About chevrlet india .

1. CHEVROLET INDIA
Case Study Report
By,
Satha Siva Pandian.M
2nd Year Mechanical “B”
E-Mail : Sathasivapandian.M@Hotmail.com

2. INTRODUCTION
 Chevrolet Motors is a division of US based General Motors.
 It is the 6th largest car maker in India.
 Chevrolet India holds a market share of 3.5% in India
(Passenger Car Segment).
 Chevrolet is the only firm that has a product portfolio to
challenge existing market leaders.

3. ABOUT LOGO
• The bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room.
William Durant detached a small piece and kept it in his wallet, waiting for the day
he’d put it to use.
• since then, become an advertising icon, and is still the marquee of today's
Chevrolet.
• The company was established in 1911, and the bowtie logo first appeared in 1914.

4. HISTORY OF LOGO

5. CHEVROLET BRAND PORTFOLIO
Optra Tavera Aveo Spark Captiva Cruze Beat Sail U-va Sail
Enjoy
&
2003 2004 2006 2007 2008 2009 2010 2012 2013
Chevrolet Product Launch Calender

6. CHEVROLET OPTRA
• 4 cylinder.
• Manual Funtion .
• 1991 cc Engine.
• 7.2 lac To 8.5 lac .
• Mileage 11.5 km/litr.
• Petrol engine Top Speed 177km/hr.
• Diesel engine top speed 191km/hr.
• 5 various modals .
• Air bags , super charager & etc,.
• Resale is low .

7. RE-LAUNCH OF OPTRA 2015

8. CHEVROLET TAVERA

9. SPECIFICATION
Fabric interior.
Price 7.34 Lac To 10.69 Lac.
Assembly at Halol , Gujarat .
5 Speed Manual.
Seat Capacity : 10 .
Mileage : 13.7 Km/Litr .
2449cc Engine .
6 various models .
Top speed 141km/hr.

10. CHEVROLET EVEO