1. CHECKING-IN VERSUS
CHECKING-OUT:
using location based social networking
You are here!
Danielle Kane
Research Librarian for Emerging Technologies and Service Innovation
@ UC Irvine Libraries
2. GOALS OF THE SESSION
Services like Foursquare are location -based social networking
websites for mobile devices. Users "check in" at venues and offer
tips or reviews about the location. Check -ins can award user
points, sometimes "badges", and even " Mayorships" for a
location.
This session will cover how to claim/create sites in Foursquare and Yelp
How to manage the site
Statistics provided
Ideas for how to use these services with your library patrons
3. ROLES YOU CAN TAKE
Ignore: Not try to control the site, let library users do
what they will
Passive: Create an account, claim your site(s), correct
information, moderate
Active: Create, claim, correct, moderate, and connect
4. UCI GEOLOCATION PILOT
Started with 4 services in 9/2011
Foursquare
Yelp
Gowalla
Google Places
Currently mainstreaming two services
Foursquare
Yelp
7. CLAIM YOUR LISTING
Steps:
“Do you manage this location?
Claim here” link
You’ll be asked to enter your
phone number
automated system will call you and
you will be asked to state both your
name and the name of your business
To gain instant management access
of your listing, you can choose
Expedited Verification. It requires
a one-time fee of $1
OR proceed with verification
through postal mail (3 -4 weeks)
http://support.foursquare.com/entries/21376233-Claim-Your-Business-On-Foursquare
11. Description
Get more customers walking through the door with Foursquare’s
free app for businesses! Post photo updates, manage specials,
view analytics, and more. For business owners, this app is a
handy sidekick that lets you:
✓ Attract customers by posting beautiful photo updates.
✓ Share Foursquare updates on Facebook and Twitter.
✓ View your location's recent check-ins.
✓ Drive traffic to your stores with Foursquare specials.
✓ Learn more about your recent and most loyal customers.
Have more than one business or location? This app helps you
manage them all.
19. UCI LIBRARIES STATISTICS
Ayala Science Library
33 reviews, 4.5 star rating, 222 check-ins
Langson Library
15 reviews, 4.0 star rating, 122 check-ins
Gateway Study Center
17 reviews, 3.0 star rating, 109 check-ins
Grunigen Medical Center
2 reviews, 4.5 star rating, 0 check-ins
20. IDEAS FOR USING GEOLOCATION
Promote!
spotlights, icons on web pages, digital singage, post
on Facebook
Acknowledge
Give out prizes to Mayors
Give out prizes during finals to students who check -
in
One library had a semester -long contest for the
chance to win a highly -coveted individual study
room in the library during finals week
Play games through Foursquare