Strategies to Connect, Communicate and Collaborate with Youth in the Digital AgeVickiLGray
A presentation prepared for the NYATEP Youth Academy in February 2008 to introduce how to serve youth in workforce development programs with new Web 2.0 applications.
21st Learning - Transforming a Board or District. This 3 hour workshop was delivered to the Newfoundland and Labrador Directors of Education (NLADE) on December 8, 2011. The presentation looks at the dynamic process of transforming a Board as a 21st Century Learning and Teaching School Board.
What is 21st Century Learning all about? Why should educators care? This presentation is intended to provide some steps to creating a 21st Century Learning School Board or District. @TDOttawa
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/QUEST16
Screen Time Blues: The Cost of ConnectivityTaylor Kalamut
Assignment for Queen's FILM 260 about the consequences of excessive amounts of electronic media consumption and screen time.
All graphical content and images are sourced through Flickr's Creative Commons licencing agreement.
Media theory of Marshall McLuhan, brief history of mass production and objectified society and ways to use that knowledge to determine trends in the current media landscape.
Strategies to Connect, Communicate and Collaborate with Youth in the Digital AgeVickiLGray
A presentation prepared for the NYATEP Youth Academy in February 2008 to introduce how to serve youth in workforce development programs with new Web 2.0 applications.
21st Learning - Transforming a Board or District. This 3 hour workshop was delivered to the Newfoundland and Labrador Directors of Education (NLADE) on December 8, 2011. The presentation looks at the dynamic process of transforming a Board as a 21st Century Learning and Teaching School Board.
What is 21st Century Learning all about? Why should educators care? This presentation is intended to provide some steps to creating a 21st Century Learning School Board or District. @TDOttawa
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/QUEST16
Screen Time Blues: The Cost of ConnectivityTaylor Kalamut
Assignment for Queen's FILM 260 about the consequences of excessive amounts of electronic media consumption and screen time.
All graphical content and images are sourced through Flickr's Creative Commons licencing agreement.
Media theory of Marshall McLuhan, brief history of mass production and objectified society and ways to use that knowledge to determine trends in the current media landscape.
What message does the "way" you teach convey to your students?Chris Harbeck
In 1964 Marshall McLuhan said "The medium is the message." McLuhan was interested in the subconscious messages conveyed by the new methods of communication of the day. In our classrooms, McLuhan might ask what messages are our students receiving from the ways and means we use to teach them? Are you conscious of the incidental learning going on in your classroom? How can you convey these subconscious messages deliberately to amplify your student's learning? Today's student brings with them a wealth of technological knowledge that they have learned on their own. As Educators what message do we want to deliver in our classes? What media are we using to deliver that message to an increasingly more demanding audience. Students need to work harder and as educators we cannot force them to do so. By offering learning that intrinsically motivates students we will prepare them to be learners in an ever changing environment.
Keynote presentation at the Lita Forum, Albuquerque. Research and learning practices are enacted in technology rich environments. New tools support digital workflows and the volume and variety of research and learning outputs are growing. Libraries are working to support these new environments and to connect their services to them.
Slides from "The Message is the Medium" workshop for the National Trust for Historic Preservation.
Slides based on Beth Kanter's work for NTEN's We Are Media.
Game cards and scenarios from the workshop can be found at: http://social-media-game.wikispaces.com/Preservation+Game
Presentation for a guest lecture for a colleague's Media History and Contemporary Issues course. She wanted me to cover technological determinism and social constructivism, as well as through in some content about my research on multitasking and online reading.
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account?
How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?
As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these. Questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology.
In this keynote, Rachel will share her thoughts on the challenges and opportunities the current cultural watershed will present to our industry as well as the metamorphosis our field must undergo in order to create great experience across different cultures.
The Medium is the Message - iModule's #Sizzler14mStoner, Inc.
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
Constructing and revising a web development textbookRandy Connolly
A Pecha Kucha for WWW2016 in Montreal. Web development is widely considered to be a difficult topic to teach successfully within post-secondary computing programs. One reason for this difficulty is the large number of shifting technologies that need to be taught along with the conceptual complexity that needs to be mastered by both student and professor. Another challenge is helping students see the scope of web development, and their role in an era where the web is a part of everyday human affairs. This presentation describes our 2014 textbook and our plans for a second edition revision (which will be published in early 2017).
Canadian professor, author and philosopher Marshall McLuhan claimed in the 60s the Medium is the Message. With the proliferation of devices -- was he right?
Slides from a presentations about Generation Y and using Web 2.0 tools in higher education. Presented to the Minnesota Council of Accounting Educators in April 2009.
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
Digital Citizenship Symposium - Slide CompilationAlec Couros
Compilation of all slides (10 presentations) for the Digital Citizenship Symposium in Calgary Alberta, September 23-24, 2010 by Dean Shareski and Alec Couros.
The social media world is not flat. There are new lands beyond the continent of Facebook. The New world has riches, romance, opportunities, fame, and some say the secrets to eternal youth. Buy also beware! There are rumors of Medussas whose siren song will lure you in to her lair so that you will crash upon the rocks, serpents called worms that will entangle your ship and control your course, viruses that will make you and your crew sea sick, trojan ships that will approach you with free goods that hold spies that will live among you, pirate ships that will steal your goods and ask you to join in their skullduggery by trading in illegal goods, and Cyclops who will train their evil eye on you to suck out your soul and rob your privacy.
But as entrepid explorers you must put aside your fears and push out into the unknown. Forewarned is forearmed! Seek your destiny!
Slides from a session debunking articles written about Millennials and how educational institutions should really determine how and where to communicate to their audiences on social media. Presented at the 2015 CASE Social Media and Community Conference in Miami.
Nikolas Badminton loves to think about the future. In 2014 people started calling him a futurist. This was probably because he had been talking about the strange future of sex, the Internet of Things in 2020, why software is sexier than advertising, creativity, the collaborative economy, the #thefutureofwork, industrial wearables, surveillance, psychedelics, the connected society, and the quality of life we have with technology
Also available on Google Play - https://play.google.com/store/books/details?id=UeqZBgAAQBAJ
About Nikolas Badminton:
I was born with a curious mind and a restlessness that means that like to engage people. I work with start-ups and brands alike in developing innovative, fresh thinking in product and solution development for mobile/social/digital consumer engagement.
I also judge creative awards shows, develop social media courses, guest lecture Universities and contribute regularly to publications and speak regularly at conferences across North America, including SXSW, ICSC, Marketing Magazine, Deloitte, and BCAMA. In addition to that, I write for The Huffington Post and curates events related to tech, culture and humanity, including Cyborg Camp YVR, From Now, PRODUCT YVR and DARK FUTURES.
The narrative about Millennials is filled with misconceptions and contradictions. To decipher the anecdote about Gen Y from the wisdom, we went to Millennials themselves, asked them what they thought were the most common misconceptions about their generation, then synthesised their comments with our other learning from CultureQ (our monitor of sentiment and cultural shifts), and identified five common misconceptions.
How you design web pages is changing — rapidly. Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. It's no longer enough to show a visual mock-up and explain what happens, you have to be able to show what happens.
The job of the designer doesn't stop after the page loads, it's only just beginning. Instead of drawing static mock-ups, we need to create dynamic prototypes using the core web technologies of HTML and CSS as quickly as possible to realize our visions in the medium they will be produced in.
You've got to be able to get your ideas out the door faster than ever. There's no time to spend weeks and even months intreating around static wireframes and visual comps.
In this session, Jason will introduce you to methods and tools they can use to quickly stand-up testable prototypes that will show not only how their designs look, but how they work as well.
Interactive Prototyping is the next big Ux skill, but many designers may avoid embracing it. Prototyping can become needlessly complex, requiring designers to know when they've designed enough, and it's time to start building. In this session, Jason will explain some of the most common pitfalls with Interactive prototyping, how they can be avoided, and why it's never been more important for designers to learn how to create working prototypes.
Death to Pixel Perfect Design: Prototyping for the Real WorldJason CranfordTeague
Designers often begin their work with a sketch. A sketch is the best way to begin planning a design; it's a quick way to see the visual challenges being faced. But there is a disconnect between what you can imagine in a static image and the actual design capabilities of the Web.
UX Designers spend hours iterating around visual comps created in applications designed for print production, trying to create high fidelity visual prototypes, but for the wrong medium. Instead of drawing prototypes, we need to start working in HTML and CSS as quickly as possible to realize our visions in the medium for which it will be produced.
What you will learn:
•How to design dynamic prototypes.
•Working with responsive design from the ground-up.
•How to reduce the number of misfires between design and development.
Trust Me, I'm a Designer: 9 Principles for Creative CredibilityJason CranfordTeague
A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even more staggering is that a 15% of that group admit to making their decision about the truthfulness of the content of a Web page based on appearance alone.
2010 was the year of web typography—the year new technologies came online that will forever change the way information appears online. As the dust settles from the advances of web fonts and CSS3, a new style of web typography is emerging, one that reflects print origins, but is also experimenting with the unique strengths of online communication. Learn about recent advances in technology through case studies at the boundaries of online typography. See how to use the new web typography to set your work apart from the rest of the herd.
Design serves one purpose and one purpose only: to gain the trust of its intended audience. Whether the need is for clarity or to obscure information, design is a tool we use not to convey information, but to present that information in a way that the viewer will perceive as confident and competent. Once that basic line of trust is established, it is only then that design can clearly work to help turn data into knowledge and knowledge into understanding. In this session, Jason will present the 9 principles of trust for design, and look at how they can be practically applied to improve any design.
Many Web producers adopt the attitude of, “If I build it, they will come,” when developing a site, as if by their simply building a great new mousetrap, the world will beat a path to their door (or URL, as the case may be). But it takes much more than an innovative idea to make a successful Web site. This session explores one of the most easily overlooked factors—visual credibility: Does your site look trustworthy to your audience? In this session, Jason will lead you through exercises to determine the most effective designs you can use to inspire confidence in your visitors.
Are you tired of using the same old fonts in your Web designs? The type you use can say as much to your audience as the actual words on the page, but until now, Web designers have had an extremely limited palette of fonts from which to choose—essentially, Arial (yawn), Times (yawn), and Georgia (yawwwwwn). Design is about overcoming the limitations of a medium, and Web design is no different. In this session, Jason will show you how to use fluid typography, browser-safe fonts, and type on images to create robust scalable designs to achieve great typography without resorting to typing in images or Adobe Flash. You’ll also learn how to use CSS to download any font you want to use in your Web designs, and to use downloadable fonts, despite the limitations of some browsers.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Children of the revolution
1. …The Children of the
(Digital) Revolution*
*You Can’t Fool…
Jason CranfordTeague
jasonspeaking.com
me@jasonspeaking.com
@jasonspeaking
2.
3.
4. Who do you trust?
How do you learn?
Where are you going?
5. "My main theme is the extension of the nervous
system in the electric age, and thus, the complete
break with five thousand years of mechanical
technology. This I state over and over again. I do
not say whether it is a good or bad thing. To do
so would be meaningless and arrogant."
Marshal McLuhan
letter to Robert Fulford, 1964
6. "I beat my machine
it's a part of me it's inside of me…"
Nine Inch Nails
The Becoming
11. "The student of media soon comes to expect the
new media of any period to be classed as
pseudo by those who acquired the patterns of
earlier media, whatever they may happen to be"
Marshal McLuhan
Understanding Media, 1964
12. "I’m a 21st Century digital boy
I don't know how to read
But I've got a lot of toys."
Bad Religion
21st Century (Digital Boy)
29. Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
~30% it’s their computer
93% of teens (12–17)
Home Computer
32. 95% of teens (12–17)
81% of adults (30–65)
Internet Usage
Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
95% of “adults” (18–29)
52% of adults (65+)
34. Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
~50% Have Smart Phones
~25% Have Tablets
78% of teens (12–17)
Mobile Phone
35. Who do you trust?
How do you learn?
Where are you going?
37. "The brain evolved to do one thing: to take what
is uncertain and make it certain."
Beau Lotto
The Infinite Monkey Cage: Perception (25 November 2013)
38.
39.
40. "And the irony in all this is that that democratized
media will eventually force all of us to become
amateur critics and editors ourselves. With more
and more of the information online unedited,
unverified, and unsubstantiated, we will have no
choice but to read everything with a skeptical
eye."
GOOD!
Andrew Keen
The Cult of the Amateur, 2007
47. One Third of 12–15 year olds
believe that if a search engine lists
information then it must be truthful…
Truth, Lies and the Internet
demos.co.uk
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
48. …15 per cent don’t consider the veracity
of results but just visit the sites they ‘like
the look of’.
Truth, Lies and the Internet
demos.co.uk
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
54. “In the emerging, highly programmed landscape
ahead, you will either create the software or you
will be the software. It’s really that simple:
Program, or be programmed. ”
Douglas Rushkoff
Program or be Programmed, 2010
60. 96 percent agree digital technologies
allow students to share their work with
a wider and more varied audience.
The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools
Pew Internet & American Life Project, 16 July 2013
http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
61. 79 percent agree that digital tools
“encourage greater collaboration
among students”
The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools
Pew Internet & American Life Project, 16 July 2013
http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
62.
63.
64.
65.
66. I Learn Through Creation and
Sharing
I want to feel in control of my
surroundings and collaborate on my
work.
68. "Right now, the cultural shifts, the legal battles,
and the economic consolidations that are fueling
media convergence are preceding shifts in the
technological infrastructure. How those various
transitions unfold will determine the balance of
power in the next media era."
Henry Jenkins
Convergence Culture, 2007
71. ~25% primarily on mobile
Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
75% on mobile
How Teens Access
72. 37% on smart phone
~50% primarily on smartphone
Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
How Teens Access
81. Who do you trust?
I Trust Sincerity.
How do you learn?
I learn through creation and sharing.
Where are you going?
My information is ubiquitous.
82. "Every kid knows jobs are finished; role-playing has taken
over; the job is a passé entity. The job belonged to the
specialist. The kids know that they no longer live in a
specialist world; you cannot have a goal today. You
cannot say, ‘I'm going to start here and I'm going to
work for the next three years and I'm going to go all that
distance.’ Every kid knows that within three years,
everything will have changed — including himself and the
goal."
Marshal McLuhan
with A.F. Knowles, 1971
