2. Cheezious: Pakistan's
Delicious Fast Food
Brand
Cheezious is a renowned fast food brand in Pakistan, known for its
scrumptious pizzas and delectable range of fast food items.
3. Brand History
Cheezious was founded in 2012 in Lahore, Pakistan, and quickly gained
popularity for its mouthwatering menu.
4. Founders and Vision
Cheezious was founded by a group of young entrepreneurs with a vision
to revolutionize the fast food industry in Pakistan by combining quality
ingredients, innovative recipes, and exceptional customer service.
5. Menu and Product Offerings
Cheezious offers a diverse menu featuring a wide range of pizza flavors, including both traditional
and unique combinations. Their menu also includes tempting burgers, crispy French fries,
refreshing beverages, and delightful desserts.
6. Target Audience
Cheezious caters to a diverse customer base, including families, young
adults, and pizza enthusiasts who appreciate high-quality, delicious fast
food options.
7. Brand Values and Mission
Cheezious is dedicated to delivering exceptional food experiences that
delight their customers. Their core values include quality, innovation, and
customer satisfaction, setting them apart from competitors in the industry.
8. Marketing Strategies
Cheezious utilizes a comprehensive marketing strategy, combining a
strong online presence through social media platforms, engaging
advertising campaigns, and attractive promotions to reach and captivate
their target audience.
9. 4P’s of Products/
Marketing Mix
The marketing mix, as the foundation of
marketing strategies, needs to be realistic
and achievable. Different marketing mixes
may be the key to the success. It is vital that
positioning strategies situation analysis
perhaps has the most important role when
considering the marketing mix.
10. Swot Analysis:
Strength :
• Availability of a wide
variety of food options
• Delicious sounding
brand name
Weakness :
• Unhealthy food image
• Lesser Business in
Patoki, Okara, Sahiwal.
Opportunity :
• Low-cost menu
• Opening store in other
cities
Threats:
• Public health crisis
• Intense Competition
11. Competitive Analysis
Cheezious distinguishes itself from competitors by
offering unique pizza flavors, using high-quality
ingredients, and providing excellent customer service.
Their commitment to innovation and delivering
exceptional taste sets them apart in the fast food
market.
12. Customer Engagement
Cheezious actively engages with its customers through various initiatives,
including a loyalty program that rewards frequent orders, community
involvement by supporting local events, and seeking feedback to
continuously improve their offerings.
13. Challenges and Successes
Cheezious has faced challenges such as market competition and maintaining consistency in
quality. However, their commitment to delivering exceptional taste and customer satisfaction has
resulted in widespread recognition and loyal customer base.
14. Customer Feedback and Reviews
Cheezious has received rave reviews from customers who praise their flavourful pizzas, prompt
delivery, and friendly service. Positive feedback and testimonials highlight the brand's dedication to
quality and taste.
15. Future Plans
Cheezious has exciting plans for the future, including the introduction of new menu items,
expanding their reach to more cities, and exploring partnerships to enhance their customer
experience and maintain their position as a leading fast food brand in Pakistan.
16. Conclusion
Cheezious has established itself as a beloved fast food brand in Pakistan, offering delicious pizzas
and a wide range of fast food options. Their commitment to quality, innovation, and customer
satisfaction has propelled their success and set them apart in the industry.
