Cheatr
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Simon Gallagher proposes launching an online gambling app called "cheatr" that would use cloud computing and machine learning to gain an advantage over players through subtle bets changes based on observed patterns. The initial phase would involve developing the app cheaply using crowdsourced labor and focusing on free trials and referrals to build a loyal user base across social media platforms. Revenue would be shared until commercialization in the second phase, when margins could be increased through inline application changes exploiting learned patterns from accumulated user data.
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Cheatr
- 2. £0
- 4. cheatr – phase I Low value, high-frequency Massively parallel online gambling apps using “the cloud” Referrals, free trials Stooge accounts Build intelligence, patterns, data Do “complicated number crunching” in “the cloud” Should “break-even” 𝑓𝑥=𝑎0+𝑛=1∞𝑎𝑛cos𝑛𝜋𝑥𝐿+𝑏𝑛sin𝑛𝜋𝑥𝐿
- 7. Developmarketing on the cheap using “the cloud” Development crowdsourced to Computer Science students, nerds, unemployed software developers “good enough” model / distributed risk Revenue Share Model Build loyal tribe in the “cloud” iPhone app Facebook fans, apps Myspace Twitter 4aq
- 8. cheatr – phase 2 Commercialisation, margin/%age In-line application Change bets based on observed patterns Machine learning http://cheatr.com
- 9. Fin You’ve been rumbled Countermeasures >= Profit No capital assets for “the feds” to seize or But cost = neutral