1) The document discusses conceptualizing a retail solution for competitive pricing. It aims to design a prototype that can help clients price their own products to gain an advantage. 2) The retail industry is the fifth largest sector globally and expected to grow significantly with emerging markets seeing 20-25% growth. Pricing is a central concern for many retail problems. 3) The proposed solution, Intello-Price, would collect and aggregate POS transaction data, analyze pricing and competitor data, and provide recommendations on pricing points to help maximize sales and profits.