SlideShare a Scribd company logo
1. Pretty Doll? 
A B 
2. Ugly Doll? 
3. Nice Doll? 
4. Mean Doll? 
5. Which do you 
prefer?
oClark Doll test by Clark (1939) investigated the 
racial preference of African American children. 
oThe participants were asked to give positive and 
negative attributes to the dolls presented to them. 
oWhat do you think the results were? 
oMajority of the children paired negative attributes 
with the Black doll and positive attributes with the 
White doll. 
oTest was replicated in 2009 by ABC news, after 
Obama became president.
oAccording to latest British Society Attitude 
survey ‘Everyone’s a little bit racist, 
sometimes’. 
oIncreased negative stereotypes towards 
Muslim minority 
oIslam and Muslims in the Media 
oMedia- Powerful tool in affecting public mind 
oSince 2008 collected date on race, faith and 
religion hate crimes (Copsey, Dack, Littler, 
Feldman, 2013).
60 
50 
40 
30 
20 
10 
0 
Muslims Jewish Christians other 
Hate Crime % 
(Copsey, Dack, Littler, Feldman, 
2013).
•Women head scarf pulled off, alcohol thrown on them 
(Allen, 2010) 
•Negativity towards any individual is damaging (Nadal, 
Griffin, Hamit, Leon, Tobio & Rivera, 2012) 
oVery little research on its effect on Muslim children 
oChildren as young as 5 recognise stereotypes exist 
(Grant, 2010)
Muslim children will pair 
negative attributes with the 
Muslim doll
o98 children aged between 4 and 10 
oAbu Hanifa’s Foundation (Local Islamic 
educational institute) 
oMuslim doll (with Muslim attire) and a 
non-Muslim doll (without Muslim attire) 
oAsked 5 questions referring to the dolls 
oChildren were asked to choose either 
Muslim doll or non-Muslim doll 
oAnswers of ‘Both’ and ‘Neither’ were also 
given by the children
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Nice Mean Pretty Ugly Prefer 
Muslim Doll Non Muslim Doll 
Number 
of 
Participa 
nts
oMajority of the children paired 
positive attributes with the Muslim 
doll 
oExperiment hypothesis needed to be 
revised because not what was 
expected 
oGender stereotype highlighted rather 
than racial stereotype
oGirls 
‘I don’t want to choose one doll’ or ‘I like 
both’. 
oBoys 
‘I don’t want to choose any, they’re girls!’ or 
‘why don’t you have a boy doll?’
oImplicit stereotypes 
oCameron, 2005 
oChildren become aware of gender and 
ethnic differences as well as stereotypes 
that exist around them 
oFavour their own ethnic group and 
gender and tend to hold negative views 
and attributes to those who are different 
to themselves
oStereotypes may develop into negative 
stereotypes 
oBecome more serious with age 
oHarder to deal with 
oLead to further segregation between minority 
groups 
oNeed to be more proactive
Strengths 
oLarge sample of participants in the 
matter of a couple of days 
o Investigate the possible solutions to the 
problem in society today 
Improvements 
oGender appropriate dolls – male dolls for 
boys and female dolls for girls
Same test with in 3 different schools; 
Muslim school, Non-Muslim School, 
Mixed School.
Childrens reaction to a doll in muslim attire

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Childrens reaction to a doll in muslim attire

  • 1.
  • 2. 1. Pretty Doll? A B 2. Ugly Doll? 3. Nice Doll? 4. Mean Doll? 5. Which do you prefer?
  • 3. oClark Doll test by Clark (1939) investigated the racial preference of African American children. oThe participants were asked to give positive and negative attributes to the dolls presented to them. oWhat do you think the results were? oMajority of the children paired negative attributes with the Black doll and positive attributes with the White doll. oTest was replicated in 2009 by ABC news, after Obama became president.
  • 4. oAccording to latest British Society Attitude survey ‘Everyone’s a little bit racist, sometimes’. oIncreased negative stereotypes towards Muslim minority oIslam and Muslims in the Media oMedia- Powerful tool in affecting public mind oSince 2008 collected date on race, faith and religion hate crimes (Copsey, Dack, Littler, Feldman, 2013).
  • 5. 60 50 40 30 20 10 0 Muslims Jewish Christians other Hate Crime % (Copsey, Dack, Littler, Feldman, 2013).
  • 6. •Women head scarf pulled off, alcohol thrown on them (Allen, 2010) •Negativity towards any individual is damaging (Nadal, Griffin, Hamit, Leon, Tobio & Rivera, 2012) oVery little research on its effect on Muslim children oChildren as young as 5 recognise stereotypes exist (Grant, 2010)
  • 7. Muslim children will pair negative attributes with the Muslim doll
  • 8. o98 children aged between 4 and 10 oAbu Hanifa’s Foundation (Local Islamic educational institute) oMuslim doll (with Muslim attire) and a non-Muslim doll (without Muslim attire) oAsked 5 questions referring to the dolls oChildren were asked to choose either Muslim doll or non-Muslim doll oAnswers of ‘Both’ and ‘Neither’ were also given by the children
  • 9. 90 80 70 60 50 40 30 20 10 0 Nice Mean Pretty Ugly Prefer Muslim Doll Non Muslim Doll Number of Participa nts
  • 10. oMajority of the children paired positive attributes with the Muslim doll oExperiment hypothesis needed to be revised because not what was expected oGender stereotype highlighted rather than racial stereotype
  • 11. oGirls ‘I don’t want to choose one doll’ or ‘I like both’. oBoys ‘I don’t want to choose any, they’re girls!’ or ‘why don’t you have a boy doll?’
  • 12. oImplicit stereotypes oCameron, 2005 oChildren become aware of gender and ethnic differences as well as stereotypes that exist around them oFavour their own ethnic group and gender and tend to hold negative views and attributes to those who are different to themselves
  • 13. oStereotypes may develop into negative stereotypes oBecome more serious with age oHarder to deal with oLead to further segregation between minority groups oNeed to be more proactive
  • 14. Strengths oLarge sample of participants in the matter of a couple of days o Investigate the possible solutions to the problem in society today Improvements oGender appropriate dolls – male dolls for boys and female dolls for girls
  • 15. Same test with in 3 different schools; Muslim school, Non-Muslim School, Mixed School.