with 40% claiming that they prefer to engage with brands on the popular video platform. Gen Z is 85% more likely to visit YouTube than any other social media site.
Bethany Mota has made a name for herself by posting shopping hauls on her YouTube channel, giving millions of followers insight into her personal style and seriously cool—yet totally accessible—closet. Now instead of looking to Bethany for fashion inspiration, fans can cop the vlogger's look IRL thanks to her. She most recently teamed with Aeropostale, a teen apparel retailer that has been struggling to boost sales, on a bedroom décor collection.
Significant lift in store visits and online and offline sales
145% increase in YoY queries for Aéropostale's brand on YouTube, 24% YoY on Google
2.6M views, 19M impressions and an average CTR of 7.65% generated by Bethany Mota YouTube ad
Digital natives want to be collaborators not a target audience
Campaign skewed a little bit older but the concept is still right on par with what we’re talknig about here. They’re listening to their customers and giving consumers an opportunity to build with them. The campaign that won was a “Bartenders in residence” idea where guest bartenders went to various hotels
Prioritize Authenticity First with Digital Natives
Capturing their own Georgetown story; Highly relatable content without a “canned” feel; shared on social media and microsite; Share short-form video and photo content
Paid Georgetown undergraduate students
Authentic student experience
Stories shared across multiple platforms
Highly relatable content without a “canned” feel
Other students invited to participate using #GeorgetownStories