Delve into the more sophisticated anatomy of digital marketing and SEO techniques.

1. ADVANCED DIGITAL
MARKETING TECHNIQUES
PRESENTED BY: SETH PRICE & NALINI PRASAD

2. LATEST GOOGLE ALGORITHM UPDATES
• August 1 Algorithm Update
■ Largest swings in placement across many industries
■ Google updated Search Quality Rating Guidelines with
stricter requirements that go to a site’s trustworthiness
• September 27 and Oct 4
■ Google fixes
• March 12 Algorithm Update
■ Reversal of Aug 1?
• June 3, 2019 – broad core
algorithm update

3. CONTENT - GOOGLE ALGORITHM UPDATE
• About us page and credentials
• Less sell and more informational
• Depth of sophistication
What does the new update mean for content?

4. TECHNICAL - GOOGLE ALGORITHM UPDATE
• Updated schema and mark-up - photos
• Title Tags/Meta
• Mobile optimization
• Video carousel
What does the new update mean for technical?

5. LINKS - GOOGLE ALGORITHM UPDATE
• Backlinks from authoritative & trusted sites
• External links should also go to trusted sites
What does the new update mean for links?

6. LOCAL - GOOGLE ALGORITHM UPDATE
• Local and organic being treated
increasingly different
• More important than ever before
to update GMB fields
What does the new update mean for local SEO?

7. LOCAL SERVICE ADS

8. LOCAL SERVICE ADS FOR LEGAL
• Have to earn a badge by becoming ”Google Guaranteed”
○ Submit application with state bar info, full criminal
background check for all employees, and malpractice
insurance
• Extra vetting process by Google to increase conversions
○ After clicking ad, user must confirm service they’re looking
for and zip code
○ If service and/or zip code don’t match – Google will direct
them elsewhere
• So far testing Estate Planning & Immigration in San Diego
and Houston
○ Can sign up to be placed on the mailing list for when this is
offered in your area

9. GOOGLE MY BUSINESS INSIGHTS
• Provides data on user engagement with GMB
○ 1 week, 1 month, 1 quarter timespans
• Example of information
○ Queries used to search for your business
○ Map views vs Search views
○ Customer Actions (visit site, call, message, etc.)
○ Phone calls by day of the week

10. FUTURE PREDICTIONS
What’s Google Doing Next?

11. • Neural Matching (2018) vs. RankBrain (2016)
– RankBrain helps Google better relate pages to
concepts
– Neural Matching helps Google better relate
words to searches
• Why does my TV look funny
• “The soap opera effect”
• Keywords will be less strict
• High Quality Content still a must
THE FUTURE OF CONTENT

12. THE FUTURE OF TECHNICAL
• Schema sophistication
• Rich snippets all over SERP?
• Watch out for plugins

13. • Penguin Update (old school)
– Spammy links
– Disavow - gain back authority
• PageRank (used internally)
• Linkless mentions/Implied Links
– Natural building of your brand
THE FUTURE OF LINKS

14. THE FUTURE OF LOCAL
• Algorithm updates specific to local SEO?
• Guidelines for Google Reviews (increased
ranking factor?)
• Local Service Ads

15. QUESTIONS? CONTACT US!
BLUSHARK DIGITAL
(202) 664-8444 | info@BluSharkDigital.com
BluSharkDigital.com
If you have any questions about SEO or would like to
Learn more, text “SEO” to (347) 661 9999