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Sub-way project
- 3. THE SAVERS • Ali Hassan (001) •Hafiz Sajawal (004) •Saqib Ali (010) •M.Majid (022)
- 5. Introduction With more than 41000 locations in 105 countries, the SUBWAY® brand is the world’s largest submarine sandwich franchise, and has become a leader in the international development of the quick service restaurant industry. • Privately held company • Founded in Bridgeport, Connecticut, U.S. (August 28,1965) • Founded by Fred Deluca and Peter Buck • Owned by Doctor’s Associates, Inc.
- 6. HISTORY • Summer 1965- Idea of Subway®. • Later 1965- First Subway® was built. • 1974- Had opened up 16 Subway® shops in Connecticut. • Later 1974- Decided to expand Subway® out of the state. • 1974 through present- Have expanded greatly in just about every state and some shops in other countries. • 2008- 30,000 restaurants in 87 countries 43rd year of operation.
- 7. MISSION STATEMENT “To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”
- 8. PRODUCTS
- 9. CORE VALUES OF SUBWAY® BRAND The SUBWAY® Brand is committed to customer satisfaction through offering high quality food with exceptional service and good value.The company: • Takes great pride in serving its customers and communities • Seeks continuous improvement in all that it does • Emphasis on an innovative, entrepreneurial approach to business • Expects fairness and mutual respect in all our activities • Acknowledges that the company's success depends upon the initiative taken individually and the ability to work as a team.
- 12. SWOT ANALYSIS
- 13. STRENGHTS • Worldwide brand recognition and high brand loyalty • Menu reflects demand for fresh, healthy and fast food. • Hygienic food and quick service. • Customizable menu offerings. • Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees. • Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like McDonald’s. • Stores located everywhere (Walmart’s, hospitals)
- 14. WEAKNESS • Customer satisfaction not the same everywhere • Processed meat in comparison to other chains • Appearance of other products • High employee turnover rate • Store appearance • Limited seating in most stores • Limited menu • No dessert options for gluten-free or diabetic diet • No drive-through availability • No child entertainment • No open calorie labelling for all menu items • One queue for sandwich preparation means longer lines
- 15. OPPORTUNITI ES• Worldwide brand recognition (additional global stores) • Good nutrition geared to all ages (children and seniors can enjoy "eat fresh") • Help to control childhood obesity
- 16. THREATS • Competition has better quality of meat • Competition decreases their prices • More upscale sandwich shops • Bad economy • Menu runs risk of getting stale • Lack of drive-through means patrons could go elsewhere for quicker service • One cashier means lower efficiency and lowered customer satisfaction ratings.
- 18. GROWTH Be part of a WinningTeam with the #1 Franchise! The SUBWAY system is the largest restaurant chain in North America and is posted to become the #1 QUICK SERVICE RESTAURANT chain in the world. Each SUBWAY restaurant is focused on making great sandwiches, so great in fact that many SUBWAY customers have become franchise owners simply because they believe in the product! In most years, about 70% of new franchises are purchased by existing owners.
- 19. REASONS FOR SUBWAY’S PHENOMENAL SUCCESS•GREAT FOOD •SUPERB DÉCOR •SUBWAY® FRESH FIT MENU •SUBWAY® EAT FRESH LIVE GREEN
- 20. OUR VISIT TO SUBWAY® SIALKOT
- 21. CONCLUSION Franchising as a method of globalization has lead SUBWAY® to seek heights in the international market. We have been able to clarify how financial changes and responsibilities are divided among the franchises. However, we conclude that, SUBWAY® story gives a clear view of its success through various franchising strategies, other businesses can improve their models by changing their plans and organized structure like SUBWAY®.The distribution of tasks, responsibilities among the managers and the flow of command from one person to another lead SUBWAY® this far.
- 22. THANK YOU!!