Audrey Spencer
University Centre at Blackburn College
Chef, interest in food,
teaching people how to
cook.
Why did I choose
this topic?
Publicity and media coverage
BBC radio 4 coverage in June 2013:
 20% under 15’s are obese
 In 2000 = 872 people hospital...
Publicity and media coverage
Government announcements in June 2013:
 Growing rate of obesity are of grave concern, with t...
 Who reads food labels?
 Who knows what GDA stands for?
 Who knows how many calories they should eat a day?
 Who knows...
Lets take a look…….
Breakfast
Morning drink and snack
Lunch
Mid-afternoon snack
Dinner
Confusion…
Guideline Daily Amount Value
Women Men Children
Calories 2,000 2,500 1,800
Protein 45 g 55 g 24 g
Carbohydrates 230 g 300 ...
 Reduce calorie intake and costs to NHS
 Government campaign to include clearer food
labelling
Benefits
 Wahlich et al. (2012) found a lack of label
understanding or misunderstanding lead to poor
health choices.
 Katz et al....
Aim of my research
To evaluate the effects of nutritional
knowledge and the food purchasing habits on
weight restriction a...
My 3 main hypotheses
i) Slimming group will use labels more frequently than
the control group and have a clearer understan...
Method
Self report questionnaire
140 participants in the control group
115 participants in the slimming group
Results
Hypothesis 1 = Slimming group used labels
significantly more frequently than the control
group.
Hypothesis 2 = Suc...
A clear trend can be seen between well-being and
weight satisfaction
What can we draw from this
research?
 Supports previous research by both Katz and
Safron (2011), highlighting that the ed...
Further research
 Include a wider ethnicity and target the groups they
attend for dietary advice
 Look at the impact of ...
Strengths
 Devised and tested my own questionnaire and ran a
pilot study, which enabled analysis for strength of data
 F...
Conclusion
 Those who are already trying to loose weight are using labels
more frequently, so we are only “preaching to t...
Guideline Daily Amount Value
Women
Calories 2000
Fat 70 g
Saturates (inc. in
fat above)
20 g
Actual
3302
188
83
Any Questions?
References
 Food Labelling Regulations. (1996). Guidance Notes. www.food.gov.uk/multimedia/pdfs/Fguidnot1.pdf, Date Acces...
Enjoy your lunch!
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Food labelling are we preaching to the

  1. 1. Audrey Spencer University Centre at Blackburn College
  2. 2. Chef, interest in food, teaching people how to cook. Why did I choose this topic?
  3. 3. Publicity and media coverage BBC radio 4 coverage in June 2013:  20% under 15’s are obese  In 2000 = 872 people hospitalised due to obesity  In 2009 = 4000 people hospitalised due to obesity  In the last 10 years 21,ooo children treated for obesity related conditions
  4. 4. Publicity and media coverage Government announcements in June 2013:  Growing rate of obesity are of grave concern, with the North of England having one of the highest rates  Last week food labelling laws changed for voluntary colour coded and an option to display on the front of the pack
  5. 5.  Who reads food labels?  Who knows what GDA stands for?  Who knows how many calories they should eat a day?  Who knows how much saturated fat they should eat in a day?  Who knows the maximum amount of salt they can consume in a day? Show of hands!
  6. 6. Lets take a look…….
  7. 7. Breakfast
  8. 8. Morning drink and snack
  9. 9. Lunch
  10. 10. Mid-afternoon snack
  11. 11. Dinner
  12. 12. Confusion…
  13. 13. Guideline Daily Amount Value Women Men Children Calories 2,000 2,500 1,800 Protein 45 g 55 g 24 g Carbohydrates 230 g 300 g 220 g Sugars 90 g 120 g 85 g Fat 70 g 95 g 70 g Saturates (inc. in fat above) 20 g 30 g 20 g Fibre 24 g 24 g 15 g Salt 6 g 6 g 4 g
  14. 14.  Reduce calorie intake and costs to NHS  Government campaign to include clearer food labelling Benefits
  15. 15.  Wahlich et al. (2012) found a lack of label understanding or misunderstanding lead to poor health choices.  Katz et al. (2011) & Safron et al. (2011) both report an increase in healthier food choices by school children and their parents after receiving label education.  Stoebe et al. (2008) linked food consumption directly to increasing pleasure to camouflage stress, not a need for energy. Previous research
  16. 16. Aim of my research To evaluate the effects of nutritional knowledge and the food purchasing habits on weight restriction and well-being, between actively slimming people and a control group.
  17. 17. My 3 main hypotheses i) Slimming group will use labels more frequently than the control group and have a clearer understanding. ii) Successful dieters will have higher well-being than those who have a history of dieting failure. iii) Those who use food labels more frequently will make healthier food choices and have increased nutritional awareness in their food decisions.
  18. 18. Method Self report questionnaire 140 participants in the control group 115 participants in the slimming group
  19. 19. Results Hypothesis 1 = Slimming group used labels significantly more frequently than the control group. Hypothesis 2 = Successful dieters had significantly higher well-being than those with repeated dieting failure. Hypothesis 3 = Increased label usage encouraged healthier choices.
  20. 20. A clear trend can be seen between well-being and weight satisfaction
  21. 21. What can we draw from this research?  Supports previous research by both Katz and Safron (2011), highlighting that the education of labels is of benefit, rather than type of label itself  Publicity campaign alongside education programme
  22. 22. Further research  Include a wider ethnicity and target the groups they attend for dietary advice  Look at the impact of well-being on the effectiveness of food labelling, to direct Government campaigns in the use of positive and negative motivation for healthy eating .
  23. 23. Strengths  Devised and tested my own questionnaire and ran a pilot study, which enabled analysis for strength of data  For the main study I ran an analysis on all the answers given to ensure consistency, resulting in a positive Cronbachs Alpha (.792) showing reliability and validity with the responses given in my questionnaire
  24. 24. Conclusion  Those who are already trying to loose weight are using labels more frequently, so we are only “preaching to the converted” Awareness needs to be raised with positive messages by……  Introducing mandatory label uniformity  Educating people on those labels to ensure understanding, alongside major publicity campaigns  Highlighting the positive well-being aspects of calorie reduction as well as the negative health risks
  25. 25. Guideline Daily Amount Value Women Calories 2000 Fat 70 g Saturates (inc. in fat above) 20 g Actual 3302 188 83
  26. 26. Any Questions?
  27. 27. References  Food Labelling Regulations. (1996). Guidance Notes. www.food.gov.uk/multimedia/pdfs/Fguidnot1.pdf, Date Accessed 06.02.13  HM Government. (2009). Health Survey for England 2009: Health and Lifestyles. http://data.gov.uk/dataset/health_survey_for_england_2009_health_and_lifestyles, Date Accessed 04/02/13.  Katz, D.L., Katz, C.S.,, Treu, J.A., Reynolds, J., Njike, V., Walker, J., Smith, E., & Michael, J. (2011). Teaching Healthful Food Choices to Elementary School Students and Their Parents: The Nutrition Detectives Program. Journal of School Health 81 (1), 21-28.  Lansley, A. (2011).Healthy Lives, Healthy People: A call to Action on Obesity in England. http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_130401, Date Accessed 03/07/12.  NHS Choices. (2012). Your Health, Your Choices. Obesity-Complications. http://www.nhs.uk/Conditions/Obesity/Pages/Complications.aspx, Date Accessed 12/10/12.  NHS National Statistics. (2012). The Information Centre for Health and Social Care. National Child Measurement Programme: England, 2011/12 School Year. Department of Health. https://catalogue.ic.nhs.uk/publications/public- health/obesity/nati-chil-meas-prog-eng-2011-2012/nati-chil-meas-prog-eng-2011-2012-rep.pdf, Date Accessed 04/02/13.  Safron, M., Cislak, A., Gaspar, T., & Luszczynska, A. (2011). Effects of School-based Interventions Targeting Obesity- Related Behaviours and Body Weight Change : A Systematic Umbrella Review. Behavioural Medicine, 37,15-25. doi: 10.1080/08964289.2010.543194.  Stroebe, W., Papies, E.K., & Aarts, H. (2008). From Homeostatic to Hedonic Theories of Eating Self-Regulatory Failure in Food-Rich Environments. Applied Psychology: An International Review, 57, 172-193. doi:10.1111/j.1464- 0594.2008.00360.x.  Wahlich, C., Gardner, B., & McGowan, L. (2012). How, When and Why do Young Women Use Nutrition Information on Food Labels? A Qualitative Analysis. Psychology and Health, 28 (2), 202-216.  Triggle, N. (2013). Food Labelling: Consistent System to be Rolled out. http://www.bbc.co.uk/news/health-22959239. Date Accessed 20/06/13.
  28. 28. Enjoy your lunch!

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