This document provides an agenda and schedule for the Global Academic Leadership Program for Local Universities and Colleges (GALP-LUC) Cohort 2. The program consists of 4 modules delivered over multiple days from August to September 2022. Module 4 focuses on helping LUCs deliver on their promise and will include sessions on branding, the public narrative, and presentations of capstone projects. The schedule lists topics, presenters, and activities for each day, including sessions on branding led by Prof. Pablo Espinosa and Tina Esguerra.

1. COMMISSION ON HIGHER EDUCATION (CHED)
GLOBALACADEMIC LEADERSHIP PROGRAM FOR LOCAL
UNIVERSITIESAND COLLEGES (GALP-LUC) EXECUTIVES
AND GOVERNMENT PARTNERS
Cohort 2
C2M4D3 Cohort 2 Module4 Day3
25August 2022 | 1:30 – 5:30 pm | via Zoom

2. MODULE 1 MODULE 2 MODULE 3 MODULE 4
“Making Sense” of the
21st Century Challenges
for the LUCs in the
Philippine Education
Ecosystem
▪ ‘Evolving’ Role of the
LUCs an the Philippine
Education System
▪ Challenge of the 4th IR
and the UN SDGs
▪ Education by Design
▪ Why Leadership?
Institutional
Capacity Building:
Developing
Appropriate
Governance for LUCs
and Stakeholder
Engagement
Strategies
▪ In Search of Alignment:
LUCs Demand-Driven
Multiple Missions
Development
▪ Collaborative
Governance –
CHED/DILG/LGU/LUC
▪ A New Kind of
Conversation
▪ Theory of Change
Co-creating
Academic
Leadership and
Resource
Mobilization
▪ Community Pathways
to Local Development
(LGU Corporatization)
▪ LUCs as local
economic enterprise
▪ Academic Leadership
for LUCs –Research,
Instruction and
Extension
▪ Education as
Investment and
resource mobilization
strategies
LUCs: Delivering on
the Promise
▪ The Public Narrative
▪ The Brand: Value
Proposition as
Promised
▪ Capstone Project
(Institutional
Development Plan;
Continuous
Improvement;
Innovation;
Turnaround)

3. MODULE 1 MODULE 2 MODULE 3 MODULE 4
“Making Sense” of
the 21st Century
Challenges for the
LUCs in the
Philippine
Education
Ecosystem
▪ ‘Evolving’ Role of
the LUCs
▪ Systems and Design
Thinking
▪ TOWS and the
VUCA World
▪ Education by Design
Institutional
Capacity
Building:
Developing
Appropriate
Governance for
LUCs and
Stakeholder
Engagement
Strategies
▪ In Search of
Alignment: LUCs
Demand-Driven
Multiple Missions
Development
▪ Collaborative
Governance –
CHED/DILG/LGU/
LUC
▪ Data Analytics
Co-creating Academic
Leadership and Resource
Mobilization
▪ Designing the Learning
Journey/Student Success
▪ Community Pathways to
Local Development (LGU
Corporatization)
▪ LUCs as local economic
enterprise
▪ Academic Leadership for
LUCs
▪ Learning Systems
Innovations: Instruction,
Research, Extension
▪ Technology
▪ Strategic Talent Recruitment,
Selection and Retention
▪ Balanced Scorecard
LUCs: Delivering on
the Promise
▪ Capstone Project
(Institutional
Development
Plan; Continuous
Improvement;
Innovation;
Turnaround)
Ready for the new
leadership at the LGU

4. COHORT 2 | Module 4 – LUCs: Delivering on the Promise | as of August 20, 2022
Hybrid (F2F and Zoom online) sessions
Week Mon Tue Wed Thu Fri
Aug 22 Aug 23 Aug 24 Aug 25 Aug 26
1
Clinic/Field Work for Module
3 output
M4 D1
Module 3
Output Presentation – Day 1
M4 D2
Module 3
Output Presentation – Day 2
M4 D3
The Brand:
Delivering on the Promise
– Sessions
(Prof. P. Espinosa and
Ms. C. Esguerra)
Clinic/Homework for Branding
ePresentations
Aug 29 Aug 30 Aug 31 Sep 1 Sep 2
2
Homework for Branding
Presentations
/ Holiday
(National Heroes Day)
M4 D4
The Brand:
Delivering on the Promise
– Day 1 Presentations
(Prof. P. Espinosa and
Ms. C. Esguerra)
M4 D5
The Brand:
Delivering on the Promise
– Day 1 Presentations
(Prof. P. Espinosa and
Ms. C. Esguerra)
M4 D6
• Data Analytics for Decision-making –
Part 4 (Prof. B. Borja) -1:30pm-3:30pm
• Branding Awards – 3:30-5:30pm
Clinic/Fieldwork
for Capstone Project Writing
Sep 5 Sep 6 Sep 7 Sep 8 Sep 9
3
M4 D7
Strategic Communications: The
Public Narrative –
Yours and the LUC
(Prof. M. De Vera)
Clinic/Fieldwork
for Capstone Project Writing
Clinic/Fieldwork
for Capstone Project Writing
Clinic/Fieldwork
for Capstone Project Writing
Clinic/Fieldwork
for Capstone Project Writing
Sep 12 Sep 13 Sep 14 Sep 15 Sep 16
4
Submission of Capstone project
presentation
M4 D8
Capstone Project Presentation
Day 1
M4 D9
Capstone Project Presentation
Day 2
M4 D10
Capstone Project Presentation
Day 3

5. C2M4D3
TheBranding: Delivering onthePromise
Prof.PabloL.Espinosa, Jr.
AdjunctFaculty
AsianInstituteofManagement

6. Prof. Pablo L. Espinosa, Jr.
He started 8 years ago. His greatest achievement, thus far, is conquering Ambuklao.

7. Prof. Pablo L. Espinosa, Jr.
Our first lecturer this afternoon is
an avid cyclist.
He bikes at least 3 times a week
with a combination of indoor and
outdoor cycling.

8. • ACADEMIC BACKGROUND
↘︎ Master in Business Management, Asian Institute of Management (AIM)
↘︎ Master in Philosophy (completed academic requirements), Ateneo de Manila University(ADMU)
↘︎ Bachelor of Arts in Political Science, University of the Philippines, Diliman (UP)
• AFFILIATIONS, AWARDS, AND HONORS
↘︎ Awarded Marketing Excellence in Wyeth Nutritional, Asia Pacific Division
↘︎ Selected by the Colgate-Palmolive Philippine Subsidiary as team member of the Global Project “Whitening
Launch”
↘︎ Board of Trustee, Ateneo de Naga University
Prof. Pablo L. Espinosa, Jr.

9. • PROFESSIONAL AND ACADEMIC EXPERIENCE
• Vice-President of Marketing, Personal Collection Direct Selling Inc.
• Business Unit Head, Alaska Milk Corporation/Royal Friesland Campina
• Group Product Manager, Wyeth Pharmaceutical Nutritional
• Senior Manager, SMART Telecommunications
• Senior Brand Manager, Colgate-Palmolive, Inc. Philippines
• Product Manager, Pfizer Inc.
• Product Manager, Wyeth Nutritional
• Marketing and Sales Manager, Symmetry International
• Jesuit Scholastic (Society of Jesus)
• EXPERTISE
• Consumer, Retail, Pharmaceutical Marketing, Direct Selling, Business Model Generation,
Equity Driven Portfolio Management, New Product Development (entry, launch, scale), Insighting
Prof. Pablo L. Espinosa, Jr.

10. Tina Esguerra is a guest resource
person for the Power of Branding
module. Her marketing and
communication experience covers over
30 years of building and breathing life
to brands, notably as corporate
marketing head of Ayala Land.
She capped her corporate time at Ayala
Land with the recognition of the
company as Marketing Company of
the Year in 2017 by the Philippine
Marketing Association for the branding
program of Ayala Land.

11. Uponretiringfromcorporate,shewentinto
consultingonbrandingandmarketing
communicationaswellasteachingand
mentoringatUniversityofAsiaandThe
Pacific.

12. But, she said the best part of her
post-corporate life is returning to a
first love – photography. A
storyteller at heart, she now tells
her stories on Instagram and to her
4-year-old granddaughter who is
turning out to be a storyteller
herself.
Tina finished her AB
Communication degree at the
University of the Philippines
Diliman.