Disney sexism pdf

1. Thursday, December 6, 12

2. Sexism and Gender Role Depiction in Disney Movies Thursday, December 6, 12

3. Sexism and Gender Role Depiction in Disney Movies Morgan Alﬁero CMS 200 Content Analysis Thursday, December 6, 12

5. Introduction/ Statement of the Problem Thursday, December 6, 12

6. Introduction/ Statement of the Problem ❖ Motivation?: Disney Movies are full of sexism and stereotypes Thursday, December 6, 12

7. Introduction/ Statement of the Problem ❖ Motivation?: Disney Movies are full of sexism and stereotypes ❖ Gender Roles of both men and women Thursday, December 6, 12

8. Introduction/ Statement of the Problem ❖ Motivation?: Disney Movies are full of sexism and stereotypes ❖ Gender Roles of both men and women ❖ Question?? Thursday, December 6, 12

9. Introduction/ Statement of the Problem ❖ Motivation?: Disney Movies are full of sexism and stereotypes ❖ Gender Roles of both men and women ❖ Question?? ❖ Is/ was the use of these gender roles and stereotypes done on purpose? Thursday, December 6, 12

10. Introduction/ Statement of the Problem ❖ Motivation?: Disney Movies are full of sexism and stereotypes ❖ Gender Roles of both men and women ❖ Question?? ❖ Is/ was the use of these gender roles and stereotypes done on purpose? ❖ Importance in Media/Communications Thursday, December 6, 12

12. Is this what Disney wants to portray? OR Has society shaped princesses this way? Thursday, December 6, 12

14. Review of Relevant Literature Thursday, December 6, 12

15. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. Thursday, December 6, 12

16. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. Thursday, December 6, 12

17. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. 5 Themes in means of being a “Man” Thursday, December 6, 12

18. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. 5 Themes in means of being a “Man” 1.) Men primarily use physical means to show emotion; 2.) Men are not in control of their sexuality; 3.) Men are naturally strong and heroic; 4.) Men have non-domestic jobs; 5.) Overweight men have negative characteristics Thursday, December 6, 12

19. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. 5 Themes in means of being a “Man” 1.) Men primarily use physical means to show emotion; 2.) Men are not in control of their sexuality; 3.) Men are naturally strong and heroic; 4.) Men have non-domestic jobs; 5.) Overweight men have negative characteristics Thursday, December 6, 12

20. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. 5 Themes in means of being a “Man” 1.) Men primarily use physical means to show emotion; 2.) Men are not in control of their sexuality; 3.) Men are naturally strong and heroic; 4.) Men have non-domestic jobs; 5.) Overweight men have negative characteristics 4 Themes in means of being a “Women” Thursday, December 6, 12

21. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. 5 Themes in means of being a “Man” 1.) Men primarily use physical means to show emotion; 2.) Men are not in control of their sexuality; 3.) Men are naturally strong and heroic; 4.) Men have non-domestic jobs; 5.) Overweight men have negative characteristics 4 Themes in means of being a “Women” 1.) A women’s appearance is valued more than her intellect; 2.) Women are helpless and in-need of protection; 3.) Women are domestic and likely to marry; 4.) Overweight women are unpleasant, ugly, and unmarried. Thursday, December 6, 12

24. Review of Relevant Literature Extensive study done on the analysis of popular animated Disney ﬁlms according to major organizing principles of society: gender, race, age, and sexual orientation. 5 Themes in means of being a “Man” 1.) Men primarily use physical means to show emotion; 2.) Men are not in control of their sexuality; 3.) Men are naturally strong and heroic; 4.) Men have non-domestic jobs; 5.) Overweight men have negative characteristics 4 Themes in means of being a “Women” 1.) A women’s appearance is valued more than her intellect; 2.) Women are helpless and in-need of protection; 3.) Women are domestic and likely to marry; 4.) Overweight women are unpleasant, ugly, and unmarried. (Towbin, Haddock, Zimmerman, Lund, Tanner; 2001) Thursday, December 6, 12

28. Study Findings about Male Themes Thursday, December 6, 12

32. Study Findings about Male ❖ Themes Men are naturally strong and heroic. In 19 movies, men and boys are portrayed as rescuers who save the day. Thursday, December 6, 12

33. Study Findings about Male ❖ Themes Men are naturally strong and heroic. In 19 movies, men and boys are portrayed as rescuers who save the day. ❖ Men have non-domestic in 17 movies these include miner, governor, salesman, chef, doctor, lawyer, sailor, space ranger, and musician. Thursday, December 6, 12

34. Study Findings about Male ❖ Themes Men are naturally strong and heroic. In 19 movies, men and boys are portrayed as rescuers who save the day. ❖ Men have non-domestic in 17 movies these include miner, governor, salesman, chef, doctor, lawyer, sailor, space ranger, and musician. ❖ Only 3 movies had shown men preforming domestic tasks ( Pinocchio, The Jungle Book, and Tarzan.) Thursday, December 6, 12

35. Study Findings about Male ❖ Themes Men are naturally strong and heroic. In 19 movies, men and boys are portrayed as rescuers who save the day. ❖ Men have non-domestic in 17 movies these include miner, governor, salesman, chef, doctor, lawyer, sailor, space ranger, and musician. ❖ Only 3 movies had shown men preforming domestic tasks ( Pinocchio, The Jungle Book, and Tarzan.) ❖ Men’s control over women is tended to be romanticized like in Beauty in the Beast where this looks like a sign of the partner caring for them (Towbin, Haddock, Zimmerman, Lund, Tanner; 2003) Thursday, December 6, 12

37. Study Findings about Female Themes Thursday, December 6, 12

40. Study Findings about Female Themes ❖ In 15 movies (Dwarfs, Pinocchio, Cinderella, Alice, Peter, Lady, Sleeping, Dalmatians, Jungle, Aristocats, Robin, Oliver, Hunchback, Hercules,) a woman’s value was determined by her appearance rather than her abilities or intellect. Examples: Sleeping beauty’s ﬁrst gift given to her at birth is beauty and Ariel wins over Prince Eric after loosing her voice Thursday, December 6, 12

41. Study Findings about Female Themes ❖ In 15 movies (Dwarfs, Pinocchio, Cinderella, Alice, Peter, Lady, Sleeping, Dalmatians, Jungle, Aristocats, Robin, Oliver, Hunchback, Hercules,) a woman’s value was determined by her appearance rather than her abilities or intellect. Examples: Sleeping beauty’s ﬁrst gift given to her at birth is beauty and Ariel wins over Prince Eric after loosing her voice ❖ Almost none of the female characters have present and consistent mother ﬁgures Thursday, December 6, 12

42. Study Findings about Female Themes ❖ In 15 movies (Dwarfs, Pinocchio, Cinderella, Alice, Peter, Lady, Sleeping, Dalmatians, Jungle, Aristocats, Robin, Oliver, Hunchback, Hercules,) a woman’s value was determined by her appearance rather than her abilities or intellect. Examples: Sleeping beauty’s ﬁrst gift given to her at birth is beauty and Ariel wins over Prince Eric after loosing her voice ❖ Almost none of the female characters have present and consistent mother ﬁgures ❖ 6 movies had shown a balance of valuing both appearance and intellect. (Towbin, Haddock, Zimmerman, Lund, Tanner; 2003) Thursday, December 6, 12

43. Study Findings about Female Themes ❖ In 15 movies (Dwarfs, Pinocchio, Cinderella, ❖ In 15 movies women are portrayed in Alice, Peter, Lady, Sleeping, Dalmatians, domestic roles and in only 2 movies was Jungle, Aristocats, Robin, Oliver, Hunchback, marriage not presented as the ultimate goal. Hercules,) a woman’s value was determined by her appearance rather than her abilities or intellect. Examples: Sleeping beauty’s ﬁrst gift given to her at birth is beauty and Ariel wins over Prince Eric after loosing her voice ❖ Almost none of the female characters have present and consistent mother ﬁgures ❖ 6 movies had shown a balance of valuing both appearance and intellect. (Towbin, Haddock, Zimmerman, Lund, Tanner; 2003) Thursday, December 6, 12

50. Gender Roles: Thursday, December 6, 12

51. Gender Roles: How gender is portrayed via assumed behaviors and social roles- can be stereotypical, neutral, or counter- stereotypical to traditional roles (Durkin 1985). *Gender Roles are a perceived set of behavioral norms usually associated with males and females in a given social group or system ( Yerby, Baron, Lee). Thursday, December 6, 12

53. Weaknesses in Research Thursday, December 6, 12

57. Weaknesses in Research ❖ History has played a role in the characters Thursday, December 6, 12

58. Weaknesses in Research ❖ History has played a role in the characters ❖ Gender roles and Disney are continuing to evolve Thursday, December 6, 12

63. Weaknesses in Research ❖ History has played a role in the characters ❖ Gender roles and Disney are continuing to evolve ❖ Movies are becoming more culturally and ethnically diverse Thursday, December 6, 12

65. Expectations in Research Thursday, December 6, 12

66. Expectations in Research ❖ Research Expectations: to ﬁnd supporting information that Disney uses only the role of traditional, domesticated values in terms of women and masculine, dominating traits in terms of men. Thursday, December 6, 12

67. Expectations in Research ❖ Research Expectations: to ﬁnd supporting information that Disney uses only the role of traditional, domesticated values in terms of women and masculine, dominating traits in terms of men. ❖ Opposing side?: Disney is a successful, long-term business that was looking to entertain in terms of current culture. Thursday, December 6, 12

68. Expectations in Research ❖ Research Expectations: to ﬁnd supporting information that Disney uses only the role of traditional, domesticated values in terms of women and masculine, dominating traits in terms of men. ❖ Opposing side?: Disney is a successful, long-term business that was looking to entertain in terms of current culture. ❖ Thesis: Throughout many animated Disney features there seem to be many present stereotypes and traditional gender roles that withstand terms of independence, priorities, and self-image. Thursday, December 6, 12

69. Expectations in Research ❖ Research Expectations: to ﬁnd supporting information that Disney uses only the role of traditional, domesticated values in terms of women and masculine, dominating traits in terms of men. ❖ Opposing side?: Disney is a successful, long-term business that was looking to entertain in terms of current culture. ❖ Thesis: Throughout many animated Disney features there seem to be many present stereotypes and traditional gender roles that withstand terms of independence, priorities, and self-image. ❖ Research Question: Is/was the use of gender stereotypes done on purpose? Thursday, December 6, 12

70. Expectations in Research ❖ Research Expectations: to ﬁnd supporting information that Disney uses only the role of traditional, domesticated values in terms of women and masculine, dominating traits in terms of men. ❖ Opposing side?: Disney is a successful, long-term business that was looking to entertain in terms of current culture. ❖ Thesis: Throughout many animated Disney features there seem to be many present stereotypes and traditional gender roles that withstand terms of independence, priorities, and self-image. ❖ Research Question: Is/was the use of gender stereotypes done on purpose? Thursday, December 6, 12

72. Content Analysis: Thursday, December 6, 12

73. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. Thursday, December 6, 12

74. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. Thursday, December 6, 12

75. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. Thursday, December 6, 12

76. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. Thursday, December 6, 12

77. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. I looked at 2 movies and analyzed Thursday, December 6, 12

78. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. I looked at 2 movies and analyzed Thursday, December 6, 12

79. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. I looked at 2 movies and analyzed Why content analysis?? Thursday, December 6, 12

80. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. I looked at 2 movies and analyzed Why content analysis?? Thursday, December 6, 12

81. Content Analysis: Very common method; you look at media or dialogue and see how many times “X” occurred. In this case we are looking at how many times a gender stereotype was present. I looked at 2 movies and analyzed Why content analysis?? Challenges? Thursday, December 6, 12

83. A Look Inside ... Cinderella Thursday, December 6, 12

85. Examples and Conclusions Thursday, December 6, 12

86. Examples and Conclusions “Forced to remain a servant in her own home, but remained ever so kind and gentle” Very nurturing to the mice -Saves them, names them, and clothes them Always so graceful and poised -Even when going to open the drapes in the morning Thursday, December 6, 12

89. Examples and Conclusions “Forced to remain a servant in her own home, but remained ever so kind and gentle” Very nurturing to the mice -Saves them, names them, and clothes them Always so graceful and poised -Even when going to open the drapes in the morning Has a serious talk with her step mother and is very submissive as she yells at her -Does not stand up for herself and is okay with being bossed around The biggest issue with the prince and his father is that he needs to marry -ultimate goal which = children Thursday, December 6, 12

90. Examples and Conclusions “Forced to remain a servant in her own home, but remained ever so kind and gentle” Very nurturing to the mice -Saves them, names them, and clothes them Always so graceful and poised -Even when going to open the drapes in the morning Has a serious talk with her step mother and is very submissive as she yells at her -Does not stand up for herself and is okay with being bossed around The biggest issue with the prince and his father is that he needs to marry -ultimate goal which = children Thursday, December 6, 12

91. Examples and Conclusions “Forced to remain a servant in her own home, but remained ever so kind and gentle” Very nurturing to the mice -Saves them, names them, and clothes them Always so graceful and poised -Even when going to open the drapes in the morning Has a serious talk with her step mother and is very submissive as she yells at her -Does not stand up for herself and is okay with being bossed around The prince’s father does not take on a real “masculine” role because he is The biggest issue with the prince and his overweight, bald, white mustache, father is that he needs to marry bad tempered, unmarried, ect. -ultimate goal which = children Thursday, December 6, 12

92. Examples and Conclusions “Forced to remain a servant in her own home, but remained ever so kind and gentle” “Leave the sewin’ to the women, you go get some trimmin’” says a girl mouse as they make Very nurturing to the mice Cinderella’s dress -Saves them, names them, and clothes them Always so graceful and poised -Even when going to open the drapes in the morning Has a serious talk with her step mother and is very submissive as she yells at her -Does not stand up for herself and is okay with being bossed around The prince’s father does not take on a real “masculine” role because he is The biggest issue with the prince and his overweight, bald, white mustache, father is that he needs to marry bad tempered, unmarried, ect. -ultimate goal which = children Thursday, December 6, 12

94. Examples and Conclusions Continued Thursday, December 6, 12

96. Examples and Conclusions Continued *Questions Imagination vs. Reality Thursday, December 6, 12

97. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you Thursday, December 6, 12

98. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you - Love at ﬁrst sight is easy Thursday, December 6, 12

99. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you - Love at ﬁrst sight is easy -She relies on the beauty of the dress to think he will love her= looks mean everything Thursday, December 6, 12

100. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you - Love at ﬁrst sight is easy -She relies on the beauty of the dress to think he will love her= looks mean everything “He was so handsome” Thursday, December 6, 12

101. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you - Love at ﬁrst sight is easy -She relies on the beauty of the dress to think he will love her= looks mean everything “He was so handsome” - ﬁrst thing she says after the night with the prince Thursday, December 6, 12

102. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you - Love at ﬁrst sight is easy -She relies on the beauty of the dress to think he will love her= looks mean everything “He was so handsome” - ﬁrst thing she says after the night with the prince “He is determined to marry her” Thursday, December 6, 12

103. Examples and Conclusions Continued *Questions Imagination vs. Reality You have to do yourself up to someone that you aren’t to get the prince to notice you - Love at ﬁrst sight is easy -She relies on the beauty of the dress to think he will love her= looks mean everything “He was so handsome” - ﬁrst thing she says after the night with the prince “He is determined to marry her” - after a couple hours spent together Thursday, December 6, 12

105. A Look Inside.... Thursday, December 6, 12

106. A Look Inside.... Snow White and the Seven Dwarfs Thursday, December 6, 12

111. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she Thursday, December 6, 12

112. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man Thursday, December 6, 12

113. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man “I’m wishing for the one I love to ﬁnd me” Thursday, December 6, 12

116. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man “I’m wishing for the one I love to find me” She finds the abandon place in the woods and he first instinct is to touch upon the mess Thursday, December 6, 12

117. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man “I’m wishing for the one I love to find me” She finds the abandon place in the woods and he first instinct is to touch upon the mess -cobwebs, dishes everywhere, dust on the floors Thursday, December 6, 12

121. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man “I’m wishing for the one I love to find me” She finds the abandon place in the woods and he first instinct is to touch upon the mess -cobwebs, dishes everywhere, dust on the floors She is very excited to clean Thursday, December 6, 12

122. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man “I’m wishing for the one I love to find me” She finds the abandon place in the woods and he first instinct is to touch upon the mess -cobwebs, dishes everywhere, dust on the floors She is very excited to clean -sings, whistles Thursday, December 6, 12

126. Examples and Conclusions At the beginning of the movie she wishes for her true love in the wishing well--- shows co-dependency and how she needs a man “I’m wishing for the one I love to find me” She finds the abandon place in the woods and he first instinct is to touch upon the mess -cobwebs, dishes everywhere, dust on the floors She is very excited to clean -sings, whistles “Cheerfully together we can tidy up the place” Thursday, December 6, 12

134. Examples and Conclusions Continued ❖ “Whistle While You Work” ❖ Snow White sings this about cleaning and work inside the house ❖ “Heigh-Ho!” ❖ The Seven Dwarfs sing this song ❖ Men working outside the house in a mine getting their hands dirty---industrial jobs ❖ Don’t really care about a clean home Thursday, December 6, 12

136. To Conclude.... Thursday, December 6, 12

137. To Conclude.... Female characters have been portrayed as weaker, more controlled by others, emotional, warmer, romantic, aﬀectionate, sensitive, passive, domestic, and submissive than male characters (Yerby, Baron, Lee) Thursday, December 6, 12

138. To Conclude.... Female characters have been portrayed as weaker, more controlled by others, emotional, warmer, romantic, aﬀectionate, sensitive, passive, domestic, and submissive than male characters (Yerby, Baron, Lee) Disney Princesses have matured in their independence. Many still rely on men to rescue them, but many of the females have found that depending on a man is less essential (Yerby, Baron, Lee). Thursday, December 6, 12

139. To Conclude.... Female characters have been portrayed as weaker, more controlled by others, emotional, warmer, romantic, aﬀectionate, sensitive, passive, domestic, and submissive than male characters (Yerby, Baron, Lee) Disney Princesses have matured in their independence. Many still rely on men to rescue them, but many of the females have found that depending on a man is less essential (Yerby, Baron, Lee). After watching 2 movies and looking for stereotypical examples it seems that Disney appears to be more stereotypical than they actually are. Back to the question of Q: Were these stereotypes on purpose? Thursday, December 6, 12

141. A: Disney is not purposely “stereotyping” genders. They have just used History, current norms and traditions to shape their characters -use the concept of Imagination vs. Reality 1.)Imagination ( Princesses, Princes, Castles, Fairies) 11.) Reality (Women struggling to have a voice and work outside the home) - Only 24.3% of women worked outside the home in 1930’s -Following norms of the time Thursday, December 6, 12

144. Discussion Thursday, December 6, 12

145. Discussion **Non-Supports are more apparent: Say Disney is sexist and deliberately uses stereotypes Thursday, December 6, 12

146. Discussion **Non-Supports are more apparent: Say Disney is sexist and deliberately uses stereotypes ❖ Male character stereotypes are non reﬂective of modern society, contrary the male villainous roles can be analyzed for potential negative impact on children and relationships with caring males. (Faherty; 2011) Thursday, December 6, 12

147. Discussion **Non-Supports are more apparent: Say Disney is sexist and deliberately uses stereotypes ❖ Male character stereotypes are non reﬂective of modern society, contrary the male villainous roles can be analyzed for potential negative impact on children and relationships with caring males. (Faherty; 2011) ❖ More than 80 years after Snow White, young girls are watching this and observe her submissive role with a smile (Schmidt; 2010) Thursday, December 6, 12

148. Discussion **Non-Supports are more apparent: Say Disney is sexist and deliberately uses stereotypes ❖ Male character stereotypes are non reﬂective of modern society, contrary the male villainous roles can be analyzed for potential negative impact on children and relationships with caring males. (Faherty; 2011) ❖ More than 80 years after Snow White, young girls are watching this and observe her submissive role with a smile (Schmidt; 2010) ❖ Cinderella is head-over-heels in love after just a few hours (Schmidt; 2010) Thursday, December 6, 12

150. THE END Thursday, December 6, 12

Disney sexism pdf

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