This document summarizes a webinar on Michigan's Child Find efforts. The webinar will discuss upcoming Child Find activities, including the development of a public service announcement. Recent Child Find efforts include transit advertisements in several counties and a radio public service announcement broadcast on commercial and public radio stations statewide. Continuing efforts involve displaying Child Find information at various educational conferences. Data shows the volume of calls to Child Find programs has increased each year due to statewide marketing. The webinar will seek input on targeting a public service announcement to parents of 3-5 year olds.

1. Child Find Webinar
Hosted by
Public Awareness
December 8th 10:00 a.m.

2. Instructions
• To join the panel discussion, on the day of
the conference visit:
www.eotta.ccresa.org
• Click on the Child Find Webinar Training
• A live link will be available at 9:45 AM to
join the conference
• To Participate by phone only –
• Dial: 1 (888) 550-5602
• Conference Code: 1435 7926

3. Michigan’s Child Find Efforts
• As part of Michigan’s Child Find effort’s,
we are working on several activities to
support locals on a statewide level.
• The goal of this webinar is to share
information on upcoming activities,
including the development of a Public
Service Announcement.

4. Recent Developments
Transit Advertisements
• Wayne, Genesee, and Kent Counties
• Launched Sept/October of 2007

5. Recent Developments
• Creation of a Public Service
Announcement for Radio
• Launched September/October of 2007
• Placed on 297 Commercial Radio Stations
• Placed on Michigan’s 27 Public Radio
Stations

6. Continuing Efforts
• Statewide Display Board – New Venues
• MI-Head Start Fatherhood Conference
• Annual MI Head Start Conference
• Michigan State Medical Society – Primary Care Health
Care Providers
• MI Association of School Social Workers Annual
Conference
• Michigan Nursing Summit
• 59th Annual Michigan Chapter American Academy of
Pediatrics
• Michigan’s Premier Public Health Conference
• MI Association of Public School Academies
• 16th Annual Parenting Awareness Conference

7. Impact of Statewide
Marketing (Volume of Calls)
6000
5000
4000
3000 General
Project Find
2000
Early On
1000
0
1st 2nd 3rd Total
Year Year Year Calls

8. Upcoming Developments:
(Pre K to 5th Grade)

9. PF Brochure: (Youth)

10. Product Developments

11. Public Service Announcement
Discussion Points:
• Targeted Audience – Parents of children 3-5
years of age
• Questions for Participants:
• Do you agree with a message targeted to children 3-5?
• What concerns do locals have regarding the PSA?
• If there was an “ideal” message what would that include?
• Any other concerns regarding the TV PSA?

12. www.ProjectFindMichigan.org
Thank you for your time and input
regarding Child Find efforts.
If you have questions/concerns, email me
directly at meeder_v@ccresa.org or call
(517) 668-0185.