6. Background of the Plan
The main objective of the business plan is
To find out how will Happy House
work for new trend customers.
7.
8. Our Vision
“To be a leading
integrated food court
service group in
country by delivering
consistent quality
products & excellent
customer-focused
service.”
“To sell food in a
fast, friendly
environment that
appeals to pride
conscious health
minded consumers.”
9. Our Mission
Attaining best in class
productivity and
efficiency.
Building our brands
also.
Reinventing the
business continuously
through technology
and innovation.
Reinforcing “The
New Way of Fast
Food” by living our
values every day.
10. Our Goals
Our main goal is to
be one of the most
successful fast
food outlets in
Sylhet
A growing
business, full of
opportunity.
More innovative &
full of ideas.
Strive to be a
premier local fast
food brand in the
local marketplace.
11. Our Objectives To establish a presence
as a successful local fast
food outlets and gain a
market share in Sylhet's
fast food industry.
To make Happy House a
destination spot for
mall-goers.
To expand into a number
of outlets by year three,
and sell the franchise to
neighboring
metropolitan cities such
as Dhaka, Chittagong,
Comilla.
12.
13. Keys to Success
Create a unique, innovative, entertaining
menu.
We want to be on the safe side of the
business.
Sell the products that are of the highest
quality.
Provide 100% satisfaction to our customers.
Encourage the two most important values
Brand & Image
Promote good values of culture and business
philosophy.
14.
15. Company Summery
What is Happy House?
Youthful and fresh surroundings
Quality food
Open everyday
Variety, variety, variety
16. Company Ownership
Privately held company
Investment as 60% -(Personal) & 40% -(Bank)
Starting amount of about 40 to 55 lack.
17. Products and Services
Breakfast:
• 1. Eggs, made to
order.
• 2. Toast: wheat or
white.
• 3. Bacon.
• 4. Ham.
• 5. Yogurt.
• 6. Fruit.
• 7. Snakes.
• 8. Coffee and Orange
Juice etc.
Drinks
• 1. Soft drinks.
• 3. Coffee.
• 4. Tea etc
Lunch:
• 1. Ham and Cheese Sub.
• 3. Roast Chicken Club.
• 4. Veggie Sandwich.
• 5. Sandwiches.
• 6. Veg Nuggets
• 7. Columbia Salmon Rolls.
• 8. Special Burgers.
• 9. Smoked Salmon Sourdough
Bread.
• 10. Steak Sandwiches.
• 11. Apple Cake.
• 12. Chips.
• 14. Organic Vegetable and Chicken
Soup.
• 15. Salads.
• 16. Homemade potato Salad etc
18. Competitor Comparison
The larger firms have comprehensive
national marketing strategies that draw in
hundreds of customers per week. Happy
House’s answer to this is to promote
its local flavor and cuisine in foreign
style and draw in those individuals
who see fast food as unhealthy and
of low quality.
19. Site Selection & Location
Lamabazaar point in Sylhet.
Variety under a single roof.
Advantages include-
Ease of parking &
The convenience of
consumers.
20. Area Coverage
Target area is Bagbari, Medical
,Batalia, Mirer Moydan, Shakgat and
other close related areas.
22. Market analysis
Three main markets-
People who work in the nearby areas
Grabs the attention of college & school students
youngsters.
Families looking for take-out food to take home
24. Figure of the Pricing Strategy
Beverage
starting
price ৳ 30
to ৳ 299
Launch
Starting
Price ৳ 180
to ৳ 999
Breakfast
Starting
Price ৳ 20
to ৳ 450
25.
26. Segmentation, Target Group & Positioning
(STP)
Segmentation, Targeting &
Positioning (STP)
Segment People willing to have a hygienic and
delicious non conventional meal at a
restaurant.
Target
Group
Children and youth from middle and
upper class, mostly 18 to 35 age
group.
Positioning Most delicious fast food for entire
friends & family.
27.
28. SWOT Analysis
Is a valuable step in firm’s situational analysis.
Assessing firm’s strengths, weaknesses, market
opportunities, and threats
Is a very simple process that can offer powerful insight
into the potential and critical issues affecting a
venture.
29. Happy House’s Strengths
Food court location
Urban area
Store located in easily
accessible area
Innovative range of food
under one roof
Hygienic food and quick
service
Sound financial situation
and turnover
Good advertising and
marketing
Able to get a large multi-
cultural consumer group
30. Happy House’s Weakness
Low marketing budget
Negative publicity arises as
a new entrance
Did not offer variety that
appealed to the low-
middle class
31. Happy House’s Opportunities
New food taste
with different
crust sizes and
flavors.
Venture more
into home
delivery
Improve the
product line
Design the store
to be more
organized and
attractive
32. Happy House’s Threats
Threat from other
competitors
Health conscious people.
The rising prices of special
ingredients like cheese etc,
used in foods.
33. Conclusion
One may dream of gleaming marble
counters, a top notch kitchen, and a
prime downtown location, but starting
small can often be the best first step into
fast food restaurant ownership. That’s the
reason we follow the agenda. Not only
will it give us a view of the basic
fundamentals that apply to the business,
but it also requires less capital and
therefore we can deal with the less risk.
