Chevrolet
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The document summarizes the history and operations of Chevrolet in India. It discusses that Chevrolet first came to India in 1928 but was forced to shut down production in 1953 by the Indian government. Chevrolet re-launched in India in 2003. Since re-entering India, Chevrolet's vehicle sales grew rapidly in the 2000s but then began declining after 2011. The document also outlines Chevrolet's marketing strategies in India, its sales figures over time, brand promise of good after-sales service, and competitors in the Indian market like Suzuki, Hyundai, Honda, and Toyota.
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Honda SWOT Analysis
Soichiro Honda founded Honda Motor Company in 1948 in Japan. He had a passion for automobiles since childhood and opened an auto repair shop in 1928. In 1947, he sold the repair shop and used the funds to establish Honda Motor Company, which initially manufactured motorcycles. By 1973, Honda produced its first car. Today, Honda Motor Company operates 73 manufacturing plants in 28 countries and employs over 200,000 people worldwide. It generated $119.8 billion in revenue in 2013.
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The Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motors Company of Japan established in 1962. It manufactures and markets Honda motorcycles in Pakistan through collaboration with Honda. AHL has two production plants in Karachi and Sheikhupura. The Sheikhupura plant produces over 1650 motorcycles per day of four models, while the Karachi plant produces 400 motorcycles per day of one model. AHL aims to achieve high customer satisfaction through meeting quality standards and continuous technology induction.
Honda motor co
Honda Motor Co., Ltd. is a Japanese multinational conglomerate corporation primarily known for manufacturing automobiles, motorcycles, and power equipment. Honda has been the world's largest motorcycle manufacturer since 1959 and largest manufacturer of internal combustion engines. Honda operates manufacturing plants for automobiles and motorcycles in India through subsidiaries Honda Cars India Ltd. and Honda Motorcycle & Scooter India Pvt. Ltd. Honda also engages in research and development activities in India through Honda R&D (India) Pvt. Ltd.
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Tata Motors launched their first small car, the Tata Indica, in 1998 with the slogan "More Car Per Car" to capture consumers' imaginations. The slogan was designed to explicitly link the brand to the small car category and reinforce the brand's positioning by summarizing that the Indica offered more features and space than competitors. While the Indica had competitive specifications, a strong slogan was needed to present the car in an aspirational way and make it a big success. The document then discusses the purpose of developing effective slogans and how Tata promoted the Indica through various advertising mediums like television, print media, and billboards.
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Soichiro Honda founded Honda Motor Company in 1948 in Japan. He had a passion for automobiles since childhood and opened an auto repair shop in 1928. In 1947, he sold the repair shop and used the funds to establish Honda Motor Company, which initially manufactured motorcycles. By 1973, Honda produced its first car. Today, Honda Motor Company operates 73 manufacturing plants in 28 countries and employs over 200,000 people worldwide. It generated $119.8 billion in revenue in 2013.
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The document discusses Hero Honda Motors Ltd, a joint venture between Hero Group of India and Honda of Japan established in 1984. It provides details on Hero Honda's position as the world's largest motorcycle manufacturer, producing popular models like Splendor. The document also outlines the history and growth of Hero Honda, its vision, mission and strategies. Key competitors in the Indian two-wheeler market are also mentioned.
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SECTOR INFORMATION
INTRODUCTION
CONTRIBUTION TO GDP
MARKET OVERVIEW
GROWTH PATTERN
REASONS FOR GROWTH
PORTERS FIVE FORCE ANALYSIS OF THE SECTOR
Threat of New Entrants:
Threats of Substitute Products or Services:
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Rivalry Among Existing Firms:
COMPANY INFORMATION
COMPANY SNAPSHOT
MARKET SHARE
TARGET MARKET
COMPETITORS ANALYSIS
LAST 6 MONTHS NEWS:
MARKETING STRATEGY
SWOT ANALYSIS OF THE COMPANY
STP OF THE PRODUCT
BCG MATRIX
PRODUCT LIFE CYCLE
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COMPARISON OF SALES
MARKETING AND PROMOTIONAL STRATEGY
BUSINESS FINANCE
RATIO ANALYSIS
INCOME STATEMENT
BALANCE SHEET
STATEMENT OF CASH FLOWS
EQUITY
REVENUE
HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE
JOB DESCRIPTIONS AND JOB SPECIFICATIONS OF FORD
TRAINING NEEDS OF FORD
ORGANIZATION CULTURE OF FORD
CONCLUSION
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2) A survey of 49 consumers finding that while both Honda and Chinese motorcycles are seen as having good prices, Honda is seen as more durable and better designed.
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In 1948, Soichiro Honda established Honda Motor Company with financial backing from investors. In the 1950s, Honda was successful introducing many new types of motorcycles that became popular in the market. By 1959, Honda had become the world's largest motorcycle maker. Honda will develop business plans assuming the market situation will worsen next year and utilize resources to implement long-term initiatives like advancing environmental technologies, while continuing to create attractive new products for customers.
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This document discusses Atlas Honda Limited, a motorcycle manufacturer in Pakistan. It provides information on Atlas Group, Atlas Honda's vision, mission, leadership team, code of conduct, products, quality policy, business strategy including SWOT analysis, core values and competencies, operational and quality inspection departments, spare parts, supply chain management, forecasting, and capacity planning. The document appears to be for an MBA project presentation at Atlas Honda.
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The document discusses Hero Honda Motors Ltd, a joint venture between Hero Group of India and Honda of Japan established in 1984. It provides details on Hero Honda's position as the world's largest motorcycle manufacturer, producing popular models like Splendor. The document also outlines the history and growth of Hero Honda, its vision, mission and strategies. Key competitors in the Indian two-wheeler market are also mentioned.
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Benchmarking can be defined as a process for improving performance by constantly identifying,
understanding and adapting best practices and processes followed inside and outside the company
and implementing the results. The main emphasis of benchmarking is on improving a given
business operation or a process by exploiting 'best practices,' not on 'best performance.'
Simply put, benchmarking means comparing one's organization or a part of it with that of the other
companies.
Bajaj need to implement internal and competitive and strategic benchmarking so that Company fulfills customer requirement on time so results in customer satisfaction & in turn increase in sales.
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SECTOR INFORMATION
INTRODUCTION
CONTRIBUTION TO GDP
MARKET OVERVIEW
GROWTH PATTERN
REASONS FOR GROWTH
PORTERS FIVE FORCE ANALYSIS OF THE SECTOR
Threat of New Entrants:
Threats of Substitute Products or Services:
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Rivalry Among Existing Firms:
COMPANY INFORMATION
COMPANY SNAPSHOT
MARKET SHARE
TARGET MARKET
COMPETITORS ANALYSIS
LAST 6 MONTHS NEWS:
MARKETING STRATEGY
SWOT ANALYSIS OF THE COMPANY
STP OF THE PRODUCT
BCG MATRIX
PRODUCT LIFE CYCLE
MARKETING MIX (4P’S):
COMPARISON OF SALES
MARKETING AND PROMOTIONAL STRATEGY
BUSINESS FINANCE
RATIO ANALYSIS
INCOME STATEMENT
BALANCE SHEET
STATEMENT OF CASH FLOWS
EQUITY
REVENUE
HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE
JOB DESCRIPTIONS AND JOB SPECIFICATIONS OF FORD
TRAINING NEEDS OF FORD
ORGANIZATION CULTURE OF FORD
CONCLUSION
BIBLIOGRAPHY/ REFERENCES
Honda Civic
The document provides an overview of the development of the all-new 2016 Honda Civic. Key points include:
- The development goal was to create the best C-segment vehicle in the world.
- It had a global development team and is produced in 10 plants worldwide.
- The package aims to be low and wide with best-in-class interior volume.
- There are two new powertrains - a 1.5L turbo and 2.0L engine - that maximize performance and efficiency.
- Significant work went into improving crashworthiness, handling, noise reduction and fuel economy through changes to the body construction, chassis, and safety structures.
Marketing Strategy
Maruti launched the Versa MPV in 2001 but it failed to gain significant market share. It was positioned as a luxury family vehicle but was overpriced at 5-6 lakhs, competing with sedans. Low mileage of 11 kmpl and lack of a diesel option also hindered sales. Though price cuts in 2003-04 boosted sales temporarily, Versa was eclipsed by the success of the lower priced Wagon R. Recommendations included lower initial pricing, exterior and feature updates during relaunch, focusing on appearance to compete with rivals, and introducing a diesel variant for better economic value. However, Versa's large MPV body-type and high price positioning remained barriers to widespread acceptance
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HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
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Daewoo was once one of the largest conglomerates in South Korea, founding in 1967 and diversifying into many industries including automotive. It expanded globally but faced financial troubles in the late 1990s due to overexpansion and debt. In India, Daewoo entered in 1995 but struggled due to poor market research, changing strategies, and not adapting globally successful tactics to the local market. While its cars were advanced, issues with fuel efficiency and inconsistent promotional tactics confused customers. Daewoo filed for bankruptcy in 1999 and its automotive division was acquired by General Motors.
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This document provides information about Pak Suzuki Motor Company Limited (PSMCL). It discusses PSMCL's vision, mission, corporate strategy, products, prices, sales figures, SWOT analysis, milestones, and marketing strategies. PSMCL is a joint venture between Pakistan Automobile Corporation Limited and Suzuki Motor Corporation of Japan. It has a 50% market share in Pakistan and sells popular models like Mehran, Cultus, Bolan, and Swift. The document performs a segmentation analysis and discusses PSMCL's use of advertising, BCG matrix, and environmental sustainability initiatives.
Atlas honda internship report by qazi zohaib aqil
This internship report summarizes research conducted at Atlas Honda to understand reasons for a sales decline in the first quarter of 2014. The report includes:
1) Visits to 10 dealerships across Pakistan to gather feedback, finding that new dealerships may be causing demotivation, and changes to motorcycle designs were not well received.
2) A survey of 49 consumers finding that while both Honda and Chinese motorcycles are seen as having good prices, Honda is seen as more durable and better designed.
3) A comparison of Honda and Chinese motorcycles on attributes like price, durability, design, and maintenance, finding that Honda scores higher for durability and design.
Cielo the car in trouble
Daewoo entered the Indian automobile market in 1995 with the launch of its sedan Cielo, receiving over 114,000 booking initially. However, Daewoo failed to meet ambitious sales targets, sold fewer cars than projected, and recorded losses. Reasons for Daewoo's downfall included stiff competition, unattainable targets, lack of marketing focus, and inconsistency. By 2000, Daewoo had exited the Indian market.
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The document analyzes Atlas Honda Limited (AHL), Pakistan's largest motorcycle manufacturer. It discusses AHL's history, management structure, strategic goals, policies, and internal and external environments. The author conducted interviews and visits to understand AHL's operations, customer service, management challenges, and performance. Key points include AHL's joint venture with Honda, focus on quality and customer satisfaction, manufacturing facilities, management committees, environmental and HR policies, and strategies to address competition and economic changes.
Honda
Honda is a Japanese company that was founded by Soichiro Honda and initially produced piston engines and motorcycles. Honda later expanded globally and established operations in Pakistan in 1992 through a joint venture. While Honda Pakistan faced some financial difficulties from 2010-2012 as seen in various ratio analyses, its performance and profitability improved in 2013. The document provides an overview of Honda's history, operations, products, competition, and financial ratios.
Toyota motor manufacturing, USA, INC
This document provides background information on Toyota Motor Manufacturing, USA Inc. It discusses the company's founding in 1937 in Toyota City, Japan. It produces over 5.5 million vehicles per year and has 56 manufacturing plants across 6 continents. The document also summarizes a case study on issues Toyota is facing with its seat supply from Kentucky Framed Seat, including defects in materials and missing parts due to increased production demands and variety of seat models. Possible solutions discussed include increasing safety stock of seat varieties and improving quality control and detection of issues.
Hero honda vs other company
This document summarizes research on consumer perceptions of Hero Honda motorcycles compared to other bike brands. Research findings show that Hero Honda has strong brand awareness and a good reputation. However, Bajaj Auto has some advantages in terms of cost and engine power. The document also provides a SWOT analysis of Hero Honda and Bajaj Auto and suggestions for how Hero Honda can improve.
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The document discusses the four wheeler industry in India. It traces the growth of the automobile market from the first car in 1898 to India now having the third largest car market. Key factors driving growth include government policies encouraging foreign investment, increased incomes, and expanded road infrastructure. Major players like Maruti Suzuki, Hyundai, and General Motors are discussed. Advantages of the four wheeler industry include job creation and pushing innovation in fuel efficiency and alternative fuels.
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The document summarizes the success of Mahindra's Scorpio vehicle in India. It provides background on Mahindra starting as a steel company and becoming a leader in the SUV segment. Scorpio was launched in 2002 and has been one of Mahindra's most successful cars with over 4.5 lakh units on Indian roads. It discusses the problems Mahindra faced like decreasing market share. A SWOT analysis is presented for Mahindra and its marketing mix including products, pricing, promotion, and placement strategies are outlined. Reasons for Scorpio's success include its robust design, latest technology, and affordable pricing. The document concludes that Scorpio has given Mahindra a unique position in
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The automobile industry in India is one of the largest in the world and fastest growing globally. The document discusses the history and evolution of the automobile industry in India from the early 1900s to present day. It focuses on key player Maruti Suzuki, providing details on its establishment, objectives, products, competitors, marketing strategies, and role in developing customer relationship management in India. Maruti Suzuki has emerged as the leading automobile manufacturer in India through strategic partnerships, affordable pricing, and emphasis on customer service.
MARUTI SUZUKI PRODUCT ANALYSIS
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
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3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
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This document analyzes Mahindra and Mahindra's creation of the Scorpio vehicle. It discusses Mahindra's core competencies in building strong, rough vehicles. It outlines the strategies used to develop the Scorpio, such as extensive customer research, collaboration with suppliers, and positioning the Scorpio as a car rather than utility vehicle. A SWOT analysis and Porter's Five Forces model analysis are also presented. Challenges for Mahindra include new competing SUV models and the need to expand its dealer network and vehicle offerings.
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Hero MotoCorp is the world's largest manufacturer of two-wheelers based in India. It has maintained the number one position globally in terms of annual unit sales since 2001. The company continues to lead the domestic motorcycle market in India with a 54.6% share. Hero MotoCorp was originally formed in 1984 as a joint venture between Hero Cycles and Honda Motor Company called Hero Honda. It offers a wide range of motorcycles and scooters and aims to become a global enterprise fulfilling customer needs and expanding its global footprint.
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Hyundai is shy of taking on Maruti Suzuki's dominance in the Indian car market for several reasons:
1) Maruti Suzuki has a 15-year head start in India and has established brand trust and a reputation for attending to customer demands.
2) Maruti Suzuki controls over half of India's domestic car market and sells 85,000-90,000 units per month on average.
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TOYOTA
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This document provides information about Maruti Suzuki India Limited's Dzire model. It discusses Porter's Five Forces analysis of the automotive industry in India. It also outlines Maruti Suzuki's product portfolio, top competitors, SWOT analysis of the Dzire, segmentation and positioning of the Dzire, marketing mix strategies used to promote the Dzire, and the product life cycle stages of the Swift Dzire model. Finally, it shares details about working capital, human resources roles at Maruti Suzuki, and workplace culture.
Automotive industry in india
The automotive industry in India has evolved over four phases since the 1940s. In the first phase from 1940-1970, the industry emerged but growth stagnated. Government interventions in the 1970s increased demand and the industry witnessed relatively fast growth. The third phase from 1980-1990 saw the entry of Japanese and global manufacturers through joint ventures. The fourth phase from 1990-present involved economic reforms, the success of liberalization, and the entry of leading international carmakers. However, the industry declined after 2012 due to high interest rates, fuel prices, and economic slowdown. Various initiatives were taken by companies like Tata Motors and government policies introduced to boost the sector.
Chevrolet camaro
- Chevrolet first established operations in India in 1928 by setting up an office and assembly plant. However, it was forced to shut down in the 1950s by the Indian government.
- In 2003, Chevrolet re-launched in India by establishing Chevrolet Sales India Private Limited. It currently holds a 3% market share and offers several models like the Spark, Beat, Cruze, and Tavera.
- The document discusses Chevrolet's plans to introduce the Camaro sports car in India by targeting the niche mid-size muscle car segment. It outlines segmentation, targeting, positioning, product details, pricing, and promotion and distribution strategies for launching the Camaro in India.
Truck Companies in India
Brand Analysis on Truck manufacturers in India like Ashok Leyland,Tata Motors,AMW,Bharat Benz,VOLVO Trucks,Mahindra,,SML ISUZU,EICHER MOTORS and many more
Ford Motor Strategic Management
Ford Motor Company is the largest industrial company in US history. Henry Ford founded the company in 1903 and pioneered mass production techniques, including the moving assembly line. By 1924, Ford produced the 10 millionth Model T car. Currently, Ford faces competition from Toyota, GM, Honda, and others but has maintained a strong brand and market share in North America through innovation. Ford aims to deliver profitable growth through its "One Ford" strategy of having one team, plan, and goal.
Case study of oligopoly on automobile industry
The automobile industry in India has historically had an oligopolistic market structure, dominated by a small number of firms. This included early companies like Hindustan Motors and Premier Automobiles. Government policies from the 1950s-1980s restricted growth in the industry. The transformation began in the 1980s with the collaboration between Maruti Udyog and Suzuki, allowing newer firms and foreign players to enter. This increased competition, technological upgrades, and consumer choice, driving down prices and rapid industry growth. Currently, Maruti Suzuki maintains a leading market share despite competition from other domestic and international brands.
Harley Davidson in India
- Harley Davidson is an American motorcycle company founded in 1903. It entered the Indian market in 2010 by importing bikes as Completely Built Units (CBU) and faced high import duties.
- To reduce costs and duties, Harley opened an assembly unit in India in 2014. They aimed to build their brand image through customization and a strong dealer network rather than compete for market share.
- While the Indian motorcycle market was growing rapidly, the luxury bike segment including Harley remained small due to customers being price conscious. However, rising incomes and disposable wealth were increasing demand for leisure purchases like Harley motorcycles.
Chevrolet india
Chevrolet is the 6th largest car maker in India with a 3.5% market share. It has a diverse product portfolio including the Optra, Tavera, Aveo, Spark, Captiva, Cruze, Beat, Sail, U-va, and Sail models launched between 2003-2013. The Chevrolet bowtie logo was inspired by a pattern seen in a Paris hotel and has become an iconic advertising symbol since first appearing in 1914. Key vehicle specifications mentioned include engine sizes, prices, seating capacities, mileages, and transmission types.
Shaswati
Mahindra & Mahindra faced increasing competition in the Indian jeep market but sought to expand globally through export policies and trade fair participation. It began manufacturing diesel engines with a French company and aimed to export 2500 jeeps annually to Australia. While opportunities existed through globalization and liberalization, threats included lower prices from competitors and changing customer tastes towards newer designs. Mahindra learned to develop new products and diversify while adapting its strategy in response to challenges and opportunities.
MAHINDRA N MAHINDRA CASE STUDY ANALYSIS
Mahindra & Mahindra faced increasing competition in the Indian jeep market but sought to expand globally through export policies and trade fair participation. It began manufacturing diesel engines with a French company and aimed to export 2500 jeeps annually to Australia. While opportunities existed through globalization and liberalization, threats included lower prices from competitors and changing customer tastes towards newer designs. Mahindra learned to develop new products and diversify while adapting its strategy in response to challenges and opportunities.
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Chevrolet
- 2. Mayur Motwani Sunny Sukhija Abhishek Dholiya Omkar Shetty Surjit Singh Tejas Mhatre
- 3. History • Came in 1928 in India • Office was setup in Bombay with assembly plant constructed in Sewri • General Motors(GM) was their producer • Production started in 1928 • In 1952-53 Indian government forced GM to shut down the shop • Buy 2003 Chevrolet again rose up and it was re-launched.
- 5. Marketing Chevrolet car had bad 1st innings Consumer were confused whether the brand name is General Motors, or Opel or Chevrolet They started marketing in the form ADVERTISEMENT 4 crore INR were spent on Advertisement. Chevrolet cars are also seen in Bollywood movies and in videogames like Need For Speed.
- 6. • In 2005 they hired SAIF ALI KHAN for commercial ads • The first step was to remove all other name from all communication except Chevrolet • It was “Chevrolet all the way” • The second step was to keep the price low • This helped to rise the sales of Chevrolet
- 7. Sales • Since entering in India the companies vehicle sales crossed 1,00,000 units only in 2010 and 2011 , and dropped thereafter. • As of 2010 Chevrolet currently has 205 dealerships and more than 200 service centres in 178 cities across India. • In the year 2010 Chevrolet sold 110,800 vehicles i.e 59% more than in the year 2009 • Chevrolet sales in India started shrinking rapidly i.e in 2012 it was 92,000 units and in 2013 the sales fell to 86,500 units and in 2014 it came to 52,000 units.
- 9. Brand Promise • Karl Slym has devised scheme where the company gives free service for 3 years or 45000km whichever comes early • This include spares, service & maintenance • Chevrolet gives more than rivals
- 10. Mission & Vision “To become a world class maintenance department, be the best in corporation, & the benchmark for all others to follow.”
- 11. Other Crisis • Parent Company’s bankruptcy in US. • General Motors had shut down its operations in Bombay. But it re-entered the market in 1995 • Declining sales after 2011 Advantages with Chevy Low Pricing Strategy Much competitive after sales service A reputed brand image Increase in its market share in 7 of its top 10 markets
- 13. Competitors • Chevrolet family cars faced toughest competition to Suzuki & Hyundai • Chevrolet Sedans faced competitions from Honda & Ford • Chevrolet SUV’s faced competitions from Toyota & Mahindra
- 14. Conclusion • It’s an average company India • Need provide good after sale services • Availability of spare parts • Understanding Indian road conditions
- 15. Thank You..